Por ti!

Lo propuesto en este plan de negocio, es el diseño de un restaurante de comida oriental, recibiendo como nombre de POR TI: COME SALUDABLE, COME RICO, COME POR TI., ubicado en la ciudad de Bogotá D.C, específicamente en el barrio de chico de la localidad de Chapinero, dirigido al 1% de la población flotante y habitantes del sector entre estratos 4 a 6. POR TI nace bajo una propuesta que busca entregar al consumidor salud y cuidado personal. Brindando un producto de excelente calidad, preparado con ingredientes frescos, naturales y basados en recetas caseras, a través del concepto slow food y take away, arraigados en la cocina oriental, buscando crear colores, texturas y sabores que cautiven al consumidor. Se implementaran estrategias claras y concisas que permitan penetrar el mercado de la forma se ajuste a las necesidades del mismo. Se espera y aspira iniciar operaciones para Mayo del 2016, con un incremento de las ventas prometedor superando así el punto de equilibrio para el segundo año.

A influência do ciclo menstrual no comportamento de compra

O comportamento do consumidor é um dominio que resulta da confluência de múltiplos saberes e que recorre a diversas metodologias. A partir do conceito de mudança ovulatória e de alguns achados recentes, que sugerem diferenças no comportamento de compra e nas preferências da mulher, nas diferentes fases do ciclo menstrual – em particular, fase ovulatória e fase luteínica – foram enunciadas as seguintes previsões: na fase ovulatória, a mulher preferirá adquirir produtos relacionados com beleza feminina, e, na fase luteínica, preferirá apresentar um padrão de tomada de decisão híbrido, onde items relacionados ou não com beleza feminina mostrarão uma igualdade de estatuto nas preferências de compra. Participaram neste estudo 653 mulheres, com idades compreendidas entre os 18 e os 77 anos (média= 33,79; dp= 10, 92), em diferentes fases do ciclo menstrual, com e sem administração de anovulatórias e menopáusicas. Os resultados do questionário sobre preferências de compra, demonstraram que a mulher evidencia diferente comportamento de compra durante o ciclo menstrual, sendo mais impulsiva e com preferências hibridas, na fase luteínica, para diminuir as emoções negativas, e, mercê da mudança ovulatória, prefere comprar items relacionados com beleza feminina, para incrementar a sua atractibilidade. Dois conceitos são propostos: ciclicidade impulsiva/ terapêutica (no caso da fase luteínica) e de ciclicidade evolutivamente utilitária (no caso da fase ovulatória).

A farmácia e a cosmética no século XIX em Portugal

Os cosméticos sempre estiveram presentes desde os primórdios da Humanidade, existindo actualmente uma enorme panóplia de produtos ao alcance dos consumidores. Desde sempre o homem se preocupou com a sua aparência e para tal utilizou os cosméticos como forma de realçar a sua beleza. Durante o século XIX a área dos cosméticos e da farmácia sofreu uma grande evolução devido à revolução industrial e ao aparecimento de novas tecnologias. No século XIX surgiram pela primeira vez métodos de eliminação de rugas, de embelezamento do rosto e na higiene deu-se importância aos banhos com a criação dos balneários públicos. A crescente procura de beleza levou à criação de produtos cosméticos diversos, alguns dos quais perigosos para a saúde, sendo este um dos pontos a abordar nesta tese. Os cosméticos serão abordados como um bem de luxo num país que vivia em extrema pobreza. Serão abordados outros pontos como a importância de produtos cosméticos estrangeiros e efectuar-se-á uma comparação entre um cosmético actual e um do século XIX. A Farmácia em Portugal sofreu profundas alterações no século XIX. A botica deu lugar à farmácia e a produção de medicamentos que anteriormente era feita artesanalmente, passou a ser feita industrialmente. A extinção das ordens religiosas em Portugal em 1834 foi crucial para o desenvolvimento das farmácias. O encerramento das farmácias dos mosteiros originou uma maior viabilização e abrangência territorial dos estabelecimentos privados. Este foi o momento na história da farmácia em Portugal que levou à formação do associativismo. O avanço da produção científica e da literatura técnico profissional que se verificava por toda a Europa também se repercutiu em Portugal. Como exemplo da Literatura Farmacêutica Portuguesa neste século temos a publicação do Codigo Pharmaceutico lusitano. Com o surgimento da era industrial e consequente aumento dos bens produzidos, aperfeiçoou-se a técnica publicitária que deixou de ser unicamente informativa para ser mais persuasiva e agressiva levando o consumidor a comprar. Com esta tese de mestrado tenta-se demonstrar o impacto da revolução industrial no Farmacêutico em Portugal e avaliar a sua resposta às necessidades de mercado. O profissional de saúde deverá apreender rapidamente conhecimento de modo a não perder a sua identidade.

