Organization of the marketing communication activities after fusion - the integration and the decision making processes

This master’s thesis was made in order to gain answers to the question of how the integration of the marketing communications and the decision making related to it in a geographically dispersed service organization could be improved in a situation where an organization has gone through a merger. The effects of the organizational design dimensions towards the integration of the marketing communications and the decision making related to it was the main focus. A case study as a research strategy offered a perfect frames for an exploratory study and the data collection was conducted by semi-structured interviews and observing. The main finding proved that from the chosen design dimensions, decentralization, coordination and power, could be found specific factors that in a geographically dispersed organization are affecting the integration of the marketing communications negatively. The effects can be seen mostly in the decision making processes, roles and in the division of responsibility, which are affecting the other dimensions and by this, the integration. In a post-merger situation, the coordination dimension and especially the information asymmetry and the information flow seem to have a largest affect towards the integration of the marketing communications. An asymmetric information distribution with the lack of business and marketing education resulted in low self-assurance and at the end in fragmented management and to the inability to set targets and make independent decisions. As conclusions it can be stated, that with the organizational design dimensions can the effects of a merger towards the integration process of the marketing communications to be evaluated.

Innis Lecture: Can the Theory of Incentives Explain Decentralization?

This survey presents within a single model three theories of decentralization of decision-making within organizations based on private information and incentives. Renegotiation, collusion, and limits on communication are three sufficient conditions for decentralization to be optimal.

Industrial Adjustment: Context, Causes, Impacts and Methods for Analysis

Adjustement is an ongoing process by which factors of reallocated to equalize their returns in different uses. Adjustment occurs though market mechanisms or intrafirm reallocation of resources as a result of changes in terms of trade, government policies, resource availability, technological change, etc. These changes alter production opportunities and production, transaction and information costs, and consequently modify production functions, organizational design, etc. In this paper we define adjustment (section 2); review empirical estimates of the extent of adjustment in Canada and abroad (section 3); review selected features of the trade policy and adjustment context of relevance for policy formulation among which: slow growth, a shift to services, a shift to the Pacific Rim, the internationalization of production, investment distribution communications the growing use of NTB's, changes in foreign direct investment patterns, intrafirm and intraindustry trade, interregional trade flows, differences in micro economic adjustment processes of adjustment as between subsidiaries and Canadian companies (section 4); examine methodologies and results of studies of the impact of trade liberalization on jobs (section 5); and review the R. Harris general equilibrium model (section 6). Our conclusion emphasizes the importance of harmonizing commercial and domestic policies dealing with adjustment (section 7). We close with a bibliography of relevant publications.

Projets des logements à la suite des désastres : analyse du système organisationnel et évaluation de la satisfaction des usagers dans un projet de reconstruction dans la région du Maghreb

Plusieurs études ont révélé des problèmes récurrents au niveau de la performance et de la gestion des projets de reconstruction à la suite des catastrophes dans les pays en voie de développement (PEVD). Ces projets doivent faire face à des conditions de vulnérabilité des habitants, engendrées par des facteurs politiques, économiques, sociaux et culturels. Les divers participants - contraints par un accès limité à l’information - sont confrontés à travailler dans un contexte hostile ayant un niveau d’incertitude élevé. Ce niveau d’incertitude augmente les risques du projet de reconstruction, particulièrement le risque d’insatisfaction des usagers. Ce travail vise à mettre en parallèle l’analyse du système organisationnel adopté pour la conduite d’un projet de reconstruction et celle du niveau de satisfaction des usagers. Il émet l’hypothèse suivante: deux facteurs organisationnels influencent largement le niveau de satisfaction de la part des bénéficiaires d’un projet de reconstruction de logements à la suite d’un désastre en PEVD: (i) le niveau de centralisation de la prise de décisions (jumelée au manque d’information) au sein de la Multi-Organisation Temporaire (MOT); et (ii) la capacité de la structure organisationnelle de la MOT d’impliquer la participation active des usagers au niveau de la planification, de la gestion, du financement et du design du projet. Afin d’atteindre cet objectif, une recherche empirique fut menée pour analyser le cas des inondations ayant eu lieu en 2003 dans une ville dans la région du Maghreb. Le niveau de satisfaction des usagers a été déterminé grâce à des indicateurs de transfert de technologie qui se basent sur l’analyse du « Cadre Logique » - une méthode d’évaluation largement utilisée dans le domaine du développement international. Les résultats de la recherche ne visent pas à identifier une relation de cause à effet entre les deux variables étudiées (la structure organisationnelle et la satisfaction des usagers). Cependant, ils mettent en évidence certains principes du montage et de la gestion des projets qui peuvent être mis en place pour l’amélioration des pratiques de reconstruction.

