Integration through Land Improvment – Internal Colonization in Switzerland During the First Part of the 20th Century

Internal colonization in Switzerland is often seen in connection with the battle for cultivation in the Second World War, but the history of internal colonization in Switzerland is more complex. The food crisis in the First World War formed the horizon of experience for various actors from industry, consumer protection, the urban population and agriculture to start considering practical strategies for managing agricultural production. In this way, traditional spaces, such as rural and urban areas and economic roles, such as food producer, consumer and trader, overlapped and were newly conceived to some extent: people started thinking about utopias and how a modern society could be designed to be harmonious and resistant to crisis. The aim of this article is to trace some of the key points in this process for the interwar years in neutral Switzerland. In the process, the focus must be on the context of people’s mentalities in the past, although the relationships between the actors of internal colonization and the state also need to be considered. Internal colonization in Switzerland in the twentieth century can be understood as an open process. In principle, the project was driven by private actors, but in times of crisis, the project was claimed by the state as a possible tool for social and economic intervention. In addition, as a result of the planned dissolution of urban and rural spaces, it will be shown that modern societies in the interwar period were on an existential search to overcome the problems of the modern age. Internal colonization can therefore be seen as an attempt to find a third way between a world characterized by an agrarian society and a modern industrial nation.

Dear Brand, Please Help me to Become a True-Man Out of the Truman: The Role of Brand Authenticity

Although brand authenticity is gaining increasing interest in academia and managerial practice, empirical studies on its contribution to the branding literature are still limited. The authors therefore conceptually and empirically examine the emergence and outcomes of perceived brand authenticity (PBA). A prior multi-phase scale development process resulted in a 17-item PBA scale to measure its four dimensions of credibility, integrity, symbolism, and longevity. Brand authenticity perceptions are influenced by indexical, existential, and iconic cues, whereby the latter’s influence is moderated by consumers’ level of marketing skepticism. Further, PBA increases emotional brand attachment. This relationship is particularly strong for consumers with a high level of self-authenticity. In addition, PBA effects are stronger in a North American market context compared to a European context.

Brand Authenticity: An Integrative Framework and Measurement Scale

This article develops an integrative framework of the concept of perceived brand authenticity (PBA) and sheds light on PBA’s (1) measurement, (2) drivers, (3) consequences, as well as (4) an underlying process of its effects and (5) boundary conditions. A multi-phase scale development process resulted in a 15-item PBA scale to measure its four dimensions of credibility, integrity, symbolism, and continuity. PBA is influenced by indexical, existential, and iconic cues, whereby the latter’s influence is moderated by consumers’ level of marketing skepticism. Results also suggest that PBA drives brand choice likelihood through self-congruence for consumers high in self-authenticity.

Brand Authenticity: An Integrative Framework and Measurement Scale

Although brand authenticity is gaining increasing interest in consumer behavior research and managerial practice, literature on its measurement and contribution to branding theory is still limited. This article develops an integrative framework of the concept of brand authenticity and reports the development and validation of a scale measuring consumers' perceived brand authenticity (PBA). A multi-phase scale development process resulted in a 15-item PBA scale measuring four dimensions: credibility, integrity, symbolism, and continuity. This scale is reliable across different brands and cultural contexts. We find that brand authenticity perceptions are influenced by indexical, existential, and iconic cues, whereby some of the latters' influence is moderated by consumers' level of marketing skepticism. Results also suggest that PBA increases emotional brand attachment and word-of-mouth, and that it drives brand choice likelihood through self-congruence for consumers high in self-authenticity.

Brand Authenticity: an Integrative Framework

Although brand authenticity is gaining increasing interest in consumer behavior research and managerial practice, literature on its measurement and contribution to branding theory is still limited. This article develops an integrative framework of the concept of brand authenticity and reports the development and validation of a scale measuring consumers' perceived brand authenticity (PBA). A multi-phase scale development process resulted in a 15-item PBA scale measuring four dimensions: credibility, integrity, symbolism, and continuity. This scale is reliable across different brands and cultural contexts. We find that brand authenticity perceptions are influenced by indexical, existential, and iconic cues, whereby some of the latters' influence is moderated by consumers' level of marketing skepticism. Results also suggest that PBA increases emotional brand attachment and word-of-mouth, and that it drives brand choice likelihood through self-congruence for consumers high in self-authenticity.

