Internationalization plan of NMusic to Angola

Field lab: Entrepreneurial and innovative ventures

UNDERSTANDING CUSTOMER CHOICES IN SERVICE OUTSOURCING AND REVENUE MANAGEMENT

This dissertation investigates customer behavior modeling in service outsourcing and revenue management in the service sector (i.e., airline and hotel industries). In particular, it focuses on a common theme of improving firms’ strategic decisions through the understanding of customer preferences. Decisions concerning degrees of outsourcing, such as firms’ capacity choices, are important to performance outcomes. These choices are especially important in high-customer-contact services (e.g., airline industry) because of the characteristics of services: simultaneity of consumption and production, and intangibility and perishability of the offering. Essay 1 estimates how outsourcing affects customer choices and market share in the airline industry, and consequently the revenue implications from outsourcing. However, outsourcing decisions are typically endogenous. A firm may choose whether to outsource or not based on what a firm expects to be the best outcome. Essay 2 contributes to the literature by proposing a structural model which could capture a firm’s profit-maximizing decision-making behavior in a market. This makes possible the prediction of consequences (i.e., performance outcomes) of future strategic moves. Another emerging area in service operations management is revenue management. Choice-based revenue systems incorporate discrete choice models into traditional revenue management algorithms. To successfully implement a choice-based revenue system, it is necessary to estimate customer preferences as a valid input to optimization algorithms. The third essay investigates how to estimate customer preferences when part of the market is consistently unobserved. This issue is especially prominent in choice-based revenue management systems. Normally a firm only has its own observed purchases, while those customers who purchase from competitors or do not make purchases are unobserved. Most current estimation procedures depend on unrealistic assumptions about customer arriving. This study proposes a new estimation methodology, which does not require any prior knowledge about the customer arrival process and allows for arbitrary demand distributions. Compared with previous methods, this model performs superior when the true demand is highly variable.

Análise da gestão da cadeia de suprimentos de um supermercado varejista através da utilização do modelo SCOR

In the last decade the complexity of the environment in which organizations are embedded increased dramatically, having on one side the increasingly demanding consumers in regard to the quality and value of the product and the other companies with the need to reduce operating costs in order to achieve greater profitability, without this there is a downturn in growth or market share powers. In this context the necessity of effectively structuring actions relating to the line with the operational work processes so that business objectives are achieved organizational strategic planning, ensuring the competitiveness of the organization. This study aims to analyze how you have made the management of the supply chain in a grocery retailer in the light of guidelines of Supply Chain Management by using the SCOR model. For realization of this study a survey was needed, classified according to their goals, exploratory and descriptive as to its procedure, document, field and case study. Thus, the processing of data will be qualitative merit, using the thematic categorical analysis of Bardin (1977). Thus, to obtain data interviews together the operational and strategic management of a company that was named Supermarket Omega were performed. After analyzing the information obtained is perceived that there is an effort of the organization enhance its management of the supply chain. However, there is a lack of alignment between the various areas that compose it. About their work processes, we stress that the focus of the company is still very directed on sailing than profitability, although it is undergoing a transformation in its organizational culture However, records the existence of many improvement projects in developing. Thus, it can be noticed that there is some consistency between the assumptions of the SCOR model and applied within the supply chain Omega Supermarket, although a greater effort to better align with the model still needs to be studied

COMPETITIVIDAD INTERNACIONAL DE COSTA RICA: ANÁLISIS DE LOS RESULTADOS DEL CAN

Este estudio tiene como objetivo analizar los resultados de la matriz de competitividad y sus implicaciones para la economía costarricense, mediante la aplicación del Analysis of Nations (CAN), el cual es un instrumento computacional y base de datos de comercio internacional.Dentro de los resultados se observó, que en el mercado meta “países del mundo”, los trece productos seleccionados, representaron un 45,3 % del valor total de exportaciones en 1998. Adicionalmente el 17,2% de este porcentaje, se clasificaron como dinámicos y competitivos, el 48,9 % se catalogaron como estacionarios y no competitivos, el 5,8 % son estacionarios competitivos, y los dinámicos no competitivos representaron el 28,1%. El índice de adaptabilidad muestra que esta economía ha disminuido su nivel de especialización y su cuota de mercado, lo cual indica que los productos analizados no se adaptaron bien a las condiciones imperantes en el mercado mundial. ABSTRACTThis paper analyzes the results of the competitiveness array and its implications for Costa Rican Economy, after applying the Competitive Analysis of Nations (CAN), a software for international trade database. This instrument makes a diagnosis of the competitiveness situation in Costa Rica and it’s a fundamental base, so it can be make a competitiveness indicator for the economy.The results showed that the thirteen selected products represented a 45,3% of the 1998 total exports. Additionally, 17,2% of these products were classify as dynamic and competitive sectors, 48,9% are steady and no competitive sectors and 5.8% are steady and competitive. Finally, the dynamics products that are no competitive represent a 28.1%. Additionally, the adaptability index shows that the economy has decrease its level of specialization and its market share. This result indicates that these products does not have a good adaptation to the market conditions.

