The placebo and nocebo effects on peak minute power during incremental arm crank ergometry

This investigation aimed to explore the effects of inert sugar-free drinks described as either ‘performance enhancing’ (placebo) or ‘fatigue inducing’ (nocebo) on peak minute power (PMP;W) during incremental arm crank ergometry (ACE). Twelve healthy, non-specifically trained individuals volunteered to take part. A single-blind randomised controlled trial with repeated measures was used to assess for differences in PMP;W, oxygen uptake, heart rate (HR), minute ventilation, respiratory exchange ratio (RER) and subjective reports of local ratings of perceived exertion (LRPE) and central ratings of perceived exertion (CRPE), between three separate, but identical ACE tests. Participants were required to drink either 500 ml of a ‘sports performance’ drink (placebo), a ‘fatigue-inducing’ drink (nocebo) or water prior to exercise. The placebo caused a significant increase in PMP;W, and a significant decrease in LRPE compared to the nocebo (p=0.01; p=0.001) and water trials (p=0.01). No significant differences in PMP;W between the nocebo and water were found. However, the nocebo drink did cause a significant increase in LRPE (p=0.01). These results suggest that the time has come to broaden our understanding of the placebo and nocebo effects and their potential to impact sports performance.

Traditional algarvian distillats and liqueurs historic scientific aspects

All the evidence indicates that distillation and liqueurs preparation began in Monchique mountain because this place was pointed as a possible capital of the oldest population of Algarve and an important Arabic village (Barreto, 1972: 19). It was possible to find lots of vestiges like the alembic produced by Arabic population near the X century (Telo, 1988: 77). Traditionally the Algarvian people produce the Arbutus unedo L., fig, carob, grape distillates. At the same time they produce liqueur-using maceration of parts of plants or fruits in some kinds of distillates. Most of the work about Algarvian distillates started by studying the basic compounds of Arbutus unedo spirits by gas chromatography (GC) and mass spectrometry (MS) as well as other physical-chemical properties. In a second phase aged distillates were studied by their phenolic compounds evolution using high resolution liquid chromatography (HPLC). Volatile compounds of traditional liqueurs were identified by head space micro extraction solid phase (HE-SPME) and also analysed by gas chromatography mass spectrometry (GC-MS) and when possible confirmed with standards. Total phenols were determined by Folin-Ciocalteur method. Flavenoids were studied by high performance liquid chromatography (HPLC). Sensorial analysis was also done in every drink studies. The results showed that the arbutus distillate doesn’t present a high level of methanol according to the current legislation. The excesses of acidity or ethyl acetate present normal values when the fermentation is well done (Galego, et al. 1995: 341; Galego, et al. 1995: 685). During the aging process, the colour of spirits tend to become darker, the colour changes occurred more rapidly in the arbutus spirits located in cellars with higher temperatures (Galego, et al. 2001: 432). In the sensory evaluation of samples aged during 12 months into 50 L medium toasting level oak wood barrels, panellists considered that samples of arbutus spirit had too much wood flavour and they were not able to detect the characteristic aroma of arbutus fruit (Galego, et al., 2001: 183). Differences in liqueurs were observed using HS-SPME-GC, HS-SPME-GC-MS or HPLC analysis and this observation was confirmed by a sensorial panel (Galego, et al. 2003: 60).

Morality and politics: the free churches and the Labour Party between the wars

The inter-war period saw the decline of the Liberal party, the traditional political ally of the free churches, and the rise of the Labour party. This article traces the responses of the free churches to these developments. The relationship of the free churches with the Labour party in this period is examined at three different levels; that of the free church leadership, that of the chapels and the ordinary people in the pews and that of the nonconformists who became active in the Labour party. Whilst attitudes towards the Labour party changed within free church institutions during the inter-war years they did not become important supporters of the party, or greatly influence it. The number and proportion of individual nonconformists who were active and influential in the party in this period was however considerable. In the process not only did Labour M.P.s become the main carriers of the nonconformist conscience on issues such as drink and gambling. They also made a distinctive and important contribution to the development and ideals of the Labour party.

A randomized trial to assess the potential of different beverages to affect hydration status: development of a beverage hydration index

Background: The identification of beverages that promote longer- term fluid retention and maintenance of fluid balance is of real clinical and practical benefit in situations in which free access to fluids is limited or when frequent breaks for urination are not desirable. The postingestion diuretic response is likely to be influenced by several beverage characteristics, including the volume ingested, energy den- sity, electrolyte content, and the presence of diuretic agents. Objective: This study investigated the effects of 13 different com- monly consumed drinks on urine output and fluid balance when ingested in a euhydrated state, with a view to establishing a beverage hydration index (BHI), i.e., the volume of urine produced after drinking expressed relative to a standard treatment (still water) for each beverage. Design: Each subject (n = 72, euhydrated and fasted male subjects) ingested 1 L still water or 1 of 3 other commercially available beverages over a period of 30 min. Urine output was then collected for the subsequent 4 h. The BHI was corrected for the water content of drinks and was calculated as the amount of water retained at 2 h after ingestion relative to that observed after the ingestion of still water. Results: Total urine masses (mean 6 SD) over 4 h were smaller than the still-water control (1337 6 330 g) after an oral rehydration solution (ORS) (1038 6 333 g, P , 0.001), full-fat milk (1052 6 267 g, P , 0.001), and skimmed milk (1049 6 334 g, P , 0.001). Cumulative urine output at 4 h after ingestion of cola, diet cola, hot tea, iced tea, coffee, lager, orange juice, sparkling water, and a sports drink were not different from the response to water ingestion. The mean BHI at 2 h was 1.54 6 0.74 for the ORS, 1.50 6 0.58 for full- fat milk, and 1.58 6 0.60 for skimmed milk. Conclusions: BHI may be a useful measure to identify the short- term hydration potential of different beverages when ingested in a euhydrated state.