Displaced Stories: The Interplay of Telling and Being in the Face of Displacement

Throughout the last decades, narrative approaches have become quintessential tools for understanding crisis and displacement. While a focus on individual stories allows for a deep look into the particularity of being-displaced, it simultaneously runs the risk of romanticising the outcome (the life story) of what is indeed the product of a rather complex process (the telling of the life story). In this paper I will discuss a change of perspectives: Rather than laying the focus on life stories as texts, I will suggest to shift the attention towards the existential dynamics of storytelling. By zooming in on my longstanding collaboration with a Somali woman in Melbourne, Australia, I will map out the interplay of telling and being that marked this process. Focusing on one particular storytelling moment, I will suggest the importance of appreciating the intersubjective force of storytelling. Rather than melting the set of stories into a coherent “life story”, I will look at the storytelling moment in its lived messiness. In doing so, I will sketch out its potential to shed light both on the teller’s hopes, imaginations and ambitions, and on the reality of being part of a wider world that often contradicts and shatters these hopes.

The effect of African Americans' ethnographic paradigms and cultural explanatory model of breast cancer in framing the male partner's attitudes and behaviors about the woman's breast cancer diagnosis

The disparate burden of breast cancer-related morbidity and mortality experienced by African American women compared with women of other races is a topic of intense debate in the medical and public health arenas. The anomaly is consistently attributed to the fact that at diagnosis, a large proportion of African American women have advanced-stage disease. Extensive research has documented the impacts of cultural factors and of socioeconomic factors in shaping African American women's breast-health practices; however, there is another factor of a more subtle influence that might have some role in establishing these women's vulnerability to this disease: the lack of or perceived lack of partner support. Themes expressed in the research literature reflect that many African American breast cancer patients and survivors consider their male partners as being apathetic and nonsupportive. ^ The purpose of this study was to learn how African American couples' ethnographic paradigms and cultural explanatory model of breast cancer frame the male partners' responses to the women's diagnosis and to assess his ability to cope and willingness to adapt to the subsequent challenges. The goal of the study was to determine whether these men's coping and adaptation skills positively or negatively affect the women's self-care attitudes and behaviors. ^ This study involved 4 African American couples in which the woman was a breast cancer survivor. Participants were recruited through a community-based cancer support group and a church-based cancer support group. Recruitment sessions were held at regular meetings of these organizations. Accrual took 2 months. In separate sessions, each male partner and each survivor completed a demographic survey and a questionnaire and were interviewed. Additionally, the couples were asked to participate in a communications activity (Adinkra). This activity was not done to fulfill any part of the study purpose and was not included in the data analysis; rather, it was done to assess its potential use as an intervention to promote dialogue between African American partners about the experience of breast cancer. ^ The questionnaire was analyzed on the basis of a coding schema and the interview responses were analyzed on the principles of hermeneutic phenomenology. In both cases, the instruments were used to determine whether the partner's coping skills reflected a compassionate attitude (positive response) versus an apathetic attitude (negative response) and whether his adaptation skills reflected supportive behaviors (the positive response) versus nonsupportive behaviors (the negative response). Overall, the women's responses showed that they perceived of their partners as being compassionate, yet nonsupportive, and the partner's perceived of themselves likewise. Only half of the women said that their partners' coping and adaptation abilities enabled them to relinquish traditional concepts of control and focus on their own well-being. ^ The themes that emerged indicate that African American men's attitudes and behaviors regarding his female partner's diagnosis of breast cancer and his ability to cope and willingness to adapt are influenced by their ritualistic mantras, folk beliefs, religious teachings/spiritual values, existential ideologies, socioeconomic status, and environmental factors and by their established perceptions of what causes breast cancer, what the treatments and outcomes are, and how the disease affects the entire family, particularly him. These findings imply that a culturally specific intervention might be useful in educating African American men about breast cancer and their roles in supporting their female partners, physically and psychologically, during diagnosis, treatment, and recovery. ^

