Logística reversa das embalagens de bebidas pós consumo: os sistemas de depósito e a viabilidade de sua implantação no Brasil

Pós-graduação em Engenharia de Produção - FEB

As atividades rítmicas e a educação física escolar: possibilidades de um trato em um outro ritmo

Pós-graduação em Ciências da Motricidade - IBRC

Sono e atividade física habitual em escolares

Pós-graduação em Ciências da Motricidade - IBRC

Modelos de atenção primária em Botucatu-SP: condições de trabalho e os significados de integridade apresentados por trabalhadores das unidades básicas de saúde

Pós-graduação em Saúde Coletiva - FMB

Vivencie a Pandora: proposta de jogo de realidade alternada para Nova Éden, A Série

Theoretical work that studies the alternate reality game, as well as their use for promotional purposes, to explore the convergence of media and encourage the participant to change between them. To do this analysis is plotted an overview of the concepts of transmedia storytelling and transmedia marketing to analyze a proposed game - Vivencie a Pandora - to promote a TV series - Nova Éden

Atividades investigativas no ensino da matemática financeira: as estratégias empregadas com uso de planilhas eletrônicas

Pós-graduação em Educação Matemática - IGCE

Saúde mental e fatores emocionais nas campanhas brasileiras da semana mundial de aleitamento materno

The reduction of child mortality has been the focus of World Breastfeeding Week campaigns. On the other hand, breastfeeding and weaning are considered by psychoanalysis as key moments in the prophylaxis in mental health. Our goal is to investigate how the emotional aspects involved in breastfeeding have been addressed on the promotional material of Brazilian campaigns from 1999 (year of its creation) to 2010. The method adopted was the categorical content analysis and the results indicate that (1) the emotional benefits of breastfeeding are treated superficially, (2) weaning is depleted of its relational dimension (separation), being presented as a chronological and pragmatic concept, based on the introduction of new foods, (3) the term "mental health" is mentioned only once, without a precise definition. The relationship between breastfeeding and emotional development, besides the prophylaxis of mental health, has not been fully exploited in the analyzed campaigns.

Extração de dados de produtos em páginas de comércio eletrônico

Pós-graduação em Ciência da Computação - IBILCE

Proposição de modelo de logística reversa de resíduos sólidos domésticos recicláveis para o municípios de Rio Claro - SP

The approval of the Solid Waste National Policy on August 2, 2010, brought important advances on the issue of solid waste nationwide. Several requirements were imposed causing public and private sectors to direct the problem more diligently. At the same time, the growth of human consumption and the negative impacts of related activities are increasing pressure for new ways to manage wastes. This study was carried out in order to bring proposals for a new model of solid waste management in the city of Rio Claro. To do so, it was used methodologies which stick to collaborative approaches in order to co-create a new vision considering different points of view . This new proposal includes four main initiatives: the integration of a reverse logistics system and collection of recycling materials in all kinds of educational institutions; the use of a routing platform for collection of solid wastes and recycling materials; the application of a garbage fee to residents who use the collection of solid waste system; and a bonus system developed by the private sector as a marketing strategy, encouraged by the public sector, enabling residents to separate their wastes correctly and leave them in one of the educational institutions to exchange points for discounts at local markets

Opiniões e atitudes dos médicos frente às ações promocionais da indústria farmacêutica

The pharmaceutical industry invests heavily in promoting their products, and studies suggest that these actions influence doctor’s prescribing. Therefore, this study aimed to analyze the opinions and attitudes of doctors when facing promotional activities of the laboratories. To this end, questionnaires were sent to doctors in Araraquara (SP) containing statements on the subject. Data analysis included study of the association by the chi-square. The results indicated that physicians relate to the propagandists (98%) by considering them useful (55%), but not as a main source update (86%). For 62% of them their prescriptions are not influenced by such relationships, while 24% disagree that doctors in general are influenced as well as new graduates (37%). The majority also disagrees that are influenced by amenities (86%) or free samples (70%) but only 38% believe their colleagues are not influenced by the samples. As for the ethics of these receipts, 57% considered to be appropriate when benefit patients, but only 32% while for personal use. The results show that doctors are vulnerable to the influences of marketing. Therefore, mechanisms and interventions are needed for prescribing drugs solely by criteria of effectiveness, safety, convenience and accessibility to the patient.

