Marketing de relacionamento em um provedor de internet: um estudo comparativo que considera a visão gerencial e a percepção dos clientes

The current paper aims at analyzing customer retention in Internet provider services. For this study, we sought to understand what are the client's expectations regarding the services available and compare them with management perception in relation to the use of those services. Identifying the coherence level between the two points of view, management and client, it is possible to pinpoint how service is assessed in real conditions. Then, from this point on, a new vision can be implemented on available services, and new customer service strategies aiming at best serving to their expectation and need, can be rethought. The exploratory research was utilized. It was based on case study, and quantitative and qualitative methods were used. The quantitative method was done by applying the cluster technique with six variables of control derived from the six main services, whose definition was done through qualitative survey of the internal management team. Then, an structured interview with 443 clients, from a probabilistic sample of 800 costumers. The total number of active clients of the internet provider is of 10.677. Client perception in relation to services varied, if compared with the four services that were under the managerial metric method, this comparison showed a more positive evaluation than the real use of the service. Thus, it was observed that the value of each service available for the client depends on his/her perception of it, regardless of using or not the offered service. As a result, it is possible to understand which services offered by the company under study effectively contribute to a good client-company relationship, and the upkeep of those clients

Comunicação interna em empreendimento hoteleiro: um enfoque gerencial

Globalization, which increased the market to a position of competition and change never before experienced, also imposed a series of changes that have transformed the social systems, organizations increasingly complex. In this scenario, communication has received attention from modern managers. Research indicates that some sectors of activity, more than others, rely on communication as a tool for achieving their goals. The tourism sector, located in the service segment is configured as one of these activities, which the hotel is part of the composite product. With the intention to acknowledge these aspects in this study sought to analyze the characteristics of internal communication in a hotel project in the managerial perspective. To try to answer this purpose we constructed a framework based on authors that discuss organizational communication, internal communication and hotel businesses. For the purpose of research was chosen a unit of study to assess the views of managers regarding the issue. In the unit studied was sought to apprehend these meanings through interviews with a group of managers in the organization and analysis of documents. Data were analyzed through content analysis of Bardin (1977), with the technique of categorical analysis, as it sought to capture aspects that allow the description of the contents of the messages. The results pointed to an organizational reality based heavily on orality, who lives constantly with noise and using communication to regulate behavior. With little or no reflection on managerial communication inferred that subordinates should not absorb the message completely, a phenomenon that can not be responsible for the complete fulfillment thereof. Moreover, it was realized that the organization studied did not plan your communication, since, yet the views as a strategic tool to achieve your goals

Avaliação da eficiência dos programas de pós-graduação acadêmicos em Administração, Contabilidade e Turismo

The Triennial Evaluation of Coordination for the Improvement of Higher Education Personnel (CAPES) is made according to several indicators, divided into several issues and items, and their weights. In these it is evident the importance of scientific periodicals. This study aims to evaluate the relative efficiency of post-graduate students in Business Administration, Accounting and tourism evaluated by CAPES in Brazil. The methodology used the data envelopment analysis - DEA (Data Envelopment Analysis). The data were obtained from the site and organized by the CAPES Qualis score. The analysis was performed by the DEA variable returns to scale, product-oriented (BCC-O), with data from the three-year periods 2004-2006 and 2007-2009. Among the main results are the average increase significantly the relative efficiency of the programs in the period 2007-2009 compared to 2004-2006 period, the highest average efficiency of programs linked to public institutions in relation to private, doctoral programs with the present average efficiency sharply higher than those only with masters, and senior programs in general were more efficient. There is also moderate and significant correlation between the efficiency scores and concepts CAPES. The Malmquist index analysis showed that more than 85% of programs had increased productivity. It is noteworthy that the main effect that influences the increase of the Malmquist index is the displacement of the border (Frontier-shift)

Un enfoque gerencial de la teoría de las restricciones

El presente artículo tiene como propósito presentar los principales conceptos que sustentan la teoría de las restricciones y que ayudan a los gerentes a focalizar su acción en decisiones que tocan los aspectos más críticos que inciden sobre la eficacia de la empresa. En especial, se llama la atención en el contraste entre focalizar la empresa en la optimización, ya sea a través de los costos, o por medio de la generación de una mayor corriente de ingresos.

