Brand Associations of Minor Hockey Tournaments: Understanding the Rep Hockey Parents' Perspective

Tournaments and other hockey-related activities have been calculated to be a significant driver of tourist dollars for many regions across Canada. The competition to attract teams to participate in tournaments, which benefit the tournament organizers and the communities in which they reside, is significant. Consequently, the purpose of the study was to assess the brand associations that representative (rep) minor hockey parents from Ontario’s Greater Golden Horseshoe Region perceive as relevant when considering ideal tournaments for their child to participate in. Brand associations have been classified as the attributes, benefits, or attitudes one uses to develop a perception of a product or service. To investigate the current study, 30 interviews were conducted using a laddering interview technique. Findings indicate that there are seven attributes and nine benefits that impact a tournament’s brand association including: competition, tournament operations, accommodations, bonding, fun, parity, and time management. The interrelationship between the identified attributes and benefits is discussed while recommendations and directions for future research are presented.

Alleviating Negative Spillover of a Brand-Harm Crisis: Sensegiving vs. Sensehiding in a Competitor’s Denial Response Strategy

A brand-harm crisis not only affects the scandalized brand, but may also influence competing brands. Thus, marketers of competing brands need to develop response strategies for reducing negative spillover effects. This research takes a competitor’s perspective and introduces two types of response strategies used to convey a sense of denial: sensegiving and sensehiding. It also investigates how the effects of response strategies are contingent upon brand relatedness and individual thinking styles. The results from three experimental studies show that using a sensegiving strategy reduces negative spillover effects more than using a sensehiding strategy. Additionally, the studies suggest that the observed difference in the effects of response strategy tends to be greater when the level of brand relatedness is high than when it is low. However, individual thinking styles (holistic vs. analytic) seem to have little impact on consumers’ responses to the two denial strategies. This research contributes to the brand-harm crisis literature and provides novel insights into a competitor’s response to potential negative spillover effects.

Uncovering Financial Markets Beliefs About Inflation Targets

This paper exploits the term structure of interest rates to develop testable economic restrictions on the joint process of long-term interest rates and inflation when the latter is subject to a targeting policy by the Central Bank. Two competing models that econometrically describe agents’ inferences about inflation targets are developed and shown to generate distinct predictions on the behavior of interest rates. In an empirical application to the Canadian inflation target zone, results indicate that agents perceive the band to be substantially narrower than officially announced and asymmetric around the stated mid-point. The latter result (i) suggests that the monetary authority attaches different weights to positive and negative deviations from the central target, and (ii) challenges on empirical grounds the assumption, frequently made in the literature, that the policy maker’s loss function is symmetric (usually a quadratic function) around a desired inflation value.

Noticeability of corrective feedback, L2 development and learner beliefs

Cette étude quasi-expérimentale a pour but de 1) comparer la prise en compte et les effets de trois conditions rétroactives, à savoir la reformulation, l’incitation et un mélange des deux techniques, 2) déterminer le lien entre la prise en compte et l’apprentissage, et 3) identifier l’effet des perceptions des apprenants quant à la rétroaction corrective sur la prise en compte et l’apprentissage. Quatre groupes d’apprenants d’anglais langue seconde ainsi que leurs enseignants provenant d’un CEGEP francophone de l’île de Montréal ont participé à cette étude. Chaque enseignant a été assigné à une condition rétroactive expérimentale qui correspondait le plus à ses pratiques rétroactives habituelles. La chercheure a assuré l’intervention auprès du groupe contrôle. L’utilisation du passé et de la phrase interrogative était ciblée durant l’intervention expérimentale. Des protocoles de pensée à haute voie ainsi qu’un questionnaire ont été utilisés pour mesurer la prise en compte de la rétroaction corrective. Des tâches de description d’images et d’identification des différences entre les images ont été administrées avant l’intervention (pré-test), immédiatement après l’intervention (post-test immédiat) et 8 semaines plus tard (post-test différé) afin d’évaluer les effets des différentes conditions rétroactives sur l’apprentissage des formes cibles. Un questionnaire a été administré pour identifier les perceptions des apprenants quant à la rétroaction corrective. En termes de prise en compte, les résultats indiquent que les participants sont en mesure de remarquer la rétroaction dépendamment de la forme cible (les erreurs dans l’utilisation du passé sont détectées plus que les erreurs d’utilisation de la phrase interrogative) et de la technique rétroactive utilisée (l’incitation et le mélange d’incitation et de reformulations sont plus détectés plus que la reformulation). En ce qui a trait à l’apprentissage, l’utilisation du passé en général est marquée par plus de développement que celle de la phrase interrogative, mais il n'y avait aucune différence entre les groupes. Le lien direct entre la prise en compte et l’apprentissage ne pouvait pas être explicitement établi. Pendant que la statistique inférentielle a suggéré une relation minimale entre la prise en compte du passé et son apprentissage, mais aucune relation entre la prise en compte de la phrase interrogative et son apprentissage, les analyses qualitatives ont montrés à une association entre la prise en compte et l’apprentissage (sur les deux cibles) pour certains étudiants et augmentations sans prise en compte pour d'autres. Finalement, l’analyse factorielle du questionnaire indique la présence de quatre facteurs principaux, à savoir l’importance de la rétroaction corrective, la reformulation, l’incitation et les effets affectifs de la rétroaction. Deux de ces facteurs ont un effet modérateur sur la prise en compte de la rétroaction sans, toutefois, avoir d’impact sur l’apprentissage.

