O discurso publicitário em foco: questões sobre dialogismo e gênero do dicurso

The subject of this research is the publicity discourse, in its configuration as speech genres, according to theoretical-methodological perspective in Bakhtinian Studies. Considering that there are infinite fields of human communication, Bakhtin says that there is also infinity of speech genres. However, according to the author, every sphere of human activity produces, and even requires, certain genres, with theirs thematic, compositional and stylistics aspects defined according to social-ideological values that materialize in that sphere and in the dialogue in which the texts are produced. The objective of this research is to study, according to this theoretical-methodological perspective, a print advertising piece by the Brazilian Federal Government, conveyed in the Língua Portuguesa magazine, with themes concerning the national public education. We analyze how the image of author is built and how the image of the Other is outlined by that author. It is assumed that the gender to which an advertising piece belongs intends to sell a product or idea. One of the specific objectives of this research is to identify what is being sold in the advertising piece that we analyze and what discursive and stylistic resources are utilized to achieve success in what it intends to promote. The results show that the author (in the voice of the Federal Government), while adopting the position of information-holder, also puts himself in the same plane of the reader, where everyone is responsible for the development of education in the country. The advertising piece intends to project a positive image of the Government, and this project of saying is realized, in the analysis, in the compositional aspects of the text as well in the stylistic aspects

A emergência do escravo agente na historiografia brasileira da escravidão entre os anos 1970 e 1980

Pós-graduação em História - FCLAS

Letramento e Oralidade: Notas sobre Pontuação em um Bate-papo Virtual Infantil

Based on a heterogeneous concept of writing, this paper aims at analyzing ‘breaks’ in utterances of a virtual chat for writers between 8 and 12 years of age. The hypothesis is that the segmentation of an utterance in different lines in a short period of time characterizes the writing on the internet as nonconventional and relates it to the prosody and rhythm of the language not restricted to the phonic or graphic dimension of the verbal language.

O discurso sobre a concisão na Revista Língua Portuguesa

The objective was to seek positive and negative values that guide the discourse on conciseness and understand how this concept is understood in speeches in the media when taking the theme of text production. The corpus of work consists of two materials of Portuguese Language Magazine on this topic. The analysis of the corpus was made from Bakhtinian discourse studies, especially considering the concepts of dialogue, utterance and speech genres. The research considers mainly as Bakhtin Circle conceives the production of meaning. At the end, we believe it is important to reflect on the definitions that guide the discourse of conciseness, far in practice they are consistent with our reality of writing

O estilo do rei: o diálogo entre O Rei Leão, da Disney, e Hamlet, de Shakespeare, sob uma perspectiva semiótica

This work consists of a semiotic analysis of the animation motion picture The Lion King (1994), by the Walt Disney Animation Studios, describing its intertextual relation with Hamlet, by Shakespeare, considering Disney’s individuality, its style. In order to study style in texts, we use discursive semiotics theory, highlighting Discini’s work (2013) and the concept of discursive settings. Hence, a deep discussion about The Lion King’s style, compared to the Shakespeare’s play, is established. The movie, once a syncretic text, requires advanced studies on Expression Plane, its plastic, musical and verbal/phonic aspects. We find these studies in the work of José Luiz Fiorin (2009), Lúcia Teixeira (2009), Ana Claúdia de Oliveira (2009), Jean-Marie Floch (2009) and Antônio Vicente Pietroforte (2008). We note how a syncretic text makes the discursive settings more complex by assembling plastic and sonorous materials in semissimbolic relation. Once defined The Lion King’s style, we analyze the way it justifies the intense popularity of this kind of animation features. Finally, it is important to understand how Disney uses in its style not only discursive settings, but also passional settings, revealing its own way to stir emotions on the spectator

A gramática pela fábula ou: a fábula pela gramática

With the purpose of analyzing the function developed byt the fable, this paper begins with its definition, historically linked to the rhetorical art, the teaching force and the literary value, to reach a grammatical analysis of the narrative structure in which genre is presented. From the functionalist point of view, the function determines the structure, and, accordingly, this study shows the fable resolved in specific modes of activation of the utterance formation basic processes such as the establishment of predications and the creation of the referential network of its participants. Since the beginning, the discursive activation of properties is crucial, which, working toward specific goals, configure linguistic characteristics that define the specific nature of the fable

Limites e contribuições do uso da EME para pesquisas de cunho qualitativo na aquisição do PB

The main objective of this paper is to answer the following question: how can we draw a parallel, during the analysis of the data, between children who are at different moments in the language acquisition process or who belong to different populations (children that are monolingual, bilingual, with language disorders, etc.)? In order to answer this question, we are discussing the advantages and limitations of adopting a measure like MLU, from English Mean Length of Utterance, or EME as it was named in Brazil, proposed by Roger Brown (1973). We intend to verify the effective contribution of these measures to the studies in the area and propose an adaptation in the studies that use a qualitative approach. Firstly, we recall the study of the criteria proposed by Brown (1973), Scliar-Cabral (1976), Parker & Brorson (2005), Parisse & Le Normand (2006), and Araújo (2007), and by scholars of Brazilian Portuguese morphology, like Câmara Jr (2009), Monteiro (2002), and Kehdi (1990), among others. Secondly, from a dialogic-discursive point of view (BAKHTIN, 2006; BAKHTIN/ VOLOSHINOV, 1992, 1981), we provide as an example the research on the plural in the language acquisition process (HILÁRIO, 2010, 2011b, 2012). The reflections made indicate that EME may be a useful measure for the researches on language acquisition. Nevertheless, adaptations should be done and its inherent problems should be taken into account, especially if other factors are considered – like the age, the number of types/occurrences, the maximum limit of items per utterance etc. – although it is not the only parameter of analysis. Considering that EME may vary according to the conditions of production and may not reflect the qualitative changes in the children’s discourse, other factors should be analyzed, like the context of the discourse, the participants involved etc.

