COMUNICAÇAO INTEGRADA DE MARKETING E AÇÕES DE PATROCÍNIO A EVENTOS: O EFEITO SINÉRGICO

Este trabalho enfoca a ação de patrocínio a eventos como ferramenta comunicacional, incorporada ao composto da comunicação de marketing. O principal objetivo é analisar e apresentar como as empresas usam e articulam as ferramentas da comunicação integrada de marketing às ações de patrocínio para se criar um efeito sinérgico de comunicação. A metodologia constitui-se em pesquisa bibliográfica e documental e o estudo de casos envolvendo as empresas Ambev, Petrobras e Bradesco com o patrocínio aos respectivos eventos: Skol Beats; Jogos Pan-americanos 2007 e o Espetáculo Saltimbanco do Cirque du Soleil, verificando como os aspectos teóricos foram apropriados em cada caso. As conclusões apontam, principalmente, que as empresas vêm buscando utilizar o potencial máximo de comunicação dos eventos não só ao promoverem, mas também na condição de patrocinadoras, e que o patrocínio deve ser parte de um plano integrado, no qual as ações estratégicas de comunicação de marketing, através das várias ferramentas que as constituem, podem e devem ser conjugadas para alcançar sinergia e valorizar as ações comunicacionais dos patrocinadores.(AU)

Toroidal flux oscillation as possible cause of geomagnetic excursions and reversals

It is proposed that convection driven dynamos operating in planetary cores could be oscillatory even when the oscillations are not directly noticeable from the outside. Examples of dynamo simulations are pointed out that exhibit oscillations in the structure of the azimuthally averaged toroidal magnetic flux while the mean poloidal field shows only variations in its amplitude. In the case of the geomagnetic field, global excursions may be associated with these oscillations. Long period dynamo simulations indicate that the oscillations may cause reversals once in a while. No special attempt has been made to use most realistic parameter values. Nevertheless some similarities between the simulations and the paleomagnetic record can be pointed out. Crown Copyright © 2008.

Bistability and hysteresis of dipolar dynamos generated by turbulent convection in rotating spherical shells

Bistability and hysteresis of magnetohydrodynamic dipolar dynamos generated by turbulent convection in rotating spherical fluid shells is demonstrated. Hysteresis appears as a transition between two distinct regimes of dipolar dynamos with rather different properties including a pronounced difference in the amplitude of the axisymmetric poloidal field component and in the form of the differential rotation. The bistability occurs from the onset of dynamo action up to about 9 times the critical value of the Rayleigh number for onset of convection and over a wide range of values of the ordinary and the magnetic Prandtl numbers including the value unity. Copyright © EPLA, 2009.

The fevered novel from Balzac to Bernanos:frenetic Catholicism in crisis, delirium and revolution

