Segurança na internet: a percepção do usuário como fator de restrição ao crescimento do comércio eletrônico no Brasil

O comércio eletrônico já é uma realidade brasileira. Contudo, esta modalidade de negócio eletrônico ainda não atingiu o seu pleno potencial, especialmente nas negociações orientadas para o consumidor (B2C). Vários fatores são apontados como restrições ao seu crescimento, mas nenhum deles é tão destacado e controvertido quanto a segurança na Internet, especialmente nas transações eletrônicas. Este trabalho analisa a questão da segurança do ponto de vista dos usuários de Internet, uma vez que a percepção de segurança dos internautas determina a sua confiança, e a sua confiança influencia a sua decisão de compra eletrônica e a abrangência das compras realizadas através da Internet. A segurança, vista freqüentemente como a grande vilã no mundo digital, passa a ser entendida alternativamente como um dos fundamentos do comércio eletrônico e, conseqüentemente, uma grande vantagem competitiva para os negócios eletrônicos.

Um estudo dos processos de atendimento ao consumidor no comércio eletrônico de livros no varejo brasileiro

O varejo de livros no Brasil já é marcado pela presença do Comércio Eletrônico, que tem causado grande impacto nos processos de atendimento ao consumidor. Partindo desta idéia, o autor, ao longo do trabalho, analisa as pnncipais características, aspectos e contribuições do CE para estes processos. Para realizar esta análise, o autor fez um estudo de caso em uma empresa atuante no ambiente tradicional, mas também com grande experiência no ambiente virtual. A atuação desta empresa nos dois ambientes e a sua grande experiência no mercado em estudo permitiu uma análise efetiva do impacto do CE nos processos de atendimento ao consumidor. A partir do estudo de caso, e à luz do referencial teórico disponível, o autor alisa a situação do CE no varejo de livros no Brasil, elaborando algumas reflexões sobre a contribuição deste' ambiente para os processos de atendimento ao consumidor.

Uso de internet no Brasil: uma análise baseada na Teoria de Resposta ao Item (TRI)

A presente dissertação visa identificar como se dá o uso da internet pelos brasileiros considerando as dimensões: governo eletrônico, lazer, informação, comunicação, educação, comércio eletrônico, e analisando itens são melhores discriminadores da dimensão bem como construir um indicador de precedência nos tipos de uso. Para tal será utilizada a fonte de dados secundária fornecida pelo centro de estudos CETIC referente à pesquisa TIC Domicílios 2009. E por intermédio da técnica estatística Teoria da Resposta ao Item (TRI) cada brasileiro da amostra receberá uma pontuação relacionada às suas respostas aos itens da dimensão. Este trabalho apresenta resultados que permitem explicar aspectos relacionados ao uso de internet pelos brasileiros. Para algumas dimensões agrupou-se os itens de modo a apresentar a dimensão discriminada em grupos. Para as dimensões de Comércio Eletrônico e de Governo Eletrônico concluiu-se que os itens de suas dimensões não discriminam grupos de brasileiros com relação o seu uso, pois pela curva característica do item, cada item discrimina os brasileiros na mesma dimensão da mesma forma. Já para Comunicação, Educação, Informação e Lazer são discriminados por grupos de itens mais prováveis ao uso pelo brasileiro e usos menos prováveis.

