Nature des perceptions entourant les qualités écologiques des objets à caractère artisanal

Depuis quelques temps, on note que les objets d’apparence artisanale symbolisent souvent des qualités écologiques telles que des matériaux naturels et une fabrication éthique. Les visées de l’étude ont été d’explorer les perceptions à l’égard des objets à caractère artisanal et cela, en vue de reconnaître quelles qualités écologiques sont attribuées à ces derniers, tout en tentant de comprendre les raisons qui se cachent derrière ces associations. Une étude auprès d’usagers a permis d’explorer l’ensemble des qualités pouvant être liées à ce type d’objet, en considérant plus précisément le rapport entre les qualités écologiques leur étant accordées et leur durée de vie projetée. Pour ce faire, au cours d’entretiens individuels, des thèmes comme l’appréciation à long terme, la signification et la considération de la diversité culturelle ont été examinés. Les résultats montrent entre autres que les objets à caractère artisanal sont caractérisés comme étant composés de matériaux naturels et sains pour la santé des usagers. Leur usure est reconnue comme éveillant les représentations quant à leur « histoire », alors que leur originalité leur confère une « âme ». Enfin, car ils sont considérés comme ayant été fabriqués par des créateurs autonomes, ces objets sont associés à des conditions de travail éthiques et sont perçus comme étant capables de faire tourner l’économie locale. Les renseignements recueillis peuvent informer les théories et la pratique en design industriel quant à la disposition des objets à caractère artisanal à être appréciés par les usagers, de leur durée de vie projetée et du désir de les entretenir et de les léguer. Ce projet constitue un premier répertoire des perceptions entourant ce type d’objet, un champ de recherche encore très peu documenté, malgré qu’il s’inscrive à l’intérieur d’un contexte environnemental et social bien actuel. Les résultats obtenus contribuent à leur façon à la perspective d’une conception, d’une fabrication et d’une consommation davantage viables.

Analysis of psychological aspects of Lovemarks formation

El presente trabajo es una revisión de literatura que busca contribuir al entendimiento de los procesos psicológicos subyacentes en la Teoría de Roberts sobre Lovemarks que, dentro del campo del marketing, ha buscado reemplazar la idea que se tiene sobre las marcas. La primera parte proporciona una introducción de lo que ha sido la evolución de las marcas desde una perspectiva psicológica y de mercadeo. En la segunda parte se explica la teoría de Lovemarks haciendo énfasis en sus componentes: el eje amor/respeto, las características de misterio, sensualidad e intimidad. Adicionalmente, se soporta esta teoría a través de literatura complementaria y casos de aplicación exitosos. La tercera parte, corresponde a la identificación y análisis de los procesos y aspectos psicológicos que explican la formación de un Lovemark: percepción, memoria, motivación individual y social y emoción. La cuarta y última parte contiene las conclusiones e implicaciones en la formación de la relación entre el consumidor y una marca.

El papel de la cultura en la construcción de la identidad colectiva del partido conservador. Caso: organización “nuevas generaciones” del partido conservador

El presente trabajo de investigación tiene como objetivo realizar un análisis del papel que juega la cultura en la construcción de la identidad partidista de los jóvenes pertenecientes a la organización “Nuevas Generaciones” del Partido conservador. La pertinencia de este tema radica en abordar el estudio de los partidos políticos desde una perspectiva poco desarrollada en Colombia como lo es la psicología política. Será una investigación de tipo cualitativa con un enfoque psicosocial que se desarrollará a través de un análisis teórico y trabajo de campo. Así, se hará uso de la teoría de la identidad social, desarrollada en los años 70 por Henri Tajfel y David Turner, cuyo objetivo principal ha sido el estudio de la identidad partidista. De esta manera, esta investigación permite evidenciar que la identidad partidista de los jóvenes del Partido Conservador se da a partir de un apego afectivo al Partido, por razones puramente culturales.

Civic geographies of architectural enthusiasm

In this short intervention, we introduce the display and walking tour that formed our contribution to the ‘civic geographies’ exhibition and session at the Royal Geographical Society (with IBG) Annual Conference in July 2012. We then move on to explore the notion of ‘civic geographies’ in relation to the architectural enthusiasm, specifically a strong emotional attachment to buildings, exhibited by members of The Twentieth Century Society. In doing so, we suggest that a more critical account of the role of enthusiasm in the civic realm is required for two important reasons: first, because such groups can be understood to be doing geography beyond the academy in the civic realm; and second, because enthusiast knowledges and practices are active in the (re)constitution of civic landscapes of various kinds. Enthusiasts participate in caring for buildings, preserving heritage, making community spaces, as well as creating and curating local histories. An understanding of who is participating in making these civic geographies, why, how, and with what consequences, is therefore crucial.

