Biblioteca Digital

Cleaner technologies include products, services, technologies, processes and systems that in use create less environmental hazard than the existing alternatives. Rapidly growing cleantech sector possesses an essential competitive advantage in the future. However, no profound research has been conducted on the characteristics of cleaner technologies and their effect on the commercialization process. This thesis aims at synthesizing scattered information and creating a basis for accelerating cleaner technology commercialization in Finnish context. Two research questions are defined: 1. What are the key challenges and success factors in the commercialization of cleaner technologies based on the existing literature? 2. What kind of lessons can be learned from the Finnish success stories of cleantech commercialization? The research was conducted as a literature review and supported with three case interviews. The results suggest that literature-based challenges are mostly related to, for example, difficulty in gathering customer information, unrealistic customer expectations, lack of resources, networks and proper success indicators, legislation, and unstructured strategy planning stemming from company culture. Handling the barriers require, above all, open communication from all stakeholders, management commitment and accurate goal setting, government-driven funding and incentives, and cooperation with educational facilities. Finnish success cases emphasize especially customer attention: listening to customers and receiving feedback from them during the whole commercialization process to correct the errors early and save resources, visionary in fulfilling customer needs, ability to question company’s own business performance, not being afraid of making mistakes but learning from them, and continuously observing and evaluating the commercialization process.

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