“Mi delirio sobre el Chimborazo”: anuncios y fundación (Dossier: Bicentenario, rastros y revelaciones de la Independencia)

El autor reflexiona sobre el poema escrito por Bolívar en 1823. Plantea que, ante la sobrecogedora belleza del volcán, y enfrentado a un destino complejo y caótico, el héroe revive eternos temores. Serrano lo asimila al Cristo del sermón de la montaña, cuando pretende reencontrarse con los elementos, reinsertarse en el mundo que está redefiniéndose en los campos de batalla. En la cima del Chimborazo, Bolívar dialoga con el tiempo, voz en la que el autor destaca las resonancias bíblicas. Resalta que el héroe, perturbado por los acontecimientos políticos, está poseído por una “pasión violenta”, por un proyecto político que deviene en obsesión: la idea de construir una gran nación liberada. Serrano concibe a la voz del Viejo como la representante de un orden mítico que pervive (el guardián del mundo mineral y espiritual), que interpela a un sujeto que, otra vez como el Cristo, duda. El final abierto del texto, para el autor, sugiere que solo en el sueño o el delirio es posible reconocer nuestra condición de “míseros mortales”.

El retrato modernista ecuatoriano: simbolismo, mujer y exotismo en Abelardo (1895), de Eudófilo Álvarez (Dossier: La novela ecuatoriana del siglo XIX)

Abelardo (1895) es una novela enmarcada en el Modernismo literario hispanoamericano tanto por sus influencias del simbolismo francés, como de los planteamientos estéticos del movimiento modernista. El sueño y el influjo de este en la vida terrena del narrador-personaje, la transformación de la imagen de la mujer frágil y virginal en la mujer fatal, el exotismo puesto en la mirada sobre lo indígena, lo campesino y los mitos homéricos, y la representación idealizada de la actitud modernista en el héroe de la novela, son algunos de los rasgos que caracterizan a la obra de Eudófilo Álvarez.

Genotypic and phenotypic diversity of a baculovirus population within an individual insect host

It is becoming increasingly apparent that many pathogen populations, including those of insects, show high levels of genotypic variation. Baculoviruses are known to be highly variable, with isolates collected from the same species in different geographical locations frequently showing genetic variation and differences in their biology. More recent Studies at smaller scales have also shown that virus DNA profiles from individual larvae can show polymorphisms within and between populations of the same species. Here, we investigate the genotypic and phenotypic variation of an insect baculovirus infection within a single insect host. Twenty four genotypically distinct nucleopolyhedrovirus (NPV) variants were isolated from an individual pine beauty moth, Panolis flammea, caterpillar by in vivo cloning techniques. No variant appeared to be dominant in the population. The Pafl NPV variants have been mapped using three restriction endonucleases and shown to contain three hypervariable regions containing insertions of 70-750 bp. Comparison of seven of these variants in an alternative host, Mamestra brassicae, demonstrated that the variants differed significantly in both pathogenicity and speed of kill. The generation and maintenance of pathogen heterogeneity are discussed. (c) 2005 Elsevier Inc. All rights reserved.

Evaluation of Earth system models using modern and palaeo-observations: the state-of-the-art

Earth system models are increasing in complexity and incorporating more processes than their predecessors, making them important tools for studying the global carbon cycle. However, their coupled behaviour has only recently been examined in any detail, and has yielded a very wide range of outcomes, with coupled climate-carbon cycle models that represent land-use change simulating total land carbon stores by 2100 that vary by as much as 600 Pg C given the same emissions scenario. This large uncertainty is associated with differences in how key processes are simulated in different models, and illustrates the necessity of determining which models are most realistic using rigorous model evaluation methodologies. Here we assess the state-of-the-art with respect to evaluation of Earth system models, with a particular emphasis on the simulation of the carbon cycle and associated biospheric processes. We examine some of the new advances and remaining uncertainties relating to (i) modern and palaeo data and (ii) metrics for evaluation, and discuss a range of strategies, such as the inclusion of pre-calibration, combined process- and system-level evaluation, and the use of emergent constraints, that can contribute towards the development of more robust evaluation schemes. An increasingly data-rich environment offers more opportunities for model evaluation, but it is also a challenge, as more knowledge about data uncertainties is required in order to determine robust evaluation methodologies that move the field of ESM evaluation from "beauty contest" toward the development of useful constraints on model behaviour.

