814 resultados para bibliographic reference managers


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Pós-graduação em Planejamento e Análise de Políticas Públicas - FCHS

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This work aims to assess a case ofwaterproofing pathology, from the presentation of the pathological manifestations, thecharacterization and quantification of negotiationsproposals. With these data, graphs were elaborated with thepurpose ofemphasizing the cost increase from the time of intervention, to give an increase of 1,429.00 % inthe presented study. Also show the proportion of spending on finishes and waterproofing,demonstratingthe greatinfluence of the finishes in the composition of the treatment costs. Inthisstudy, it was foundthat these finishes made up89% of the total cost. In the bibliographic reference, presented to the active mechanisms, the characterization of waterproofing systems and the most common pathologies. It follows the importance of sealing to ensure integrity of a construction

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Pós-graduação em Planejamento e Análise de Políticas Públicas - FCHS

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This work aims to assess a case ofwaterproofing pathology, from the presentation of the pathological manifestations, thecharacterization and quantification of negotiationsproposals. With these data, graphs were elaborated with thepurpose ofemphasizing the cost increase from the time of intervention, to give an increase of 1,429.00 % inthe presented study. Also show the proportion of spending on finishes and waterproofing,demonstratingthe greatinfluence of the finishes in the composition of the treatment costs. Inthisstudy, it was foundthat these finishes made up89% of the total cost. In the bibliographic reference, presented to the active mechanisms, the characterization of waterproofing systems and the most common pathologies. It follows the importance of sealing to ensure integrity of a construction

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Increasing public interest in science information in a digital and 2.0 science era promotes a dramatically, rapid and deep change in science itself. The emergence and expansion of new technologies and internet-based tools is leading to new means to improve scientific methodology and communication, assessment, promotion and certification. It allows methods of acquisition, manipulation and storage, generating vast quantities of data that can further facilitate the research process. It also improves access to scientific results through information sharing and discussion. Content previously restricted only to specialists is now available to a wider audience. This context requires new management systems to make scientific knowledge more accessible and useable, including new measures to evaluate the reach of scientific information. The new science and research quality measures are strongly related to the new online technologies and services based in social media. Tools such as blogs, social bookmarks and online reference managers, Twitter and others offer alternative, transparent and more comprehensive information about the active interest, usage and reach of scientific publications. Another of these new filters is the Research Blogging platform, which was created in 2007 and now has over 1,230 active blogs, with over 26,960 entries posted about peer-reviewed research on subjects ranging from Anthropology to Zoology. This study takes a closer look at RB, in order to get insights into its contribution to the rapidly changing landscape of scientific communication.

