Utilidad de la relación estratégica comunitaria y el marketing en el sector de bebidas alcohólicas

El estudio busca demostrar la utilidad que tiene la relación estratégica comunitaria en el sector de bebidas alcohólicas en Colombia y cómo la utilizan a través del marketing. Cómo estas funcionan en el sector y si las organizaciones las están aplicando; si lo hacen qué tipo de estrategias emplean para adentrarse y relacionarse con su entorno. Se identifica la efectividad de estas estrategias; si en realidad están promoviendo el desarrollo de la comunidad como el de la organización y paso a seguir se describen las características de esta en el sector objetivo. Se utilizan metodologías tanto cuantitativas como cualitativas para la investigación y análisis de caso analizando la información correspondiente para así poder reseñar y describir los modelos que se utilizan en el sector.

Visiones del desarrollo: un estudio del bajo Atrato 2006-2014

La región del Pacífico colombiano se ha identificado de varias maneras, dentro de las cuales el subdesarrollo ha sido la más representativa, para ello, el crecimiento económico se caracterizó como la respuesta, pero con el tiempo las poblaciones afrodescendientes han comenzado a ver grandes ventajas en el desarrollo comunitario para su economía. El presente trabajo de investigación busca exponer las visiones de desarrollo económico ejecutadas por el gobierno y el de las poblaciones afrodescendientes en el bajo Atrato. Planteado a través de un enfoque cualitativo y del análisis de fuentes secundarias, esta investigación se presenta como una posibilidad para la academia, al dar un paso más en el análisis de las visiones económicas de la población afrodescendiente ubicada en el bajo Atrato.

Sistema de información y gestión de caminos históricos de Guía de Isora, Tenerife

El departamento de Desarrollo Local del Ayuntamiento de Guía de Isora, en Tenerife, ha realizado un inventario de los caminos históricos del municipio con el fin de recuperarlos y hacerlos accesible a los ciudadanos. Los caminos se han recogido con la ayuda de señores/as mayores del municipio que han transitado por los mismos, en muchas ocasiones diariamente, hace más de 30-40 años. El inventario realizado está disponible actualmente a través de la página del Ayuntamiento, http://www.guiadeisora.org/, mediante la descarga de ficheros PDF. Para mejorar la gestión de los caminos, así como para mejorar la divulgación de la información relacionada con las rutas (seguridad, impactos humanos, señalización, puntos de interés y elementos descriptivos.), el ayuntamiento desarrolla un Geoportal basado en la IDE. El modelo de datos espaciales atiende a dos usos. Por un lado, el de portal informativo para ciudadanos y turistas y por otro lado, el de herramienta interna del propio ayuntamiento para la gestión de los caminos históricos (renovación, limpieza, homologación, etc.). En este segundo uso se tiene en cuenta múltiples criterios entre los que destaca por ejemplo, si el camino pasa por un espacio natural protegido o las relaciones de propiedad existentes (catastro). Para obtener una mejor idea del estado actual de las rutas históricas es imprescindible contar con información amplia y detallada sobre el estado actual de los caminos incluyendo los (I) impactos medioambientales existentes, la (II) seguridad que afecta al senderista, los (III) puntos de interés y la señalización que se encuentra en el camino. Con este fin, se tiene previsto organizar un concurso fotográfico junto con talleres de geotagging gratuitos para ciudadanos. Se prevé premiar fotos digitales relacionadas con estos 4 aspectos. El sistema permite la carga directa de estas fotos a una capa en la base de datos extrayendo la información Exif de las mismas. Esta información se visualizará directamente en el portal o a través de informes PDF que se generan de manera automática por el aplicativo. Dichos informes pueden ser entregados directamente a entidades que se encargan de la limpieza de los caminos o también sirven para la homologación de los mismos

El desenvolupament local en l'espai en xarxa: xarxes socials i milieu a l'àrea urbana de Manresa