La compra de pintura por parte del maestro de obra: elementos cognitivos, afectivos, conductuales y de entorno

RESUMEN: A pesar del posicionamiento que la marca Pintuco tiene entre los consumidores, su participación en el mercado nacional viene cayendo en los últimos años. El presente trabajo aporta elementos para mejorar esta situación por medio de una mayor fidelización de los maestros de obra, en su calidad de influenciadores del proceso de compra de pintura. El objetivo de este trabajo es identificar los factores que influyen en este proceso y la relación que el maestro de obra tiene con la pintura a nivel cognitivo, afectivo, conductual y de entorno, usando técnicas como las metáforas de Zaltman, la cadena de medios y fines, y la observación etnográfica. El trabajo muestra que el maestro de obra se ve a sí mismo como un artista y un experto deseoso de compartir sus conocimientos con sus compañeros y ayudantes. También se identificaron los principales valores asociados a la pintura y a la labor de pintar, tales como el reconocimiento por parte de los clientes, la credibilidad, y la estabilidad para su familia al conseguir más clientes. Finalmente se vio un alto interés por el precio en el punto de venta. Es así como se proponen en tres estrategias para fidelizar a este grupo en torno a su experticia y necesidad de reconocimiento, estabilidad familiar y credibilidad: La Escuela del Maestro Pintuco, el plan de Maestro Recomendado Pintuco, y los Puntos de Venta Certificados Pintuco.

Robustness in facility location

Facility location concerns the placement of facilities, for various objectives, by use of mathematical models and solution procedures. Almost all facility location models that can be found in literature are based on minimizing costs or maximizing cover, to cover as much demand as possible. These models are quite efficient for finding an optimal location for a new facility for a particular data set, which is considered to be constant and known in advance. In a real world situation, input data like demand and travelling costs are not fixed, nor known in advance. This uncertainty and uncontrollability can lead to unacceptable losses or even bankruptcy. A way of dealing with these factors is robustness modelling. A robust facility location model aims to locate a facility that stays within predefined limits for all expectable circumstances as good as possible. The deviation robustness concept is used as basis to develop a new competitive deviation robustness model. The competition is modelled with a Huff based model, which calculates the market share of the new facility. Robustness in this model is defined as the ability of a facility location to capture a minimum market share, despite variations in demand. A test case is developed by which algorithms can be tested on their ability to solve robust facility location models. Four stochastic optimization algorithms are considered from which Simulated Annealing turned out to be the most appropriate. The test case is slightly modified for a competitive market situation. With the Simulated Annealing algorithm, the developed competitive deviation model is solved, for three considered norms of deviation. At the end, also a grid search is performed to illustrate the landscape of the objective function of the competitive deviation model. The model appears to be multimodal and seems to be challenging for further research.

Propuesta de mejora al seguimiento y fidelización del cliente en la empresa Invera a través de los principios de la herramienta CRM

44 p.

A Retrospective-Longitudinal Examination of the Relationship between Apportionment of Seat Time in Community-College Algebra Courses and Student Academic Performance