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Debido al carácter innovador de los objetivos científico-tecnológicos planteados al inicio de la presente Tesis doctoral, además de la primera recopilación bibliográfica, a lo largo del desarrollo de la misma se ha realizado una actualización bibliográfica continua centrada en los desarrollos relativos a la instrumentación, las aplicaciones y los procesos de interpretación de las técnicas de tomografía eléctrica. Durante el desarrollo del presente trabajo, se han realizado una serie de campañas diferenciadas, tanto por los ambientes geológicos y las condiciones antrópicas en los que se han efectuado los perfiles geoeléctricos, como por la profundidad y los objetivos de la prospección. En esas campañas se han obtenido, mediante el programa Res2DInv, las secciones tomográficas con la configuración de variables por defecto y se ha realizado una interpretación estructural de las mismas. Como parte central del desarrollo de esta investigación se han efectuado varios procesos de optimización: Comparación y optimización de los dispositivos empleados para la medición de perfiles de resistividad de cara a la obtención de secciones tomográficas que presenten la mayor resolución en distintos ambientes geológicos. Selección de los rangos de representación (lineales y logarítmicos) y de la gradación cromática que, pudiendo adoptarse de forma generalizada, permita la mejor interpretación gráfica para usuarios no avanzados. Diseño de criterios para la selección del factor de amortiguamiento, como parámetro crítico en los procesos de inversión tomográfica de perfiles geoeléctricos de superficie, de forma que los modelos resultantes alcancen la mejor relación entre fiabilidad y error respecto a los valores medidos. Paralelamente a los procesos anteriores se ha definido un índice de calidad de la inversión, que es directamente normalizado y que permite evaluar el grado en el que pueden considerarse fiables tanto los valores de resistividad obtenidos como su distribución espacial. El índice desarrollado (IRI) está basado en la influencia que tiene la resistividad inicial del modelo de inversión en los valores de cada una de las celdas de la malla de inversión. Tras un exhaustivo análisis estadístico se ha verificado que, a diferencia de otros índices utilizados hasta la fecha, dicho índice no está afectado ni por la profundidad de investigación y la resolución de los dispositivos, ni por la distribución de resistividades que presente el subsuelo. ABSTRACT Due to the innovative character of the scientific and technological objectives proposed at the beginning of this thesis, in addition to preparatory bibliographic reference, a constant bibliographic update on developments related to instrumentation, applications and interpretation processes for electric tomography has been performed all through the development of the work. Several measuring campaigns were performed during the development of the thesis. These campaigns, in which the geoelectric profiles were measured, varied in several aspects, both in the geological and anthropic conditions, and also in the depth and objectives of the prospection. Tomographic sections were obtained and interpretated by making use of the Res2DInv software configured with the default variables. As part of the core development in this research, several optimization processes have been done: Comparison and optimization of the devices used in the measurement of resistivity profiles. This optimization allows increasing the resolution of tomographic sections in different geological conditions. Selection of the best visual representation for the tomographic sections. This involves the selection of the range of values and type of scale (linear vs. logarithmic) as well as the chromatic graduation. This selection allows improving the interpretation of tomographic sections for the non-expert eye. Devising of criteria for the selection of the damping factor, as the critical parameter in processes of tomographic inversion of superficial geoelectrical profiles. The use of these criteria allows selecting the best factors to obtain the best ratio between reliability and error (in relation to the mean values) for the resulting model. In addition to the aforementioned processes, and as part of the work within this thesis, it has been defined a normalized quality index for inversion. This index allows evaluating the degree of reliability of the obtained resistivity values and spatial distribution. The developed index, termed IRI in the thesis, is based on the influence shown by the initial resistivity of the inversion model on the values of each of the cells of the inversion mesh. After an exhaustive statistical analysis it was verified that the IRI index is neither affected by the investigation depth, nor the resolution of the devices, nor the resistivity’s distribution of the sub soil. This independency is a unique characteristic of the IRI index, not present in other indexes developed and used till date.