In Bio-Fuel We Trust

In bio-fuel we trust. Or do we? In this chapter, ethnographic material from Sweden is used to discuss ways sin which trust may influence the choice of bio-fuel for heating purposes. The meaning and substance of trust or distrust, as well as the very conditions for trust, are elaborated on in relation to solar and bio-pellet systems, district heating with bio-fuel, and traditional fireplaces. An important conclusion of this chapter is that the degree to which people perceive others as being like themselves or not tends to be decisive for whether these others are to be trusted, and therefore worth listening to. The context and situation in which a certain heating system is being chosen does not only involve trust in individuals, however, but in companies and the authorities, as well as in the arterfacts themselves. An example is given on how distrust of district heating companies led house owners to reject an offer of district heating despite the comfort and environmental benefit this could have provided. it is shown how this distrust might be resolved by making the rhythm of households and sitrict heating companies more in step with one another. The strong emotional attachment to and deep-felt trust in the traditional fireplace is also analysed, and a question is put forward as to whether these feelings could be transferred to modern bio-pellet stoves. Finally, our great and assured trust in bio-fuel as a main solution to global climate change is shortly commented upon and partly questioned.

Public and stakeholder values of wildlife in Victoria, Australia

This paper explores the management implications of a recent study that was designed to explore public and stakeholder values of wildlife in Victoria, Australia. Questionnaires (n = 1431) were used to examine values and knowledge of wildlife held by residents from seven Victorian municipalities and members of six wildlife management stakeholder groups. The results suggest that most Victorians have a relatively strong emotional attachment to individual animals (the humanistic value) and are interested in learning about wildlife and the natural environment (the curiosity/learning/interacting value). In comparison, the negativistic, aesthetic, utilitarian-habitat and dominionistic/wildlife-consumption values were not expressed as strongly. These findings suggest that wildlife managers should expect support for wildlife management objectives that reflect the relatively strong humanistic orientation of Victorians and tailor management and education programs to appeal to this value and Victorians' interest in learning about wildlife.

Parent abuse: a review

A recent focus of research and clinical practice has been on the issue of abuse of parents by their children (parent abuse). This paper reviews the literature on this phenomenon. While parent abuse falls under the umbrella of family violence, it appears to be qualitatively different from other forms of intra-family abuse. Research has primarily focused on prevalence rates and the characteristics of perpetrators and victims. While various factors such as gender, age, emotional attachment to parents, race/ethnicity, socioeconomic status, family stress and parenting style and structure have been associated with parent abuse, findings are equivocal. Etiological models are general and untested, and treatment approaches lack empirical support. It is concluded that more rigorous and extensive research is required in order to provide a deeper understanding of this complex issue, and to inform treatment approaches.

Perceptions of Australian cultural identity among Asian Australians

A review of research on transnationalism shows that diasporas with transnational orientations and connections tend to have a strong attachment to local and global identities but a weak attachment to the nation state. In addition, it is argued that territorial nation states are losing their authority in an increasingly globalised and interconnected world. Governments in western democracies have responded by tightening restrictions on citizenship and placing more emphasis on social cohesion and integration rather than multiculturalism. Using the Australian Survey of Social Attitudes (2003), this paper examines attachment to cultural conceptions of national identity among the Asian Australian diaspora and examines the existing literature about the relationship between transmigrants and the nation state. Findings from the study reveal a number of social determinants behind variation in emotional attachment to cultural conceptions of national identity.

