O twitter enquanto ferramenta de Relações Públicas para construir relacionamento: um estudo multicasos

Technological development in the IT and telecommunications sectors have transformed the way organizations communicate with their audiences. Social Media allow the exchange of information instantaneously, in a communication from many to many. With few studies in the area, many companies venture into the social media without a strategy and a generally end up denigrating their image itself. Thus, this study was conceived from the idea of contributing, analytically, based on the main concepts of Public Relations so the organizations effectively take advantage of their online presence to generate relationships, more specifically, on Twitter.Twitter is a social media with a mature public, requiring dynamics of information and quick answers, based on dialogue, referring to the idea of text messages (SMS). To better expose the results of this research, three organizations with expertise in twitter were chosen: Bradesco , Positivo Informática and Ponto Frio. The choice of case studies was based on the different segments that each one operates and that they are large companies with reputable commercial operations in the Brazilian scenario. To analyze their profiles, several authors were studied, like Fábio França, Maria Aparecida Ferrari, Margarida Kunsch e Marlene Machiori.The intent of the analysis of the Twitter profiles of these organizations is to understand whether they are using strategies for creating and maintaining relationships with your followers and how this occurs from specific categories, as other companies have committed serious errors and impairing their business because of mismanagement in social media. Therefore, the profiles were analyzed from the netnográfica methodology. As a result, it was observed that organizations have not yet developed the character of relationships in social media , treating this channel as another advertising channel It was observed that Positivo Informática has no specific strategy for Twitter...

Análise crítica de contratos técnicos como ferramenta para melhoria da gestão da manutenção

Currently, due to the highly competitive search among industries are becoming more tools for managing product that provides higher availability and therefore profitability. Maintenance as a strategic sector and of fundamental importance in business, it seeks to maximize availability and available resources, minimizing costs and waste, which directly impacts the company's results. The present work has as main objective the review of contracts for maintenance services for companies contracted by a chemical company in the Paraíba Valley, since most of its maintenance services are outsourced, and raise these contracts which are more critical and higher risk to the company's success, thus creating a tool for decision-making by maintenance managers in the act of seeking renewals or new contracts to provide services. As a result after drawing up a standard procedure for contracting of services and a better structuring of the same, we developed a method for the calculation of the criticality of the contracts and based on these calculations, charts were prepared which showed that the current scenario of maintenance contracts the company studied. Thus it is possible to evaluate the contracts which are most critical to the success or failure of the company studied, and also pave the way for further studies on how this criticality of a contract can affect the relationship, the contractor x contracted

A internet como ferramenta de mediação no acervo artístico-cultural dos Palácios do Governo do Estado de São Paulo

This research focuses on methods and strategies for educational-based digital tools, aimed at the public school. Thus, we present possibilities, and the main actions of the national museum institutions in several online educational services that exemplify some forms of virtual mediation in order to verify the relevance of using these tools. The study discusses the need for museums to follow the advance of new technologies to engage and retain the public school, consisting of a highly connected generation with new technologies. It also brings a brief overview of the evolution of the museum in the Western world and presents the formation and nature of art collections that comprise the Artistic-Cultural Collection of the Governmental Palaces of the State of São Paulo, focusing on the management policy of each period, highlighting the educational program and the relationship with the website. As a practical exercise, the research presented suggests applying a form of mediation for the virtual site of Artistic-Cultural Collection of the Governmental Palaces to extend relations sector educational institution for the virtual context

Caracterização dos usuários do setor urbano privado sujeitos a cobrança pelo uso dos recursos hídricos do Estado de São Paulo nas bacias PCJ e avaliação da demanda de água deste setor como ferramenta de gestão

The present study is about data characterization and evaluation related to private urban users (legal entity) of the Watersheds of the rivers Piracicaba, Capivari, and Jundiai (PCJ), with the PCJ Collection System, sustained by the Department of Water and Power (DAEE), in order to: provide quantitative numbers about this sector, identifying the cities and economic activities corresponding to the largest water consumers, and determine the sector's share in the total charged contribution. The charge for water use is the most recent and the last instrument which has been implemented for the management of water resources, provided by the institution of the State and National Policy of Water Resources in 1991 and 1997, respectively, regarded as an important step towards the preservation and restoration of water resources. According to the data collected in the PCJ Collection System, the urban sector is the private sector that has the highest number of users in these watersheds (52,95% of users), but with less representation in the financial recovery (only 7%), due to its low water demand in their uses compared to the uses of other sectors. The collected data will also serve as both a parameter for comparing the amount of water used by different economic activities and municipalities in the PCJ watersheds and other locations, and as a tool for water resources management