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Invariantes del pensamiento en los arquitectos de Madrid. Primera década del siglo XXI. Una historia de transmisión oral es una Tesis Doctoral que parte de la elaboración de un archivo documental inédito, archivo que aglutina los testimonios de los más importantes arquitectos de Madrid presentes durante los primeros diez años del siglo XXI. Estos testimonios se recogen ordenadamente a modo de conversaciones transcritas, reflexiones puntuales y audios. La incorporación de los audios al trabajo documental permite comprobar a futuros investigadores, de manera directa, la certeza de las conclusiones o, incluso, establecer interpretaciones distintas. Los documentos sonoros son el germen de este trabajo. La Tesis Doctoral ordena e interpreta los testimonios en su apartado de ANÁLISIS/ DESARROLLO permitiendo entender a través de constantes demostraciones un hilo conductor del pensamiento en los arquitectos de Madrid. Se trata de una Tesis Doctoral que se entiende como un documento vivo, abierto y que gracias a su carácter inédito descubre matices y reflexiones de los arquitectos nunca antes recogidos en otros trabajos. Se ha conseguido reunir y ordenar por primera vez la voz y el pensamiento de los más importantes arquitectos de Madrid, muchos de ellos ya fallecidos. Se ha establecido un árbol genealógico ordenado y completo de los arquitectos de referencia indiscutibles desde el año 1939. Se ha conseguido reunir en un solo documento a los arquitectos y personajes más citados y recurrentes en el discurso de los arquitectos de Madrid, pudiendo constatar así sus referentes culturales más utilizados. Se ha descubierto y argumentado un pensamiento común dividido en cuatro conceptos: Oportunidad, Orden, Compromiso y Contención. Se produce una aproximación al arquitecto y a su pensamiento de la manera más natural y espontánea. Las grabaciones nos permitirán introducirnos, sin imposturas, no solo en el fondo, sino también en la forma de lo que se comunica, en el cómo. Una vez seleccionados los documentos sonoros más adecuados para el objetivo de este trabajo se ha procedido a su transcripción al papel. En este proceso se depura el lenguaje y se liman defectos de forma, al mismo tiempo se resumen las conversaciones y se recogen solo los comentarios más interesantes. En el proceso de transcripción, así como en la elección de las preguntas, existe una labor editorial, la aplicación de un criterio a la hora de seleccionar, resumir, corregir, completar, etc. Para abordar las conversaciones se ha recurrido a la bibliografía de referencia de cada uno de los arquitectos. Una vez transcritas las entrevistas, se establece una valoración crítica, una aproximación teórica al tema principal de la conversación. Bien puede tratarse de una reflexión sobre el arquitecto y su trabajo o sobre algunas de las opiniones o temas vertidos durante la charla. Para situar a cada uno de los arquitectos que se citan, se ha establecido un apartado genealógico completo donde cada uno se coloca en su lugar correspondiente conforme a sus apariciones en los textos principales de la historiografía reciente desde Carlos Flores hasta el año 2010. Esta Tesis Doctoral es un testigo de la diversidad de pensamientos y actitudes así como de las coincidencias. Las conversaciones mantenidas, las reflexiones y las opiniones vertidas al respecto han tocado reiteradamente muchos temas que aparecerán ordenados en el ANÁLISIS/DESARROLLO y en el apartado DESCRIPTORES. A partir de estos y otros temas genéricos, los pensamientos se aglutinan en torno a cuatro puntos que resumen las actitudes y los planteamientos conceptuales más recurrentes y coincidentes. Estos cuatro puntos definen de una manera concreta al arquitecto de Madrid. Oportunidad, Orden, Compromiso y Contención. Identidad generada a través de una historia de transmisión oral, desde los arquitectos de las primeras generaciones de posguerra hasta hoy. ABSTRACT Invariable thought in the architects of Madrid. First decade of the XXI century. A history of oral transmission is a Doctoral Thesis that starts with the development of a new documentary file, a file which brings together the testimonies of the most important architects of Madrid present during the first ten years of this century. These testimonies include conversations, punctual reflections and audio bites. Incorporating audio allows future researchers to check certain conclusions directly or even to have different interpretations. Sound bites are the seed of this work. This Doctoral Thesis orders and interprets the testimonies in the ANALYSIS / DEVELOPMENT section, through which a common thread of thought in Madrid architects can be ascertained. This doctoral thesis is meant as a living, open document, which, thanks to its unprecedented nature, discovers nuances and reflections of architects that had never been collected in previous studies. It has brought together and sorted for the first time the voice and thoughts of the most important architects of Madrid, many of them already deceased. It has established an orderly and comprehensive reference guide to the most important architects since 1939. It has brought together in one document the most cited and recurring architects and characters in the discourse of the architects of Madrid, which enables us to observe the cultural references they used the most. We have discovered and put forward a common thought divided into four concepts: Opportunity, Order, Commitment and Containment. The architect and his thoughts are revealed as naturally and spontaneously as possible. The recordings allow us to ascertain, without impositions, not only the substance but also the form of what is communicated. After selecting the most appropriate sound bites for the purpose of this work, we have proceeded to transcribe them to paper. In this process the language has been purified and formal defects have been dealt with, and at the same time the conversations have been summarized and only the most interesting comments have been kept. The transcription process and the choice of questions entails editorial work, applying a criterion when selecting, summarizing, amending, supplementing, etc. To address the conversations, the bibliographic reference of each of the architects has been used. Once the interviews have been transcribed, a critical appraisal and a theoretical approach to the main topic of conversation are established. It may be a reflection on the architect and his work or some of the views or issues discussed during the talk. In order to place each of the cited architects, a complete family tree has been devised in which each architect is situated according to his appearances in the main text of recent historiography, from Carlos Flores until 2010. This Doctoral Thesis is a witness to the diversity of thoughts, attitudes and coincidences. The conversations, reflections and opinions expressed in this regard have repeatedly touched many issues that will be sorted in the ANALYSIS/DEVELOPMENT and the KEYWORDS section. From these and other generic issues, thoughts coalesce around four points which summarize the attitudes and the most recurrent and similar conceptual approaches. These four points define the architect of Madrid in a concrete way. Opportunity, order, engagement and containment. An identity generated by a history of oral transmission, from the architects of the first post-war generations until today.