Come-See-Me Festival Records - Accession 815

The Come-See-Me Festival Records consist of records and memorabilia from the Come-See-Me Festivals since its founding in 1962. The collection contains correspondence, newspaper clippings, photographs, financial reports and papers, promotional materials, and other records and material chronicling the development of the Come-See-Me Festival in Rock Hill, SC.

Making Learning Visible: Peer Review and the Scholarship of Teaching

This is the promotional brochure from the March 2004 national conference, Making Learning Visible: Peer Review and the Scholarship of Teaching. This conference was hosted by the UNL Peer Review of Teaching project and the University of Nebraska-Lincoln.

INFLUENCE OF DISCOUNT PRICE ANNOUNCEMENTS ON CONSUMER'S BEHAVIOR

The theoretical framework that underpins this research study is based on the Prospect Theory formulated by Kahneman and Tversky, and Thaler's Mental Accounting Theory. The research aims to evaluate the consumers' behavior when different patterns of discount are offered (in percentage and absolute value and for larger and smaller discounts). Two experiments were conducted to explore these patterns of behavior and the results that were obtained supported the view that the framing effect was a common occurrence. The patterns of choice of individuals in a sample were found to be different due to changes in the ways discounts were offered. This can be explained by the various ways of presenting discount rates that had an impact on the influence of purchase intentions, recommendations and quality perception.

Influence of discount price announcements on consumer's behavior

The theoretical framework that underpins this research study is based on the Prospect Theory formulated by Kahneman and Tversky, and Thaler's Mental Accounting Theory. The research aims to evaluate the consumers' behavior when different patterns of discount are offered (in percentage and absolute value and for larger and smaller discounts). Two experiments were conducted to explore these patterns of behavior and the results that were obtained supported the view that the framing effect was a common occurrence. The patterns of choice of individuals in a sample were found to be different due to changes in the ways discounts were offered. This can be explained by the various ways of presenting discount rates that had an impact on the influence of purchase intentions, recommendations and quality perception.

Product placement e libertà di espressione

Object of the search is the advertising phenomenon of the "product placement", with reference to that it has been investigated legality’s limits, as well as the relationship with the constitutionally protected liberty of expression. Particularly, it has been analyzed, in first place, the problem of the relationship between the freedom of expression and the liberty of economic initiative, with particular reference to the different circles of guardianship to these prepared: or, larger, the one provided for the first from the 21th article of Costitution, more circumscribed, instead, the one established in the 41th article of Costitution, with reference to the second. This analysis has been made with the purpose to investigate the coordination among such liberties in those forms of communications that, for the proper peculiarities that characterize them, can be qualified, according to the concrete circumstances in which they are spread, so much forms of liberty of expression, how much exercise of an activity of enterprise. Under this last profile, it has been taken attention on the advertising activity and, specially, on the non transparent publicities, or not immediately perceivable as such from their receivers, and, therefore, in contrast with the advertising trasparence’s principle: or, the so-called cases of hidden publicity, what the editorial publicity, both "in narrow sense" both "in general sense", as well as the phenomenon of the product placement (or positioning of product), by now diffused in the commercial routine. Therefore, it has been proceeded to a complete and exhaustive examination of innovations introduced by the recent legislative discipline in subject of “planned placement of marks and products” in the cinema works, appraising, in the specific one, the effects, juridical and no juridical, consequential from the introduction of a first form of regulation of the phenomenon of the product placement and, particularly, from the express provision about the legality of the use to such advertising, if it has realized according to specific requirements or condition. In relationship to such profile, it has been also investigate limits (sub kind of normative gaps) from which the recently introduced discipline in subject would seem characterized. Finally, a further circle of investigation has concerned the possible organization of the phenomenon under a negotiate aspect, as particular contract of advertising, in which the object consists in an promotional activity. Concerning this, the experience of foreign countries (above all the Anglo-Saxon one) has been very important, because of the absence, in our arrangement, of a general normative discipline about advertising contracts. Consequently, I’ve investigated principal characteristics of similar contracts, in first place the atypicalness, because of the lack, in Italy, of a legislative discipline of this contract. Such investigation has also been developed through a comparation between the positioning of product and the other advertising contracts, among which, particularly, the sponsorship, as well as the contracts for the advertising exploitation of the name and other people's image, and, specially, the contract of testimonial and the contract of endorsement.