Efeito da introdução de resíduo de cinza de forno cerâmico em massa para cerâmica estrutural

The red ceramics and structural ceramics, as they are known, include ceramic materials made by blocks of seals and structures, bricks, tiles, smail flagstones manacles, rustic floors and ornamental materials. Their fabrication uses raw material such as clay and clay sites, with some content of impurity. It has good durability and mechanical strength to compression, low cost, making it one of the mainly used materials in civil engineering. The incorporation of many industrial activities residue to ceramic products is a technological alternative for reducing the environmental impact caused by its carefree disposal. This incorporation can promote chemical change and inertness of metals from residue, by fixation in the glassy phase of ceramic during the burning stage. The main aim of this project is to study the technical feasibility of the addition of ceramic oven ash into formulations of mass for structural ceramics. In this project two kinds of clay (plastic and non-plastic) were used, as well as the ash from firewood used in the process of burning of structural ceramics. A group of experiments was outlined, which permitted the evaluation of the influence of the burning cycle in different temperatures of the ash content in formulations for ceramic blocks through technological properties, mechanical behavior and microstructure. Five samples were processed of each one of the masses of plastic and non-plastic clay without addition of ash and with addition of ash on the percentages of 10 % and 20 %, for temperatures of 850 °C, 950 °C, 1050 °C and 1150 °C, obtained through sinterization process. Among the studied compositions, the one which presented best performance was the mass of clay with 10 % of ash, at temperature of 1150 °C, with the smallest absorption of water, the smallest apparent porosity, specific apparent mass a bit over the others and greatest mechanical resistance to flexion. The composition made confirmed the technical feasibility of the use of ash in the mass for structural ceramics with maintenance of its necessary characteristics for its purposes

O que acontece durante o recreio em duas escolas da cidade de Jaú com crianças do 2º e 3º ano do ensino fundamental

This work had how I aim to notice what it happens in the recreation of two schools of basic teaching I, more precisely with children of the 2nd and 3rd year, analysing what they do and since they play. The interest in observing this moment is the fact of, at present, the children they have not many places to play, principally due to the violence and gradually places with structure for the same thing; the streets are already not any more places where the child can play the friends calmly, interact with other, his turn discovers the world and principally to enjoy itself. With these facts the school becomes the most appropriate place so that the child can play and interact with other children and at the same time to be protected leaving so the most carefree parents. The school becomes the great back yard in the life of the child, when several activities are happening there more and in this way developing not only the communication, the spirit of collaboration and of companionship, the co-ordination motora in general and the autonomy. Therefore the recreation makes an important time into the school life, moment in which the child can practise the universal right that is secured of playing

O DISCURSO DE HUMANIZAÇÃO COMO ESTRATÉGIA DE APROXIMAÇÃO COM O CONSUMIDOR NAS PUBLICIDADES DAS MÍDIAS SOCIAIS

Este trabalho propõe o estudo analítico de estratégias discursivas das organizações empregadas nas publicidades das mídias sociais no Brasil em que, na tentativa de aproximação com os consumidores, as empresas emitem discursos de humanização. A pesquisa ocupou-se em identificar e analisar as publicidades das marcas notabilizadas nesse ambiente superabundante de informação, capazes de comunicar-se efetivamente com os consumidores, a ponto de levá-los ao engajamento com os interesses da organização pela interação e compartilhamento dos conteúdos nas mídias sociais, e de torná-los os agentes da marca, aqueles que divulgam voluntariamente os seus benefícios para a sua rede de amigos. Trata-se de uma pesquisa exploratória de teor qualitativo, cuja busca se dará pelas delineações de um espaço discursivo. Utilizou-se a análise do discurso (AD), da linha francesa, sob a perspectiva dos estudos do ethos, cenas de enunciação e contrato de comunicação que contemplam os discursos organizacionais. Além da conceituação teórica e revisão de literatura vinculadas às mídias sociais e cultura organizacional, o trabalho analisou as publicidades em vídeo publicadas no Facebook e YouTube, nos anos de 2014 e 2015, cujo intuito era a aproximação com o consumidor. A pesquisa demonstrou que o ambiente das mídias sociais requer outra postura das organizações, uma linguagem dialógica e interativa com a participação do consumidor nas suas publicidades. A supervalorização do consumidor e a sua inclusão nas narrativas é uma tentativa de humanizar as relações entre organização e seus públicos e demonstram ser o eixo conciliador entre ambos na nova ambiência midiática.

Opinions about judo athletes’ image

OBJECTIVE: The present study aimed to evaluate opinions of persons who are involved with judo about judo athletes’ personality. METHODS: For this purpose 132 coaches, athletes, students of Department of Physical Education and Sport Science (DEPESS) and students of military school answered to a 35-item questionnaire describing their image towards judo athletes, in regard to social, volition, active, physical and emotional nature. RESULTS: statistical analysis showed that all the groups rated from the average, to somewhat strong and, also, to strong, while coaches rated higher to the most items. More specifically, one way ANOVA revealed significant differences, with coaches rating significantly higher, in the items of “being healthy” in physical nature (F=2.85, p<0.05), in items “having proper manner” and “being sincere” in social nature, (F=3.41, p<0.05 and F=3.09, p<0.05 respectively), “being positive” in active nature (F=3.95, p<0.05). Also in the items “being mild” (F=3.04, p<0.05), “being cheerful” (F=3.60, p<0.05) and “being carefree” (F=2.98, p<0.05) in emotional nature. Moreover, students of military school rating significantly higher in the item of “being cautious” in active nature (F=2.51, p<0.05) and in the item of “having power of concentration” in active nature both students of military school and of DEPESS rating significantly higher (F=5.66, p<0.01). CONCLUSIONS: The high rating in the most items might be due to the nature of the attitudes provided and cultured during the judo lessons, practice time and matches. Moreover, the differences between the groups for the coaches group might be observed because they have the most real image for judo athletes.

The cathedral

In Port Louis, Mauritius, a young woman in search of her identity interacts with friends and family in a carefree manner until a stranger, a photographer, sees her dancing in front of the cathedral.

Africa through Chinese eyes: new frames or the same old lens? African news in English from China Central Television, compared with the BBC

[No abstract as this is a book chapter: the following represents the first 2 paragraphs.] The screen fills with close-ups of smiling African faces against a black-and-orange background: the carefree child, the gap-toothed man with smoke curling from his pipe. The faces retreat into an outline of a map of Africa as the saccharine background music dissolves into birdsong. The silhouette of an acacia tree appears. This is not the much-derided Western romantic stereotype of the continent: it is an extract from a promotional trailer on CCTV Africa, the embodiment of China’s “soft power” drive and a spearhead of Chinese state television’s overseas expansion. Yet this image is at variance with the English-language channel’s professed ambitions. The Chinese premier, Li Keqiang, himself declared that “CCTV embraces the vision of seeing Africa from an African perspective and reporting Africa from the viewpoint of Africa”. These contradictory messages prompt fundamental questions about CCTV’s expansion into Africa. Are the channel’s English-language news bulletins aimed at African or Chinese viewers? What kind of Africa – and indeed China – do they represent, and could the framing of African events by CCTV News provide an alternative to the perspective of international rivals? Is CCTV’s main mission in Africa to provide news or to act as mouthpiece of the Chinese Communist Party and state? This chapter addresses these questions by applying a cross-cultural variant of framing theory to the news content of CCTV’s Africa Live and that of its closest direct competitor, Focus on Africa from BBC World News TV.