Understanding the Effect of Television Advertising on Women's Attitudes and Purchase Intentions Towards Beer: A Study of Three Major Brands.

Abstract Purpose of Paper: The market for beer in the UK is now mature and sales have been stable at around £16bn for about ten years (Mintel 2014). More recently, there have been changes in the market as consumers have switched from bigger mainstream brands to a growing number of smaller craft beers. However, in order to grow further significantly, the industry needs to explore new market segments and find new consumers for beer. So far, it is estimated that only 1.3m women in the UK drink beer (O'Reilly, 2014; Mail Online, 2015). Women are therefore an underexplored segment and present the main growth opportunity for beer drinking in the UK. However, most beer television advertising has traditionally been aimed at the male audience and there have been suggestions that some of this advertising has been seen as unpopular with or even insulting to women (Jackson, 2013; Zwarun et al., 2006). The Chief Executive of major brewer SAB Miller, which owns the Foster's brand, has recently written that, 'We have to acknowledge that core lager advertising, for many years, was either dismissive of, or insulting to, women.' (Shubber, 2015). If women are to be the new consumers and the future target for beer advertising, there is therefore a significant gap in the knowledge and literature concerned with how women differ from men in responding to the television advertising produced by beer brands and it is important that this gap in knowledge is addressed. The purpose of this paper is therefore to explore the effect of the television advertising of the three top selling UK beer brands on women's attitudes and purchase intentions towards those brands. More specifically, the objectives are: 1) To gain an understanding of how female consumers respond to existing beer television advertising, specifically in terms of the ‘likeability’ of the content of TV commercials produced by the three leading UK beer brands among female consumers. 2) To examine the effect of the rational and emotional content, including the use of humour, in television commercials produced by the three leading UK beer brands on the attitudes of female consumers towards those brands. 3) To explore in-depth female consumer attitudes towards the content (message cues and symbolism) of the television commercials produced by the three leading beer brands in the UK and their effect on subsequent purchase intentions for each brand.

A experiência de marca na fidelização do consumidor: o caso Starbucks Portugal

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Conceção de uma aplicação com vista à modernização do programa de fidelização dos Cinemas NOS

Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Teor mineral e capacidade antioxidante em chás e infusões

Mestrado em Engenharia Química – Ramo Optimização Energética na Indústria Química

Three essays in risky behaviors

A PhD Dissertation, presented as part of the requirements for the Degree of Doctor of Philosophy from the NOVA - School of Business and Economics

How to optimize Lipton’s business model in order to stimulate tea consumption in Portugal and increase Lipton Leaf tea market share?: The importance of distribution and sales channels management in a B2B2C market

Field Lab Entrepreneurial Innovative Ventures

Fatores de risco auto reportados associados aos acidentes rodoviários : um estudo sobre os condutores portugueses de veículos ligeiros

