Opportunity Knocks: An Economic Analysis of Television Advertisements

Certain aspects of advertising–especially on television–are not easily explained with conventional economic models. In particular, much of the imagery and repetitive thematic content seen in advertisements suggests it is "psychological" in nature, as opposed to "informative". To understand the economic rationale for incorporating such material, we develop a theory of preferences in which information about threshold payoffs induces sudden shifts in demand. These threshold payoffs are best understood in the context of human evolutionary history. Furthermore, the presence of threshold payoffs in consumer preferences gives firms incentive for providing threshold-type information. To examine the use of threshold-related content in television advertisements, we look for this con- tent in a sample of 370 television advertisements. We find considerable evidence that advertisers make strategic use of threshold-type content in television advertisements. Specifically, threshold-related content occurred in 83% of food and beverage advertisements for children and in 71% of advertisements for general audiences. Furthermore, the threshold-related content in children’s food and beverage advertisements occurred with statistically greater frequency than factual content, which isn’t true for food and beverage advertisements for general audiences.

Experimental analysis of soil and dust stabilizers for controlling displacement of contaminated soils by wind tunnel experiments

During the remediation of burial grounds at the US Department of Energy's (DOE's) Hanford Site in Washington State, the dispersion of contaminated soil particles and dust is an issue that is faced by site workers on a daily basis. This contamination problem is even more of a concern when one takes into account the semi-arid characteristics of the region where the site is located. To mitigate this problem, workers at the site use a variety of engineered methods to minimize the dispersion of contaminated soil and dust (i.e. use of water and/or suppression agents that stabilizes the soil prior to soil excavation, segregation, and removal activities). A primary contributor to the dispersion of contaminated soil and dust is wind soil erosion. The erosion process occurs when the wind speed exceeds a certain threshold value which depends on a number of factors including wind force loading, particle size, surface soil moisture, and the geometry of the soil. Thus under these circumstances, the mobility of contaminated soil and generation and dispersion of particulate matter are significantly influenced by these parameters. This dependence of soil and dust movement on threshold shear velocity, fixative dilution and/or application rates, soil moisture content, and soil geometry were studied for Hanford's sandy soil through a series of wind tunnel experiments, laboratory experiments and theoretical analysis. In addition, the behavior of plutonium (Pu) powder contamination in the soil was studied by introducing a Pu simulant (cerium oxide). The results showed that soil dispersion and PM10 concentrations decreased with increasing soil moisture. Also, it was shown that the mobility of the soil was affected by increasing wind velocity. It was demonstrated that the use of fixative products greatly decreased the amount of soil and PM10 concentrations when exposed to varying wind conditions. In addition, it was shown that geometry of the soil sample affected the velocity profile and calculation of roughness surface coefficient when comparing round and flat soil samples. Finally, threshold shear velocities were calculated for soil with flat surface and their dependency on surface soil moisture was demonstrated. A theoretical framework was developed to explain these dependencies.

The Front Office Manager: Key To Hotel Communications

The Front Office Manager: Key to Hotel Communications is a written study by Denney G. Rutherford, Department of Hotel and Restaurant Administration, College of Business and Economics at Washington State University. In it he initially observes, “Since the front office manager is usually viewed as the key to the efficient and orderly operation of a hotel, the author has researched the job and activities of this individual in an attempt to provide data about an area which he says was "intuitively known" but never "empirically explored." “Current literature implies that the activities of the front office are so important to the daily operations of the hotel that it occupies a preeminent position among other departments,” Rutherford says. He also references, Gray and Liguori, who describe the front office as: “the nerve center of the hote1,” echoing an early work by Heldenbrand indicating that it “becomes a sort of listening post for management.” The quotes are cited. The primary stage of the article relies on a seven-page, two-part questionnaire, which was used to collect data regarding the FOM – front office manager - position. Even though the position is considered a crucial one, it seems there is a significant lack of pragmatic data regarding it. Rutherford graphs the studies. Good communication skills are imperative. “Other recent research has suggested that the skills of effective communication are among the most vital a manager at any level can bring to his/her endeavors in the service industries,” Rutherford notes. He provides a detailed – front office communications model – to illustrate the functions. In, Table 4, for example - Office Manager as Facilitator – Rutherford provides Likert Rating Scale values for a comprehensive list of front office tasks. Rutherford informs you that the communicative skills of a front office manager flow across the board, encompassing variables from guest relation exchanges to all the disparate components of employee relations. Not withstanding and compared to technical knowledge, such as computer and fiscal skills, Rutherford suggests: “The most powerful message derived from analysis of the data on the FOM's job is that communication in its various forms is clearly central to the successful mission of the front office.”

Avaliando as escolas pelas suas competências: aplicação do DEA não discricionário para o ensino fundamental do Rio Grande do Norte

Formal education, understood by the gradual process that occurs at school, aims at learning and systematic knowledge is of great interest to society as it benefits its individuals and leads to many positive effects, such as increased productivity and welfare (Johnes, Johnes, 2007). Understanding what influences the educational outcome is as important as the result itself, because lets you manage these variables in order to obtain a better student performance. This work uses the data envelopment analysis (DEA) to compare the efficiency of Rio Grande do Norte schools. In this nonparametric method, an efficiency frontier was construct from the best schools that use the inputs set to generate educational products. Therefore, the data used were obtain by Test Brazil and year 2011 School Census to state and municipal schools of Rio Grande do Norte. Some of the variables considered as inputs and outputs have been obtain directly these bases - the other two were prepared, using the Item Response Theory (IRT) - they are the socioeconomic and school infrastructure indices. As a first step, we compared several DEA models, with changes of input variables. Then was chose the non-discretionary model for which was deep the analysis of results. The results showed that only seven schools were efficient in the 5th and 9th grades simultaneously; there were no significant differences between the efficiency of municipal and state schools; and there were no differences between large and small schools. Analyzing the municipalities, Mossoró excelled in both years with the highest proportion of efficient schools. Finally, the study suggests that using the projections provided by the DEA method, the most inefficient schools would be able to achieve the goal IDEB in 2011, in other words, it is possible to improve the education of significant state taking the efficient schools as a basis for too much.

