El saber no violento y la acción comunicativa en la dinámica de la postmodernidad

Desde las protestas globales de 2011 emerge una pregunta apremiante para las ciencias sociales: ¿qué tipo de acción social sigue siendo plausible y eficaz para el cambio social en la postmodernidad? Esta tesis intenta contestar a esta pregunta y, por ende, contribuir a enriquecer el repertorio de acciones de los movimientos sociales describiendo operativamente prácticas de acción adecuadas para intervenir en la realidad postmoderna tan centrada en el lenguaje. Con este fin hemos analizado las condiciones que permiten la existencia del discurso noviolento, en relación al marco de referencia (frame en adelante) hegemónico de cada época. Este frame se ha definido por los discursos tecnológicos, económicos, culturales y políticos observados en tres momentos históricos diferentes y sus efectos sobre las relaciones sociales que se dan entre sujeto, alteridad y poder. Hemos así querido describir el discurso noviolento como se ha presentado en cada época, viendo las peculiaridades del saber noviolento en la contemporaneidad, con el objetivo de comprender la acción social en la postmodernidad, verificar su presencia, sus formas y efectos...

El gabinete de Comunicación como impulsor de la gestión comunicativa de los clubes de fútbol

En este trabajo nos planteamos determinar el concepto y las funciones de los gabinetes de Comunicación, en aras de comprender posteriormente la importancia que han adquirido estos departamentos en un sector como el de los clubes de fútbol profesionales, toda vez que el comportamiento de estas entidades se encuadra más en los modelos empresariales que en los meramente deportivos.

A RACIONALIDADE DA FÉ NO PROSLOGION DE SANTO ANSELMO

Pode-se dizer que o Proslogion é uma meditação sobre o ser de Deus, realizada por um espírito que busca entender aquilo que inicialmente crê. Sua articulação conceitual é comandada pela presença do argumento único, que ao reconhecer que Deus é, aponta igualmente o modo pelo qual a criatura pode conceber algo de apropriado a respeito dele. O Proslogion nos oferecerá um caminho para pensar o sentido da busca de ‘razões’ no domínio exclusivo da fé, do esforço da palavra humana para encontrar aquilo que já fora dito por uma outra palavra. O objetivo deste estudo é considerar o sentido dessa racionalidade, do papel exercido pela razão no interior da inteligência da fé. Na primeira parte, aponto a tripla constituição do Proslogion, como exortação (excitatio), prova (probatio) e alegria (gaudium) final esperada pelo homem. Na segunda parte, indico o debate sobre a cogitatio humana, formulado na crítica de Gaunilo ao argumento e a conseqüente réplica de Anselmo.

Praias urbanas e racionalidade ambiental: avaliação da gestão, das intervenções urbanísticas e dos usos na praia de ponta negra

This dissertation addresses issues considered essential for sustainable development of urban waterfronts and beaches. Many of these spaces, even though they are of public authorities, economic market and general population interests - due to its landscape, its importance for recreation purposes and as a basis of " Sun and beach Tourism " (Turismo de Sol e Praia), among other factors - have shown aesthetic, health and cultural degradation, entailing environmental, economic and social losses and conflicts. Based on this perception, the research aims to understand the main reasons for these negative results for beach spaces. To this end, it was chosen the case study of a typical urban beach, Ponta Negra Beach, located in Natal, RN. Ponta Negra is associated with the "postcard" of the city and it has been deserving of municipal urban planning legislation that legally recognizes the importance of its landscape. Also it has received constant investments by the Government through urban projects, arguing to leave the site attractive to its users. Nevertheless, in the last fifteen years, the beach has lived with the expansion of its problems, such as those related to bathing water, to coastal erosion, and to the mangling of its natural surroundings. Social conflicts have also been frequent in this time frame: conflicts between residents of the waterfront and traders who work on the beach, between the traders themselves, between the managers of space and fishermen, between managers and formal and informal traders. Many of these social and environmental conflicts have taken such grand proportions that became legal matters. Assuming that the problems identified are related to the issue of rationality - understood as a system of values, norms and actions that relate means and ends - and upholding the need for focused research on "environmental rationality" to understand and interpret the dynamics of social and environmental problems encountered on site, the research that guides the study relies on the Mexican economist Enrique Leff's theory on "environmental rationality" which, briefly, can be defined as a system of values, norms, actions and means and ends relations based on the principles of environmental management and sustainable development. Among other aspects, rationality encompasses cross-sectional planning of public administration, the participation of society in the management of environmental resources, interdisciplinary reorganization of knowledge, the clash of opposing interests and the conciliation of common goals of different social actors. The study evaluates the relationship between "environmental rationality", as proposed by Enrique Leff, with the management, urban interventions and uses observed in Ponta Negra Beach. For that, some benchmarks were established and considered in the research as related to sustainable development of the "beachy" atmosphere. Analytical instruments chosen were the urban transformations and the environmental and social problems that have been the target of lawsuits. Also part of the study, the problems that were the subject of civil investigations, which are investigation procedures carried out by the Prosecutor's Office.

