Sinistralidade rodoviária e o marketing relacional: perspetivas de soluções mais eficazes no seu combate em Portugal

Dissertação de mestrado em Marketing e Estratégia

Plano estratégico de marketing de uma empresa de moda portuguesa: estudo de caso da marca Guimanos

Dissertação de mestrado em Design de Comunicação de Moda

Pervasive business intelligence: a marketing intelligence framework proposal

Doctoral Thesis in Information Systems and Technologies Area of Information Systems and Technology

All over the place localization system

The MAP-i Doctoral Programme in Informatics, of the Universities of Minho, Aveiro and Porto

Divulgação de boas práticas como estratégia de marketing na construção

Dissertação de mestrado integrado em Engenharia Civil

Our place in history: young feminists at the margins

Feminisms in Portugal, as elsewhere, have been shaped historically. From the revolutions of the late 19th and early 20th centuries, which ended monarchy and established a republican system, women have taken a stand. In the late 1970s, after 48 years of dictatorship during which feminist issues were effectively silenced, feminist groups began to appear in Portugal. It was then, in 1976, that UMAR (Unia˜o de Mulheres Alternativa e Resposta [‘Union of Women for Alternatives and Answers’]) began its fight against discrimination and violence against women.

A voyage to the islands Madera, Barbados, Nieves, S. Christophers and Jamaica : with the natural history of the herbs and trees, four-footed beasts, fishes, birds, insects, reptiles, &c. of the last of those islands; to which is prefix'd, an introduction, wherein is an account of the inhabitants, air, waters, diseases, trade, &c. of that place, with some relations concerning the neighbouring continent, and islands of America. Illustrated with figures of the things described, which have not been heretofore engraved. In large copper-plates as big as the life /

Vol. 2

A voyage to the islands Madera, Barbados, Nieves, S. Christophers and Jamaica : with the natural history of the herbs and trees, four-footed beasts, fishes, birds, insects, reptiles, &c. of the last of those islands; to which is prefix'd, an introduction, wherein is an account of the inhabitants, air, waters, diseases, trade, &c. of that place, with some relations concerning the neighbouring continent, and islands of America. Illustrated with figures of the things described, which have not been heretofore engraved. In large copper-plates as big as the life /

Vol. 1

¿Ideología es compatible con marketing? Estudio comparativo de la comunicación en las campañas presidenciales en América Latina

Existe un discurso muy aceptado en la vida política, en los medios y en parte del sector profesional, que determina que las campañas electorales deben estar exentas de contenidos ideológicos explícitos para ser eficaces. A pesar de la extendida consideración bibliográfica, pero mucho más mediática, respecto a que en la década de los noventa el voto ha perdido gran parte de su sustancia ideológica y se ha orientado a la búsqueda de mensajes e imágenes, las campañas en América Latina (y del mundo en general) han demostrado, entrado el siglo veintiuno, que ello debe relativizarse en parte. En la práctica regional, los eslóganes no dan cuenta plenamente de todo el contenido dentro de las propias campañas, especialmente de las posiciones ideológicas y del uso de la negatividad en el contenido interno de cada mensaje desarrollado. Pero ello no es causal alguna para sostener que las campañas estén despegadas plenamente de planteos ideológicos que, incluso, suelen presentarse de manera explícita, sea por los propios candidatos, sea por la ubicación ideológica que los medios hacen de las propuestas y los partidos, sea también por la propia ubicación que los partidos hacen de sus partidos opositores en términos de franca diferenciación. La investigación intenta ampliar qué se entiende actualmente por ideología para dar paso a una conceptualización del concepto que permita profesionalizar su uso y sistematizar las prácticas discursivas electorales en perspectiva comparada. En esta línea, problematizar la concepción de ideología, es también problematizar qué se entiende por comunicación ideológica y resolver un proceso metodológico que permita confirmar o no el predominio de mensajes ideológicos en las campañas electorales presidenciales en América Latina. En el caso de que las campañas muestren un claro sentido ideológico en su contenido es muy importante identificar cómo se comunica esa ideología en las campañas y esbozar una sistematización respecto a la forma en que ese discurso se presenta para el electorado, tratando de describir el proceso desde el análisis de contenido especialmente. El intento es confirmar si en las últimas campañas presidenciales en América Latina se identifican discursos con claros rasgos ideológicos, si la ideologización viene acompañada de un encuadre de espectacularización y si la personalización no es un impedimento para que se transmitan mensajes ideologizados..