Public and stakeholder values and knowledge of wildlife in Victoria, Australia

Prompted by a lack of human dimensions research in Australia, this study investigated the values and knowledge relating to wildlife held by members of the public within distinct demographic subsets of the Victorian population and members of wildlife management stakeholder groups; and compared these characteristics with how Victorian wildlife managers perceive these groups. A combination of semi-structured interviews and postal questionnaires were used. Fifteen in-depth interviews were conducted to explore how wildlife managers perceive the values and knowledge of wildlife held by members of various subsets of the Victorian population. A total of 1,431 questionnaires were completed by members of 13 public and stakeholder groups throughout Victoria, and these were analysed to explore values and knowledge relating to wildlife in Victoria. The findings of this study suggest that Victorian people have a strong emotional attachment to individual animals (the humanistic value), and an interest in learning about wildlife (the curiosity/learning/interacting value). The dominionistic/wildlife-consumption, utilitarian-habitat, aesthetic and negativistic values were not expressed by the majority of respondents from the public samples. The data also suggest that Victorian people have relatively low levels of factual knowledge about Australian wildlife. Thus, wildlife managers should expect support for wildlife management objectives that reflect the strong humanistic orientation of Victorians and tailor management and education programs to appeal to this value and Victorians' interest in learning about wildlife. Members of the Field Naturalists Club of Victoria (FNCV), Bird Observers Club of Australia (BOCA), Australian Conservation Foundation (ACF) stakeholder groups and management agency Parks Victoria expressed a strong interest in learning about wildlife. Members of the Royal Society for the Prevention of Cruelty to Animals (RSPCA) obtained high humanistic value scores; and members of the Victorian Field and Game Association (VFGA) obtained high domimomstic/wildlife-consumption value scores. Importantly, the humanistic and curiosity/learning/interacting values were the most strongly expressed values in all six groups and these values could be the key to more effective communication and collaboration between groups. Relationships between demographic factors, and values and knowledge relating to wildlife were found. For example, rural Victorians held a stronger dominionistic/ wildlife-consumption value than urban Victorians; females held stronger humanistic, curiosity/learning/interacting and negativistic values than males; young Victorians (18-34 years) held a lower curiosity/learning/interacting value and lower factual knowledge of wildlife than older Victorians; and more highly educated Victorians were more knowledgeable about wildlife than people with less formal education. No statistically significant differences were found between the values and knowledge of wildlife held by different income classes. While relationships between demographic factors, and values and knowledge relating to wildlife were found, they were generally much smaller than expected based on wildlife managers' perceptions and previous research. For example, the results suggest that Victorian females have a slightly stronger humanistic value of wildlife than males do. However, the important message emerging from the data is that males and females both express a strong emotional attachment to individual animals. Importantly, the results indicate that the effects of demographic factors on values and knowledge relating to wildlife are not always consistent across different geographic locations and stakeholder groups. For example, the slightly stronger interest in learning about wildlife among females when compared with males was observed in the rural and urban-fringe samples but not in the urban samples. This suggests that caution must be used when generalising the findings from human dimensions studies from one type of community or stakeholder group to another. Management programs should be tailored to the specific characteristics of the target audience. The findings also indicate that Victorian wildlife managers have diverse perceptions about the values and knowledge of wildlife held by members of different publics and stakeholder groups, and that the perceptions held by wildlife managers are not always consistent with the actual values and knowledge of wildlife held by members of different publics and stakeholders. For example, counter to the perceptions expressed by the interviewed wildlife managers, the interest in and factual knowledge of wildlife held by members of voluntary conservation groups equalled or surpassed that of wildlife managers; young Victorian adults (18-34 years) held a slightly lower curiosity/learning/interacting value and slightly lower level of factual knowledge of wildlife than older Victorians; and rural and urban communities in Victoria held low dominionistic and utilitarian values. Such discrepancies highlight the importance of investigating the actual values and knowledge held by members of such groups, so that appropriate and effective wildlife management programs can be implemented. Inaccurate perceptions and assumptions may contribute to ineffective communication between managers, stakeholders and publics; and adversely effect the success of wildlife management programs.

Organizational rewards and employee commitment: a Chinese study

Purpose: The purpose of this study is to assess how the cultural value orientations of individual employees moderate their attitudinal responses to different categories of organizational rewards. Specifically, it seeks to examine how one dimension of traditionality, respect for authority, moderates the relationship between affective organizational commitment and three variables: pay satisfaction, autonomy and satisfaction with supervision. Design/methodology/approach: Hierarchical regression analysis was utilized to analyze survey data obtained from a sample of 290 employees of a major Chinese airline company. Findings: Employees high in traditionality were found to exhibit higher levels of affective commitment when autonomy and satisfaction with supervision was low. When autonomy and satisfaction with supervision was high employees low in traditionality exhibited higher levels of emotional attachment to the organization. Research limitations/implications: The cross-sectional design is an obvious limitation of the study. Another limitation relates to the generalizability of the study findings outside the context in which the research was undertaken. Social implications: Organizations should consider taking the cultural orientations of their workforce into account when developing appropriate human resource policies aimed at heightening employee commitment. This should enhance employee well-being, which is especially important in a global economy characterized by uncertainty and rapid change. Originality/value: This is the first study to examine how employees with different cultural value orientations respond to different categories of organizational rewards, in a predominantly traditional society.