Praias urbanas e racionalidade ambiental: avaliação da gestão, das intervenções urbanísticas e dos usos na praia de ponta negra

This dissertation addresses issues considered essential for sustainable development of urban waterfronts and beaches. Many of these spaces, even though they are of public authorities, economic market and general population interests - due to its landscape, its importance for recreation purposes and as a basis of " Sun and beach Tourism " (Turismo de Sol e Praia), among other factors - have shown aesthetic, health and cultural degradation, entailing environmental, economic and social losses and conflicts. Based on this perception, the research aims to understand the main reasons for these negative results for beach spaces. To this end, it was chosen the case study of a typical urban beach, Ponta Negra Beach, located in Natal, RN. Ponta Negra is associated with the "postcard" of the city and it has been deserving of municipal urban planning legislation that legally recognizes the importance of its landscape. Also it has received constant investments by the Government through urban projects, arguing to leave the site attractive to its users. Nevertheless, in the last fifteen years, the beach has lived with the expansion of its problems, such as those related to bathing water, to coastal erosion, and to the mangling of its natural surroundings. Social conflicts have also been frequent in this time frame: conflicts between residents of the waterfront and traders who work on the beach, between the traders themselves, between the managers of space and fishermen, between managers and formal and informal traders. Many of these social and environmental conflicts have taken such grand proportions that became legal matters. Assuming that the problems identified are related to the issue of rationality - understood as a system of values, norms and actions that relate means and ends - and upholding the need for focused research on "environmental rationality" to understand and interpret the dynamics of social and environmental problems encountered on site, the research that guides the study relies on the Mexican economist Enrique Leff's theory on "environmental rationality" which, briefly, can be defined as a system of values, norms, actions and means and ends relations based on the principles of environmental management and sustainable development. Among other aspects, rationality encompasses cross-sectional planning of public administration, the participation of society in the management of environmental resources, interdisciplinary reorganization of knowledge, the clash of opposing interests and the conciliation of common goals of different social actors. The study evaluates the relationship between "environmental rationality", as proposed by Enrique Leff, with the management, urban interventions and uses observed in Ponta Negra Beach. For that, some benchmarks were established and considered in the research as related to sustainable development of the "beachy" atmosphere. Analytical instruments chosen were the urban transformations and the environmental and social problems that have been the target of lawsuits. Also part of the study, the problems that were the subject of civil investigations, which are investigation procedures carried out by the Prosecutor's Office.

El desarrollo de la competencia comunicativa intercultural de los estudiantes. Metodologías para un enfoque comparativo e intercultural en el aprendizaje lingüístico

El Proyecto presenta metodologías para el aprendizaje de la lingüística y las lenguas desde enfoques comparados, a partir del análisis del entorno lingüístico-cultural de los estudiantes para desarrollar competencias interculturales.

El concepto de competencia comunicativa/ socio cultural en el proceso de adquisición de lenguas extranjeras

El objetivo de este trabajo es reflexionar acerca de lo que se entendió y e entiende por competencia comunicativa/ sociolinguistica o cultural en la enseñanza de lenguas extranjeras. A lo largo del siglo XX el término fue cobrando nuevas dimensiones recibiendo aportes tanto de la antropología como de la lingüística y la sociología y el desplazamiento de "lo local a lo global" también tiene un correlato en lo pedagógico generando interrogantes en torno a dónde nos concentrarnos como docentes cuando hablamos de competencia comunicativa intercultural, o qué entendemos cuando se habla de multiculturalidad en el aula en la cual todos los actores supuestamente pertenecen a una misma cultura nacional. En el presente trabajo se tiene en cuenta la enseñanza de una lengua extranjera en la Argentina

El interés de la audiencia por las intervenciones televisivas de Pablo Iglesias: estrategia comunicativa de Podemos