The Irish pub as a third place : a sociological exploration of people, place and identity

There is considerable interest in alcohol in Irish society, yet minimal sociologcial understanding of its consumption, particularly of the sites where most drinking occurs: the country's 8750 pubs. Despite widespread public discussions on the role of the pub, there is scant social science evidence to better inform debate. Pubs are central to Irish community and are key sites of social interaction. American sociologist Ray Oldenburg has argued that "third places" (neither workplace nor home) are crucial to the maintenance of the community and the enhancement of social capital. According to Oldenburg, the role of the third place in the community is to provide continuity, regularity, a sense of place - all of which conceptually contribute to the construction of the self, the projection of the self within the public sphere, the distribution of social capital and the generation of a collective identity. The pub is the archetypal third place, but Oldenburg is concerned that modern pubs are less able to provide this vital function. Social scientists have suggested that community is in a state of fragmentation and decline due to changes in modes of social interaction and a decrease in shared spaces, resulting in a weakened connection to place. Community without propinquity has been characterised by social alienation, fragmentation and what Oldenburg refers to as the "problem of place" (13). Third places, and thus the Irish pub, have been particularly affected. In order to increase the sociological knowledge of the pub in Ireland, this project critically engages with the pub to assess the importance that public drinking houses have in the everyday. Moreover, this research sets out to investigate the people/place relationship using the pub as an investigative lens and examine the ways in which people shape place, place shapes people and how that relationship is implicated in the construction of irish identities. Furthermore, this is also an articulation of a cultural shift within Ireland and Irish places whose effects are deep and multi-layered. This project aims to explore the development of the contemporary geography of identity as the irish pub as a third place is transformed or disappears from the social landscape.

What value can be attached to a concept of mystery and has it a place in contemporary Western culture?

The idea for this thesis arose from a chain of reactions first set in motion by a particular experience. In keeping with the contemporary need to deconstruct every phenomenon it seemed important to analyse this experience in the hope of a satisfactory explanation. The experience referred to is the aesthetic experience provoked by works of art. The plan for the thesis involved trying to establish whether the aesthetic experience is unique and individual, or whether it is one that is experienced universally. Each question that arises in the course of this exploration promotes a dialectical reaction. I rely on the history of aesthetics as a philosophical discipline to supply the answers. This study concentrates on the efforts by philosophers and critical theorists to understand the tensions between the empirical and the emotional, the individual and the universal responses to the sociological, political and material conditions that prevail and are expressed through the medium of art. What I found is that the history of aesthetics is full of contradictory evidence and cannot provide a dogmatic solution to the questions posed. In fact what is indicated is that the mystery that attaches to the aesthetic experience is one that can also apply to the spiritual or transcendent experience. The aim of this thesis is to support the contribution of visual art in the spiritual well being of human development and supports the uniqueness of the evaluation and aesthetic judgement by the individual of a work of art. I suggest that mystery will continue to be of value in the holistic development of human beings and this mystery can be expressed through visual art. Furthermore, this thesis might suggest that what could be looked at is whether a work of art may be redemptive in its affect and offset the current decline in affective religious practice.

Modell zur Arbeitsplatzwahl als Grundlage für ein Relationship-Marketing-Konzept im Bereich high-potentials

Recruitment, high potentials, job choice, relationship marketing, employer image, trust, familiarity, segmentation, logistic regression, structural equation models

MORE RISK - MORE FUN : Analyse der Freizeitgestaltung Lost Place Geocaching

[s.c.]