Corporalidade brasileira na fabricação da identidade nacional

This paper discusses how, through the creation of Embratur (Brazilian Tourism Company) in 1966, an idealized Brazilian female body was constructed and used to help manufacture a national identity, reinforcing the stereotype of the sexualized Brazilian woman. As it was often associated with sex tourism, this stereotype received much criticism and led to a negative image of Brazil abroad. However, in the 1990s the official tourism lobby softened the “sexy tone” of its discourse, and in 1999 Embratur received an award from the World Tourism Organization for its campaign to help fight the exploitation of children and youth by sexual tourism. In order to better understand how this change in the idealized Brazilian female body unfolded, it is important to deconstruct beauty standards – focusing on those that apply to Brazilian women as seen from abroad – and their relationship to modern consumer culture. Assuming that the cultural analysis of the female body emerges as an important issue in the field of Social Science, the focus on body image can be viewed as a key element in discussions about the construction of national identity.

Oralidade, letramento e identidade

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Escola de Educadores: a dimensão (sócio) afetiva na identidade de professor

Pós-graduação em Educação - IBRC

Identidade e reconhecimento na cultura de rua

Direct descendant of the music of the Black Atlantic, hip hop became the spokesman of excluded minorities, for example setting up of the reunification that is geographically separated through communication. The hip hop appropriated new forms of mass communication, allowing the reworking of the story through a counter-hegemonic discourse that seeks self-knowledge and appreciation of the roots of black people. The street culture is the narrative of disenfranchised youth, generating narrative of inclusion, which gave a space of enunciation periphery enabling them to intersubjective recognition. This project aims to discuss the role of hip hop as an agent conscientizing youth peripherals in order to bring to the debate the form of identity construction around the peripheral street culture since, as an intervention that acts as a symbolic system guiding cultural practices and attitudes of these young people. Methodologically, we analyzed specific bibliographical about hip hop and literature originating from the periphery itself. Selected discography of some rap groups. They are Racionais Mc's, 509-E and DJ Hum and Thaíde that constitute the vanguard of hip hop in Brazil. We use music from rapper Emicida this while some contemporary exponents of rap, with national and international. State of São Paulo in order to demonstrate that there is similarity between the questions proposed by the hip hop and the interior of the capital, the group selected Survey. We have used also press material, raising the issue in research on the internet, periodicals include the Rolling Stones and Caros Amigos

A identidade feminina em The Magic Toyshop: estudos de gênero no texto e na tela

Besides producing a vast literary work, Angela Carter (1940-1992) participated of the screenplay’s production for two movies based on her books, The Company of Wolves and The Magic Toyshop. Either through the influence that cinema had in her life or through the very own style of her writing, the relation of the British author with the seventh art is visible. Considering the importance of significations in literary works, this paper proposes a comparative study between Angela Carter’s The Magic Toyshop (1967) and the film of the same title, based on Carter’s novel, directed by David Wheatley and produced by Granada Television, in 1987. Based on Tania Carvalhal’s conception about intertextuality and film theories, the focus of this paper is the gender study, since its ideology is subscribed, represented and reproduced in every cultural practice, including literature and cinema. The characters construction in both cases, especially the female characters, is filled with symbols which are going to bring the film closer to the literary work and contribute to express the critics suggested in the work’s leading: the complaint to the patriarchal system. However, given the different nature of each work, it is necessary to stress that this present comparison doesn’t intend to establish a total identification between novel and film, but to set a dialogue between both, observing the approximation and distance of these two instances.

A identidade, o costume e o direito da decisão: um estudo sobre o uso e o desuso do sobrenome do marido

Pós-graduação em Educação Sexual - FCLAR

Aspectos culturais como fios condutores de interações em Tandem na aprendizagem de português língua estrangeira: interculturalidade, estereótipos e identidade(s)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Música, mídia e identidade nacional na Guiné-Bissau: da revolução armada à independência

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A contribuição do projeto de identidade corporativa na redução da poluição visual nas cidades

One of the actual biggest problems in big towns is the visual pollution. The advertising has become a necessity for any type of business, resulting in the use of as urban spaces as possible like fronts structures, lights, with too many colors and details to keep the attention of sight, thus becoming an important problem for the social and cultural coexistence. The work of graphic designer can reduce this problem through the concepts of visual identity applied on the enterprise building front, giving harmony in the colors and spaces where they can apply the advertising without to attack the urban beauty and esthetics.

Geografia, patrimônio e diversidade cultural: linguagem audiovisual em ações educativas

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Informação, memória e identidade: estudo sobre as associações japonesas em Marília

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Memória e identidade em Jaguariaíva, Paraná: contribuição à cartografia escolar

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Informação, memória e identidade: estudo sobre as associações japonesas em Marília

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Memória e identidade em Jaguariaíva, Paraná: contribuição à cartografia escolar

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

RELIGIÃO E IDENTIDADE: UM ESTUDO SOBRE NEGROS METODISTAS DA REGIÃO METROPOLITANA DE SÃO PAULO

Este estudo trata da dinâmica relacional das identidades religiosas e etno-raciais em torno de pessoas negras de igrejas metodistas da Região Metropolitana de São Paulo. Toma como referência empírica as Igrejas Metodistas em: Suzano, Itaquaquecetuba - Monte Belo - e Central em Santo André. Analisa as implicações identitárias do sujeito negro metodista e aponta contradições entre parâmetros socioculturais das identidades negras construídas ao longo da história e o modelo religioso metodista. Analisa a construção sociocultural das identidades religiosas, circunscritas às contingências materiais, econômicas e políticas da sociedade onde estão inseridos os sujeitos da pesquisa. Propõe que a identidade negra coletiva é uma mescla de associações, por um lado negativas resultantes tanto das condições socioeconômicas segregacionistas vinculadas ao racismo institucionalizado na sociedade e nos espaços religiosos, por outro, positivas, de um protagonismo cultural enriquecedor da cultura brasileira, além daquele marcado pela resistência, desenvolvido pelos movimentos negros. Demonstra o papel da instituição metodista que impõe uma padronização cultural de classe média branca e controle sobre as manifestações identitárias negras.(AU)