RESUMO - Objetivos: Anualmente morrem cerca de 1,3 milhões de pessoas, a nível mundial, devido aos acidentes de viação. Também mais de 20 milhões de pessoas sofrem ferimentos ligeiros ou graves devido aos acidentes de viação que resultam em incapacidade temporária ou permanente. Desta forma, consideram-se os acidentes de viação, um grave problema de saúde pública, com custos elevados para as sociedades afetando a saúde das populações e economias de cada país. Este estudo pretendeu descrever e caracterizar os condutores de veículos ligeiros, residentes em Portugal Continental, abrangendo características sociodemográficas, experiência de condução e questões relativas a atitudes, opiniões e comportamentos. Por outro lado procurou-se analisar a associação entre as opiniões, atitudes e comportamentos, auto reportados e a ocorrência de um acidente de viação nos últimos três anos a fim de construir um modelo final preditivo do risco de sofrer um acidente de viação. Método: Foi realizado um estudo observacional analítico transversal baseado num questionário traduzido para a língua portuguesa e com origem no projeto europeu SARTRE 4. A população-alvo foram todos os condutores de veículos ligeiros possuidores de uma licença de condução e residentes em Portugal Continental, baseado numa amostra de igual dimensão à definida no estudo europeu SARTRE 4 (600 condutores de veículos ligeiros). Das 52 perguntas existentes, selecionaram-se pela análise de componentes principais (ACP) variáveis potencialmente independentes e complementares para as componentes opiniões, atitudes e comportamentos. Para além das medidas descritivas usuais, recorreu-se à regressão logística binária para analisar associações e obter um modelo que permitisse estimar a probabilidade de sofrer um acidente rodoviário em função das variáveis selecionadas referentes às opiniões, atitudes e comportamentos auto reportados. Resultados: Dos 612 condutores inquiridos, 62,7% (383) responderam não ter sofrido nenhum acidente de viação nos últimos três anos enquanto 37,3% (228) respondeu ter estado envolvido em pelo menos um acidente de viação com danos materiais ou feridos, no mesmo período. De uma forma geral, o típico condutor que referiu ter sofrido um acidente nos últimos três anos é homem com mais de 65 anos de idade, com o 1º ensino básico, viúvo e sem filhos, não empregado e reside numa área urbana. Os condutores residentes numa área suburbana apresentaram um risco 5,368 mais elevado de sofrer um acidente de viação em relação aos condutores que habitam numa zona rural (IC 95%: 2,344-12,297; p<0,001). Os condutores que foram apenas submetidos uma vez a um controlo de álcool, nos últimos três anos, durante o exercício da condução apresentaram um risco 3,009 superior de sofrer um acidente de viação em relação aos condutores que nunca foram fiscalizados pela polícia (IC 95%: 1,949-4,647, p<0,001). Os condutores que referiram muito frequentemente parar para dormir quando se sentem cansados a conduzir têm uma probabilidade inferior de 81% de sofrer um acidente de viação em relação aos condutores que nunca o fazem (IC 95%: 0,058-0,620; p=0,006). Os condutores que quando cansados raramente bebem um café/bebida energética têm um risco de 4,829 superior de sofrer um acidente de viação do que os condutores que sempre o referiram fazer (IC 95%:1,807-12,903; p=0,002). Conclusões: Os resultados obtidos em relação aos fatores comportamentais vão ao encontro da maioria dos fatores de risco associados aos acidentes de viação referidos na literatura. Ainda assim, foram identificadas novas associações entre o risco de sofrer um acidente e as opiniões e as atitudes auto reportadas que através de estudos de maiores dimensões populacionais poderão vir a ser mais exploradas. Este trabalho vem reforçar a necessidade urgente de novas estratégias de intervenção, principalmente na componente comportamental, direcionadas aos grupos de risco, mantendo as existentes.

Alcohol consumption in late adolescence and early adulthood - where is the problem?

Risky single-occasion drinking (RSOD) is more common in late adolescence and early adulthood (approximately between the ages of 16 and 30) than in any other period in life. This is also the age when young people in Switzerland and many other European countries are legally allowed to buy and drink alcohol, but they usually do not yet have adult responsibilities. This paper reviews evidence from the international literature and provides examples of studies conducted in Switzerland demonstrating that (a) RSOD is by far most prevalent on Saturday evenings followed by Friday evenings, usually because young people go out and do not have any work or study responsibilities the next day; (b) RSOD results from drinking in private before going out ("predrinking") and accelerating the pace of drinking (i.e. increasing the number of drinks consumed per hour); (c) RSOD is often not accidental but purposeful,. to seek excitement, to have fun and to feel the effects of alcohol; (d) RSOD occurs predominantly outside the home, mostly in bars, pubs, discos or at special events and festivals; (e) RSOD often results in intended and unintended injuries and other acute consequences, which are leading risk factors for mortality and morbidity in this age group. Effective prevention strategies should include attempts to reduce opportunities to engage in heavy drinking as well as strategies to reduce its harmful consequences.

Le Jardin - Dessert Menu

A drink and dessert menu from the Four Seasons Hotel, Chinzan-So, Tokyo, Japan that features Inniskillin Icewine.

Intemperance at Meredith Bridge, 1836

A document titled "Plain Facts, In relation to the state of intemperance at Meredith Bridge, ascertained by a committee recently appointed for that purpose". The introduction to the document reads: "The whole population of the village, embracing a tract of territory less than one mile from the Bridge, is nine hundred forty. The number of families within those limits is one hundred and sixty-six. Of the heads of these families, thirty-eight are intemperate, - seventy are temperate drinkers; the remainder abstain wholly from the use of distilled and vinous liquors. There are ninety-six children in those families,in which there is one intemperate parent. The number of children who have temperate parents is one hundred and fifty-nine. The other families have one hundred and forty-four children. Beside the above, there are thirty-seven young men. Of this number, twelve are decidedly intemperate; seventeen are temperate drinkers, and eight subscribe to the doctrine of total abstinate. In the whole Village, there are, at the least, fifty-two decidedly intemperate. There are sold in this Village, annually nine thousand gallons of spirituous liquors, at a cost not less than $6,750. Add to this the other cost attendant on the use of spirituous liquors, estimated to equal that of the liquor itself, and we have an item of expense of $13,500, occasioned by the use of intoxicating drink. The above facts are offered for the serious consideration of the citizens at Meredith Bridge. March 1836".

Sloppy Joe's Bar, Season 1933

A drink manual for the establishment Sloppy Joe's Bar in Havana, Cuba. The manual is pocket size and contains 40 pages of drink recipes. The first few pages describe the bar in Havana, Cuba along with a brief biography of Jose Abeal (Sloppy Joe).