Usabilidade: um fator crítico para da interatividade da televisão digital

Este artigo tem por objetivo fazer uma reflexão da usabilidade aplicada à interatividade do SBTVD (Sistema Brasileiro de Televisão Digital). Aborda as perspectivas de mercado no Brasil e na América Latina e cita alguns casos em que a usabilidade constituiu-se em fator decisivo para ampliar o ciclo de vida do produto. Explicita a interação e a engenharia de usabilidade com destaque para a garantia da consolidação da interatividade do SBTVD. Neste contexto, inclui o estabelecimento de redes de banda larga para todos, chamados de “cidade digital” condição decisiva no processo de possibilitar a democratização. Conclui que essa facilidade de usabilidade, aliada aos avanços tecnológicos digitais que propiciam uma qualidade e uma convergência tecnológica, que certamente romperá o modelo de telespectador passivo para um telespectador interativo gerando um novo contingente de telespectadores vindo da televisão digital e da televisão analógica.

Televisão, família e escola: fontes informativas sobre deficiências

Children learn very early which groups are stigmatized and how they should be treated. They learn formally and informally, by listening and watching people and the world around them. The construction of children's representations about disabilities starts with access to information on the subject, which may come from their caregivers, media, school etc. This work is part of a monograph that examined the effects of an educational program involving strategies for non-disabled children on conceptions and attitudes concerning mental disability. This paper refers to the initial characterization of these children and their access to information on disability, and to identifying previous access, source and memory of such information. The study included 40 children from two classrooms of the first grade of a public school in Marília, SP. The children were interviewed using an individual semi structured questionnaire. Many children said they did not have access to information on the subject. Among those who had previous access to the information, the television was the most frequent source of information, and characteristics of the deficiencies, relations with diseases and encouragement of solidarity were among the contents reminded by them. The data emphasize the need for the media to expand concerns with the content presented to the public, for parents and teachers to become more involved with the issue, seeking to be informed and revise their own conceptions, in order to transform the subject into something that is part of daily school and family environment.

Educação e entretenimento: estudo de objetos de aprendizagem no contexto da televisão interativa

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Um ambiente computacional para emular em rede aplicações interativas desenvolvidas para televisão digital

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Difusão de objetos de aprendizagem multiplataforma por transmissão de televisão digital: um estudo de viabilidade técnica e pedagógica

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Televisão e mídias digitais na América Latina: um cenário em construção

The text is the initial result of a project called Global iTV, Interactive and systems Hybrid TV: a new advanced scheme for future services and applications in a global environment, contemplated by Call MCTI / CNPq 13/2012 – EUBrazil Cooperation Program in the field of Information and Communication Technologies (ICT) which has as its central theme the development of a standard that enables interoperability between the various digital TV systems operating jointly, exchanging and using information. Thus, using bibliographical and documentary research, the article goes on to demonstrate how this perspective panorama is drawing from the advent of digital television and the use of technology in Latin America, seeking to identify similarities, differences, problems and solutions arising from the use and consumption of digitizing television signal in the region. The results demonstrate the importance of media convergence, but point out that there are still large sections of the population on the margin of the Digital Society and the benefits provided by digital networks and that poverty and poor education are important contributions to this scenario.

Características narrativas de vídeos jornalísticos na televisão e na internet

Pós-graduação em Educação - FFC

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

Adaptação literária para televisão: uma análise de O Canto da Sereia

The Literary adaptation for television miniseries are present in the schedule grids of Brazilian television channels. We can afford that it is about a line of production of the most relevant in the two main television networks that maintain a project of teledramaturgy. The Strong presence of miniseries imposes the need to investigate the process of intersemiotic translation from the literary text to the audiovisual text on the way to reflect the esthetics of these productions in front of the constants process of tecnology mutation. In this sense the goal of this research is to analize the book adaptation O canto da sereia for television, where we identify the discursivas strategies that structure the narrativity, the themes and the figures that enable the identification with the original literary text

Geração de receitas complementares em mídia digital para um programa regional de televisão: estudo de caso do Revista de Sábado

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Television violence and young adults in Brazil: a content analysis of the popular telenovella, Malhação = Violência na televisão brasileira e jovens : uma análise de conteúdo da telenovela popular, Malahção

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Grande sertão: veredas e sua adaptação para a televisão: uma análise das estruturas temporais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A pesquisa em televisão digital no Brasil: apontamento sobre o levantamento bibliográfico realizado de 1995-2008 sobre o assunto

In Brazil, the discussion about thereplacement of analog television signals to digitaland its impact on society, in media companies andgovernment began in the 90s. Embryonic steps towardsdigitalisation of the television signal ground were thegovernment of Fernando Collor de Mello (1990-1992),with advances during the government of FernandoHenrique Cardoso (1994-2001) and in the governmentof Luiz Inacio Lula da Silva (2002). The academy startsthe discussion in 1996. This article aims to bring to lightthe results obtained from the survey Digital television:a historical perspective , which received the supportof CNPq for funding of two scholarships for scientifi cinitiation between August 2008 and July 2009. Theproject sought to identify what has been published onthe subject in the fi eld of Social Sciences and from threemacrodescritores (information management, publicpolicy and value chain), providing the li ing of a virtualcollection Zotero bibliographic innovative platform.The mapping serves to show the growing interest anddevelopment of research in the country during theperiod - when the number jumped to three works inthe fi rst seven years (1995-2001) to 198 in the last sevenyears (2002-2008). The research sought to identify themajor authors and works related to digital televisionand published in the country. The survey took intoaccount books, articles published in books, journals,Annals of Compós and Intercom, and dissertations andtheses. Data and refl ections on the survey are containedin this communication.

Modelo de aplicação interativa para middleware Ginga de Televisão Digital: ambiente virtual de aprendizagem para Educação a Distância

O desenvolvimento de um modelo de aplicação interativa para Televisão Digital sobre a plataforma do middleware Ginga, do SBTVD, ainda em processo, é o tema deste artigo. A referida aplicação se traduz em um Ambiente Virtual de Aprendizagem, para Educação a Distância, aplicativo destinado a acesso on demand, fora da grade de programação síncrona da emissora, em TV Digital dotada de set top box, ou conversor digital, embarcado com Ginga NCL. A metodologia utilizada na construção deste produto da pesquisa de Mestrado (que também abrange uma monografia na área de Comunicação) integra três metodologias: um modelo de Design Instrucional (ou Educacional) adequado aos recursos da TV Digital; técnicas de Usabilidade e Arquitetura da Informação para a construção de um protótipo interativo; e um modelo de Desenvolvimento de Software de ciclo de vida ágil baseado em Prototipagem Evolutiva, a fim de se gerar um modelo de aplicação interativa para criação de conteúdos instrucionais focados em EaD através da mídia TV Digital.

Televisão digital móvel e portátil

The digital television system adopted by Brazil allows the signal reception of broadcast TV on mobile devices and laptops. This paper aims to analyze issues related to the transmission of free and open TV signals for reception in portable and mobile devices enabled by 1SEG system. We will evaluate the behavior of the user, tv schedule, prime time and experiences in Japan.