975 resultados para les k-uplets de premiers


Relevância:

100.00% 100.00%

Publicador:

Resumo:

"Biographical notice of the author": v. 1, p. [xi]-xiv.

Relevância:

100.00% 100.00%

Publicador:

Resumo:

Translation of Les femmes des douze premiers Césars.

Relevância:

100.00% 100.00%

Publicador:

Resumo:

Abstract : The use of social media tools to support small and medium-sized enterprises (SME) to support their business activities throughout the product life cycle (PLC) phases represents an interesting opportunity. SMEs operate in very competitive environments, and face significant challenges primarily caused by their size disadvantage. By nature, social media tools and platforms can enable them to overcome some of these challenges, as they are often very inexpensive, familiar and easy to use, allowing them to reach large audiences they would not be able to reach with traditional and expensive marketing initiatives. To provide solutions to this problem, this research identified three main objectives. The first objective was to draw a picture of the existing academic literature on the use of social media tools in the PLC context to better understand how these tools were studied and used in businesses, and for what purpose. Second, this research aimed at understanding how SMEs actually use social media tools to support their different business activities to identify the gap between academic research and actual business practices. Finally, based on the findings highlighted from the previous objectives, this research aimed at developing theory on this topic by proposing a conceptual framework of customer engagement enabled by social media. The conceptual framework aimed at answering general questions that emerged from the initial two objectives: Why do some SMEs use social media to support customer engagement, while others do not? Why do firms use different social media tools to support their customer engagement initiatives? Why does the scope of customer engagement initiatives (i.e., across different PLC phases) vary between SMEs? What are the potential outcomes of conducting customer engagement initiatives for the organizing firms? In order to achieve these research objectives, the methodology employed for this research is threefold. First, a systematic literature review was performed in order to properly understand how the use of social media tools in the PLC context had been studied. The final results consisted of 78 academic articles which were analyzed based on their bibliometric information and their content. Second, in order to draw the contrast between the academic publications and managerial reality of SMEs, six semi-structured interviews were conducted to understand how these firms actually use social media to support different activities in each of the PLC phases. Third, five additional semi-structured interviews were performed to gather a deeper understanding of this phenomenon and generate theory to support the proposed conceptual framework. The conceptual framework focuses on the degree of customer engagement, which is comprised of the scope (PLC phases) of customer engagement and the technology (social media tools) employed to support these initiatives. Two sets of antecedents were examined, firm motivators and firm impediments, as they could both potentially affect the scope and the social media tools used to support customer engagement initiatives. Finally, potential customer engagement outcomes for SMEs developing these initiatives were also examined. The semi-structured interviews lasted approximately 25-35 minutes, and were performed using an interview grid consisting of 24 open-ended questions. The interview grid was developed based on the findings of the systematic literature review, and this qualitative approach allowed for a rich understanding of the interviewed SMEs’ use of social media tools to support and engage customers in their different PLC activities. The main results highlighted by this project demonstrate that this field is relatively recent and sees constant increase in research interest since 2008. However, most of the academic research focuses on the use of social media tools to support innovation activities during the new product development process, while the interviewed firms almost exclusively used the tools to engage customers in the later phases of the PLC, primarily for promotion, customer service support, and business development activities. Interestingly, the interviewed firms highlighted several benefits of using social media tools to engage customers, some of which could help them overcome certain size disadvantages previously mentioned. These firms are in need of further guidelines to properly implement such initiatives and reap the expected benefits. Results suggest that SMEs are far behind both large companies and academic research in their use of social media to engage customers in different business activities. The proposed conceptual framework serves as a great tool to better understand their reality and eventually better support them in their social media and customer engagement efforts. However, this framework needs to be further developed and improved. This research project provides a 360-degree view of the phenomenon of the use of social media to support customer engagement for SMEs, by providing both a thorough systematic review of the academic research and an understanding of the managerial reality of SMEs behind this phenomenon. From this analysis, a conceptual framework is then proposed and serves as a stepping stone for future researchers who are interested in developing theory in this field.

Relevância:

40.00% 40.00%

Publicador:

Relevância:

40.00% 40.00%

Publicador:

Resumo:

An Echo-Integration survey on the equator made during he GARP Atlantic Tropical Experiment indicated an important biomass in the layer 0/100m. The changes of that biomass have been connected to hydrological conditions. Measurements of target strength have been made, and the biggest schools have been measured.

Relevância:

40.00% 40.00%

Publicador:

Resumo:

First experiments to trap the deep sea red crab Geryon quinquedens off Côte d'Ivoire have had good success. The yields obtained are similar to those observed off the northeastern coast of the United States and off Angola, where commercial fisheries have been developed for some years.

Relevância:

40.00% 40.00%

Publicador:

Resumo:

L‘auteur entreprend l‘approche de l‘importance particulière du rapport aux espaces habités ou inhabités dans l‘imaginaire et la construction narrative des textes fictionnels de l‘écrivain belge francophone contemporain Eugène Savitzkaya de Mentir (1977) jusqu‘à En vie (1994). Il s‘agit de souligner la pertinence de l‘habitat en tant que support des imaginaires de l‘enfance et de la poétisation du quotidien. L‘espace s‘avère en effet un repère symbolique et poétique chez Savitzkaya ; ce qui lui permet de s‘exprimer et d‘exprimer son enfance sur un mode autofictionnel.

Relevância:

40.00% 40.00%

Publicador:

Resumo:

Titre original : De quatuor summis imperiis. Adaptation