Determinantes de los contratos implícitos y explícitos en la contratación gerencial

Este artículo resalta la importancia de los determinantes en la existencia de contratos explícitos e implícitos en la contratación de gerentes, no considerados en el estudio previo de Gillan et. al. Se muestra como la asimetría de información, el contexto institucional y el poder con que la firma y el gerente enfrentan el acuerdo laboral influyen de manera directa el tipo de contrato. Se concluye planteando como argumento central que existen dos clases de determinantes: los de influencia y los de mediación. Los de mediación cobran sentido cuando están explícitamente relacionados con los de influencia. Los de influencia se combinan entre si en una situación dada y ejercen influencia sobre los de mediación. Estos últimos son los que determinan la propensión hacia el tipo de contrato, y son tres: El valor esperado de la pérdida ante la probabilidad de incumplimiento, el poder con que gerente y firma enfrentan el acuerdo y la posibilidad de comportamiento oportunista, los demás son clasificados como de influencia. Este argumento es contrastado mediante el uso de la técnica de análisis estructural.

Metodología gerencial de gestión, aprovechamiento y disposición final de los raees, generados por las tics, como medida de mitigación al cambio climático

Tesis (Maestría en Ingeniería).-- Universidad de La Salle. Facultad de Ingeniería. Maestría en Ingeniería, 2014

Cómo organizar la Investigación Gerencial

La organización de la investigación en un instituto gerencial refleja mucho de los aspectos relacionados con la organización de cualquier empresa comercial o de negocios especialmente de aquellas que tiene actividades de producción e investigación y desarrollo. Tales aspectos también existen dentro de las organizaciones de investigación y desarrollo. Cerrar la brecha entre la generación de nuevos conocimientos e ideas y su uso en producción no es tarea fácil. Como lo ha descrito tan brillantemente un eminente escritor

Analisando os discursos dos Deputados Federais : a Linguística da informação contábil nos discursos sobre Contabilidade Pública

Analisa a linguística das informações contábeis nos discursos Parlamentares feitos no Plenário da Câmara dos Deputados. Como metodologia, optou-se por realizar uma pesquisa documental sobre os discursos pronunciados em plenário pelos Deputados no período de 2010 a 2014 e analisá-los pelo método de análise de conteúdo de Bardin. Como resultado, verificou-se que a maioria dos deputados prefere analisar a confiabilidade da informação contábil pela dimensão semântica da semiótica contábil.

Marketing de relacionamento em um provedor de internet: um estudo comparativo que considera a visão gerencial e a percepção dos clientes

The current paper aims at analyzing customer retention in Internet provider services. For this study, we sought to understand what are the client's expectations regarding the services available and compare them with management perception in relation to the use of those services. Identifying the coherence level between the two points of view, management and client, it is possible to pinpoint how service is assessed in real conditions. Then, from this point on, a new vision can be implemented on available services, and new customer service strategies aiming at best serving to their expectation and need, can be rethought. The exploratory research was utilized. It was based on case study, and quantitative and qualitative methods were used. The quantitative method was done by applying the cluster technique with six variables of control derived from the six main services, whose definition was done through qualitative survey of the internal management team. Then, an structured interview with 443 clients, from a probabilistic sample of 800 costumers. The total number of active clients of the internet provider is of 10.677. Client perception in relation to services varied, if compared with the four services that were under the managerial metric method, this comparison showed a more positive evaluation than the real use of the service. Thus, it was observed that the value of each service available for the client depends on his/her perception of it, regardless of using or not the offered service. As a result, it is possible to understand which services offered by the company under study effectively contribute to a good client-company relationship, and the upkeep of those clients

Contabilidade pública autárquica, estágio na Unus - contabilidade, consultadoria fiscal e empresarias Lda.