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The present research results of the studies and debates inherent in PhD in Education at the Graduate Program in Education at the Federal University of Uberlândia, belonging to the Research Line "Politics and Knowledge in Education." This thesis aims to analyze the contradictory meaning of education as training human history, specifically educational representative under the logic of the industrial business associated FIEMG (Federation of Industries of the State of Minas Gerais) in the context 1961-1974. This definition is justified by the historical fact that it was a period marked by the cyclical crises of capital and their impacts in the final phase of the industrialization process in Brazil: it starts with one of the apexes of economic growth in the country , driven by national developmental , continues with a severe political crisis in 1966 , also impacting the economic sphere, and finally, with the constant quest for economic stability even under high prices, hatch the factors that led to the Brazilian economy to the context of the "Economic Miracle". For this, it was necessary to link the debate between education and work from the perspective of historical materialism and dialectical their subsidies theoretical-methodological and epistemological. In the first chapter, we designed a "State of the art" category "human formation", conceived as a process of education and history, from the Marxist assumptions, aiming at the reconstruction of concepts and meanings of which is the formation of workers in contradictory logic, the bias of comprehensive training and the prospect of capital accumulation. Then, in the second chapter, we present a review about industrialization, the industrial business and its development perspective 1961-1974. The third chapter was established on a contextualization of the state and its peculiarities, the industrial business and its proposed development both nationally and at the state (Minas Gerais). Finally, in the fourth chapter, was organized dialogue with the sources, from a historical survey of the shares of the industrial business with an emphasis on education, which converged in a pedagogy industrial consolidation in line with the political and economic conditions specific period from 1961 to 1974. It has mailing bibliographic reference business thinking expressed in the concreteness of training workers and industry of Minas Gerais, in agreement with the demands of work and training of mining companies. The thesis of this study is the defense that the corporate actions which constituted pedagogy industrial concepts were articulated to political and economic development in Brazil, since the discipline to work imposed by such conceptions met the human worker training geared to the accumulation the general capital and industrial capital in particular. Establish, therefore, different logics, the state level, the scope of private foreign capital and domestic private capital, which came up the process of capital accumulation, loading, contradictorily, the possibilities of building the human beyond capital, or a teaching job.