Quantificação de risco operacional

Risco operacional precisa ser mensurado pois afeta o valor e a sobrevivência das empresas. Ocupa o foco de pesquisadores, profissionais do sistema financeiro, reguladores e supervisores bancários, no esforço de controlar esse risco. Pesquisamos quatro formas de utilizar a abordagem de distribuição de perdas para a quantificação do risco operacional. Utilizamos um conjunto de dois anos de perdas operacionais de um banco brasileiro de grande porte para fazermos a aplicação e o teste dessa abordagem em quatro variantes. A variante que utiliza exclusivamente distribuições empíricas foi a mais adequada para medir o risco operacional e calcular o capital econômico a partir dos dados disponíveis. Na variante que quantifica o risco operacional ajustando distribuições teóricas às perdas, mostramos que as curvas de Johnson são especialmente flexíveis e de pronta implementação. Também, ajustamos as curvas de Johnson à distribuição de perdas operacionais e à distribuição amostral dos valores de capital econômico. Conhecer a distribuição do capital permite que tenhamos ideia da precisão com que estimamos o capital econômico e abre o caminho para futuros estudos teóricos da distribuição do Var operacional. Encontramos a distribuição dos valores de capital econômico ao invés de calcularmos um valor único de capital. Comparamos dois métodos, utilizados para estabelecer distribuições de valores de capital. Ao conduzirmos a pesquisa, notamos ser possível justificarmos pontos de verificação da auditoria interna sobre a base de dados, a modelagem e a gestão de risco operacional. Com a pesquisa produzimos sugestões para a supervisão e regulação dos bancos.

The impact of content marketing on attitudes and purchase intentions of online shoppers : the case videos & tutorials and user-generated content

This thesis was written as part of a Double-Degree Masters program in Management, with focus in Marketing. Aligned with the nature of the degree, this study aims to be a useful tool for managers and marketers, which conduct business online. This thesis is a study of Content Marketing in the content of online commercial product pages. Its aim is to understand how to use content marketing to drive conversion, by understanding consumer attitudes and purchase intention towards content. A in-depth study of existing theories and exploratory primary research was developed in other to attain these objectives. Business-to-consumer electronic commerce (B2C e-commerce) has provided consumers and online retailers with a more effective medium to perform online transactions through commercial websites. Although consumers have realized that the benefits of online shopping; such as time saving, minimizing effort, convenience, broader selection, and wider access to information, they are still greatly unwilling to shop online. Consumers shop essentially for two motives, to meet experiential (fun) or goal-oriented (efficiency) needs (Wolfinbarger & Gilly, 2001). The information provided by content marketing seeks to focus on consumers need for information and entertainment, instead of focusing on the brand. Thus, it is expected that the type of content format will have different effects on the attitudes and purchase intention on the online shopper, depending on the online shopping purpose. Concretely, a goal-oriented shopper should find user generated content (UGC) to be more valuable content formats, since they decrease the amount of search effort. While on the other hand, videos & tutorials (VT) might be perceived as more valuable for a consumer looking to spend time and being entertained through online shopping. The exploratory research was characterized by a survey experiment with online consumers. Participants were exposed to stimuli of content marketing tested according to their attitudes and purchase intention. The focus was to understand the impact of two different content marketing tactics—User-generated content and Videos & Tutorials—on attitudes and purchase intentions and how they interact with content complexity. The results indicate that content marketing in commercial product pages is relevant in driving consumer attitudes and purchase intentions. Consumers are not motivated by a specific content marketing tactic, unless that content has a certain level of complexity. In that case, Ur-Generated Content becomes a relevant tactic in product pages, however VT is not.

Fatores que influenciam a intenção de compra online: aplicação de um modelo adaptado de aceitação da tecnologia para o comércio eletrônico

This research aims to understand the factors that influence intention to online purchase of consumers, and to identify between these factors those that influence the users and the nonusers of electronic commerce. Thus, it is an applied, exploratory and descriptive research, developed in a quantitative model. Data collection was done through a questionnaire administered to a sample of 194 graduate students from the Centre for Applied Social Sciences of UFRN and data analysis was performed using descriptive statistics, confirmatory factorial analysis and simple and multiple linear regression analysis. The results of descriptive statistics revealed that respondents in general and users of electronic commerce have positive perceptions of ease of use, usefulness and social influence about buying online, and intend to make purchases on Internet over the next six months. As for the non-users of electronic commerce, they do not trust the Internet to transact business, have negative perceptions of risk and social influence over purchasing online, and does not intend to make purchases on Internet over the next six months. Through confirmatory factorial analysis six factors were set up: behavioral intention, perceived ease of use, perceived usefulness, perceived risk, trust and social influence. Through multiple regression analysis, was observed that all these factors influence online purchase intentions of respondents in general, that only the social influence does not influence the intention to continue buying on the Internet from users of electronic commerce, and that only trust and social influence affect the intention to purchase online from non-users of electronic commerce. Through simple regression analysis, was found that trust influences perceptions of ease of use, usefulness and risk of respondents in general and users of electronic commerce, and that trust does not influence the perceptions of risk of non-users of electronic commerce. Finally, it was also found that the perceived ease of use influences perceived usefulness of the three groups. Given this scenario, it was concluded that it is extremely important that organizations that work with online sales know the factors that influence consumers purchasing intentions in order to gain space in their market