Iverna Codina en su novela

Con La luna ha muerto, Iverna Codina escritora chileno-argentina inicia un camino de búsqueda del sentido de su obra y de su responsabilidad social como novelista. Parte del axioma de que la literatura es expresión de la vida humana, una vida que siempre es lucha y agonía. En una estructura ramificada de trama y cotramas, los personajes - Claudio, Valentina, Ariel, Marcelo, Felipe y otros, todos artistas- se cuestionan permanentemente acerca de su destino personal, pero también sobre las distintas formas de encarar la literatura y el arte. En estos dilemas es evidente la influencia de La gaviota de Chejov. Las indagaciones existenciales de los personajes -diversas según la personalidad de cada uno- se manifiestan por medio de las peripecias narrativas, del diálogo entre personajes y de los símbolos de la luna y del ascenso al Aconcagua. Por su parte, la novelista, en su propia búsqueda,toma la decisión de ser una escritora comprometida con el ser humano sufriente, como su personaje Valentina.

Inconfidencia (el Aleijadinho) de Abelardo Arias y correspondencia arte-religiosidad

En el año 1979, Abelardo Arias publica su segunda novela de base histórica titulada Inconfidencia (El Aleijadinho), la cual recrea el Brasil imperial de fines del siglo XVIII, ámbito que dio a luz a ese extraño genio de la plástica que fue el mestizo Antonio Francisco de Lisboa, "el Aleijadihno ". Arias elude la facilidad de la biografia novelada y logra acercarse al escultor leproso desde su propia tensión de artista. Comprende, por ello, su tortuosa vida de marginado y hombre desengañado del amor, que vuelca su existencia a la creación estética. La relación que el Aleijadihno tiene con su obra, oscilante entre la exaltación religiosa y la pasión amorosa, nos lleva a estudiar en profundidad las líneas de tensión en torno de la correspondencia entre arte mayor y religiosidad. Como señala Abel Posse al respecto: "El gran artista (el Aleijadihno) tiende a fundar su obra alrededor de un weltanschaung o cosmovisión total y esta ambición lo acerca al mundo religioso y a la especulación metafisica ". La obra, por lo tanto, desarrolla una silenciosa agonia existencial y religiosa, el combate callado de un "alejado ", de un condenado a muerte.

Escribir(se) fuera de los límites : (sobre En estado de memoria de Tununa Mercado)

En estado de memoria de Tununa Mercado es un texto que parece resistirse a la clasificación genérica. A pesar de que podría encuadrarse dentro del género autobiográfico, las reflexiones que ofrece la autora sobre la escritura, la memoria y el exilio abren la posibilidad de trascender los límites de la insoslayable autorreferencia. En efecto, al mismo tiempo, Tununa Mercado afirma e impugna al cogito ergo sum cartesiano, por un lado, y la capacidad representativa del lenguaje, por otro. En rigor, la autora pone en cuestión la categoría de identidad al presentar a un yo que, lejos de borrarse o anularse, se extravía en la búsqueda de un autorreconocimiento horadando las zonas oscuras de la memoria para encontrarse, paradójicamente, en un lenguaje incapaz de representarlo y en distintas figuraciones de la alteridad

Armando Tejada Gómez: sentido americanista y social de la poesía

La poesía de Armando Tejada Gómez (1929-1992) se destaca con perfiles nítidos en el desarrollo de las letras mendocínas correspondiente a la segunda mitad del siglo XX y constituye una faceta más de un interesante movimiento cultural no exclusivamente literario, que se conoce como la Generación del '50. En el presente artículos se analizan las fuerzas que juegan en el campo intelectual de mediados del siglo XX: el viraje a lo popular con la incorporación del coloquialismo y la asunción de los ritmos de la canción popular, la temática ciudadana, la preocupación social y el sentido americanista. Esta nueva estética, que ha recibido las denominaciones de realismo romántico (Freidemberg), de poesía existencial (César Fernández Moreno), de neohumanismo (José Isaacson), presenta además como rasgo saliente una gran libertad interior y exterior. Todas estas características se ponen de manifiesto en la poesía de Tejada Gómez. A ello hay que sumar también la libertad en el manejo de las convenciones literarias, la borradura de límites entre los géneros, por ejemplo, lírico y dramático, o la incorporación de las denominadas "formas populares" al registro de la lírica mal llamada "culta". En cuanto a la libertad métrica de la que también hace gala, viene a ser apenas una consecuencia técnica de aquella libertad de fondo ya aludida, que asume como objeto poético aun la trivialidad de lo cotidiano.

