Abordagem cross-cultural para comitês organizadores de jogos: caso dos XV Jogos Pan-americanos Rio 2007

O escopo teórico de Gestão Internacional atualmente atinge tantos locais quanto pessoas ao redor do planeta e pode se expandir para atender também a um conjunto mais amplo de empresas que somente as multinacionais. Com o objetivo de analisar os desafios cross-culturais e os conflitos que permearam o Comitê Organizador dos XV Jogos Pan-americanos Rio 2007, este estudo equipara Comitês Organizadores de Jogos a subsidiárias com mandato global. A partir de uma metodologia de inspiração interpretativista cultural defendendo o papel do contexto local por uma abordagem crítica, analisa o sistema de ação cultural brasileiro e contrapõe teorias clássicas da abordagem cross-cultural com uma visão qualitativa de base sócio-antropológica. Foram realizadas entrevistas semiestruturadas com ex-funcionários do Comitê Rio 2007 tanto brasileiros quanto estrangeiros e consultores que apoiaram a realização dos Jogos. Várias questões foram levantadas que apóiam a influência de características comportamentais culturais brasileiras como o paternalismo, a lealdade às pessoas, a flexibilidade, e evitar conflitos nas relações pessoais e organizacionais. Ao mesmo tempo, foi possível identificar três possíveis causas de conflitos entre os atores principais das narrativas (os consultores, o Comitê Organizador Rio2007 e o governo): (1) a diferença no nível de experiência /conhecimento explícito e tácito, (2) a desconfiança, e (3) o orgulho; e o esforço de comunicação foi identificado como possível solução. Por fim, foi possível visualizar traços das teorias clássicas cross-culturais dentro do estudo, mas foi reforçada a crítica de que é impossível isolar a cultura e o contexto local como variáveis contingenciais, muito menos ignorá-los.

Product placement in movies: a cross cultural study between Brazil and the USA

The broader objective of this study undertaking can briefly be articulated in particulate aims as follows: to measure the attitudes of consumers regarding the brand displayed by this strategy as well as to highlight recall, recognition and purchase intentions generated by product placement on consumers. In addition, check the differences and similarities between the behavior of Brazilian and American consumers caused by the influence of product placements. The study was undertaken targeting consumer audience in Brazil and the U.S. A rang3 modeling set ups were performed in order to realign study instruments and hypothesis towards the research objectives. This study gave focus on the following hypothesized models. H1: Consumers / Participants who viewed the brands / products in the movie have a higher brand / product recall compared to the consumers / participants who did not view the brands / products in the movie. H2: US Consumers / Participants are able to recognize and recall brands / products which appear in the background of the movie than Brazil. H3: Consumers / participants from USA are more accepting of product placements compared to their counterparts in Brazil. H4: There are discernible similarities in consumer / participant brand attitudes and purchase intentions in consumers / participants from USA and Brazil in spite of the fact that their country of origin is different. Cronbach’s Alpha Coefficient ensured the reliability of survey instruments. The study involved the use of the Structural Equation Modeling (SEM) for the hypothesis testing. This study used the Confirmatory Factor Analysis (CFA) to assess both the convergent and discriminant validities instead of using the Exploratory Factor Analysis (EFA) or the Principal Component Analysis (PCA). This reinforced for the use of the regression Chi Square and T statistical tests in further. Only hypothesis H3 was rejected, the rest were not. T test provided insight findings on specific subgroup significant differences. In the SEM testing, the error variance for product placement attitudes was negative for both the groups. On this The Heywood Case came in handy to fix negative values. The researcher used both quantitative and qualitative approach where closed ended questionnaires and interviews respectively were used to collect primary data. The results were additionally provided with tabulations. It can be concluded that, product placement varies markedly in the U.S. from Brazil based on the influence a range of factors provided in the study. However, there are elements of convergence probably driven by the convergence in technology. In order, product placement to become more competitive in the promotional marketing, there will be the need for researchers to extend focus from the traditional variables and add knowledge on the conventional marketplace factors that is the sell-ability of the product placement technologies and strategies.