Role of the cultural values as a key part in the implementing of healthy practices : exploratory research

El concepto de organización saludable cada vez toma más fuerza en el ámbito empresarial y académico, a razón de su enfoque integral y al impacto generado en distintos grupos de interés. Debido a su reciente consolidación como concepto, existe un limitado cuerpo de investigación en torno al tema. Para contribuir a la generación de conocimiento en este sentido, se desarrolló un estudio exploratorio el cual tenía como objetivo identificar la relación existente entre la implementación de prácticas saludables en las organizaciones y los valores culturales. En el estudio participaron 66 sujetos a quienes se les administró un cuestionario compuesto por nueve variables, cinco provenientes del modelo de Hofstede (1980) y cuatro más que evaluaban la implementación de prácticas organizacionales saludables. Los resultados obtenidos muestran que los valores culturales predicen la implementación de prácticas saludables.

Estrategia organizacional y su relación con la adopción de prácticas saludables

Las organizaciones asumen en el mundo en el que vivimos el reto de transformarse permanentemente para evolucionar y prolongarse en el tiempo, y una alternativa es a través de actividades dirigidas hacia los distintos grupos de interés y hacia la propia organización. Es así, como surge el interés de realizar este estudio analizando la estrategia, desde los conceptos de algunos pensadores representativos, las tipologías y modelos existentes, así como el concepto de organizaciones saludables, las cuales a través de prácticas saludables logran llevar a cabo acciones dirigidas hacia el bienestar de los empleados, el medio ambiente, proveedores, compradores, y la comunidad. Con el propósito de establecer la relación existente entre las prácticas saludables y la estrategia empresarial, se tienen en cuenta algunos estudios académicos y empíricos relacionados con la aplicación de las prácticas saludables para contribuir a la estrategia de la organización. Para estudiar dicha relación, se llevó a cabo un trabajo de campo en una empresa de salud tomando como muestra a 134 empleados de la organización. Los resultados arrojados señalan que tres de las cuatro prácticas saludables, a saber: plan de desarrollo, empleados, medio ambiente, no poseen una relación significativa con la estrategia, siendo la práctica referente a la comunidad, proveedores y compradores la más relacionada con ésta. Resulta importante continuar con otras investigaciones acerca del tema, con el fin de seguir analizando cómo las prácticas saludables están o no relacionadas con la estrategia de la organización.

Gobierno Corporativo médicos Asociados S.A.

El presente trabajo abarca el desarrollo del sector salud en los últimos años enfocado hacia las Instituciones Prestadoras de Servicios en Colombia, así como la problemática actual de la empresa Médicos Asociados, a partir de la implementación del nuevo diseño organizacional basado en la administración sistémica, el desarrollo del Código de Buen gobierno y el Código de ética o comportamiento que se vienen trabajando desde el 2.007.

Incidencia de la dirección comercial en grupo Corassa Pegamentos y Adhesivos UNIFIX

Después de más de 15 años de experiencia, el Grupo Corassa presenta al interior de su organización una serie de factores y de problemas que no le permiten crecer al ritmo que los mercados lo están demandado. Este trabajo pretende por medio de la aplicación de conocimiento adquirido en la universidad Francisco de Vitoria, en Madrid España, mas concretamente en las asignaturas Dirección comercial I, II, brindar una solución viable y que permita ser una organización perdurable y con desarrollo sostenible, mediante la adaptabilidad de esta herramienta a cualquier situación que se pueda presentar tanto al interior como al exterior de la empresa. Para la realización de este trabajo se basó en tres aspectos claves, la dirección comercial, la cultura empresarial y el diseño organizacional.