Do social values influence levels of conservation effort in threatened species? The case of two Australian chats

This research aims to understand why one of two almost identical subspecies of the Australian yellow chat Ephthianura crocea has received significantly higher levels of local and institutional support than the other despite both having the same conservation status and taxonomic distinctiveness, factors commonly thought to influence conservation effort. Using a qualitative multiple case study approach we explored how a range of social factors, including stakeholder attitudes and institutional, policy and operational aspects, might have affected conservation efforts for the two taxa. Our results suggest that the conservation trajectories of these two subspecies have diverged since their identification as threatened species in 2000 because of differences in the social landscapes within which they persist. For one subspecies local advocacy was kindled initially by the small number of local endemic bird species but developed into a strong emotional engagement, resulting in increased local awareness, government funding, and effectiveness of conservation action. The other subspecies has had to compete for attention with approximately 200 other threatened taxa occurring in its region. No individual advocate has accorded this subspecies a high priority for action, and none of those responsible for its conservation have seen it or acknowledged an emotional attachment to it. Our findings confirm that initiation of conservation effort is strongly tied to the social values of individuals with power to take action, regardless of legislation.

Factors influencing consumer decision in crowdfunding

Crowdfunding é um método recente e emergente de captar dinheiro para desenvolvimento de projetos (tanto orientados a lucro ou não) sem a intermediação tradicional de instituições financeiras, liberando empreendedores de custos, regulações e burocracia associada a essa prática. Além disso, também é um método de pré-testar novos produtos com um público selecionado e entusiasmado. O objetivo dessa dissertação é entender que fatores estão influenciando a decisão do consumidor de investir em projetos. A literatura contribui com: (1) fatores intrínsecos, como desejo de patronagem; (2) fatores extrínsecos, como a apresentação do projeto; e (3) pressão social. Há ainda fatores associados com o nível atual de captação e número de investidores, assim como tipo de projeto envolvido, sendo ele de caridade ou não. Além disso, atitudes também possuem um papel em afetar a decisão de compra. Para responder a pergunta de pesquisa, uma metodologia de duas fases foi usada: uma entrevista de profundidade para capturar intenção de investir e motivação, de forma a construir um processo de decisão que englobasse todas as possibilidades descritas pela literatura. Após essa pesquisa qualitativa, uma pesquisa quantitativa foi feita para validar as informações coletadas pela fase anterior e coletar dados adicionais para gerar uma associação entre intenção de investir e comportamento. Dentre as informações geradas pela fase qualitativa, temos o fato que a maioria dos investidores tiveram como principal motivação a compra do produto sendo oferecido como se eles estivessem participando de uma pré-venda. Entretanto, essa não foi a principal razão para o investidor de caridade. Além disso, os respondentes que pré-compraram os produtos o fizeram para única razão que esses produtos satisfizeram desejos que tinham. Esses desejos variavam, sendo desde saudade de jogos antigos como resolver um problema de organização da carteira. Outra característica da pré-compra foi que eles não investiam valores simbólicos, pela razão que se o fizessem não receberiam o produto em troca. Recompensas tiveram um grande papel em atrair os respondentes para investimento em valores maiores que consideravam anteriormente. Também é verdade para o investidor em caridade, que também doou mais. A fase quantitativa confirmou as informações acima e gerou informação extra sobre as categorias de produto. Projetos de caridade e arte concentraram a maioria dos respondentes que disseram que a principal razão para investir foi basicamente ajudar a desenvolver o projeto sem demandar um produto em retorno. Entretanto, outros projetos como Música também apresentaram altos números de comportamento caridoso, possivelmente por causa do envolvimento emocional com o artista. Outras categorias apresentaram um mix de razões para investir ou enviesado a comprar o produto apenas, o que pode ser explicado pelo efeito de recompensas e pelo fato que essas categorias estão simplesmente pré-vendendo produtos. Essa pesquisa também confirmou as principais fontes usadas para conhecer mais sobre os projetos: recomendação pessoal e blogs e fóruns. Outro resultado dessa fase foi o desenvolvimento de fatores a partir de frases atitudinais que puderam explicar intenção de investir. Seis fatores foram criados: Entusiasmo (por crowdfunding), Exclusividade (compra de recompensas), Caridade (doações pequenas para ajudar o desenvolvimento do projeto), Cautela (similar à difusão de responsabilidade, isto é, espera por mais investidores para dar o primeiro passo), Intimidade (projeto foi recomendado ou há ligação emocional com o criador) e Compartilhamento (compartilhar para ajudar a trazer mais investidores para o projeto). Categorias com alto envolvimento emocional apresentaram associação com Intimidade, como música, filme e tecnologia. Dado o fato que a amostra não continha muitos entusiastas por crowdfunding, esse fator não apresentou qualquer associação com as categorias. Categorias que não entregam produtos em troca, como comida e fotografia, apresentaram altos níveis de associação com o fator caridade. Compartilhamento é altamente associado com tecnologia, dado o fato que essa categoria concentra os respondentes que são mais orientados à inovação e entusiastas sobre o produto, então precisam compartilhar e gerar boca-a-boca para ajudar a atingir a meta de investimento.

