PIB: Profiling Influential Blogger in Online Social Networks, A Knowledge Driven Data Mining Approach

Online Social Networks (OSNs) facilitate to create and spread information easily and rapidly, influencing others to participate and propagandize. This work proposes a novel method of profiling Influential Blogger (IB) based on the activities performed on one's blog documents who influences various other bloggers in Social Blog Network (SBN). After constructing a social blogging site, a SBN is analyzed with appropriate parameters to get the Influential Blog Power (IBP) of each blogger in the network and demonstrate that profiling IB is adequate and accurate. The proposed Profiling Influential Blogger (PIB) Algorithm survival rate of IB is high and stable. (C) 2015 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

Inferring Big 5 Personality from Online Social Networks

Thesis (Master's)--University of Washington, 2014

CIP Online Social Networks: week 5 - social capital

Lecture slides for the Curriculum Innovation module Online Social Networks on the topic of social capital.

Designing for learning : online social networks as a classroom environment

This paper deploys notions of emergence, connections, and designs for learning to conceptualize high school students’ interactions when using online social media as a learning environment. It makes links to chaos and complexity theories and to fractal patterns as it reports on a part of the first author’s action research study, conducted while she was a teacher working in an Australian public high school and completing her PhD. The study investigates the use of a Ning online social network as a learning environment shared by seven classes, and it examines students’ reactions and online activity while using a range of social media and Web 2.0 tools.

The authors use Graham Nuthall’s (2007) “lens on learning” to explore the social processes and culture of this shared online classroom. The paper uses his extensive body of research and analyses of classroom learning processes to conceptualize and analyze data throughout the action research cycle. It discusses the pedagogical implications that arise from the use of social media and, in so doing, challenges traditional models of teaching and learning.

T-OSN : a trust evaluation model in online social networks

Now days, the online social networks (OSN) have gained considerable popularity. More and more people use OSN to share their interests and make friends, also the OSN helps users overcome the geographical barriers. With the development of OSN, there is an important problem users have to face that is trust evaluation. Before user makes friends with a stranger, the user need to consider the following issues: Can a stranger be trusted? How much the stranger can be trusted? How to measure the trust of a stranger? In this paper, we take two factors, Degree and Contact Interval into consideration, which produce a new trust evaluation model (T-OSN). T-OSN is aimed to solve how to evaluate the trust value of an OSN user, also which is more efficient, more reliable and easy to implement. Base on our research, this model can be used in wide range, such as online social network (OSN) trust evaluation, mobile network message forwarding, ad hoc wireless networking, routing message on Internet and peer-to-peer file sharing network. The T-OSN model has following obvious advantages compare to other trust evaluate methods. First of all, it is not base on features of traditional social network, such as, distance and shortest path. We choose the special features of OSN to build up the model, that is including numbers of friends(Degree) and contact frequency(Contact Interval). These species features makes our model more suitable to evaluate OSN users trust value. Second, the formulations of our model are quite simple but effective. That means, to calculate the result by using our formulations will not cost too much resources. Last but not least, our model is easy to implement for an OSN website, because of the features that we used in our model, such as numbers of friends and contact frequency are easy to obtain. To sum up, our model is using a few resources to obtain a valuable trust value that can help OSN users to solve an important security problem, we believe that will be big step - or development of OSN.

Integrating online social networks with e-commerce : a CBR approach

Integrating online social networks (OSN) with e-commerce is a part of Enterprise 2.0 and social media and is of significance for development of e-commerce and online social networking services. However, how to integrate online social networks including Facebook with e-commerce is still a big issue for companies. Case based reasoning (CBR) has a number of successful applications in e-commerce and web services. This article examines how to integrate OSN with e-commerce, how to integrate CBR with e-commerce and how to integrate CBR with OSN. This article also proposes a CBR architecture for integrating online social networks with e-commerce using CBR as an intelligent intermediary. One of the research findings indicates that the principle of CBR is a useful marketing strategy for integrating e-commerce and OSN. The approach proposed in this research will facilitate the development of e-commerce, Enterprise 3.0 and online social networking services.

Effects of social characters in viral propagation seeding strategies in online social networks

Online social networks have not only become a point of aggregation and exchange of information, they have so radically rooted into our everyday behaviors that they have become the target of important network attacks. We have seen an increasing trend in Sybil based activity, such as in personification, fake profiling and attempts to maliciously subvert the community stability in order to illegally create benefits for some individuals, such as online voting, and also from more classic informatics assaults using specifically mutated worms. Not only these attacks, in the latest months, we have seen an increase in spam activities on social networks such as Facebook and RenRen, and most importantly, the first attempts at propagating worms within these communities. What differentiates these attacks from normal network attacks, is that compared to anonymous and stealthy activities, or by commonly untrusted emails, social networks regain the ability to propagate within consentient users, who willingly accept to partake. In this paper, we will demonstrate the effects of influential nodes against non-influential nodes through in simulated scenarios and provide an overview and analysis of the outcomes.