During the past decade, there has been a dramatic increase by postsecondary institutions in providing academic programs and course offerings in a multitude of formats and venues (Biemiller, 2009; Kucsera & Zimmaro, 2010; Lang, 2009; Mangan, 2008). Strategies pertaining to reapportionment of course-delivery seat time have been a major facet of these institutional initiatives; most notably, within many open-door 2-year colleges. Often, these enrollment-management decisions are driven by the desire to increase market-share, optimize the usage of finite facility capacity, and contain costs, especially during these economically turbulent times. So, while enrollments have surged to the point where nearly one in three 18-to-24 year-old U.S. undergraduates are community college students (Pew Research Center, 2009), graduation rates, on average, still remain distressingly low (Complete College America, 2011). Among the learning-theory constructs related to seat-time reapportionment efforts is the cognitive phenomenon commonly referred to as the spacing effect, the degree to which learning is enhanced by a series of shorter, separated sessions as opposed to fewer, more massed episodes. This ex post facto study explored whether seat time in a postsecondary developmental-level algebra course is significantly related to: course success; course-enrollment persistence; and, longitudinally, the time to successfully complete a general-education-level mathematics course. Hierarchical logistic regression and discrete-time survival analysis were used to perform a multi-level, multivariable analysis of a student cohort (N = 3,284) enrolled at a large, multi-campus, urban community college. The subjects were retrospectively tracked over a 2-year longitudinal period. The study found that students in long seat-time classes tended to withdraw earlier and more often than did their peers in short seat-time classes (p < .05). Additionally, a model comprised of nine statistically significant covariates (all with p-values less than .01) was constructed. However, no longitudinal seat-time group differences were detected nor was there sufficient statistical evidence to conclude that seat time was predictive of developmental-level course success. A principal aim of this study was to demonstrate—to educational leaders, researchers, and institutional-research/business-intelligence professionals—the advantages and computational practicability of survival analysis, an underused but more powerful way to investigate changes in students over time.

Estrategias para la mejora de la reputación organizacional de Ecosistec S.A.S

Al interior de la empresa ECOSISTEC S.A.S. existe un problema que está erosionando la rentabilidad y está comprometiendo la perdurabilidad de esta empresa, con el planteamiento de este proyecto aplicado se podrá resolver el problema de reputación que tiene a la empresa en un estado crítico y que ha limitado considerablemente su desempeño a través de los últimos años. A través de un análisis externo e interno, y de la aplicación de diferentes metodologías al interior de esta empresa se espera poder conocer la situación actual de la misma y del mercado colombiano, lo que a la final permitirá encontrar una solución óptima que mejore el estado actual de esta organización mejorando la cuota de mercado y la imagen que tienen los potenciales clientes de ECOSISTEC S.A.S.

El efecto de la definición regulatoria de banda ancha sobre la difusión y la competencia del mercado de servicios de Internet fijo en Colombia

A partir de la dinámica evolutiva de la economía de las Tecnologías de la Información y las Comunicaciones y el establecimiento de estándares mínimos de velocidad en distintos contextos regulatorios a nivel mundial, en particular en Colombia, en el presente artículo se presentan diversas aproximaciones empíricas para evaluar los efectos reales que conlleva el establecimiento de definiciones de servicios de banda ancha en el mercado de Internet fijo. Con base en los datos disponibles para Colombia sobre los planes de servicios de Internet fijo ofrecidos durante el periodo 2006-2012, se estima para los segmentos residencial y corporativo el proceso de difusión logístico modificado y el modelo de interacción estratégica para identificar los impactos generados sobre la masificación del servicio a nivel municipal y sobre las decisiones estratégicas que adoptan los operadores, respectivamente. Respecto a los resultados, se encuentra, por una parte, que las dos medidas regulatorias establecidas en Colombia en 2008 y 2010 presentan efectos significativos y positivos sobre el desplazamiento y el crecimiento de los procesos de difusión a nivel municipal. Por otra parte, se observa sustituibilidad estratégica en las decisiones de oferta de velocidad de descarga por parte de los operadores corporativos mientras que, a partir del análisis de distanciamiento de la velocidad ofrecida respecto al estándar mínimo de banda ancha, se demuestra que los proveedores de servicios residenciales tienden a agrupar sus decisiones de velocidad alrededor de los niveles establecidos por regulación.

Creación de marca mediante la utilización de mecanismos estratégicos comunitarios y marketing

El presente documento pretende mostrar la manera como se debe ejecutar la creación de marca mediante la utilización de mecanismos estratégicos comunitarios y marketing. El objetivo del estudio se basa en encontrar los mecanismos adecuados para el desarrollo y creación de una marca enfocándose en el análisis de las principales prácticas y modelos desarrollados en el área del marketing, examinando el impacto que la marca pueda generar en la comunidad en la cual la organización está incluida, estableciendo además un conexión directa con el modo de vida de los consumidores. Durante el desarrollo del documento se demuestra que las estrategias de marketing aplicadas por cada compañía, sirven para construir una relación estrecha y fuerte con todos los agentes involucrados en la construcción de una marca, principalmente con los clientes, ya que la forma más efectiva de establecer relaciones a largo plazo, es enfocándose exclusivamente en las necesidades desarrolladas por los consumidores, y a partir de ellas ajustar los valores (misión, visión, cultura organizacional, objetivos) de la organización. Estas estrategias comunitarias son también influenciadas por varios factores internos y externos a la organización, los cuales deben ser tenidos en cuenta al momento de elegir la estrategia adecuada. Los mecanismos estratégicos que desarrollan las empresas pueden cambiar significativamente de un sector comercial a otro, la importancia de las necesidades que se deben suplir y el consumidor final se deben evaluar desde un aspecto comunitario, entendiendo como comunidad como el conjunto de grupos sociales y comerciales que tienen relación directa o indirecta con la empresa. Con la investigación llevada a cabo acerca de las estrategias que deben aplicar las compañías se concluye que las marcas reflejan la imagen que la empresa transmite a sus compradores estableciendo una relación emocional entre los consumidores y la marca desarrollada, además de estimular la oferta y demanda del negocio. Se espera que por medio de la obtención de información teórica y conceptual, se pueda aclarar la manera como se puede desarrollar la creación de una marca por medio de la correcta utilización de mecanismos estratégicos comunitarios y de marketing.

