A circulação do discurso da Amway: do controle à prática discursiva

In this paper, we intend to contribute to the debate about the circulation of the discourses. To do that, we analyze aspects regarding the circulation of Amway's discourse, a North-American network sales company that has been working in Brazil for a while. Precisely, we analyze the conditions of this circulation at the time it was more intensively, ie, in the 90s, when there were thousands of people in several parts of the country selling the company's products or consuming them. This study has been based on French Discourse Analysis with focus on both Michel Foucault's insights on the control mechanisms of discourse and Maingueneau's reformulated notion of discursive practice. The analysis reveals that Amway's discourse displays features of a doctrine, and, as a discursive practice, it cannot be conceived of as separated from the subjects who convey it, nor from its hierarchical organization, nor from the events that the company promotes and those which are promoted under its name. In these terms, the analysis shows how the discourse is not only a set of texts, but also concerns to the institutional network related to the social group that the enunciation of discourse presupposes and makes it possible.

Estudo sociocultural da comunidade discursiva do tratamento temático da informação em bibliotecas universitárias

It is assumed as a sociocultural approach to contemporary theories necessary to scientific Information Science, considering that information should be treated from the observance of its context of enunciation, situations and purposes, involving all social actors. In this sense, it is the prerogative of the individual knowledge is socially conditioned and therefore it becomes necessary to investigate the knowledge of professionals who directly or indirectly influence the products generated in the thematic treatment of information in context of university libraries. To do so, it explores the discursive community of thematic treatment information from the institutional and social interaction through structured interview. The results revealed the need of Information Science advance the establishment of studies that surround issues involving human action from the social reality in order to enhance the theoretical concepts and methodological thematic treatment of information in context of university libraries.

Funções interacionais na sala de aula: da subordinação adverbial à subordinação discursiva

Taking into account the treatment offered to adverbial subordination in teaching and learning Portuguese, this article presents contributions from Functional Discourse Grammar concerning clausal (in)dependency and the acceptance of Discourse Subordination in the systematization of adverbial relation in teaching contexts.

Breve análise discursiva em três dicionários de fraseologia

In the current context of Metalexicography several types of studies have been conducted in order to better understand the organization of existing dictionaries and, thus, constitute a knowledge base that would support the development of new works. Regarding specifically the dictionaries of Phraseology, although there are many researchers who engage in this domain, there is still much to study in order to optimize and boost production as much monolingual as bilingual works. The aim of this paper is to present a brief discursive analysis of three phraseological dictionaries considering the pedagogical aspect.

Análise discursiva de blogs de professores: a produção da identidade na internet

This paper proposes a discursive analysis of teachers‘s blogs , particularly those accessible from the MEC site : http://portaldoprofessor.mec.gov.br/links.html . The aim is to analyze , dialogically, based on Bakhtinian discourse studies the speech of Portuguese language teachers on the internet , and to investigate aspects of the discourse genre blog , this specialized sphere of circulation :whether it is a means of exposing themselves, whether they are professional media extent , reflect about how to produce the identity of the Portuguese language teachers in such discourse . The axes of reflection on identity , in this case , are four: the subject‘sthe discourse about themselvesand their peers , how the subject shows itself tothe analyst - researcher in dialogue with others in history ( teachers , students , interested in issues of language , official documents ), how it can be seen by the analyst - researcher considering using resources ( videos , photos , literary genres, etc. ), how it is seen by those who comment your say

A proximidade discursiva nas cartas dos romances A correspondência de Fradique Mendes, de Eça de Queiroz e Nação crioula: A correspondência secreta de Fradique Mendes, de José Eduardo Agualusa

Pós-graduação em Letras - FCLAS

Expresividad poética y traducción con breve lectura de Fedro I. 1

The term poetic expressiveness refers to the multiple joints of the plan of expression, derived from the expressive value of the linguistic sign (ROSSET: 1970, 135) and its particular role in the field of poetry. The features of meaning, such as projection, elevation and salience, make it possible to consider expressive all poetic statements which constitute particularly dense instances in the formal consolidation of a convergence between the two planes (expression/content), and therefore it stands out from the others due to the high density of structural parallelisms and isomorphisms, which are procedures responsible for the impression that a particular form of content can only be expressed by cutting that same specific form of expression out. These considerations have an immediate impact on the reading, interpretation and practice of translating poems, which is intended to be demonstrated here, through an example of translation of a Phaedrus' fable, written in iambic meter.

Gramaticalização e tradição discursiva: um estudo dos processos constitutivos do texto relacionados a assim

This paper is focused in a qualitative analysis on the item assim in correlation to its topic function in Tradições Discursivas (Discursive Traditions), investigated in the from 18th to 21th centuries. The results point out to a close relation between the investigated texts traditions and the changes that have occured concerning the item mentioned above, from a historical conception of non-linear diachrony.

Parataxe e Tradição Discursiva: orações paratáticas justapostas em sincronias pretéritas do português

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O ensino de filosofia no Brasil: a sua formação discursiva no contexto universitário de 1930 a 1968

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Interações discursiva e o uso de analogias no ensino de física

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Interatividade e produção discursiva no rádio e na televisão: a participação da audiência e a conformação da mensagem informativa

The study investigates the constitution of the informational message in production processes in interactive media and television, from situations in which contents are conveyed performed by the audience. The work shows that the declared strategies employed by listeners and viewers actualize itself in a series of controls and discursive constraints resulting from the dynamics in the means of production and the relationship established between broadcaster/program and its audience. Moreover, it is clear that, despite attempts to produce an effect independent of viewer and listener regarding your participation and opinion, there is a direction and a restriction on the possibilities of expression rather than technical, operational, are of discursive order.