The surprising evolutionary history of South American deer

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Sugarcane bagasse ash as a potential quartz replacement in red ceramic

Sugarcane bagasse ash (SCBA) is an industrial waste that contains silicon and aluminum oxides as the major components and iron, calcium, magnesium, and potassium oxides as the main minor components. In this paper, SCBA from one Brazilian factory was characterized and tested for its influence on the ceramic properties of clay/ash ceramic probes. Prismatic probes were pressed (18 MPa) using a ceramic mass mixed with 0%, 5%, 8%, and 10% ash. The probes were fired at temperatures between 800 degrees and 1200 degrees C. X-ray diffraction, X-ray fluorescence, thermal analysis (differential thermal analysis, thermo-gravimetric analysis/differential thermogravimetric analysis), and tests for texture (particle-size analysis), flexural strength, and linear shrinkage were carried out to characterize the samples. The results showed that the amount of ash to be incorporated will depend on mainly the composition of clay but also ash, and indicated that the clay used in this work can incorporate up to 10% weight of ash to produce solid bricks. The results also showed an improvement in ceramic/ash properties up to sintering temperatures higher than 1000 degrees C.

Variabilidade espacial da produtividade do feijoeiro correlacionada com atributos químicos de um Latossolo Vermelho Distroférrico sob sistema de semeadura direta

O feijão, importante fonte proteica, é um alimento muito comum na dieta da população dos países latino-americanos, sendo o Brasil maior produtor mundial deste legume. Nacionalmente, seu cultivo no sistema de semeadura direta tem crescido ano após ano. em 2002, foi avaliada a variabilidade espacial do feijoeiro, em função dos atributos químicos de um Latossolo Vermelho Distroférrico no sistema de semeadura direta, em Selvíria (MS) no Cerrado Brasileiro. O objetivo do presente estudo foi selecionar, entre os atributos do solo pesquisado, aquele com a melhor correlação, linear e espacial, para explicar a variabilidade da produtividade do feijoeiro. Foi instalada uma rede amostral, para a coleta de dados do solo e das plantas, com 135 pontos amostrais, em uma área de 7500 m². A produtividade de grãos de feijão (PG) representou o atributo da planta, enquanto os do solo foram: P, MO, pH, K, Ca, Mg, H+Al, S, T e o V%. Estabeleceram-se correlações lineares, simples e múltiplas, entre a PG e os atributos do solo. Foram modelados semivariogramas para todos os atributos, obtendo-se as respectivas krigagens e validações cruzadas. Também foram estabelecidas as co-krigagens entre a PG e os atributos do solo. em relação à produtividade de grãos de feijão, 22% da sua variação foram atribuídos à variação nos atributos químicos do solo. Tanto linear quanto espacialmente, o pH do solo foi bom indicador da produtividade de grãos de feijão quando cultivado sob sistema de semeadura direta.

Assessment of GH1, CAPN1 and CAST polymorphisms as markers of carcass and meat traits in Bos indicus and Bos taurus-Bos indicus cross beef cattle

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Reproductive pattern of the South American endemic shrimp Artemesia longinaris (Decapoda : Penaeoidea), off São Paulo State, Brazil

Sexual maturity, temporal reproductive pattern, and recruitment of juveniles were examined for the penaeoid shrimp Artemesia longinaris sampled for five and a half years in a tropical locality off the coast of São Paulo (23 degrees S), Brazil. Monthly samples were taken from January 1998 to June 2003 at depths between 5 and 45 m. Ovarian maturity was used to examine breeding in adult females. Recruitment was defined as the percentage of juveniles of the total number of individuals in each month and season. A total of 10 288 females and 5 551 males were collected. Estimated sizes (carapace length) at the onset of sexual maturity were 11.0 mm and 13.4 mm for males and females, respectively. Over the five and a half years, females with ripe gonads were found in every season, with the highest percentages in summer (January-March). Juvenile shrimps occur-red year-round. These results suggest a continuous reproduction of A. longinaris with temperature acting as an environmental stimulus for the duration of the ovary development cycle. These data and the hypothesis of the intrusion of the South Atlantic Central Water mass, which lowered water temperature and raised plankton production, suggest that the end of spring and the beginning of summer were the principal reproductive months. The classical paradigm of continuous reproduction at lower latitudes, with increased seasonality of breeding period at higher latitudes seems to apply to this species.