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Introdução – Os serviços de comunicação móvel para tablets, smartphones, e-book readers desenvolveram-se de forma extremamente rápida nos últimos anos assumindo-se como uma rede de aprendizagem privilegiada para os estudantes. Em 2012, 55% dos estudantes do ensino superior possuíam um smarthphone, 62% dispunham de um ipod e 21% tinham de um tablet. 67% usavam-nos em contexto académico. Objetivo – Apresentar de forma sucinta a resposta das bibliotecas de ensino superior ao crescimento da utilização dos dispositivos móveis e como é que os parceiros das bibliotecas, em especial os editores, estão a potenciar essa utilização. Métodos – A partir de uma seleção e análise de bibliografia sobre a temática realizou-se uma pesquisa na internet, nos sites de bibliotecas de ensino superior e nas páginas dos editores que permitisse aferir evidências. Resultados – Identificaram-se cinco serviços e 23 recursos. Discussão – Um primeiro serviço prende-se com a adaptação dos conteúdos dos websites das bibliotecas de forma a serem lidos por qualquer tipo de dispositivos. Outro serviço identificado foi a disponibilização do catálogo da biblioteca online tornando-o acessível aos dispositivos móveis, permitindo a pesquisa e a localização de informação, a reserva ou a renovação de documentos. Identificou-se o desenvolvimento de algumas coleções especificamente para os dispositivos móveis. Constatou-se a utilização de códigos QR para divulgar normas de funcionamento da biblioteca, recursos, o mapa, o contacto do serviço de referência e para geolocalização. Por fim verificou-se a utilização de SMS para informar os utilizadores sobre reservas, prazos de empréstimo, entre outras informações. O recurso mais comum na maioria dos sites analisados foi a disponibilização de uma versão do website para dispositivos móveis de que são exemplos a Cambridge Journals Online mobile, o EBSCOhost mobile, o SpringerLink, a OVIDToday, o UpToDate, a PubChase e a BrowZine. Com o objetivo de tornar os seus produtos acessíveis on-the go, oferecem inúmeras possibilidades, nomeadamente de pesquisa, de acesso a textos integrais, de elaboração de listas de interesse personalizadas, de leitura offline, entre outras que podemos encontrar na aplicação da EBSCOhost mobile, na JAMA Network, na OVIDToday, no portal de Periódicos CAPES ou na plataforma Ebrary da ProQuest. Em ferramentas como a UpToDate ou os aplicativos da Elsevier e da Micromedex é disponibilizada informação baseada na evidência e recomendações que podem ser aplicadas em consulta. Os gestores de referências bibliográficas como o Mendeley e o Zotero também acompanharam esta tendência e desenvolveram aplicações para dispositivos móveis. Para além disso funcionam de forma integrada com outras aplicações como a Browzine e a Pubchase. Conclusão – O recurso às tecnologias móveis é uma forma das bibliotecas manterem canais de comunicação com os utilizadores, mas embora existam muitas vantagens no uso das tecnologias móveis a implementação destes serviços implica um esforço financeiro e humano que nem todas as bibliotecas serão capazes de cumprir. Encontrar a forma de gerir este processo é o desafio que se impõe no futuro.

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Con esta investigación se pretende determinar la calidad, actualidad, grado de satisfacción de los usuarios, uso y pertinencia de la colección del área de Ciencias Aplicadas de la Biblioteca “Joaquín García Monge” en relación con las necesidades de los usuarios.Se seleccionó como estudio de caso la colección del área de Ciencias Aplicadas de la Biblioteca “Joaquín García Monge” que cubre ciencias ambientales, agrarias y forestales; física y química industrial; medicina veterinaria, psiquiatría, administración, contabilidad, mercadeo, manualidades y mecanografía. Se evaluará el fondo bibliográfico correspondiente únicamente a los libros de la colección y material bibliográfico de referencia.