Contribuições para a análise de sinais neuronais e biomédicos

Following the new tendency of interdisciplinarity of modern science, a new field called neuroengineering has come to light in the last decades. After 2000, scientific journals and conferences all around the world have been created on this theme. The present work comprises three different subareas related to neuroengineering and electrical engineering: neural stimulation; theoretical and computational neuroscience; and neuronal signal processing; as well as biomedical engineering. The research can be divided in three parts: (i) A new method of neuronal photostimulation was developed based on the use of caged compounds. Using the inhibitory neurotransmitter GABA caged by a ruthenium complex it was possible to block neuronal population activity using a laser pulse. The obtained results were evaluated by Wavelet analysis and tested by non-parametric statistics. (ii) A mathematical method was created to identify neuronal assemblies. Neuronal assemblies were proposed as the basis of learning by Donald Hebb remain the most accepted theory for neuronal representation of external stimuli. Using the Marcenko-Pastur law of eigenvalue distribution it was possible to detect neuronal assemblies and to compute their activity with high temporal resolution. The application of the method in real electrophysiological data revealed that neurons from the neocortex and hippocampus can be part of the same assembly, and that neurons can participate in multiple assemblies. (iii) A new method of automatic classification of heart beats was developed, which does not rely on a data base for training and is not specialized in specific pathologies. The method is based on Wavelet decomposition and normality measures of random variables. Throughout, the results presented in the three fields of knowledge represent qualification in neural and biomedical engineering

Vibration energy harvesting using piezoelectric transducer and non-controlled rectifiers circuits

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Um framework de agentes de recomendação para sistemas Web

The World Wide Web has been consolidated over the last years as a standard platform to provide software systems in the Internet. Nowadays, a great variety of user applications are available on the Web, varying from corporate applications to the banking domain, or from electronic commerce to the governmental domain. Given the quantity of information available and the quantity of users dealing with their services, many Web systems have sought to present recommendations of use as part of their functionalities, in order to let the users to have a better usage of the services available, based on their profile, history navigation and system use. In this context, this dissertation proposes the development of an agent-based framework that offers recommendations for users of Web systems. It involves the conception, design and implementation of an object-oriented framework. The framework agents can be plugged or unplugged in a non-invasive way in existing Web applications using aspect-oriented techniques. The framework is evaluated through its instantiation to three different Web systems

Factors to Achieve Aesthetics in All-Ceramic Restorations

The demand for aesthetic restorations has increased during the last years. Dental ceramics are a successful alternative for some cases because of aesthetics and biocompatibility. Therefore, the aim of this literature review was to present the factors necessary to fabricate all-ceramic restorations with aesthetics similar to natural dentition. A search of English-language peer-review literature was completed using MEDLINE database from 1975 to 2009 including the keywords "aesthetic," "metal-free crown," "all-ceramic," and "color." It was observed that several factors influence aesthetics of all-ceramic restorations. Color scale, light source during color evaluation, characteristic of core material, color of supporting tooth, presence of root post, and type of cement are clinical factors that may influence color of the restorations. Laboratorial factors as technique for ceramic condensation, thickness, temperature, and number of firing cycles also influence the result of these crowns. Although several clinical and laboratorial factors influence aesthetics of all-ceramic restorations, the aesthetic success and longevity of these restorations depend on the integration with surrounding periodontal tissue.