Cultura e innovación en empresas con relaciones de cooperación inter organizacional

Un gran número de empresas están inmersas actualmente en espacios de mercado conocidos y saturados de competidores. La innovación constituye una de las principales alternativas de las empresas para encontrar su posicionamiento estratégico y adaptarse a los cambios del entorno (Kim & Mauborgne, 2005). Igualmente, Demirci (2013) asegura que la cultura es un factor clave en la innovación, dado que está fuertemente asociada con los valores, actitudes, comportamientos y prácticas organizacionales. Esta investigación abarca el estudio de la cultura organizacional y la innovación en el marco de estrategias de cooperación inter-organizacional donde se plantea que el grado de cooperación que existe entre las empresas tiene un efecto sobre los valores culturales y la incorporación de innovaciones en cada organización. Para esto se llevó a cabo una investigación cuantitativa con un alcance de tipo descriptivo y de carácter no experimental y trans seccional, cuya unidad de análisis fueron 20 empresas de la red ParqueSoft Manizales. Para la medición de las variables de innovación se aplicó un instrumento basado en el Manual de Oslo de la OECD y Eurostat (2005) el cual contempla la innovación de producto, proceso, mercadotecnia y organización. A nivel de los valores culturales, la medición se realizó a través de un cuestionario inspirado en el modelo de Hofstede (1980). Los resultados obtenidos permiten demostrar que existe un grado de relación entre la cooperación y los valores culturales ‘distancia al poder’ y ‘tolerancia a la incertidumbre´, sin poder determinar la relación con la generación de innovación de producto, proceso, mercadotecnia y organización, así como con las otras dimensiones del modelo de valores de Hofstede.

Pil and Galia Kollectiv: solo exhibition at Te Tuhi Art Centre, Auckland, New Zealand.

The exhibition presents the full Future Trilogy which was completed in 2009. The trilogy is based on the opening of a new IKEA store in Edmonton, London in November 2005. IKEA celebrated with a twenty-four hour launch accompanied by significant price reductions on leather sofas. But when six thousand people arrived to compete for the discount a riot ensued which injured sixteen shoppers and required the store to be closed after just thirty minutes. The Future Trilogy takes this event as the starting point to speculate on a future where the popular fascination with modern designer furniture has morphed into state religions underpinned by the ideals of the early twentieth century avant-garde. The exhibition also presents their 2010 work Co-Operative Explanatory Capabilities in Organizational Design and Personnel Management which narrates a fictional story of a company that adopts highly experimental approaches to achieving worker productivity. The project investigates the place of creativity in efficiency management and the operation of bureaucratic systems in a post-industrial work environment. The Kollectiv's pseudo documentary creates a careful blend of fact and fiction through the combination of a distinctive BBC narrator's voice with imagery sourced from an online photographic archive for an early computing company. The story becomes increasingly provocative as more and more of the bizarre antics of the company employees are revealed, leading to the members of the company eventually forming a religious cult.

Allocation of authority in franchise chains

This article investigates the level of delegation in franchise chains, distinguishing the two most relevant franchising models: Business Format Franchising and Learning Network Franchising. The two models basically differ on the level of real authority (effective control over decisions) exercised by the franchisors. Differences in business features, such as the required standardization, monitoring costs and consumer sensitivity to variations in product attributes (consumer measurement costs), explain the adoption of the different models of franchising. These variables affect the trade-off between the risk of brand name loss and the gains in knowledge sharing and learning within the network. The higher the need for standardization, the higher is the risk of brand name loss, and, consequently, the more likely the franchisor will adopt an organizational design that confers more control over franchisees’ decisions, such as business format franchising. This paper presents two case studies with Brazilian food franchise chains that illustrate the main argument and suggest additional propositions. Moreover, an empirical analysis of 223 franchise chains provides additional support to the hypothesis of a negative the effect of required standardization on the level of delegation.

Generalists versus specialists in organizations

In this paper, we discuss the trade-o¤ between specialization and coordination in an organizational design problem. Most papers on the assignment of heterogeneous managers to di¤erent hierarchic levels emphasize the role of talent: better managers should be on top of hierarchies. However, this requires talent to be measured on an one-dimensional scale. In this paper, we explore the implications of allowing talent to have two dimensions: breadth and depth. Specialists have deep knowledge of few areas while generalists have narrow knowledge of many areas. When perfect communication is impossible, hierarchies arise in which generalists are at the top and specialists are at the bottom. We propose a model of imperfect communication and discuss its implications for organizational design, the optimal degree of centralization and the depth of hierarchies. We show that our model also implies plausible organizational structures, like balanced hierarchies and pyramidal structures.