Book Review: The Fevered Novel from Balzac to Bernanos: Frenetic Catholicism in Crisis, Delirium and Revolution. By Francesco Manzini. (IGRS Books). London: Institute of Germanic and Romance Studies, 2011. 264 pp. Full text: This monograph is an important and compelling account of a novelistic tradition that stretches from Georges Bernanos back to Balzac, by way of Léon Bloy, Joris-Karl Huysmans, and Barbey d'Aurevilly. Depending on a master plot that evokes Maistrean themes of blood, sacrifice, and redemption, working in a feverish female body, this canon combines Romantic freneticism and anti-Enlightenment religion to create a compound that Francesco Manzini calls ‘frenetic Catholicism’. The theme of fever, Manzini tells us, was commented on by Huysmans in writing about Barbey d'Aurevilly. When André Gide read Bernanos's Sous le soleil de Satan, he dismissed it as a rehash of Bloy and Barbey. In this present work Manzini aims to make us aware once more of the gradually intensifying themacity of fever in writings more usually classed in theologo-literary categories. His analysis encompasses (though is not restricted to) Balzac's Ursule Mirouët, Barbey d'Aurevilly's Un prêtre marié, Huysmans's En rade, Bloy's Le Désespéré and La Femme pauvre, and Bernanos's Nouvelle histoire de Mouchette. Thus, as Manzini argues in his conclusion, between the freneticism of the Romantics and that of the surrealists this corpus represents an intermediary wave of freneticism, foregrounding fever, hyperconsciousness, dreamlike episodes, and female automatism. Manzini's knowledge of, and ease amidst, the sources is constantly impressive. Much like Richard Griffiths before him (The Reactionary Revolution: The Catholic Revival in French Literature, 1870–1914 (London: Constable, 1966)), he has read both the bad novels and the good ones. For that we are in his debt. His commentary thrives on the oddities of his subjects. He points quite rightly to the peculiar hubris of writers whose contempt for the secular excesses of scientism leads them down a cul-de-sac of primitive medical quackery. Likewise, he underlines how Zola's attempt to unwrite Barbey — exorcising the former's anti-Romantic animus, as much as scratching his anticlerical itch — leads him to recapitulate Barbey's religious authoritarianism in the secular vernacular of patriarchy. Les espèces qui se rapprochent se mangent, to paraphrase Bernanos (Les Grands Cimetières sous la lune). In spite of all Manzini's tightly organized analysis, however, this reader wonders whether the fevered novel ‘best allowed contemporaries — and now […] literary critics and historians — to imagine the issues at stake in the amorphous scientistic, religious, and political debates’ of the period (p. 17). Below the ideological clashes of nineteenth-century science and religion, the two contending dynamics of anthropocentrism and theocentrism are attested and, it can be argued, even more perfectly dramatized in other Catholic literature (Charles Péguy's poetry, for example). In these terms, what distinguishes the Catholic frenetics from their Romantic or surrealist counterparts is that their fevered subject represents an attempt to build a road out of what Canadian philosopher Charles Taylor calls ‘buffered’ individuality, and back towards the theocentric porous subject who is open to divine influence. By way of minor corrections, nuns do not take holy orders (p. 94) but make religious profession by taking vows. Also, the last Eucharistic host is not extreme unction (p. 119) but viaticum.

Não-extensividade no contexto da atividade magnética solar: o problema da assimetria hemisférica

Solar activity indicators, each as sunspot numbers, sunspot area and flares, over the Sun’s photosphere are not considered to be symmetric between the northern and southern hemispheres of the Sun. This behavior is also known as the North-South Asymmetry of the different solar indices. Among the different conclusions obtained by several authors, we can point that the N-S asymmetry is a real and systematic phenomenon and is not due to random variability. In the present work, the probability distributions from the Marshall Space Flight Centre (MSFC) database are investigated using a statistical tool arises from well-known Non-Extensive Statistical Mechanics proposed by C. Tsallis in 1988. We present our results and discuss their physical implications with the help of theoretical model and observations. We obtained that there is a strong dependence between the nonextensive entropic parameter q and long-term solar variability presents in the sunspot area data. Among the most important results, we highlight that the asymmetry index q reveals the dominance of the North against the South. This behavior has been discussed and confirmed by several authors, but in no time they have given such behavior to a statistical model property. Thus, we conclude that this parameter can be considered as an effective measure for diagnosing long-term variations of solar dynamo. Finally, our dissertation opens a new approach for investigating time series in astrophysics from the perspective of non-extensivity.

Estudo sobre a relação entre a atividade geomagnética e cintilações de sinais de GPS em Natal-RN (Brasil)

To identify the relationship between GPS scintillation in Natal-RN (Brazil) and geomagnetic disturbances of any intensities and variations, this work made analysis of the ionospheric behavior and magnetic indexes (Dst , AE and Bz of the interplanetary magnetic field) concerning to different periods of the solar cycle between 2000 and 2014. Part of the data of this research originated at the UFRN observatory, from a GEC Plessey board connected to an ANP -C 114 antenna, modified by Cornell University’s Space group Plasma Physics in order to operate the ScintMon, a GPS monitoring program. This study, therefore, found several cases of inhibited scintillations after the main phase of magnetic storms, a fact that, along with others, corroborated with categorization of Aarons (1991) and models of disturbed dynamo (according to Bonelli, 2008) and over-shielding penetration, defended by Kelley et al. (1979) and Abdu (2011) [4]. In addition to these findings, different morphologies were noted in such disruptions in the GPS signal in accordance with previous magnetic activities. It also found a moderate relationship (R2 = 0.52) between the Dst rate (concerning to specific time) and the average of S4 through a polynomial function. This finding therefore, corroborating Ilma et al. (2012) [17], is an important evidence that the scintillation GPS are not directly controlled by magnetic induction of storms. Completing this work, this relation did show itself as a way of partial predicting of scintillations.