Cicero, Tullia, and Marcus: Gender-Specific Concerns for Family Tradition?

A fair number of Cicero's letters reveal his concern for his daughter Tullia and his son Marcus. Recent scholarship has read these letters as evidence for a ‘natural’ emotional attachment of a father to his children, in reaction to Philippe Ariès's opposite claim. This chapter considers whether Cicero's letters can be analysed only as expressions of paternal affection. The fact that the pater familias Cicero occupies a political position simultaneously in his nuclear family, his domus, and the Senate, results in a concern for his prestige within the social field of the aristocracy. And this concern is necessarily conferred upon his support of the education and the social and political career of his children. The chapter traces the gender-specific differences between Cicero's treatment of Tullia and Marcus, shows the social construction of parental affection, and contributes to a further understanding of the different functions of daughters and sons in the social force field of family memory.

RELIGIÃO, CORPO E EMOÇÃO: EDUCAÇÃO DOS SENTIDOS E HABITUS DE CLASSE NA IGREJA COMUNIDADE DA GRAÇA NO ABC PAULISTA

O objeto de estudo desta pesquisa é a Comunidade da Graça, presente há dez anos em São Bernardo do Campo, região do ABC paulista. Analisa-se o lugar da emoção religiosa e sua relação com a educação dos sentidos nesta confraria protestante pentecostal formada majoritariamente por pessoas de classe média, como propiciadora da assimilação de um habitus e de um forte auto-controle individual evidenciando a eficácia do adestramento corporal pela via da religião. Imersa em uma realidade social de muitas mudanças que provocam reconfigurações das religiões, no tipo específico de pentecostalismo estudado nota-se que, na gestão dos bens simbólicos, o ingrediente emocional é o principal acessório a fim de responder às demandas coletivas e individuais deste público religioso. Se há alguns anos a centralidade cúltica do protestantismo pentecostal estava no ouvir a prédica e reviver a experiência do pentecostes cristão, hoje em dia o foco neste é a emoção que deve perpassar todo o culto. O mesmo ocorre nos dois espaços catequéticos privilegiados desta igreja, a saber, a reunião no templo chamada de Conhecendo as Escrituras e os encontros de grupos nos lares. Esta mudança se evidencia, também, nos corpos dos fiéis, pois estes se constróem e modelam-se à realidade social vigente e expressam as experiências vivenciadas neste contexto. A partir da observação dos cultos e reuniões catequéticas desta igreja, analisa-se neste trabalho o modo como a emoção religiosa é construída, difundida e reproduzida, levando-se em consideração as condições sociais e econômicas específicas do grupo religioso em questão.(AU)

RELIGIÃO, CORPO E EMOÇÃO: EDUCAÇÃO DOS SENTIDOS E HABITUS DE CLASSE NA IGREJA COMUNIDADE DA GRAÇA NO ABC PAULISTA

O objeto de estudo desta pesquisa é a Comunidade da Graça, presente há dez anos em São Bernardo do Campo, região do ABC paulista. Analisa-se o lugar da emoção religiosa e sua relação com a educação dos sentidos nesta confraria protestante pentecostal formada majoritariamente por pessoas de classe média, como propiciadora da assimilação de um habitus e de um forte auto-controle individual evidenciando a eficácia do adestramento corporal pela via da religião. Imersa em uma realidade social de muitas mudanças que provocam reconfigurações das religiões, no tipo específico de pentecostalismo estudado nota-se que, na gestão dos bens simbólicos, o ingrediente emocional é o principal acessório a fim de responder às demandas coletivas e individuais deste público religioso. Se há alguns anos a centralidade cúltica do protestantismo pentecostal estava no ouvir a prédica e reviver a experiência do pentecostes cristão, hoje em dia o foco neste é a emoção que deve perpassar todo o culto. O mesmo ocorre nos dois espaços catequéticos privilegiados desta igreja, a saber, a reunião no templo chamada de Conhecendo as Escrituras e os encontros de grupos nos lares. Esta mudança se evidencia, também, nos corpos dos fiéis, pois estes se constróem e modelam-se à realidade social vigente e expressam as experiências vivenciadas neste contexto. A partir da observação dos cultos e reuniões catequéticas desta igreja, analisa-se neste trabalho o modo como a emoção religiosa é construída, difundida e reproduzida, levando-se em consideração as condições sociais e econômicas específicas do grupo religioso em questão.(AU)