A pedagogia no campo expandido da arte: a 8ª Bienal do Mercosul

This research intend to investigate the main concepts on the pedagogical activities from the 8th Bienal de Artes Visuais do Mercosul, through its history and in a field research made in 2011, by the occasion and in the same year of that edition. It tries to recognize the innovative points of its pedagogical curatorial project and its meaning for the educational art in museums - the expanded field of the art. The expository and educational experience in the Bienal do Mercosul, through its concepts, proposes a reflection about educational art in museums or big events

Ilustração: o texto não verbal em livros infantis

This work presents the reading process in yours several levels, emphasizes the aspect of the image reading in children's books aimed at the pre-reader and the initial reader. In the book-image, the narrative text is based on actions involving the characters, time, space and conflict; this text consists of the sequence of illustrations so as to guide the reader by reading the images. Theoretical work enables the production of a book-image authored by researcher and describes the entire creative process until finalization as a physical product

Comunicação pública e os interesses do cidadão: uma perspectiva de relações públicas

This Project aims to study and verify the importance of effective communication in public organizations, considering current factors such as globalization and new trends in the behavior of the individuals. The issue is relevant because of the need to understand the relationships between the public institution and the various interest groups and research development of new practices of Public Relations as regards their influence on the municipal level. In this context, we present the concept of city, communication, citizenship and participation, focusing on the integration of these elements in the concept of Public Communication. Thus, attem pts to develop the applicability of instruments involving these concepts through scenario analysis, making communication purposal to the prefecture of Laranjal Paulista

Flash Mob: da rede à praça

This work explores the flash mobs, which are flash mobilizations arranged by intent that involve a large number of people to do something together in a pre-arranged place. With the advent of 2.0 Internet, the sharing of information and the mobile virtual communication grown up and showed behavior of an individual person to meet for a common interest. Those affective relationships born in the social networks come to the urban space in a real-virtual space junction and the possibilities of that are unexplored yet. Studied by this work, the Y generation is the flash mob most popular public and uses those mobilizations to reinforce their fan identity and appreciation for a media product

Comunicação empresarial e relações públicas: a construção de relacionamentos no contexto do Facebook

Currently with the context of the Internet, especially on online social networks, it is observed that people and companies are establishing relationships both online and offline. The new digital culture and the competitiveness of the market are making companies change the way they communicate with their customers, providing a broader and more participative communication with their stakeholders. This resear chaims to understand the relation of corporate communication and Public Relations and from the conceptualization of the trials will detect the relationship processes of companies and their public in online social networks. Understand this type of relation ship is interesting because that, it is the field of the Public Relations professional. An area that grows in importance in today's market, since Facebook is being used as a channel of communication and relationship with consumers. The methodology used is exploratory research, in which, it aims to familiarize themselves with the subject and the possibility of analyzing three examples of relationships and engagement in the corporate communications field. In this case, the ranking of the top three companies, Coca-Cola, Guaraná Antarctica e Mc Donald's, in the Top Facebook Posts Brazil in January 2015. It is important that to have a Public Relations Professional that is able to create an open channel of communication on social networks with the purpose of detecting the characteristics of the target public and promote the participation of such public in the building of content and the innovative organization process. Therefore, it becomes an engaging and everlasting relationship

Cocriação nas redes sociais: um estudo do caso Jornada Ekos

This study aims to address the significance of co-creation and its importance in the process for competitive advantage among the processes and social changes that have impact on the interests and market needs. For this, was made a case study of the project Jornada Ekos, of Natura, an open network of people who identify with the essence and purpose of the company, through a literature search in the works and records of the Jornada Ekos, such as sites about the study, social networks and search of testimonials. Was analyzed the strategies of the co-creation process used by the company on social networks in 2014. The elements analyzed were content, content generation, multimedia content, multiple platforms, interaction, building bond and innovation. The analysis identified a communication which sought to build strong bonds with those involved on the Jornada Ekos, once the company sought to innovate through co-creation and strengthen the relationship with the public, in addition to strengthening the institutional image of the organization through the dissemination of Jornadas Ekos project on the media

Relações públicas e gestão de eventos: pesquisa participante no carnatlética 2013

In the current dynamic environment in which the public relations professional is inserted and, considering their ability to perform various activities, the field of events, an area that comprehends many different aspects, ends up being very active and executed by professionals from other fields. The following research demonstrates the importance of the Public Relations professional in the management of an organizational event, aiming to present Public Relations as the area with the most expertize to put plan and organize events, due to the knowledge and theory that can be put into practice. Through a participatory research, the researcher recounts her experience with organizing Carnatlética, event in which she was a part of in 2013. Thus, it is concluded that the participation of a public-relations in the organization is critical to the success of an event, especially in issues related to advertising, media and planning