Passivity in Implant-Supported Prosthesis

Because of the widespread use of implant-supported restorations and that the success of this treatment depends on the passivity of the different component systems of implant-prosthesis, a literature review was performed to highlight issues related to passivity in framework of implant-supported fixed prosthesis. A search of English-language peer-review literature was completed using MEDLINE database (PubMed) focusing on acceptable levels of passivity, misfit classification, problems related to misfit, methods to evaluate misfit, general factors that affect the passivity, and the biologic tolerance in the presence of misfit. The information obtained in the present review suggested that even if it is hard to obtain an implant-supported prosthesis with complete passivity, the professional should use the technological resources to offer better conditions for their patients. An acceptable clinical level of passivity that does not cause any problem to the biologic, aesthetic, and functional parameters of the patient should be sought.

Taxonomic status of the genus Sotalia: Species level ranking for tucuxi (Sotalia fluviatilis) and costero (Sotalia guianensis) dolphins

Dolphins of the genus Sotalia are found along the Caribbean and Atlantic coasts of Central and South America and in the Amazon River and most of its tributaries. At present, the taxonomy of these dolphins remains unresolved. Although five species were described in the late 1800s, only one species is recognized currently (Sotalia fluviatilis) with two ecotypes or subspecies, the coastal subspecies (Sotalia fluviatilis guianensis) and the riverine subspecies (Sotalia fluviatilis fluviatilis). Recent morphometric analyses, as well as mitochondrial DNA analysis, suggested recognition of each subspecies as separate species. Here we review the history of the classification of this genus and present new genetic evidence from ten nuclear and three mitochondrial genes supporting the elevation of each subspecies to the species level under the Genealogical/Lineage Concordance Species Concept and the criterion of irreversible divergence. We also review additional evidence for this taxonomic revision from previously published and unpublished genetic, morphological, and ecological studies. We propose the common name costero for the coastal species, Sotalia guianensis (Van Beneden 1864), and accept the previously proposed tucuxi dolphin, Sotalia fluviatilis (Gervais, 1853), for the riverine species.

Quality of service control for rt-VBR connections in ATM networks

Nowadays, networks must support applications such as: distance learning, electronic commerce, access to Internet, Intranets and Extranets, voice over IP (Internet Protocol) and many others. These new applications, employing data, voice, and video traffic, require high bandwidth and Quality of Service (QoS). The ATM (Asynchronous Transfer Mode) technology, together with dynamic resource allocation methods, offers network connections that guarantee QoS parameters, such as minimum losses and delays. This paper presents a system that uses Network Management Functions together with dynamic resource allocation for provision of the end-to-end QoS parameters for rt-VBR connections.

Intense and broad photoluminescence at room temperature in structurally disordered Ba[Zr0.25Ti0.75]O-3 powders: An experimental/theoretical correlation

Intense and broad photoluminescence (PL) emission at room temperature was observed on structurally disordered Ba[Zr0.25Ti0.75]O-3 (BZT) powders synthesized by the polymeric precursor method. BZT powders were annealed at 573 K for different times and at 973 K for 2 h in oxygen atmosphere. The single-phase cubic perovskite structure of the powder annealed at 973 K for 2 It was identified by X-ray diffraction and Fourier transform Raman techniques. PL emission increased with the increase of annealing time, which reached its maximum value in the powder annealed at 573 K for 192 h. First principles quantum mechanical calculations based on density functional theory (B3LYP level) were employed to study the electronic structure of ordered and disordered models. The theoretical calculations and experimental measurements of Ultraviolet-visible absorption spectroscopy indicate that the presence of intermediary energy levels in the band gap is favorable for the intense and broad PL emission at room temperature in disordered BZT powders. The PL behavior is probably due the existence of a charge gradient on the disordered structure, denoted by means of a charge transfer process from [TiO5]-[ZrO6] or [TiO6]-[ZrO5] clusters to [TiO6]-[ZrO6] clusters. (C) 2008 Elsevier Ltd. All rights reserved.