Estudo da variabilidade da deriva vertical do plasma ionosférico sobre a região de Natal/RN, Fortaleza/CE e Cachoeira Paulista/SP para alguns casos de tempestades magnéticas de abril a setembro de 2000

In this work are presented the results of research on the variation of vertical plasma drift from the F layer that commonly occurs during the period close to the going down of the sun (between 21UT - 22UT), and consisting of an increase in the F layer in time of day and a drop at night on the cities of Natal / RN (The 33.7º, 5.6º S), Fortaleza / CE (38.45º O, 3.9º S) and Cachoeira Paulista / SP (45.0ºO, 22.7º S ). Thus, data was used (ionograms) virtual height t ( h' ) as a function of the frequency F for the layer of the ionosphere. These data were collected through ionossonda type CADI (Canadian Advanced Digital Ionosonde) to the cities of Natal and Fortaleza, and the Digisonde DPS to the town of Cachoeira Paulista. They considered only the data available 2000 maximum solar year. With the virtual height ( h' ) data reduced in the frequencies of 6MHz and 5MHz, the next step was to calculate. The results showed that the variability of the vertical drift rate F ionospheric layer periods of magnetic storms is related both to the penetration of the electric fields as the disturbance dynamo electric fields.

Seabed photographs taken along OFOS profiles during POLARSTERN cruise PS96 (ANT-XXXI/2 FROSN)

Within the context of the overall ecological working programme Dynamics of Antarctic Marine Shelf Ecosystems (DynAMo) of the PS96 (ANT-XXXI/2) cruise of RV "Polarstern" to the Weddell Sea (Dec 2015 to Feb 2016), seabed imaging surveys were carried out along drift profiles by means of the Ocean Floor Observation System (OFOS) of the Alfred Wegener Institute, Helmholtz Centre for Polar and Marine Research (AWI) Bremerhaven. The setup and mode of deployment of the OFOS was similar to that described by Bergmann and Klages (2012, doi:10.1016/j.marpolbul.2012.09.018). OFOS is a surface-powered gear equipped with two downward-looking cameras installed side-by-side: one high-resolution, wide-angle still camera (CANON® EOS 5D Mark III; lens: Canon EF 24 f/1.4L II, f stop: 13, exposure time: 1/125 sec; in-air view angles: 74° (horizontal), 53° (vertical), 84° (diagonal); image size: 5760 x 3840 px = 21 MPix; front of pressure resistant camera housing consisting of plexiglass dome port) and one high-definition color video camera (SONY® FCB-H11). The system was vertically lowered over the stern of the ship with a broadband fibre-optic cable, until it hovers approximately 1.5 m above the seabed. It was then towed after the slowly sailing ship at a speed of approximately 0.5 kn (0.25 m/s). The ship's Global Acoustic Positioning System (GAPS), combining Ultra Short Base Line (USBL), Inertial Navigation System (INS) and satellite-based Global Positioning System (GPS) technologies, was used to gain highly precise underwater position data of the OFOS. During the profile, OFOS was kept hanging at the preferred height above the seafloor by means of the live video feed and occasional minor cable-length adjustments with the winch to compensate small-scale bathymetric variations in seabed morphology. Information on water depth and height above the seafloor were continuously recorded by means of OFOS-mounted sensors (GAPS transponder, Tritech altimeter). Three lasers, which are placed beside the still camera, emit parallel beams and project red light points, arranged as an equilateral triangle with a side length of 50 cm, in each photo, thus providing a scale that can be used to calculate the seabed area depicted in each image and/or measure the size of organisms or seabed features visible in the image. In addition, the seabed area depicted was estimated using altimeter-derived height above seafloor and optical characteristics of the OFOS still camera. In automatic mode, a seabed photo, depicting an area of approximately 3.45 m**2 (= 2.3 m x 1.5 m; with variations depending on the actual height above ground), was taken every 30 seconds to obtain series of "TIMER" stills distributed at regular distances along the profiles that vary in length depending on duration of the cast. At a ship speed of 0.5 kn, the average distance between seabed images was approximately 5 m. Additional "HOTKEY" photos were taken from interesting objects (organisms, seabed features, such as putative iceberg scours) when they appeared in the live video feed (which was also recorded, in addition to the stills, for documentation and possible later analysis). If any image from this collection is used, please cite the reference as given above.