Estrategia y plan de mercadeo de la empresa YouTube

Esta investigación describe la situación de cómo Youtube se ha convertido a partir de sus estrategias y plan de mercadeo en la plataforma número uno en variedad de clips de películas, vídeos musicales, video de blogs, entre otros; llegando a popularizarse como una red social. Las redes sociales han desarrollado una nueva forma de comunicar y son una herramienta fundamental para la creación de conocimiento colectivo, es el caso de YouTube buscador de contenido audiovisual y red social que permite a millones de usuarios conectarse alrededor del mundo. Esta plataforma rompe las barreras culturales y de comunicación que anteriormente existían a falta de internet. En este sentido se pretende analizar a YouTube desde una perspectiva administrativa enfocada en el área de mercadeo.

L'esenzione IVA di fronte alla scomposizione dei servizi finanziari - Il caso dei servizi di pagamento e dei consorzi bancari nell'esperienza italiana e nella giurisprudenza UE

La scomposizione dei servizi finanziari rappresenta un processo in essere da diverso tempo, che tuttavia ha subito una significativa accelerazione negli ultimi anni, a causa di alcuni fattori, tra cui l’incremento degli scambi commerciali conseguente alla globalizzazione, la crescente finanziarizzazione dell’economia e, da ultimo, l’avvento di Internet, che ha progressivamente cannibalizzato i canali tradizionali del commercio e della finanza. In questo contesto hanno assunto un rilievo crescente, da un lato, la concentrazione degli intermediari finanziari, i quali, aumentando le proprie dimensioni, mirano a beneficiare dei rendimenti di scala crescenti tipici del settore in cui operano, dall’altro, la specializzazione degli operatori, anche non finanziari, che, al fine di aumentare la propria efficienza e diminuire i costi di produzione, si focalizzano su singoli processi o sottoprocessi dei servizi finanziari tradizionali, talvolta innovandoli o creandoli ex novo allo scopo di conquistare quote di mercato. Di fronte a tutto ciò, l’applicazione dell’esenzione IVA rappresenta una sfida per gli interpreti del diritto, in quanto, derogando al principio cardine della neutralità dell’IVA, può divenire o costituire già ora un fattore distorsivo del mercato, alterando la parità di condizioni in cui dovrebbero operare gli intermediari finanziari ed influenzando le scelte organizzative dei medesimi, a discapito dell’efficienza cui dovrebbero fisiologicamente tendere in condizioni di libera concorrenza.

Catalysts study of adipic acid synthesis from 1,6-hexanediol

Sustainable chemicals currently have a very limited market share due to current low production but biomass is expected to become one of the major renewable energy and fine chemicals sources in the coming years. Bearing in mind the compromise of all nations to climatic change remediation, the industries will need to use efficient catalysts and green processes to meet the requirements of emissions and efficiency. This project is expected to develop new catalysts to convert 1,6-hexanediol to adipic acid through a green approach based on the “nano-catalysis” and “green chemistry” concepts. Supported Au and Pd nanoparticles were used to study one-pot reaction of HDO oxidation to AA using O2 as a final oxidant and H2O as a solvent. Catalytic results showed that under low pressure O2 atmosphere and low temperature (< 120°C) AuNPs supported on basic-supports are more active than acid and amphoteric oxides. The effect of basic oxide (MgO) addition to MgF2 was studied. The study showed that doping of MgF2 with MgO increased significantly the activity of the catalyst. The best results were obtained with the Au/0.4MgF2-0.6MgO sample, which gave the selectivity to AA of 33% at HDO conversion of 62%.