Isolation and characterization of 11 microsatellite loci from cattle egret (Bubulcus ibis) and cross-amplification in other Ardeidae species

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Evaluation of new red winemaking technologies through consumer liking

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Effect of grape pre-drying and static pomace contact on physicochemical properties and sensory acceptance of Brazilian (Bordo and Isabel) red wines

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Measurement of inclusive differential cross sections for Upsilon(1S) production in p(p)over-bar collisions at root s=1.96 TeV

We present measurements of the inclusive production cross sections of the Upsilon(1S) bottomonium state in p (p) over bar collisions at root s=1.96 TeV. Using the Upsilon(1S)->mu(+)mu(-) decay mode for a data sample of 159 +/- 10 pb(-1) collected by the D0 detector at the Fermilab Tevatron collider, we determine the differential cross sections as a function of the Upsilon(1S) transverse momentum for three ranges of the Upsilon(1S) rapidity: 0 <\y(Upsilon)\<= 0.6, 0.6 <\y(Upsilon)\<= 1.2, and 1.2 <\y(Upsilon)\<= 1.8.

Absorption cross section of electromagnetic waves for Schwarzschild black holes

The absorption cross section of black holes has been investigated for various fields. Nevertheless, the absorption cross section of Schwarzschild black holes for the electromagnetic field has been only calculated in the low- and high-frequency approximations until now. Here we compute it numerically for arbitrary frequencies.

Hadronic form factors and the J/psi secondary production cross section: An update

Improving previous calculations, we compute the D + (D) over bar J/psi + pi cross section using the most complete effective Lagrangians available. The new crucial ingredients are the form factors on the charm meson vertices, which are determined from QCD sum rules calculations. Some of them became available only very recently, and the last one, needed for our present purpose, is calculated in this work.

Measurement of the t(t)over-bar production cross section in p(p)over-bar collisions at root s=1.96 TeV using secondary vertex b tagging

We report a new measurement of the t (t) over bar production cross section in p (beta) over bar collisions at a center-of-mass energy of 1.96 TeV using events with one charged lepton (electron or muon), missing transverse energy, and jets. Using 425 pb(-1) of data collected using the D0 detector at the Fermilab Tevatron Collider, and enhancing the t (t) over bar content of the sample by tagging b jets with a secondary vertex tagging algorithm, the t (t) over bar production cross section is measured to be sigma(p (t) over bar -> t (t) over bar +X)=6.6 +/- 0.9(stat+syst) +/- 0.4(lum) pb. This cross section is the most precise D0 measurement to date for t (t) over bar production and is in good agreement with standard model expectations.

Measurement of the WW production cross section in p(p)over-bar collisions at root(s)over-bar=1.96 TeV

We present a measurement of the W boson pair-production cross section in p(p) over bar collisions at a center-of-mass energy of root s=1.96 TeV. The data, collected with the Run II D0 detector at Fermilab, correspond to an integrated luminosity of 224-252 pb(-1) depending on the final state (ee, e mu, or mu mu). We observe 25 candidates with a background expectation of 8.1 +/- 0.6(stat)+/- 0.6(syst)+/- 0.5(lum) events. The probability for an upward fluctuation of the background to produce the observed signal is 2.3x10(-7), equivalent to 5.2 standard deviations. The measurement yields a cross section of 13.8(-3.8)(+4.3)(stat)(-0.9)(+1.2)(syst)+/- 0.9(lum) pb, in agreement with predictions from the standard model.