The Role of Obsessive Beliefs and Inferential Confusion in Predicting Treatment Outcomes for Different Subtypes of Obsessive-Compulsive Disorder

Essai doctoral d’intégration Présenté en vue de l’obtention du doctorat (D.Psy.)

An Analysis of Laypeople’s Beliefs Regarding the Origins of Their Worst Nightmare

Essai présenté à la Faculté des Arts et des Sciences en vue de l’obtention du grade de Doctorat en Psychologie Clinique (D. Psy.)

The Effect of Sales Promotion on Consumer Based Brand Equity

The study was an attempt to find out the effect of Sales Promotion,Price and Premium Promotion,on Consumer Based Brand Equity.The dimensions of consumer Based Brand Equity under study were Brand Awareness and Associations,Perceived Quality and Brand Loyalty.The Product categories under study were Convenience Products,shopping Products and Specialty Products and the product classes taken were Toothpastes,Colour Television and Athletic Shoes.The brands under study were Convenience Products-Anchor,Closeup,Colgate and Dabur:Shopping products-LG,Onida,Samsung and Sony and Specialty Products-Action,Adidas,Nike and Reebok.The primary objective of the study was to examine the effect of Sales Promotion,Price and Premium Promotion,on Consumer Based Brand Equity(CBBE)

Buyer information and brand Choice behavior in markets with asymmetries

This thesis Entitled Buyer information and brand choice behaviour in markets with asymmetries.The period of transition set in by globalization and liberalization has ensued a onsiderable degree of homogeneity with western societies with respect to quantity and quality of goods and services.The study is aimed at finding out how the buyers adapt to the prevalent complex and dynamic market configuration by taking an archetypical situation of information gathering and brand- choice decision of select household consumer durables.The study was based on a set of 301 sample respondents who were either first time purchasers or repeat purchasers for household use, of the items under study in the sample area comprising of rural, urban and semi-urban areas. Data were collected using interview schedule and analysis of the same was done with standard statistical computer programs.Buyer confidence as perceived by buyers with respect to information acquisition and brand-choice represents the felt competence to effectively function in the market.In general, lower levels of education, income and occupation showed lower levels of search. The oldest were also low searchers. The repeat purchasers of the product searched less than the first purchasers. The most important source of information was word of mouth or information from others followed by television advertisements. The least important source of information was billboards, displays and similar forms of advertisements.The second factor is characterized by items representing ‘social attributes’ like, use by many others, use by peers, recommendation by significant others and reputation of the brand. The third factor represents ‘susceptibility to incentives and promotions’.

Significance Of Product Type And Brand In The Purchasing Behaviour Of Cattle Feeds: An Empirical Study In Kerala

Cattle feed industry is a major segment of animal feed industry. This industry is gradually evolving into an organized sector and the feed manufactures are increasingly using modern and sophisticated methods that seek to incorporate best global practices. This industry has got high potential for growth in India, given the fact that the country is the world’s leading producer of milk and its production is expected to grow at a compounded annual growth rate of 4 per cent. Besides, the concept of branded cattle feed as a packaged commodity is fast gaining popularity in rural India. There can be a positive change in the demand for cattle feed because of factors like (i) shrinkage of open land for cattle grazing, urbanization and resultant shortage of conventionally used cattle feeds, and (ii) introduction of high yield cattle requires specialized feeds. Earlier research studies done by the present authors have revealed the significant growth prospects of the branded cattle feed industry, the feed consumption pattern and the relatively high share of branded feeds, feed consumption pattern based on product types (like, pellet and mash), composition of cattle feed market and the relatively large shares of Kerala Feeds Ltd. (KFL) and Kerala Solvent Extractions Ltd. (KSE) brands, the major factors influencing the purchasing decisions etc. As a continuation of the earlier studies, this study makes a closer look into the significance of product types in the buyer behavior, level of awareness about the brand and its implications on purchasing decisions, and the brandshifting behavior and its determinants

On the incremental validity of irrational beliefs to predict subjective well-being while controlling for personality factors

Resumen tomado de la publicaci??n

New Brand PowerPoint template for teaching - how to use it

This short video show you how to download the template and use it with PowerPoint to create new presentations and apply it to existing presentations.

New Brand PowerPoint template - good practice advice

This short video introduces the new teaching templates and provides advice about good slide design

New Brand PowerPoint templates for teaching

The templates plus a couple of videos showing how to use them

Keeping Powerpoint On-Brand

These PowerPoint files (Office 2003 .ppt and Office 2010 .pptx) include brand-conformant colour swatches that can be applied to text and shapes in your own slides and posters. It also includes a scalable version of the University logo.