The paper focuses on the question of local development and applies the local territorial systems model to the urban area of Manresa (Barcelona). The concept of local development is discussed first, as well as the change in place's position within the network derived from metropolitan expansion processes. The role of Manresa's social agents and its development policies are explained, to stress the relevance of the position of places in the network and, foremost, of the role and capability of local actors in putting into value theirs milieu's resources

La organización de los actores en el desarrollo territorial: el tren de alta velocidad en la ciudad intermedia

If we want to evaluate the degree of local development that High-Speed Train (HST) provides in a city it is fundamental to observe the capacity of the actors of territory of organizing themselves to make use of their endogenous resources. Through the elaboration of a new methodology, the study of the process of development of three medium-sized cities with HST, Lérida (Spain), Avignon (France) and Novara (Italy), is suggested. As conclusion certain characteristic problems of intermediate city are shown in the execution of its local project, basically the existence of a troublesome multiscalar relationship and of a weak network of local actors. The fragility of this urban context is owed to the lack of correct processes of internal and external governance

Práticas de Animação do Livro e da Biblioteca numa Perspetiva de Cooperação entre Bibliotecas Escolares e Municipais

Tem sido difícil alcançar posições consensuais na definição da importância do papel da animação sociocultural e do seu contributo para o desenvolvimento de toda uma comunidade, através das suas práticas e metodologias específicas. A cooperação, entre bibliotecas escolares e municipais, tem sido pouco explorada, estudada e até valorizada. Os problemas de desenvolvimento de práticas de animação dentro destas bibliotecas é uma questão que merece toda a atenção em proveito do aumento da coadjuvação ativa entre estas instituições documentais, onde urge cada vez mais não só o trabalho de tratamento documental, mas também o trabalho para os utilizadores numa ótica de desenvolvimento de atividades e projetos de diversos tipos de animação, em contextos específicos onde estes espaços se inserem. Este trabalho de investigação sobre práticas de animação do livro e da biblioteca numa perspetiva de cooperação entre bibliotecas escolares e municipais incide no estudo de caso de três bibliotecas escolares e uma biblioteca municipal, no Município de Câmara de Lobos, ilha da Madeira, local onde a mestranda desempenhou, no passado, funções de animadora sociocultural como licenciada na área, tendo desenvolvido, através de metodologias e práticas de animação, competências sociais, culturais e educativas, nos espaços bibliotecários e seus respetivos utilizadores. Assim, com esta investigação, pretende-se apurar se existem práticas de cooperação desenvolvidas nas bibliotecas em estudo e qualificá-las; recolher informação pertinente relativa à investigação levada a cabo e obter opiniões sobre o papel dos profissionais de animação de bibliotecas; conhecer o impacto do trabalho desenvolvido pela investigadora no passado, nestes espaços de biblioteca. A metodologia de investigação consistiu na realização de entrevistas orais semiestruturadas e na análise dos planos de atividades e relatórios anuais das bibliotecas de objeto de estudo. As principais conclusões/resultados verificam-se no sentido amplo da cooperação entre bibliotecas municipais e escolares, baseadas basicamente, na existência das práticas de animação, deixando estas muito ainda por desenvolver e explorar nos espaços em estudo.

Who am I? An identity crisis Identity in the new museologies and the role of the museum professional