(Table T1) Trace-element abundances for igneous basement at ODP Site 206-1256

In this report, I present trace element data for basement samples at Ocean Drilling Program (ODP) Site 1256. The samples analyzed represent a subset of the group ("pool") samples from ODP Leg 206, and these trace element data are part of a more comprehensive data suite for the same samples, with analyses of stable and radiogenic isotopes (e.g., Sr, Li, and O) in progress or recently completed that will be presented elsewhere. The trace element analyses were performed in the GeoAnalytical Lab at Washington State University. The following elements were analyzed: La, Ce, Pr, Nd, Sm, Eu, Gd, Tb, Dy, Ho, Er, Tm, Yb, Lu, Ba, Th, Nb, Y, Hf, Ta, U, Pb, Rb, Cs, Sr, Sc, and Zr. Trace element data indicate that the igneous basement at Site 1256 is geochemically normal mid-ocean-ridge basalt. A massive ponded flow sampled in both Holes 1256C and 1256D is distinguished by higher abundances of rare earth elements (REE) and most of the other trace elements analyzed. One interval of highly altered basalt has significantly higher concentrations of Cs, Rb, and Ba and lower concentrations of Sr, Pb, Zr, Hf, Sc, and most REE than the samples of background alteration or halos. No correlation is obvious between trace element abundance and macroscopic type of alteration within the background alteration or halos.

The Broader Impact of Disability Research: Aligning Public Policy with the Experiences of People with Disabilities and Healthcare Providers

Thesis (Ph.D.)--University of Washington, 2016-07

Contemporary population genetic structure and phylogeography of pink salmon

Thesis (Master's)--University of Washington, 2016-06

Assessing variation in personal health service delivery and workplace smoking ban enforcement by local health departments

Thesis (Ph.D.)--University of Washington, 2016-08

Older Adult Injury Risk Assessment in the Driving and Occupational Environments

Thesis (Ph.D.)--University of Washington, 2016-08

Objective Methods for Characterizing Physical Exposures which may contribute to Work-related Musculoskeletal Disorders in Agricultural Workers

Thesis (Ph.D.)--University of Washington, 2016-08

Sodium in School Lunches Before and After Implementation of the Healthy, Hunger Free Kids Act of 2010

Thesis (Master's)--University of Washington, 2016-08

A memória e a identidade do sindicato de trabalhadores em educação das redes pública e estadual e municipais do Maranhão - SINPROESEMMA, São Luís, Maranhão Brasil

Esse estudo refere-se à construção da Memória e da Identidade do Sindicato de Trabalhadores em Educação das Redes Pública Estadual e Municipais do Maranhão – SINPROESEMMA, entidade reconhecida oficialmente pela categoria como seu legítimo representante em todo Estado do Maranhão. Reconstruir a Memória e a Identidade do SINPROESEMMA, naqueles que lhe deram origem, pois, a memória permite a relação do corpo presente com o passado e, ao mesmo tempo, interfere no processo “atual” das representações. A memória aparece como força subjetiva ao mesmo tempo profunda e ativa, latente e penetrante. A memória desse sindicato que não deve ser pensada apenas como resgate do passado, mas como marco referencial a partir do qual os docentes, a sociedade acadêmica e a própria comunidade redescobrem valores e experiências. Portanto se a memória e a identidade do SINPROESEMMA forem entendidas como ferramenta de comunicação e de organização dos trabalhadores, então poder-se-á afirmar que se transforma em conhecimento útil a história e a experiência acumulada em sua trajetória. Uma das características da memória, que é essencial ao pesquisador, é o fato de, apesar de resguardar sua dimensão subjetiva, também expressar, no que tange ao SINPROESEMMA, sua constituição de bases coletivas. Este trabalho mostrará como as condições básicas objetivas e subjetivas do mesmo estão relacionadas à luta dos trabalhadores do ensino público das redes municipais e estadual do Estado do Maranhão - Brasil.

Análise do conteúdo veiculado pelas secretarias de turismo das cidades e estados-sedes da copa do mundo 2014 em suas páginas do facebook

The aim of this research was to analyze the content posted by Municipal and State Tourism Organizations (DMO) of the twelve headquarters cities and States of the FIFA 2014 World Cup in their fanpages on Facebook, Were used the reference studies of Torres (2009), Gabriel (2009), Safko and Brake (2010) and Barefoot and Szabo (2010 ). In the first stage, the official Facebook fanpages were identified, then posts published between June 1st and July 31st of 2013, period from pre to post-event FIFA Confederations Cup Brazil 2013 were collected. The data analysis method employed was content analysis from the perspective of Bardin (2011), which is divided into: i) pre-analysis using dedicated softwares, phase ii) material exploration and iii) treatment of results, inference and interpretation. It was observed that the DMOs analyzed publish diversified information to users, including actions addressed to the abovementioned event.

Emissions from cattle farming in Brazil.

2016

Raymer's dictionary of greater Seattle : an encyclopedic-dictionary of the state of Washington, U.S.A., in general, and the city of Seattle in particular.

Title on cover: Raymer's dictionary of Seattle.