Os impactos da reestruturação organizacional de uma empresa multinacional de alta tecnologia na área de treinamento e desenvolvimento de call center:aplicação da teoria das configurações de Mintzberg

Neste estudo realizamos uma pesquisa no setor de serviços de uma empresa multinacional de alta tecnologia, na qual ocorreram mudanças organizacionais envolvendo a área de treinamento e desenvolvimento, que atendia vários clientes de call centers, com sua equipe deixando de se reportar à Gerência Operacional local e passando a se reportar à área de Treinamento & Desenvolvimento Global. O objetivo foi contribuir para o papel do desenho organizacional da área de treinamento neste setor. O estudo teve como embasamento a Teoria das Cinco Configurações, de Henry Mintzberg, e as questões respondidas foram: que reestruturação a empresa estudada está implementando, de acordo com a teoria de Mintzberg, e quais são os impactos desta reestruturação para o departamento estudado, na visão dos entrevistados? O método utilizado foi o de estudo de caso e a nossa pesquisa foi realizada na organização desta área no Brasil, na qual coletamos dados através de fontes primárias, e empregamos observação direta e pesquisa de campo com entrevistas semiestruturadas com funcionários e clientes da área. Demostramos que a organização de treinamento estava se estruturando como uma Adhocracia Operacional e que a mudança foi positiva na visão tanto dos funcionários da área, quanto de seus clientes. Para avaliarmos o comportamento dos indivíduos do grupo, criamos duas tipologias a partir da categorização dos dados coletados. Concluímos que as pessoas do grupo tinham ação estratégica e foco em seu desenvolvimento profissional, o que é coerente com a estrutura Adhocrática de Mintzberg. As características de uma Adhocracia se mostraram positivas para uma área de treinamento de call center que atende a múltiplos clientes, conduzindo a equipe a ter foco mais estratégico, aumentando a autonomia e o engajamento, elevando o conhecimento, melhorando a comunicação, trazendo processos flexíveis e, como consequência, um resultado positivo para as operações atendidas.

A satisfação profissional e a cultura organizacional : uma análise a partir do modelo ASH no Centro Federal de Educação Tecnológica do Rio Grande do Norte

With the need of the companies in becoming more competitive within the market, it arises an incessant search for selective human potential, with a high level of capacity and low rotativity, which motivation results in production raise, quality optimization and waste reduction. This scenario requires a strategy development which advantages the Human Resources Quality Management. This way, the model of the Human System Audit (HSA), developed by the Spanish researchers Ouijano and Navarro, presents itself as an important tool to diagnosis and evaluation, contemplating the environment where the organization is inserted, its strategies, its organizational design, its processes and its organizational effectiveness. In this sense, the present study has identified the existent relation between the professional satisfaction and the Organizational Culture, based in the model HSA. The research has been a quantitative-descriptive one and has had as population the technical-administrative workers from the Federal Center of Technical Education of Rio Grande do Norte (CEFET RN). The data collection has occurred during May, 2008, by means of the application of a questionnaire in the HSA model. The sample was composed by 167 subjects, distributed among the Five units of the institution. It was used the factorial analysis, with the extraction method of main components and orthogonal rotation varimax, in order to extract the dimensions of the satisfaction and of the organizational culture and the calculation of Cronbach s Alpha coefficient, to evaluate the reliability of these dimensions. The factorial analysis of the satisfaction indicators has identified four factors,, all of them showing significance: gratefulness and relationship , self-realization , stability and security and physical conditions and social benefits . The result of the factorial analysis with the indicators of the organizational culture has extracted four factors and among them, three of them have obtained significance: Personal Satisfaction Style , Competitive-Denial-Power Style and the Conventional-Dependent Style . After identifying the dimensions of the satisfaction and culture found at CEFET-RN, it has been notice the existence or not of relation among them, through the application of Pearson s coefficient. It has been verified that all of the dimensions of the Professional satisfaction are correlated with some dimension of the organizational culture, having in outstand position, with higher intensity, the relation between the culture style of Personal Satisfaction and the satisfaction factor referring to the self-realization

Contributions of ergonomics to the construction of bus drivers health and excellence in public transport and at work

This article is the product of research that analyzed the work of bus drivers of a public transportation company that is considered a benchmark reference in its field of operations, in which it strives to achieve operating excellence. Within this context, the authors sought to understand how such a company has managed to maintain a policy that is capable of reconciling quality public transport while also providing working conditions compatible with the professional development, comfort and health of its workers. Ergonomic work analysis and activity analysis were the guiding elements used in this study. Initial analyses indicate that the activity of drivers includes serving a population and providing mobility for it, which depends on driving the vehicle itself and on relationships with colleagues, users, pedestrians, drivers and others.