Evaluation of biospheric components in Earth system models using modern and palaeo-observations: the state-of-the-art

Earth system models (ESMs) are increasing in complexity by incorporating more processes than their predecessors, making them potentially important tools for studying the evolution of climate and associated biogeochemical cycles. However, their coupled behaviour has only recently been examined in any detail, and has yielded a very wide range of outcomes. For example, coupled climate–carbon cycle models that represent land-use change simulate total land carbon stores at 2100 that vary by as much as 600 Pg C, given the same emissions scenario. This large uncertainty is associated with differences in how key processes are simulated in different models, and illustrates the necessity of determining which models are most realistic using rigorous methods of model evaluation. Here we assess the state-of-the-art in evaluation of ESMs, with a particular emphasis on the simulation of the carbon cycle and associated biospheric processes. We examine some of the new advances and remaining uncertainties relating to (i) modern and palaeodata and (ii) metrics for evaluation. We note that the practice of averaging results from many models is unreliable and no substitute for proper evaluation of individual models. We discuss a range of strategies, such as the inclusion of pre-calibration, combined process- and system-level evaluation, and the use of emergent constraints, that can contribute to the development of more robust evaluation schemes. An increasingly data-rich environment offers more opportunities for model evaluation, but also presents a challenge. Improved knowledge of data uncertainties is still necessary to move the field of ESM evaluation away from a "beauty contest" towards the development of useful constraints on model outcomes.

The elements of well-being

This essay contends that the constitutive elements of well-being are plural, partly objective, and separable. The essay argues that these elements are pleasure, friendship, significant achievement, important knowledge, and autonomy, but not either the appreciation of beauty or the living of a morally good life. The essay goes on to attack the view that elements of well-being must be combined in order for well-being to be enhanced. The final section argues against the view that, because anything important to say about well-being could be reduced to assertions about these separable elements, the concept of well-being or personal good is ultimately unimportant.

Paddy Hartley: of faces and facades

Paddy Hartley's work is primarily concerned with the ways in which the human face can be repaired, manipulated and recontextualised, and the questions these processes raise about our concepts of beauty and disfigurement. Incorporating surgical and pharmaceutical equipment as well as steel, scrap metal, digital embroidery and textiles, Hartley sets out a critique of how we think about the face today. Taking as a starting point records of facially injured servicemen of the First World War and the pioneering surgery they underwent, Project Facade examines the impact of disfigurement on the human psyche, as well as tracing the development of early facial reconstructive surgery. His Face Corsets, meanwhile, examines attitudes towards cosmetic surgery and the beauty industry, providing a non-surgical means to brutally mimic the results of cosmetic procedures and beyond. The series gained notoriety and success in a wide variety of popular publications both nationally and internationally, and continue to feature in contemporary textiles and fashion publications. Paddy Hartley: Of Faces and Facades brings together these works in book form for the first time, presenting previously unpublished texts from David Houston Jones and Marjorie Gehrhardt, as well as drawings and photographs which document a remarkable creative process and a history that is still insufficiently explored.

Dickens, Hogarth and artistic perception: the case of Nicholas Nickleby

This essay considers the interest shared by William Hogarth and Charles Dickens on the idea of instrumentality in the art of realism. Taking his cue from eighteenth-century epistemological philosophy, Hogarth developed an idea of beauty and realism as insisting upon the need for human subjectivity or perspective. Naïve realism was a style that troubled both Hogarth and Dickens and both men developed forms in which caricature, melodrama and exaggeration is crucial to the development of verisimilitude. Considering the progress pieces and the writings of Hogarth as a preface to the style of Dickens, I argue that Nicholas Nickleby developed an extraordinary self-reflexivity. Both Nicholas and his uncle Ralph form part of a narrative study of the implications of filtering perception through the distorting lens of the individual.