El espacio de los sueños : 'Arriba pasa el viento' de Fernando Lorenzo

Arriba pasa el viento (1959) de Fernando Lorenzo es la novela de los sueños y las pesadillas existenciales de un pueblo errante, sin nombre. En particular, destacamos la significación del espacio, que determina las peripecias de las vidas paralelas de los protagonistas (el narrador y Tibot). Las diversas categorías de la dimensión espacial (cerca/lejos, aquí/allí, adentro/afuera) configuran el entramado discursivo, descifran la simbología y explican su significado profundo. El donde es mucho más que el escenario sobre el cual los personajes actúan: es el interlocutor que les devuelve las preguntas existenciales más importantes (¿quién soy?, ¿qué quiero hacer?). El espacio se convierte en la forma del destino que cada uno está dispuesto a vivir.

Del “Dios presente" al “Ser omnipotente" : la helenización de Yahweh en el cristianismo medieval

El judaísmo tardío y posteriormente el cristianismo incursionaron frecuentemente en el célebre pasaje de Éx. 3, 14, entendiéndolo como la revelación del Nombre divino a Moisés. Las respectivas influencias de la ontología griega y de la Septuaginta que traduce el citado texto hebreo por “Yo Soy el que Soy" (ejgwv eijmi oJ w[n), se hicieron presentes en la tradición cristiana desde sus orígenes hasta la Escolástica del siglo XIII. Sea con matices esencialistas o de carácter existencial, el Dios bíblico ha sido comprendido como “Ser" en distintos momentos del cristianismo medieval. Este alejamiento de la intuición bíblica originaria en dirección a una concepción helénica del Ser, produjo notables consecuencias en la imagen de Dios sostenida por los cristianos.

Mariátegui, Vallejo y la literatura peruana

Para enriquecer y superar la comprensión eurocéntrica histórica del fenómeno americano es preciso indagar en la reflexión que sobre éste realizan los propios pensadores de América. En este ocasión, nuestra particular elección ha recaído en José Carlos Mariátegui (1895-1930) y su obra Siete ensayos de interpretación de la realidad peruana (1928). Si bien su pensamiento fue poco formal, estuvo enriquecido por intuiciones y observaciones que aún esperan su oportunidad de tener un papel activo en la interpretación de nuestra cultura. Este trabajo se centra en la visión de la literatura peruana a partir de los aportes desde variadas perspectivas que realiza Mariátegui. Si bien parte de un método interpretativo relativamente rígido -materialista, economicista, historicista, lógico-dialéctico-, su obra tiene toda la amplitud crítica y la profundidad existencial que le da su posición privilegiada de observador y partícipe de los procesos políticos y sociales de la vida peruana. En sus comentarios sobre la literatura peruana, Mariátegui destaca el papel de Cesar Vallejo quien, nacido y criado en la sierra peruana, es el primer poeta capaz de representar a la nación con sus dos mundos: el mundo indio y el mundo mestizo. De esta manera, el pensamiento de Mariátegui nos ayuda a entender el carácter de la literatura peruana desde una novedosa y diferente perspectiva.

El poder demiúrgico de la palabra : la poesía de Francesca Lo Bue

Nos proponemos relevar algunos valores poéticos de los tres primeros libros de reciente aparición de la poetisa ítaloargentina Francesca Lo Bue: “Pedro Marciano", “Por la palabra, la emoción" y “Non te ne sei mai andato" (“Nada se ha ido"), estrechamente relacionados los tres por la reiteración de temas e intuiciones poéticas, aunque siempre con matices e intensidad diferentes. Los textos expresan la problemática humana que origina y nutre la expresión poética, problemática nacida del dolor del exilio y el consiguiente desarraigo, de la pérdida tanto del territorio original, sede de las experiencias vitales y de las vivencias del pasado como de la lengua materna, parte fundamental de la identidad. La poesía, por medio de la palabra que es esencialmente demiúrgica, rescata a la poetisa del vacío existencial, recuperando sus recuerdos y emociones, todo el pasado que parece haberse ido pero que pervive en su íntimo yo.