Models, services and security in modern online social networks

Modern online social networks have revolutionized the world the same way the radio and the plane did, crossing geographical and time boundaries, not without problems, more can be learned, they can still change our world and that their true worth is still a question for the future.

To shut them up or to clarify: restraining the spread of rumors in online social networks

Restraining the spread of rumors in online social networks (OSNs) has long been an important but difficult problem to be addressed. Currently, there are mainly two types of methods 1) blocking rumors at the most influential users or community bridges, or 2) spreading truths to clarify the rumors. Each method claims the better performance among all the others according to their own considerations and environments. However, there must be one standing out of the rest. In this paper, we focus on this part of work. The difficulty is that there does not exist a universal standard to evaluate them. In order to address this problem, we carry out a series of empirical and theoretical analysis on the basis of the introduced mathematical model. Based on this mathematical platform, each method will be evaluated by using real OSN data.We have done three types of analysis in this work. First, we compare all the measures of locating important users. The results suggest that the degree and betweenness measures outperform all the others in the Facebook network. Second, we analyze the method of the truth clarification method, and find that this method has a long-term performance while the degree measure performs well only in the early stage. Third, in order to leverage these two methods, we further explore the strategy of different methods working together and their equivalence. Given a fixed budget in the real world, our analysis provides a potential solution to find out a better strategy by integrating both types of methods together. From both the academic and technical perspective, the work in this paper is an important step towards the most practical and optimal strategies of restraining rumors in OSNs.

Are the popular users always important for information dissemination in online social networks?

This article verifies the importance of popular users in OSNs. The results are counter-intuitive. First, for dissemination speed, a large amount of users can swiftly distribute information to the masses, but they are not highly-connected users. Second, for dissemination scale, many powerful forwarders in OSNs cannot be identified by the degree measure. Furthermore, to control dissemination, popular users cannot capture most bridges of social communities.

A sword with two edges: propagation studies on both positive and negative information in online social networks

Online social networks (OSN) have become one of the major platforms for people to exchange information. Both positive information (e.g., ideas, news and opinions) and negative information (e.g., rumors and gossips) spreading in social media can greatly influence our lives. Previously, researchers have proposed models to understand their propagation dynamics. However, those were merely simulations in nature and only focused on the spread of one type of information. Due to the human-related factors involved, simultaneous spread of negative and positive information cannot be thought of the superposition of two independent propagations. In order to fix these deficiencies, we propose an analytical model which is built stochastically from a node level up. It can present the temporal dynamics of spread such as the time people check newly arrived messages or forward them. Moreover, it is capable of capturing people's behavioral differences in preferring what to believe or disbelieve. We studied the social parameters impact on propagation using this model. We found that some factors such as people's preference and the injection time of the opposing information are critical to the propagation but some others such as the hearsay forwarding intention have little impact on it. The extensive simulations conducted on the real topologies confirm the high accuracy of our model.

Online social networks: why we disclose

On online social networks such as Facebook, massive self-disclosure by users has attracted the attention of industry players and policymakers worldwide. Despite the impressive scope of this phenomenon, very little is understood about what motivates users to disclose personal information. Integrating focus group results into a theoretical privacy calculus framework, we develop and empirically test a Structural Equation Model of self-disclosure with 259 subjects. We find that users are primarily motivated to disclose information because of the convenience of maintaining and developing relationships and platform enjoyment. Countervailing these benefits, privacy risks represent a critical barrier to information disclosure. However, users’ perception of risk can be mitigated by their trust in the network provider and availability of control options. Based on these findings, we offer recommendations for network providers.

Privacy concerns and identity in online social networks

Driven by privacy-related fears, users of Online Social Networks may start to reduce their network activities. This trend can have a negative impact on network sustainability and its business value. Nevertheless, very little is understood about the privacy-related concerns of users and the impact of those concerns on identity performance. To close this gap, we take a systematic view of user privacy concerns on such platforms. Based on insights from focus groups and an empirical study with 210 subjects, we find that (i) Organizational Threats and (ii) Social Threats stemming from the user environment constitute two underlying dimensions of the construct “Privacy Concerns in Online Social Networks”. Using a Structural Equation Model, we examine the impact of the identified dimensions of concern on the Amount, Honesty, and Conscious Control of individual self-disclosure on these sites. We find that users tend to reduce the Amount of information disclosed as a response to their concerns regarding Organizational Threats. Additionally, users become more conscious about the information they reveal as a result of Social Threats. Network providers may want to develop specific mechanisms to alleviate identified user concerns and thereby ensure network sustainability.