Apropriação da informação: um olhar sobre as políticas públicas sociais de inclusão digital

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Preservação digital nas instituições de ensino superior: aspectos organizacionais, legais e técnicos

This article analyzes the main aspects related to digital preservation in Higher Education Institution (HEI). Discusses the problems and challenges to be facing in this context and presents the main aspects and strategies involving digital preservation in this institution type, focusing on three: the organizational aspects, the legal aspects and the technical aspects. The methodological procedures involved the literature analysis on the subject area. As a result shows a digital preservation policy that includes 15 (fifteen) essential elements, distributed in three segments (aspects), and the importance of each element to the deployment of a digital preservation policy.

O canal de retorno na TV digital e as estratégias para universalização do acesso a Internet

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Audiodescrição: um recurso de acessibilidade na televisão digital

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

A mediação da informação nos arquivos permanentes: serviços de referência arquivística no ambiente digital

Information Science has for its object of study the general properties of information and analysis of their construction, communication and use processes. Organic information, one of the information types, is the one recorded in the archives, which can be split into two distinct groups based on users: current and permanent, used by administrators, historians/citizens, respectively. After defining the information behavior of each group, the articles directs the discussion to the mediation of information in the permanent archives. The interaction between user and information professionals through references services aiming the user needs is presented. In addition, the standards of archival description and the research instruments as tools to reference service are discussed. Moreover, it argues the importance of information technologies and the new possibilities for the promotion of organic information in permanent archives, especially concerning the information architecture of websites and the conversion of the DTD standards of archival descriptions.

Contribuições de elementos do construtivismo e da mediação da informação para a inclusão digital de idosos

The life expectancy increase has been augmenting studies on human aging. Among these studies are those that address the interaction between the elderly and the information and communication technologies, which may facilitate the execution of daily activities by elderly people. Therefore, the goal of this article was to investigate the application of constructivist elements in computer courses offered to Universidade Aberta à Terceira Idade – UNATI – UNESP – Campus of Marília, contributing to the digital inclusion of this community. The constructivist elements focused on the role of the teacher as a mediator in the teaching-learning process. It was found that most of these elements are already being applied in this universe, but some changes need to be undertaken in order to expand the opportunities for education and to allow students to have more autonomy for information seeking and use in the web environment.

Barreiras para a implementação da lousa digital interativa: um estudo de caso

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Archives information publishing new design in post-custodial regime: the national archives experience digital vaults

The uses of Information and Communication Technologies (ICT) and Web environments for creation, treatment and availability of information have supported the emergence of new social-cultural patterns represented by convergences in textual, image and audio languages. This paper describes and analyzes the National Archives Experience Digital Vaults as a digital publishing web environment and as a cultural heritage. It is a complex system - synthesizer of information design options at information setting, provides new aesthetic aspects, but specially enlarges the cognition of the subjects who interact with the environment. It also enlarges the institutional spaces that guard the collective memory beyond its role of keeping the physical patrimony collected there. Digital Vaults lies as a mix of guide and interactive catalogue to be dealt in a ludic way. The publishing design of the information held on the Archives is meant to facilitate access to knowledge. The documents are organized in a dynamic and not chronological way. They are not divided in fonds or distinct categories, but in controlled interaction of documents previously indexed and linked by the software. The software creates information design and view of documental content that can be considered a new paradigm in Information Science and are part of post-custodial regime, independent from physical spaces and institutions. Information professionals must be prepared to understand and work with the paradigmatic changes described and represented by the new hybrid digital environments; hence the importance of this paper. Cyberspace interactivity between user and the content provided by the environment design provide cooperation, collaboration and sharing knowledge actions, all features of networks, transforming culture globally.