Este artículo analiza la eclosión mediática y política del partido político Podemos durante sus primeros meses de vida tras las elecciones europeas. Comprobaremos si el interés que despierta el partido en sus inicios, en intención de voto, se traslada a las audiencias de televisión con dos hipótesis que muestran la estrategia comunicativa de Podemos y su repercusión: la H1 afirma que los programas en los que participa Pablo Iglesias obtienen mayor audiencia de la habitual y la H2 plantea que la apuesta del líder de Podemos por el medio televisivo es muy superior y con mejores resultados con respecto a los partidos clásicos. Los resultados demuestran que los programas en los que participa (N=14) crecen un 62% y baten récord de audiencia. Concluimos que la estrategia comunicativa de Podemos da importancia a la televisión, además de continuar con la estrategia en redes aprendida en el 15M.

El periodismo deportivo condicionado por la gestión comunicativa de los clubes de fútbol: el caso del FC Barcelona

Las relaciones entre los gabinetes de Comunicación de los clubes de fútbol y los periodistas deportivos se enmarcan en el modelo de Gieber y Johnson (1961) por el que el hecho de que ambos compartan objetivos comunes, donde los gabinetes de Comunicación necesitan que los medios publiquen determinadas informaciones y los periodistas precisan de noticias que publicar, provoca una pérdida de independencia por parte de los periodistas, ya que necesitan a esos departamentos como fuentes. En la actualidad, los departamentos de Comunicación de los clubes de fútbol, como el del FC Barcelona, se han constituido en gatekeepers. Esto ha acentuado las históricas diferencias que existen entre los periodistas y los profesionales de la comunicación corporativa, incrementado por el control informativo de estos departamentos lo que provoca constantes tensiones entre ambos.

Competencia comunicativa y nuevas tecnologías: resultados del aprendizaje de un curso en línea de español para estudiantes de postgrado marroquíes

Programa de doctorado: Doctorado en español y su cultura: investigación, desarrollo e innovación

La supercazzola: il discorso senza senso, l'ironia e la beffa comunicativa

1. Introduzione 1 2. La commedia all’italiana 2 2.1 La nascita della supercazzola 3 3. Il contesto conversazionale 7 4. La supercazzola 9 5. La metasemantica 15 5.1 Il grammelot 18 6. Conclusione 20

Cuestionario de observación de la actividad comunicativa de las personas mayores. Yo te cuento

Este cuestionario se realiza dentro del marco del Proyecto "Yo te cuento cuenta conmigo"; y su objetivo es facilitar criterios de referencia que sirvan de base para el diseño de estrategias de apoyo a la comunicación con nuestros mayores. Está dirigido, prioritariamente, a la identificación de sus necesidades comunicativas y se basa en la experiencia recogida en la Fase I del proyecto, que se desarrolló durante el año 2012.

Uma cidade para pessoas: funcionalidade, racionalidade e emotividade nas relações mobiliário urbano, espaço público e cidadãos

This research investigates how functionality, rationality, and emotionality applied to urban furniture design contribute to the organization, legibility, and qualification of public spaces, according to different layouts, physical and visual qualities of the urban furniture as well as the quality of urban infrastructure that may influence the uses and appropriation of urban spaces by pedestrians, turning those spaces into socially centripetal or centrifugal places. The work consists of two parts. First refers to a bibliographical review concerning two main issues of the investigation: product design and legibility of public space, defining the conceptual and theoretical bases, linked to methodological strategies aimed at systemic planning and integrated management of urban furniture design and legibility of public spaces (sidewalks), that are necessary to define the existing relationships among the user s interface (pedestrians); product (urban artifacts); built environment (sidewalks). The second part refers to the achievement of empirical approach throughout visual analysis of public spaces and the functional and qualitative evaluation of the existing urban furniture in the central neighborhood of Cidade Alta, Natal, RN, according to the theoretical researched concepts and methodological procedures. The results expose the weaknesses and levels of intensity arising from the relations among public space, urban furniture, and users, revealing the need for theoretical and practical approaches which would help the decision-making in planning, designing and integrating innovative, sustainable, and ethical solutions in order to design attractive public spaces that could provide sociability and citizenship throughout integrated public management, city systemic thinking and urban identity. The suggested guidelines at the end of this research will provide the necessary strategies to design suitable urban furniture systems according to aesthetic and practical urban infrastructure and city context, aiming to ease visual and physical conflicts that may negatively interfere with the appropriation of public spaces by the citizens