Aplicação dos conceitos de RCM e a ferramenta FMEA no aumento de confiabilidade em equipamentos de uma indústria química

The growing demand for quality at competitive prices and fast production process put to the test function in the industrial Maintenance. The need for equipment with high availability to fit this fierce competitiveness makes maintenance becomes essentially reliable. Despite this current context, many companies still have an old view of maintenance, focused only on corrective services, and proposals for change are often neglected due to the sense of urgency day to day. Thus, this study aims to demonstrate through theoretical applicability of simple tool, but of great value in increasing reliability within the maintenance sector of an industry, applying the concepts of Reliability Centered Maintenance – RCM and Analysis tool Failure Modes and Effects – FMEA in equipment of a chemical company directly involved in the manufacturing process of the brake fluid, which this product is used in vehicles around the country. That way, you can identify the types, occurrence and criticality of each failure and evaluate assertively decision making for each device, avoiding unnecessary downtime and potential failures of the same

O esporte como ferramenta pedagógica na escola

O ensino de esportes vem sendo reformulado e transformado mundialmente para que novas possibilidades de inclusão através da prática de esportes sejam evoluídas. No Brasil, há algum tempo cientistas do esporte e pedagogos da Educação Física têm colaborado nesse tema, estando em contato direto com as novas abordagens científicas de ensino. Esse estudo tem por objetivo buscar entender as relações entre esporte e sociedade, e de que maneira o estudo dessas relações podem contribuir para uma mudança da pedagogia da Educação Física Escolar. Para isso foi feito uma revisão bibliográfica dos principais temas e autores relevantes para o desenvolvimento da pesquisa.

Materiais didáticos para o estudo das aves: ferramenta para a educação ambiental

Exemplos da perturbação do meio ambiente pela ação humana são recorrentes. Frente a isto, fica evidente a necessidade de mudança deste quadro, pois áreas com alto valor ecológico são amplamente afetadas, prejudicando as interações entre animais e plantas, nas quais as aves se destacam, sendo elas um grupo com claro papel na dinâmica de ecossistemas e de fácil identificação. Em vários aspectos, o conhecimento científico pode ser visto como um grande aliado para esta mudança. Visando a formação de cidadãos, a Educação Ambiental mostra-se como um importante meio de conscientização. Neste contexto, este trabalho se dispôs a confeccionar um guia didático e um jogo educativo sobre as aves, destinados a alunos do 7º ano do Ensino Fundamental,, visando propiciar aprendizado durante a observação das mesmas. Os materiais foram propostos a partir de uma lista elaborada no presente estudo, que reuniu nove levantamentos realizados na Fazenda Experimental Edgardia, vinculada à Universidade Estadual Paulista - UNESP, Campus de Botucatu, SP, de 1992 a 2010. Uma primeira versão dos materiais foi confeccionada e avaliada por um grupo de alunos, possibilitando a produção de sua versão final

O uso do youtube como ferramenta no ensino da química: análise de vídeo

Contemporary society is going through a cultural revolution evidenced by the area of information technology, and this has led to a transformation in social relations and in the classroom. trying to adjust to these changes and also to curricular high school, the teacher can use as teaching materials, some visual aids: the videos. for this he can use the youtube site to select this educational material. however, given the vast amount of videos available on the site requires a careful selection of them. this work of completion then you want to make a qualitative analysis about the videos available free on the youtube site

O uso de experimentos didáticos como ferramenta para o ensino de física nos anos iniciais da educação básica

When it comes to teaching physics in the early years of elementary school, the first question is: but there are opportunities to teach concepts to children of such complexity? This study sought to examine approaches and strategies to enter the Basic Education in Physics. To this end, we used low cost materials testing, taking as its starting point the work of Ferreira (1978) instrumentation for Teaching Physics, particularly with the theme electrostatics. The present study was made from the use of prototypes developed with the materials cited. Observations were made in the classroom looking for, from the records of teaching, analyzing the behavior of children and their arguments, possibilities for Physics Teaching this age group as well as some evidence of their cognitive development. In teaching discussions were held with students of the early years of elementary school involving conceptual and phenomenological aspects, adapting such knowledge at the level of logical and mathematical thinking that was still under development. The work shows that it is possible to work on electrostatic physical concepts with children belonging to the age group of nine to ten years. With the support of the group Pibid Physics city of Rio Claro, I realize my observations and practices at the Municipal School Marcelo Schmidt, which proved to be available and open for acceptance of this proposal