O presente relatório tem por base o estágio curricular realizado no âmbito do Mestrado em Contabilidade e Finanças, da Escola Superior de Tecnologia e Gestão do Instituto Politécnico de Bragança. O estágio decorreu durante o período de 1 de Dezembro de 2013 a 13 de junho de 2014, na empresa UNUS – Contabilidade, Consultadoria Fiscal e Empresarias Lda., com sede em Bragança e cuja atividade principal é a prestação de serviços de contabilidade e consultoria. Foram efetuadas diversas atividades ao longo deste período, podendo as principais resumir-se em tarefas de classificação, lançamento e arquivo, conferências e encerramento de contas, processamento de salários e obrigações sociais, prestação de contas de natureza fiscal, preenchimento das demonstrações financeiras exigidas e elaboração de relatórios de gestão. Ao longo do relatório pôde observar-se em detalhe as funções desenvolvidas na empresa. Assim, a estrutura deste relatório divide-se em quatro capítulos: no primeiro capítulo é elaborada uma caraterização da entidade de acolhimento; no segundo apresentam-se as tarefas desenvolvidas, suportadas nas mais importantes referências legislativas e esclarecimentos pertinentes; no capítulo terceiro faz-se um breve enquadramento teórico relacionado com contabilidade nas autarquias locais e a utilidade da informação financeira nas mesmas; por fim, no capítulo quarto, apresenta-se um estudo relacionado com a utilidade da contabilidade financeira nas Juntas de Freguesias do Distrito de Bragança. Os resultados do estudo permitem, de entre outros aspetos, concluir que os responsáveis das Juntas de Freguesia do Distrito de Bragança consideram que informação contabilística não influencia a sua tomada de decisões; os responsáveis que atribuem maior grau de importância á contabilidade na tomada de decisões, são aqueles que consideram que a informação contabilística influencia as suas tomadas de decisões; o grau de utilidade dos diferentes documentos contabilísticos não diferem em função do responsável ser da área de economia e gestão ou outra.

Comunicação interna em empreendimento hoteleiro: um enfoque gerencial

Globalization, which increased the market to a position of competition and change never before experienced, also imposed a series of changes that have transformed the social systems, organizations increasingly complex. In this scenario, communication has received attention from modern managers. Research indicates that some sectors of activity, more than others, rely on communication as a tool for achieving their goals. The tourism sector, located in the service segment is configured as one of these activities, which the hotel is part of the composite product. With the intention to acknowledge these aspects in this study sought to analyze the characteristics of internal communication in a hotel project in the managerial perspective. To try to answer this purpose we constructed a framework based on authors that discuss organizational communication, internal communication and hotel businesses. For the purpose of research was chosen a unit of study to assess the views of managers regarding the issue. In the unit studied was sought to apprehend these meanings through interviews with a group of managers in the organization and analysis of documents. Data were analyzed through content analysis of Bardin (1977), with the technique of categorical analysis, as it sought to capture aspects that allow the description of the contents of the messages. The results pointed to an organizational reality based heavily on orality, who lives constantly with noise and using communication to regulate behavior. With little or no reflection on managerial communication inferred that subordinates should not absorb the message completely, a phenomenon that can not be responsible for the complete fulfillment thereof. Moreover, it was realized that the organization studied did not plan your communication, since, yet the views as a strategic tool to achieve your goals

Proposta do modelo ABC na contabilidade de gestão das instituições de ensino superior : o caso da Universidade de Évora

O contexto actual vivido pelas Instituições de Ensino Superior tem requerido a adopção de sistemas de Contabilidade de Gestão mais precisos face às crescentes necessidades de informação de custos e de gestão. Deste modo, o principal propósito deste trabalho de investigação é estudar os recentes desenvolvimentos dos sistemas de Contabilidade de Gestão, enfatizando o Custeio baseado nas Actividades (ABC) como o modelo mais apropriado para responder a estas exigências informativas. Esta abordagem é complementada com a realização de um estudo de caso na Universidade de Évora, onde é aplicado empiricamente o ABC, sendo o mesmo apresentado como proposta de modelo na Contabilidade de Gestão destas organizações. Esta dissertação apresenta uma análise crítica e comparativa entre os distintos sistemas de custos tradicionais e a contabilidade por actividades, sendo ainda destacadas as potencialidades da metodologia ABC como plataforma para implementação de outros sistemas de informação baseados nas actividades, nomeadamente ao nível da gestão, do orçamento, dos preços de transferência e da gestão da qualidade total. Neste âmbito, com recurso a vários estudos de caso, são descritas as propriedades, as limitações e os resultados que mais se evidenciam pela implementação do sistema ABC nestas entidades. Os principais resultados desta investigação permitem concluir que embora os sistemas de custeio tradicionais apresentem um substrato conceptual totalmente válido, o sistema ABC evidencia uma estrutura conceptual mais credível, capaz de produzir informação mais precisa de apoio à tomada de decisão. No entanto, há algumas reservas que lhe são apontadas, em especial, no que respeita à relevância, utilidade e praticabilidade do método, e insuficiente documentação sobre os resultados obtidos. Pela aplicação empírica do sistema ABC na Universidade de Évora, conclui-se que a informação disponibilizada por este modelo é relevante, facilitadora e influencia o processo de tomada de decisão da sua gestão, e responde às exigências contabilísticas e de prestação de contas do POC-Educação e de outras entidades externas. ABSTRACT; The present context of Institutions of Higher Education has required adoption of more accurate Management Accounting systems due to increasing needs for information about costs and management. Thus, the main propose of this research is to study the recent developments of the Management Accounting systems, emphasizing the Activity-based Costing (ABC) as the most appropriate model that addresses these information requirements. This approach has been enriched through a case study at the University of Évora, where the ABC methodology was applied empirically, and presented as a proposed model of Management Accounting of these organizations. This dissertation presents a critical and comparative analysis between the traditional cost systems and the ABC, pointing out the potentialities of this methodology as a platform for implementation of other information systems based on activities, namely, with regard to management, budget, transfer pricing and total quality management. ln this context and supported by some case studies, the main properties, limitations and results of the implementation of the ABC system in these institutions have been described. The main results of this research indicate that although the traditional cost systems present a total valid conceptual structure, the ABC system provide a more credible conceptual structure, which is able to produce a more accurate information base for decision-making. However, there are some reservations that are considered, namely the relevance, utility, practicability, and insufficient documentation with regard to the obtained results. The empirical application of the ABC system at the University of Évora makes it possible to conclude that the information provided through the use of this model is relevant in terms of its influence in the decision-making process, and provides the answers to the accounting requirements of Education-POC and other external entities. NOTA: O volume II na página 228 contém a Matriz 10, que não foi digitalizado devido ao enorme formato que não permitiu ser digitalizado.

