Breve história da edição crítica das obras de Karl Marx

RESUMOEste artigo discute as tentativas de publicar uma edição histórico-crítica das obras de Karl Marx, o Marx-Engels Gesamtausgabe (MEGA): a primeira, que foi liderada por David Riazanov na décadas de 1920 e 1930, e o segundo, a MEGA2, projeto que começou na década de 1970 e ainda está em curso de publicação. O artigo apresenta essas duas edições e discute o seu impacto sobre a interpretação do pensamento econômico e filosófico de Marx.

A interpretação do Proslogion por Karl Barth

O objetivo principal deste texto é apresentai alguns elementos essenciais da interpretação do Proslogion feita por Karl Barth em seu livro S. Anselme, Fides Quaerens Intellectum. La preuve de l'existence de Dieu (trad. franc). Com Base no "programa teológico" de Anselmo, Barth identifica as linhas fundamentais para a leitura dos capítulos 2 a 4 do Pioslogion. Tentaremos mostrar a significação e o alcance dessa interpretação para a historiografia do pensamento anselmiano.

Formation of the Employer Brand Image

The purpose of this study was to explore the employer brand image and its formation of a Finnish (yet international) service company in B2B sector. In the research qualitative case study method was used to explore the most preferred attributes in employer attraction, the employer brand perceptions towards the case company, and the effectors behind these brand perceptions among the prospective group of employees. The research was conducted through in-depth semistructured interviews among 23-30 undergraduate or graduate business students in Finnish universities close to their graduation. After deriving the attributes of an attractive employer, and exploring their relation to the case company, the employer brand image of the case company was determined and its attractiveness level evaluated. Moreover, the formation of the employer brand image was investigated and its sources detected. The most important factors for the target group in employer attractiveness were found to be company reputation and company culture/work atmosphere. Also career opportunities and international opportunities were seen important. The case company was found to hold a positive, attractive image on company culture and international opportunities, but failing to hold a good reputation as a fair employer. The main and most impactful source of employer brand image was former and current employees - directly or indirectly. Company’s own actions played only small part in employer brand formation as credibility is a critical factor in brand image formation and corporate communication found not to be perceived genuine. Based on the findings, suggestions for further employer branding were made.

Paul Karl Feyerabend. En Defensa de la Continuidad de su Pensamiento

Entre los estudios críticos que existen en torno a la obra de Paul Feyerabend predominan aquellos que subrayan una discontinuidad radical entre la versión temprana y tardía de su pensamiento. Todo ello contribuye a que dispongamos de una visión fragmentada e incompleta de un pensador que evoluciono hasta el 1994, año de su fallecimiento. Nuestro propósito es ofrecer una explicación de su itinerario intelectual de tal modo que quedé patente su continuidad en la clave de sus críticas contra los falsos absolutos erigidos por el positivismo lógico y el racionalismo científico. Mostraremos las diversas cuestiones que Feyerabend aborda en las distintas épocas de su vida pero, al mismo tiempo, subrayaremos la unidad o coherencia lógica que existe en su revisión crítica de la racionalidad científica. Nos preocuparemos por entender las razones por las cuales nuestro filósofo de la ciencia va trasladando sus distintos focos de discusión o crítica.

Impact of Product-harm Crisis on Brand Equity: the Moderating Role of Corporate Social Performance

There is an increasing amount of product-harm crisis in the past few years; and the impact of a product-harm crisis becomes more and more influential due to the high increasing speed of globalization. And it is believed that the negative damages to a firm leading to a loss of the intangible assets is bigger than other costs such as the cost of the product recall. Brand equity is a very important and valuable intangible asset for a firm; and it is particularly vulnerable during the crisis. And CSP (CSP) is a hot concept associated with product-harm crisis and brand equity. The aim of this study is to understand how product-harm crisis influences by simultaneously involving CSP as a moderator in a consumer-based level. An experimental study was conducted through an online questionnaire among 198 students in Finland. The questionnaire mainly assessed the consumers’ attitudes towards CSP and brand before/after a fictional product-harm crisis. The results shows that the brand equity was negatively related to the product-harm crisis. And the extent level of crisis’s severity was positively related to the loss of the brand equity; whereas, acknowledged blame was more useful to compensate the loss of brand equity in the low-severity crisis. CSP acted as a moderator role which could compensate the loss of brand equity caused by the product-harm crisis. Managerial implications are also offered for crisis managers, brand managers, and CSR managers.

Internal Employer Brand: The factors affecting the formation of internal employer image

The purpose of this study is to identify the factors affecting the formation of employer image and attractiveness in the minds of an organization’s employees. Six employees from different backgrounds and business units within a larger organization are interviewed, and the results are compared in order to better understand the effect divergent variables have on the resulting factors. The theoretical background of the research is based on the study of the concept of employer branding, an organization’s effort in affecting the employer image it projects and attractiveness perceived by the employees and applicants. The results of the study reveal how immaterial factors, primarily related to self-actualization and social relationships, often took precedence over material ones, so long as the material factors, such as salary and work equipment, were at least on a minimum level acceptable to the employee. As such, focusing on these immaterial factors when forming an employer brand strategy is expected to yield larger benefits in form of employer attractiveness.

Commercial blog communication and brand image

The aim of this thesis was to examine whether company initiated commercial communication in personal blogs has an effect on consumers’ brand image. A detailed picture of the main topics was built based on the previous academic literature. The study explores how sponsored and company-initiated blog postings influence consumers’ brand image with a qualitative research. A framework defines the link between the main concepts of commercial blog communication and how this can be used in order to reach positive results in relation to consumers’ brand image. The findings of this study demonstrate that if the tech-savvy consumers consider that the commercial blog communication is genuine and the blogger stands behind the recommendation of the blog posting, it will result on a more positive brand image. However, if the consumers consider the content of the blog posting to be too controlled by the company, it is automatically seen as an advertisement instead of a recommendation by someone trustworthy. The company-controlled commercial blog communication without presenting the personality of the blogger has negative effects on brand image.

[Otto Karl] Gessler, ministre allemand : [photographie de presse] / [Agence Rol]

Référence bibliographique : Rol, 58696

Packing house workers with Old Mission Brand crates and oranges, Covina, California, 1907

Packing house workers with Old Mission Brand crates and oranges, Covina, California, 1907. [Label: Old Mission Brand, Frank M. Chapman, Covina, California]

Old Mission Brand orange

Crate label for Old Mission Brand oranges picked and packaged by the Placentia Orange Company, which was owned and managed by Charles C. Chapman.

Old Mission Brand grapefruit

Crate label for Old Mission Brand grapefruit picked and packaged by the Placentia Orange Company, which was owned and managed by Charles C. Chapman.