Modelagem de motor de combustão internae simulação do processo de queima de combustível

The internal combustion engine is a heat engine widely used in the automotive industry. In order to better understand its behavior many models in the literature have been proposed in the last years. The 0-D thermodynamic model is a fairly simple tool but it is very useful to understand the phenomenon of combustion inside the chamber of internal combustion engines. In the first phase of this work, an extensive literature review was made in order to get information about this kind of analysis and, after this, apply them in a model able to calculate the instantaneous temperature and pressure in one zone of the combustion chamber of a diesel engine. Therefore some considerations were made with the aim of increasing the accuracy of the model in predicting the correct behavior of the engine, adding the combined effects of heat transfer, leakage and injection. In the second phase, the goal was to study the internal flow of a three-dimensional model of an internal combustion engine. In order to achieve this goal the software Solidworks was used to create the geometries of an engine and the suite of softwares Ansys was used to create the moving mesh (ICEM CFD and CFX-Pre) and to solve the CFD problem (Ansys CFX code). The model was able to perform the air flow simulation during the four-stroke cycle of an engine: admission, compression, expansion and exhaust. The results obtained from both models were suitable and they open a new range of possibilities for future researches on the field

Redes políticas: desenvolvimento de uma ferramenta infográfica on-line de divulgação e acesso às informações públicas do Senado Federal

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A prática de treinamento dos corpos dentro da empresa: um estudo sobre uma ferramenta de controle da qualidade

Befor the vast economical growth and wild scientific and technological development, the companies are demanding, more and more qualification and acting of the services rendered by their employees. Like this, tasks are restricted the they be done with excellence, because the companies are always controlling the worker's development. They are several the tools used by the companies, as acting indexes to control the course of the worker's activities or certain section, integrations for new employees with the objective to present the line of work of the company so that the new employee is framed in these patterns, trainings offered for the employees to carry out their services with quality and compromising, evaluations of year end in order to test the worker's knowledge and to demand better results, finally, the companies hope the employee integrates normativamente into the reality of the company, in way to contribute for the atingimento of the organizational strategies, always collecting for this to obtain the best results and contribute to the growth of the company. This way, that research will present a tool of control of the total quality applied in a company in Rio Clearing's city and that it is managed by an educador. They will be verified the objectives that the company has in relationship a this control, the worker's subjectivity as participant subject of the tool of control of the System of Administration of the Quality and the worker's different glances before these aspects throught an interview.

Os recursos publicitários como ferramenta de valorização do fazer-jornalístico: um estudo das capas da Revista Veja

This study focuses on an analysis of the convergence of Journalism and Publicity on the covers of the magazine. This paper aims to clarify how the dynamics of that relationship, understanding that in contemporary society, both Journalism and Publicity to perform the same function-to inform, differing only in the objective-journalism sells news, Publicity sells dream. The magazine Veja was chosen for this study because its importance and scope in publishing. Inspired by Time magazine, founded in 1922 by Henry Luce, Veja was the 2nd review of gender information in Brazil. Today a record run of more than 1 million copies, occupying the 3rd position in the ranking of news magazines sold over the world and the largest weekly magazine of the U.S. Among the media, the magazine is the most identified with the publicity, because as disseminator of advertising, the magazine has the advantage of being able to achieve precisely the widest range of public and the possibility of dealing with many different subjects; In addition, the number of people who have contact with the advertising is much greater because, on average, four people read each issue and is also common that the same reader review the revised more than once, which helps in setting the message advertising. This affinity between magazine and publicity is in its essence as both are prepared for the market, seek to promote, show themselves to be bought. Accordingly, we intend to find out how media discourse of Veja and publicity, approach in the writing of magazine covers

Automatização de testes funcionais utilizando a ferramenta Sikuli

This work seeks to demonstrate the advantages in functional software test automation using Sikuli tool, which uses image recognition to find the graphical elements of a system, in addition to using a custom library with methods made to automate the summarization of obtained results through the tests and their evidence

A psicologia interferindo na motivação: uma ferramenta essencial para o sucesso de um personal trainer

Não disponível.