Avaliação da eficiência dos programas de pós-graduação acadêmicos em Administração, Contabilidade e Turismo

The Triennial Evaluation of Coordination for the Improvement of Higher Education Personnel (CAPES) is made according to several indicators, divided into several issues and items, and their weights. In these it is evident the importance of scientific periodicals. This study aims to evaluate the relative efficiency of post-graduate students in Business Administration, Accounting and tourism evaluated by CAPES in Brazil. The methodology used the data envelopment analysis - DEA (Data Envelopment Analysis). The data were obtained from the site and organized by the CAPES Qualis score. The analysis was performed by the DEA variable returns to scale, product-oriented (BCC-O), with data from the three-year periods 2004-2006 and 2007-2009. Among the main results are the average increase significantly the relative efficiency of the programs in the period 2007-2009 compared to 2004-2006 period, the highest average efficiency of programs linked to public institutions in relation to private, doctoral programs with the present average efficiency sharply higher than those only with masters, and senior programs in general were more efficient. There is also moderate and significant correlation between the efficiency scores and concepts CAPES. The Malmquist index analysis showed that more than 85% of programs had increased productivity. It is noteworthy that the main effect that influences the increase of the Malmquist index is the displacement of the border (Frontier-shift)

Evolução da capacidade preditiva da informação contábil : um estudo a partir dos disclosures das Companhias listadas na BM&FBovespa após a adoção das Normas Internacionais de Contabilidade no Brasil

Dissertação (mestrado)—Universidade de Brasília, Universidade Federal da Paraíba, Universidade Federal do Rio Grande do Norte, Programa de Pós-Graduação Multiinstitucional e Inter-Regional de Pós-Graduação em Ciências Contábeis, 2016.

Estudo de caso: viabilidade de um pequeno negócio de contabilidade

Este trabalho tem como o grande objectivo encontrar caminhos para a viabilização de um pequeno negócio de contabilidade, situado na região centro. A metodologia empregue foi o estudo de caso, complementado com um inquérito para conhecer a realidade do sector onde se insere este gabinete. A revisão da literatura é reveladora da necessidade de planeamento estratégico para as PME´s, sendo fundamental a sua aplicação para atingir o sucesso nos negócios. Tendo isto em conta, efectuou-se a análise estratégica do gabinete com ajuda dos dados do mesmo e dos recolhidos no inquérito, utilizando a metodologia relativa ao planeamento estratégico desenvolvida na revisão bibliográfica. Desta análise, concluiu-se que a viabilização do gabinete depende de se incrementar o número de clientes, por via da divulgação dos serviços do gabinete junto dos organismos promotores do empreendedorismo; de se promover o contacto pessoal com o cliente ou futuros clientes; de se criar incentivos ao marketing boca-a-boca e divulgá-los junto de clientes existentes; de se desenvolver de um manual de controlo da qualidade para garantir regularidade da qualidade dos serviços e de se continuar o investimento em formação.