On the field the Brisbane AFL Lions roar - but purr over their fans to win a Lion's share of the market!

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Autoria(s): Bennett, R.; Hodkinson, C.; Ng, H. M. S.

Contribuinte(s)	P. Kotler L. Brown S. Adam G. Armstrong
Data(s)	01/01/2004
Identificador	http://espace.library.uq.edu.au/view/UQ:70200
Publicador	Prentice-Hall
Palavras-Chave	#350204 Marketing and Market Research #720401 Marketing #BX
Tipo	Book Chapter