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Tick-borne zoonoses (TBZ) are emerging diseases worldwide. A large amount of information (e.g. case reports, results of epidemiological surveillance, etc.) is dispersed through various reference sources (ISI and non-ISI journals, conference proceedings, technical reports, etc.). An integrated database-derived from the ICTTD-3 project (http://www.icttd.nl)-was developed in order to gather TBZ records in the (sub-)tropics, collected both by the authors and collaborators worldwide. A dedicated website (http://www.tickbornezoonoses.org) was created to promote collaboration and circulate information. Data collected are made freely available to researchers for analysis by spatial methods, integrating mapped ecological factors for predicting TBZ risk. The authors present the assembly process of the TBZ database: the compilation of an updated list of TBZ relevant for (sub-)tropics, the database design and its structure, the method of bibliographic search, the assessment of spatial precision of geo-referenced records. At the time of writing, 725 records extracted from 337 publications related to 59 countries in the (sub-)tropics, have been entered in the database. TBZ distribution maps were also produced. Imported cases have been also accounted for. The most important datasets with geo-referenced records were those on Spotted Fever Group rickettsiosis in Latin-America and Crimean-Congo Haemorrhagic Fever in Africa. The authors stress the need for international collaboration in data collection to update and improve the database. Supervision of data entered remains always necessary. Means to foster collaboration are discussed. The paper is also intended to describe the challenges encountered to assemble spatial data from various sources and to help develop similar data collections.

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The paper proposes a Flexibility Requirements Model and a Factory Templates Framework to support the dynamic Virtual Organization decision-makers in order to reach effective response to the emergent business opportunities ensuring profitability. Through the construction and analysis of the flexibility requirements model, the network managers can achieve and conceive better strategies to model and breed new dynamic VOs. This paper also presents the leagility concept as a new paradigm fit to equip the network management with a hybrid approach that better tackle the performance challenges imposed by the new and competitive business environments.