Whilst the title of this essay suggests more than one “new museology”, it was rather a licence poétique to emphasize the two major theoretical movements that have evolved in the second half of the 20th Century[1]. As a result of the place(s)/contexts where they originated, and for clarity purposes, they have been labelled in this essay as the “Latin new museology” and the “Anglo-Saxon new museology”; however they both identify themselves by just the name of “New Museology”. Even though they both shared similar ideas on participation and inclusion, the language barriers were probably the cause for many ideas not to be fully shared by both groups. The “Latin New museology” was the outcome of a specific context that started in the 1960s (de Varine 1996); being a product of the “Second Museum Revolution”(1970s)[2], it provided new perceptions of heritage, such as “common heritage”. In 1972 ICOM organized the Santiago Round Table, which advocated for museums to engage with the communities they serve, assigning them a role of “problem solvers” within the community (Primo 1999:66). These ideas lead to the concept of the Integral Museum. The Quebec Declaration in 1984 declared that a museum’s aim should be community development and not only “the preservation of past civilisations’ material artefacts”, followed by the Oaxtepec Declaration that claimed for the relationship between territory-heritage-community to be indissoluble (Primo 1999: 69). Finally, in 1992, the Caracas Declaration argued for the museum to “take the responsibility as a social manager reflecting the community’s interests”(Primo 1999: 71). [1] There have been at least three different applications of the term ( Peter van Mensch cited in Mason: 23) [2] According to Santos Primo, this Second Museum Revolution was the result of the Santiago Round Table in Chile, 1972, and furthered by the 1st New Museology International Workshop (Quebec, 1984), Oaxtepec Meeting (Mexico, 1984) and the Caracas Meeting (Venezuela, 1992) (Santos Primo : 63-64)

Lost in the supermarket – The Traditional Museums Challenges

“I’m all lost in the supermarket. I can no longer shop happily. I came in here for the special offer. A guaranteed personality”. The song by The Clash, released in 1979, “Lost in the Supermarket” describes the protagonist struggle to deal with an increasingly commercialized society and the depersonalization of the world around him. The song speaks about alienation and the feelings of disillusionment and lack of identity that come through modern society. There are different ways which one can decrease those feelings and promote knowledge, self-awareness and understanding. The museum, when used with all its potential, is one of the ways. But how to do that? That is the question museum professionals ask themselves. This paper analyses how the traditional museum can use the new museology concepts, and the challenges of this approach, to become a vehicle for community development and empowerment, diminishing the feelings sang by The Clash.

Give or take: thoughts on museum collections as working tools and their connection with human beings

This paper proposes a look at museums from the perspective of sociomuseology, an area of research and practice under development in countries such as Portugal, Brazil and Spain. Sociomuseology was born from the Latin new museology tradition and is closely connected with the International Movement for a New Museology (MINOM/ICOM). The Lusofona University in Lisbon offers MA and PhD programmes in Sociomuseology. The University supports a research centre in Sociomuseology and publishes the journals Cadernos de Sociomuseologia, in Portuguese, and Sociomuseology, in English (for more information see http://tercud.ulusofona.pt.). Sociomuseology concerns the study of the social role of museums and of the continuous changes in society that frame their trajectories. The practice of sociomuseologists is based on their work with the different dimensions of social and community development from ecomuseums to networking and other ways of organizing social action in the 21st century in which heritage plays a strategic role.

Championing the rhetoric: corporate social responsibility in the Ghanaian mining sector

This paper contributes to a growing body of literature that critically examines how mining companies are embracing community development challenges in developing countries, drawing on experiences from Ghana. Despite receiving considerable praise from the donor and industry communities, the actions being taken by Ghana's major mining companies to foster community development are facilitating few improvements in the rural regions where activities take place. Companies are generally implementing community development programmes that are incapable of alleviating rural hardship and are coordinating destructive displacement exercises. The analysis serves as a stark reminder that mining companies are not charities and engage with African countries strictly for commercial purposes.