La prise en compte de la lumière naturelle pendant la conception architecturale à l'aide des outils informatiques : modèles et représentation

Mémoire numérisé par la Direction des bibliothèques de l'Université de Montréal.

Stéatose hépatique non-alcoolique et exercice

Thèse numérisée par la Direction des bibliothèques de l'Université de Montréal.

La prise en compte de la lumière naturelle pendant la conception architecturale à l'aide des outils informatiques : modèles et représentation

Un document accompagne le mémoire et est disponible pour consultation au Centre de conservation des bibliothèques de l'Université de Montréal (http://www.bib.umontreal.ca/conservation/).

Stéatose hépatique non-alcoolique et exercice

Thèse numérisée par la Direction des bibliothèques de l'Université de Montréal.

Travel, back and forth, to the myth. Cinema´s contribution to the formation of the tourist iconography of Mallorca

Mallorca, the largest of the Balearic Islands, is a well-known summer holidays destination; an ideal place to relax and enjoy the sun and the sea. That tourist gaze reflected on postcards results from advertising campaigns, where cinema played an important role with documentaries and fiction films. The origins of that iconography started in the decades of the 1920’s and 1930’s, reflecting the so-called myth of the “island of calm”. On the other hand, the films of the 1950’s and 1960’s created new stereotypes related to the mass tourism boom. Busy beaches and the white bodies of tourists replaced white sandy beaches, mountains and landscapes shown up in the movies of the early decades of the 20th century. Besides, hotels and nightclubs also replaced monuments, rural landscapes and folk exhibitions. These tourist images mirror the social and spatial transformations of Mallorca, under standardization processes like other seaside mass tourist destinations. The identity was rebuilt on the foundations of "modernity". Although "balearization" has not ceased, nowadays filmmaking about Mallorca is advertising again a stereotype close to that one of the 1920s and 1930s, glorifying the myth of the "island of calm". This singular identity makes the island more profitable for capital that searches socio-spatial differentiation in post-fordist times.

Circus Workshop in the chid Psychiatry

The following paper is about the possible psychological effects of social circus, and our experiences with teaching circus methods in children psychiatry. In the beginning the paper try to place social circus in a wider theoretical frame, and searches for the place of it among psychological methods and therapies. We look at the wider and the more specific psychological constructs, what can be effected by social circus, especially the factors which are damaged in children with psycological or psychiatrycal problems. We examine the different parts of circus, how they can help in different problems. The further aim is to research the effects of a continuous social circus group, and to find it’s own way among psychotherapies.

Roche tomography of cataclysmic variables - VII. The long-term magnetic activity of AE Aqr

We present a long-term study of the secondary star in the cataclysmic variable AE Aqr, using Roche tomography to indirectly image starspots on the stellar surface spanning 8 years of observations. The seven maps show an abundance of spot features at both high and low latitudes. We find that all maps have at least one large high-latitude spot region, and we discuss its complex evolution between maps, as well as its compatibility with current dynamo theories. Furthermore, we see the apparent growth in fractional spot coverage, fs, around 45° latitude over the duration of observations, with a persistently high fs near latitudes of 20°. These bands of spots may form as part of a magnetic activity cycle, with magnetic flux tubes emerging at different latitudes, similar to the `butterfly' diagram for the Sun. We discuss the nature of flux tube emergence in close binaries, as well as the activity of AE Aqr in the context of other stars.