As relações públicas na sociedade da informação: a comunicação digital nas organizações

This monograph deals with the participation of public relations professionals as a subject acting role in organizational communication in the face of new communication and informational technologies that have emerged in recent years and characterize the digital era. The present study begins with the cultural, economic and social changes that were triggered by the new communicational reality e how these changes affected the ways of acting and thinking of society. In this context, we look at how modern organizations are adapting to this new demand and how the public relations may participate in the development and management of communications strategies to relate to the new publics arising through the consolidation of digital media

Comunicação e agronegócios: uma análise da informação digital

This project aims validate that the market for digital information in brazilian agribusiness is promising for the communicators and to ratify the growing demand for reliable, instant and targeted informations to their actual needs. After a review that based the results and of the development of the electronic questionnaire, the intersection of data and information made possible illustrate and confirm the hypotheses

As relações públicas na ambiência da comunicação móvel digital: o QR code como estratégia de comunicação

The internet as well as all technologies arising from it are transforming and changing socially and economically, the forms of relationships between people and organizations. The environment of digital mobile communication is on the rise, allowing more communication strategies in public relations to be enhanced, in order to allow effective dialogue, relationship and interaction between organizations and their stakeholders. Accordingly, the purpose of this paper is to analyze digital communications, especially a locative media tool that has been gaining ground in communication activities: Quick Response Code. So in addition to conceptualize and contextualize it, one tried to map out various campaigns, both national and international, who made use of the QR Code, highlighting the strategic role that this tool can have in Integrated PR planning, in order to create visibility and to establish effective and lasting relationships with the brand / organization

Comunicação pública e democracia digital nos processos de participação cidadã: uma análise do Portal Brasil, sob os princípios de E-engagement

This article conducted an analysis of Portal Brazil, specifically in the areas of “Education” and “Economy and Employment”, by according to the principles of e-engagement defined by the Organization for Economic Co- operation and Development (OECD). For understanding of this work, were elucidated concepts such as public communication - trajectory, principles and relations -, digital democracy, e-government and engagement and civic participation. Through this analysis was realized the importance of public communication in the processes of opinion formation and stimulus to citizen participation, as well as the performance of the internet as a facilitator instrument in the processes of relationship between State and Society

A implantação da televisão digital terrestre na Espanha

This monograph has as objectives introduce digital terrestrial television, describing the process of installation of this in Spain, their technical qualities and possibilities of change and innovation that this creates. The exposure of the different chapters of this monograph has a objective presenting and discussing what are the characteristics of this new technology, your birth, what is its importance in communication and how this is inserted inside the Spanish reality. The introduction of digital terrestrial television in Spain is cited as an example of a pioneer in the development and installation of this new technology, but also appears as a nation that has come a way with some economic failures, reaching one of the largest cases of delayed installation of digital television in Western Europe. Making use of the European system for digital terrestrial television (DVB-T - Digital Video Broadcasting) it was possible some advances as the quality of communication and strengthening national public television system, but many vices of analog system were transferred this new system, as the concentration of channels to a foreign group and interactivity opportunities were wasted. Digital terrestrial television can provides better picture quality and sound, possibility of interactivity, mobility, hypermedia and multiprogramming, while the latter tool may lead to the democratization of media, opening it to other social agents. Going much further than just a technological advancement, digital television is strongly connected with the politics and the economy of the nation in which it operates

Contribuições da TIC e da inclusão digital para alunos e professores das escolas participantes do Programa Acessa Escola

This study has its objective to analyze how the Technology of Information and Communication-TIC will be applied in the construction on new knowledge in the schools bounded to the program Acessa Escola.( School turned on) This program from São Paulo’s Government, developed by the Secretary of Education of the State , under the coordination of the Foundation to the Development of the Education-FDE, which has the work proposal to promote the digital inclusion to all the educational community. Making it possible the access of the Technology of Information and Communication to the users; Students, teachers, and school employees to have the exchange of information and knowledge. Therefore, there is the collaboration between teachers and student.For the development of this research, there will be semi-structured interviews with high school teacher from 3 different High Schools of Piracicaba-SP. These interviews will be done in a qualitative approach and will be submitted to the Ethic Committee from the University

Relações públicas aplicadas à comunicação pública digital: conceitos, práticas e recomendações

The increasing amount of information about public management conveyed by government electronic portals in the internet has attracted the attention of scientific research, which has resulted in reviews of the contribution of such channels of public communication for the expansion of citizenship. It is the duty of the government to inform citizens effectively as well as using effective language to deal with different ways of relating with each public. Based on data collected in the official social media of state government during search for Scientific Initiation PIBIC/CNPq entitled “Digital Democracy and Social Networks: Analysis of Use of Internet by the Government of State of Sao Paulo” and official strategic manuals of the first industry this work of course completion has analyzed practices and recommendations of the area to contribute to the development of strategies of public communication