A palavra poética de Arnaldo Antunes

This article reflects on Arnaldo Antunes‟ (AA) poetics. For this purpose, both the contributions of Fontanille and Zilberberg regarding tensivity, as well as some ideas of Tatit regarding song semiotics. The aim is to think about how the dance between enunciation and enunciate is structured in AA within poetical architecture as exemplified here based on the analysis of the poem “Palavra”. The hypothesis is that the tension between the two central nuclei of the poem, metalanguage and erotism, are the essential compositional marc of AA poetical stylistics. The results lead to the reflection that the musical tension is the game that guarantees the movement between the density of the word and the erotic fluidity of the authorial (metalinguistic) act of production.

Subjetividade no processo de subordinação substantiva: a expressão da evidencialidade

In this paper, we intend to reflect on the subordination process based on a functionalist-cognitive approach. For this, we analyze syntactic constructions in which the main clause predicator is a speech act verb, a mental activity verb or a perception verb. One of the pragmatic functions of these constructions is to express evidentiality, which is basically the indication of the information source contained in a sentence. Evidentiality allows the Speaker to manage information in order to preserve his/her face and also allows the Addresser to assess the reliability of this information. We take the evidentiality expression as a functionality of the subordination process in order to rethink the teaching of syntax as a tool for an effective development of students’ communicative abilities.

O discurso sobre leitura na esfera escolar e sua relação com o discurso científico

In this paper, the discourse about reading skills uttered by teachers and students is analyzed. The analyses are supported by the Bakhtin’s studies concerning the discourse that necessarily consider the meaning affected by the sphere of the activity in which the enunciation occurs. The concrete utterance, in this perspective, has its identity in relation to the social values that constitute the conscience of the author and in the ideologies that materialize in the discourse, which is always marked by the constitutive relation between the other person and me. The results indicate the following conclusions: the common sense discourse about reading appears in the answers of the analyzed teachers, which consider their students like bad readers, these professionals also do not recognize the technology as a source of reading for their students. Thus, reading that interests the students is not acceptable in school. The symbolic violence practiced by school appears at the moment that the teacher does not consider the student’s language and the readings that interest them; it also appears when the teacher prevents their students to have new readings; moreover, reading is always unique as it is neither new, nor unrepeatable, so it the plurality of meanings is impossible.

Sobre o pensamento bakhtiniano: uma recepção de recepções

There are several receptions of the Bakhtinian work: those which situate it in a cultural and historical perspective, making it possible to understand the context inherent to it, the interchanges with which it was instituted and its development paths; those which separately take one or other of its ideas, and those which search to infer a less or more systemized framework from it in order to consider a specific object. When we concentrate on those last ones and on the field of studies about language, we examine the receptions of the Bakhtinian thought as a pragmatics, a sociolinguistics, a semiotics, a social theory, a theory of the discourse. The perspective of this branch of instruction is the one on which we lastly focus in order to reflect upon some of its fundamental basis.

Do politicamente correto ao incorretamente polido

The text argues that a linguistic analysis paired with the appreciation of the context of current social stands is highly legitimate, observing, however, that, in different situations, this so-called investigative-appreciative attitude has been transformed in actions and reactions that might become vulgarized in common place, or might even become disfigured in stupidity. The distortions in the assessment of the discourse of the other are now a widespread, the hunt for what is now conventionalized as the politically incorrect in language is just a sample of such a distortion. In this presentation, a number of cases of such a nature is analyzed against cases in which, inversely, the use of language is markedly polite, but the deviation of conduct is made more evident. The objective is to evaluate both cases via the role of intersubjectivity in the construal of discourse, aiming at verifying its conceptual counterpart, with special attention to evidence on the mutual conceptual engagement between interlocutors.

Relatos sobre o cotidiano da população pobre e o princípio constitucional da dignidade da pessoa humana

The paper demonstrates the magnitude of the constitutional statement of the dignity of the human person subscribed to the Federal Constitution of 1988 as a fundamental principle. Next, it brings reports on quality of life of residents of Vila Esperança, in the municipality of Cubatão (SP), from an ethnographic approach, descriptive and photographic documentation. We could conclude that the Brazilian legal system is organized hierarchically, so the Principle of Human Dignity cannot be disregard. The vital guarantee of a minimum vital floor is essential for poor people to expand the possibilities for the full exercise of human dignity.

Humor com dessabor: uma análise das tiras da Mafalda no contexto escolar

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O processo de aprendizagem em práticas de ensino por investigação: interpretações a partir da abordagem fenomenológica e semiótica social

Pós-graduação em Educação para a Ciência - FC