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

Literatura infantil: para crianças de 0 a 3 anos

From a bibliographical study, the objective is the study of children's literature and its contributions in the lives of pre-readers, especially from zero to three years. This course of completion of work includes Children's Literature and Visual Arts, addressing the relationship between the illustration and children's books, indicating the importance of their contact from the first years of life, and how much contribute to the emotional, cognitive and child's learning, also helping to solve problems they will face throughout life, awakening the imagination and creativity, necessary factors in the child's education. By reading the stories, by adults, children are immersed in an imaginary world which stimulates the drawing, the music, to leave, thinking, imagining, playing, seeing the book and write, so the allies books Early Childhood Education will help the child, making it capable person, critical and interested in learning. In addition to attracting and marvel children, illustrations and graphic design aroused the interest in books and reading, inspiring the imagination and creation, therefore, the books submitted for babies should be made of materials that are suitable for their age group therefore more resistant and attractive, containing attributes for the development of motor and sensory skills of babies and children

Desmistificando o marketing de guerrilha no terceiro setor: o papel do relações públicas

This work points out innovative alternatives for increasing the visibility of nonprofits using the creative profile of the public relations professional through guerrilla marketing. By means of methodological literature and document the suggested proposal is that the public relations through a Strategic Planning, articulate actions of guerrilla marketing on behalf of third sector concerns increasing its visibility to the state's eyes, the private sector and company making the fundraising and the visibility of these entities increase with low cost, creativity and technique. How guerrilla marketing can encourage smaller competitor it is evident to face their opponents with great creative weapons, innovative and cost effective, providing improvement in the area of activity and easier to raise funds; especially in the third sector entities, which is moved without any profit, only for individual or collective will to solve social issues

Renovando o mundo: cura através da união na diversidade : um plano de comunicação para o pacto mundial consciente

The perception of modern society regarding the nature and indigenous peoples came to be shaped in the sixteenth and seventeenth centuries, with two major events, the invasion of Europeans in America and the scientific revolution. These events symbolize the cultural overlap and European thinking about the rest of the world. The current scenario is industrialism, consumism and cultural standardization driven by Cartesian thought. This work demonstrates, through literature research and data analysis, that this dominant model has caused the crisis of modernity, focusing especially on the environmental crisis that threatens human life. The solutions are present in the modern society the knowledge of indigenous peoples that is inherently ecological and sustainable by tradition. From the union of diverse cultures and knowledge dialog you can find solutions for today's problems and provide a renewal of relationships between modern society, indigenous peoples and nature. The World Conscious Pact presents this proposal which can be increased through public relations strategies in order to reconnect the man-nature bond, generating critical behavior with respect to the current dominant system and motivate society to adopt truly ecological postures. For this it is necessary to rescue the Earth image as a mother

O herói clássico e a indústria cultural: a abordagem dos mitos pelo cinema

Esse trabalho aborda a forma como os heróis são retratados atualmente no cinema pela indústria cultural e como se dá a divergência em relação aos heróis clássicos dos mitos gregos. O mito grego adotado como parâmetro para comparação e análise é o que narra a trajetória de Ulisses de volta para a ilha de Ítaca. O filme atual sobre o qual se desenvolve o estudo comparativo do herói no cinema é Capitão América - O Priemiro Vingador, adaptação dos quadrinhos da Marvel para o cinema em 2011, pelo diretor Joe Johnston. O mito surge nos começos de toda civilização, sendo visto como uma história sagrada, da qual tomaram parte os deuses ou seres sobrenaturais que participaram desses acontecimentos. O mito surge nos começos de toda civilização, sendo visto como uma história sagrada, da qual tomaram parte os deuses ou seres sobrenaturais que participaram desses acontecimentos

Adaptação literária para televisão: uma análise de O Canto da Sereia

The Literary adaptation for television miniseries are present in the schedule grids of Brazilian television channels. We can afford that it is about a line of production of the most relevant in the two main television networks that maintain a project of teledramaturgy. The Strong presence of miniseries imposes the need to investigate the process of intersemiotic translation from the literary text to the audiovisual text on the way to reflect the esthetics of these productions in front of the constants process of tecnology mutation. In this sense the goal of this research is to analize the book adaptation O canto da sereia for television, where we identify the discursivas strategies that structure the narrativity, the themes and the figures that enable the identification with the original literary text

Varejo e inteligência competitiva: um estudo exploratório sobre a função do relações públicas

The present work this is an exploratory study on the retail, considering its importance in the Brazilian economic scenario, in order to analyze their challenges in their different formats. This study emphasizes the importance of Competitive Intelligence area to complex sectors such as retail, and verify the professional skills of PR to act in this context, considering their academic training and skills developed in this process, focusing on his multidisciplinary approach to manage actions in strategic areas

Marketing 3.0: a sinergia entre marketing e as relações públicas

This paper aims to discuss the influence of the Public Relations professional in the current market environment, where the client's relationship with the organization is visibly marked by greater freedom of the latter in the decision of buying. The importance of the work and vision of this professional can be observed trough the paths marketing area had been taking, like the appearance of Marketing 3.0. In this paper the intention is to study the paths who lead to the convergence of both areas and in what way both professionals can allied their knowledge aiming to succeed in the market, without ignoring the fact that the results will be better and better the more genuine is the philosophy of respect for the client practiced by the organization and its employees