Intra-specific variation affects the structure of the natural enemy assemblage attacking pea aphid colonies

1. Intra-specific variation in plant defence traits has been shown to profoundly affect herbivore community structure. Here we describe two experiments designed to test whether similar effects occur at higher trophic levels, by studying pea aphid–natural enemy interactions in a disused pasture in southern England. 2. In the first experiment, the numbers and identity of natural enemies attacking different monoclonal pea aphid colonies were recorded in a series of assays throughout the period of pea aphid activity. 3. In the summer assay, there was a significant effect of clone on the numbers of aphidophagous hoverfly larvae and the total number of non-hoverfly natural enemies recruited. Clone also appeared to influence the attack rate suffered by the primary predator in the system, the hoverfly Episyrphus balteatus, by Diplazon laetatorius, an ichneumonid parasitoid. Colonies were generally driven to extinction by hoverfly attack, resulting in the recording of low numbers of parasitoids and entomopathogens, suggesting intense intra-guild predation. 4. To further examine the influence of clonal variation on the recruitment of natural enemies, a second experiment was performed to monitor the temporal dynamics of community development. Colonies were destructively sampled every other day and the numbers of natural enemies attacking aphid colonies were recorded. These data demonstrated that clonal variation influenced the timing, abundance, and identity of natural enemies attacking aphid colonies. 5. Taken together, these data suggest that clonal variation may have a significant influence on the patterns of interactions between aphids and their natural enemies, and that such effects are likely to affect our understanding of the ecology and biological control of these insect herbivores.

Reconciling observed and modelled phytoplankton dynamics in a major lowland UK river system, the Thames

This study aims to elucidate the key mechanisms controlling phytoplankton growth and decay within the Thames basin through the application of a modified version of an established river-algal model and comparison with observed stream water chlorophyll-a concentrations. The River Thames showed a distinct simulated phytoplankton seasonality and behaviour having high spring, moderate summer and low autumn chlorophyll-a concentrations. Three main sections were identified along the River Thames with different phytoplankton abundance and seasonality: (i) low chlorophyll-a concentrations from source to Newbridge; (ii) steep concentration increase between Newbridge and Sutton; and (iii) high concentrations with a moderate increase in concentration from Sutton to the end of the study area (Maidenhead). However, local hydrologic (e.g. locks) and other conditions (e.g. radiation, water depth, grazer dynamics, etc.) affected the simulated growth and losses. The model achieved good simulation results during both calibration and testing through a range of hydrological and nutrient conditions. Simulated phytoplankton growth was controlled predominantly by residence time, but during medium–low flow periods available light, water temperature and herbivorous grazing defined algal community development. These results challenge the perceived importance of in-stream nutrient concentrations as the perceived primary control on phytoplankton growth and death.

Exploring identities and cultures in inter-professional education and collaborative professional practice

Although the concept of multi-agency working has been pursued and adopted as the most appropriate way to improve child care provision and health workforces in recent years, both in the UK and more globally, research suggests that participation in such work can be problematic. This article examines current developments in inter-professional education and collaborative professional practice. Drawing on desk research across the fields of Education, Health and Social Care, it applies a critical lens to re-examine inter-professional working using well-established concepts of profession, identity, culture, career, and training/work transitions. The article uses theoretical hooks to look for similarities and differences in the promotion of inter-professionality across the Education, Health and Social Care sectors, alongside those which occur within each. It looks towards a re-invigoration of knowledge creation and application through research. This is viewed as especially urgent in times of fragmentation, transformation, and arguably, disintegration, in the services its professional and academic educators and workers seek to serve.

‘Cursed’ communities? Corporate Social Responsibility (CSR), company towns and the mining industry in Namibia

This article examines Corporate Social Responsibility (CSR) and mining community development, sustainability and viability. These issues are considered focussing on current and former company-owned mining towns in Namibia. Historically company towns have been a feature of mining activity in Namibia. However, the fate of such towns upon mine closure has been and remains controversial. Declining former mining communities and even ghost mining towns can be found across the country. This article draws upon research undertaken in Namibia and considers these issues with reference to three case study communities. This article examines the complexities which surround decision-making about these communities, and the challenges faced in efforts to encourage their sustainability after mining. In this article, mine company engagements through CSR with the development, sustainability and viability of such communities are also critically discussed. The role, responsibilities, and actions of the state in relation to these communities are furthermore reflected upon. Finally, ways forward for these communities are considered.