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Introduction The Andalusian Public Health System Virtual Library (Biblioteca Virtual del Sistema Sanitario Público de Andalucía, BV-SSPA) was set up in June 2006. It consists of a regional government action with the aim of democratizing the health professional access to quality scientific information, regardless of the professional workplace. Andalusia is a region with more than 8 million inhabitants, with 100,000 health professionals for 41 hospitals, 1,500 primary healthcare centres, and 28 centres for non-medical attention purposes (research, management, and educational centres). Objectives The Department of Development, Research and Investigation (R+D+i) of the Andalusian Regional Government has, among its duties, the task of evaluating the hospitals and centres of the Andalusian Public Health System (SSPA) in order to distribute its funding. Among the criteria used is the evaluation of the scientific output, which is measured using bibliometry. It is well-known that the bibliometry has a series of limitations and problems that should be taken into account, especially when it is used for non-information sciences, such us career, funding, etc. A few years ago, the bibliometric reports were done separately in each centre, but without using preset and well-defined criteria, elements which are basic when we need to compare the results of the reports. It was possible to find some hospitals which were including Meeting Abstracts in their figures, while others do not, and the same was happening with Erratum and many other differences. Therefore, the main problem that the Department of R+D+i had to deal with, when they were evaluating the health system, was that bibliometric data was not accurate and reports were not comparable. With the aim of having an unified criteria for the whole system, the Department of R+D+i ordered the BV-SSPA to do the year analysis of the scientific output of the system, using some well defined criteria and indicators, among whichstands out the Impact Factor. Materials and Methods As the Impact Factor is the bibliometric indicator that the virtual library is asked to consider, it is necessary to use the database Web of Science (WoS), since it is its owner and editor. The WoS includes the databases Science Citation Index (SCI), Social Sciences Citation Index (SSCI) and Arts & Humanities Citation Index. To gather all the documents, SCI and SSCI are used; to obtain the Impact Factor and quartils, it is used the Journal Citation Reports, JCR. Unlike other bibliographic databases, such us MEDLINE, the bibliometric database WoS includes the address of all the authors. In order to retrieve all the scientific output of the SSPA, we have done general searches, which are afterwards processed by a tool developed by our library. We have done nine different searches using the field ‘address’; eight of them including ‘Spain’ and each one of the eight Andalusian Regions, and the other one combining ‘Spain’ with all those cities where there are health centres, since we have detected that there are some authors that do not use the region in their signatures. These are some of the search strategies: AD=Malaga and AD=Spain AD=Sevill* and AD=Spain AD=SPAIN AND (AD=GUADIX OR AD=BAZA OR AD=MOTRIL) Further more, the field ‘year’ is used to determine the period. To exploit the data, the BV-SSPA has developed a tool called Impactia. It is a web application which uses a database to store the information of the documents generated by the SSPA. Impactia allows the user to automatically process the retrieved documents, assigning them to their correspondent centres. In order to do the classification of documents automaticaly, it was necessary to detect the huge variability of names of the centres that the authors use in their signatures. Therefore, Impactia knows that if an author signs as “Hospital Universitario Virgen Macarena”, “HVM” or “Hosp. Virgin Macarena”, he belongs to the same centre. The figure attached shows the variability found for the Empresa Publica Hospital de Poniente. Besides the documents from WoS, Impactia includes the documents indexed in Scopus and in other databases, where we do bibliographic searches using similar strategies to the later ones. Aware that in the health centres and hospitals there is a lot of grey literature that is not gathered in databases, Impactia allows the centres to feed the application with these documents, so that all the SSPA scientific output is gathered and organised in a centralized place. The ones responsible of localizing this gray literature are the librarians of each one of the centres. They can also do statements to the documents and indicators that are collected and calculated by Impactia. The bulk upload of documents from WoS and Scopus into Impactia is monthly done. One of the main issues that we found during the development of Impactia was the need of dealing with duplicated documents obtained from different sources. Taking into account that sometimes titles might be written differently, with slashes, comas, and so on, Impactia detects the duplicates using the field ‘DOI’ if it is available or comparing the fields: page start, page end and ISSN. Therefore it is possible to guarantee the absence of duplicates. Results The data gathered in Impactia becomes available to the administrative teams and hospitals managers, through an easy web page that allows them to know at any moment, and with just one click, the detailed information of the scientific output of their hospitals, including useful graphs such as percentage of document types, journals where their scientists usually publish, annual comparatives, bibliometric indicators and so on. They can also compare the different centres of the SSPA. Impactia allows the user to download the data from the application, so that he can work with this information or include them in their centres’ reports. This application saves the health system many working hours. It was previously done manually by forty one librarians, while now it is done by only one person in the BV-SSPA during two days a month. To sum up, the benefits of Impactia are: It has shown its effectiveness in the automatic classification, treatment and analysis of the data. It has become an essential tool for all managers to evaluate quickly and easily the scientific production of their centers. It optimizes the human resources of the SSPA, saving time and money. It is the reference point for the Department of R+D+i to do the scientific health staff evaluation.

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This study focuses on the phenomenon of customer reference marketing in a business tobusiness (B to B) context. Although customer references are generally considered an important marketing and sales tool, the academic literature has paid surprisingly little attention to the phenomenon. The study suggests that customer references could be viewed as important marketing assets for industrial suppliers, and the ability to build, manage and leverage customer reference portfolios systematically constitutes a relevant marketing capability. The role of customer references is examined in the context of the industrial suppliers' shift towards a solution and project orientation and in the light of the on going changes in the project business. Suppliers in several industry sectors are undergoing a change from traditional equipment manufacturing towards project and solution oriented business. It is argued in this thesis that the high complexity, the project oriented nature and the intangible service elements that characterise many contemporary B to B offerings further increase the role of customer references. The study proposes three mechanisms of customer reference marketing: status transfer, validation through testimonials and the demonstration of experience and prior performance. The study was conducted in the context of Finnish B to B process technology and information technology companies. The empirical data comprises 38 interviews with managers of four case companies, 165 customer reference descriptions gathered from six case companies' Web sites, as well as company internal material. The findings from the case studies show that customer references have various external and internal functions that contribute to the growth and performance of B to B firms. Externally, customer references bring status transfer effects from reputable customers, concretise and demonstrate complex solutions, and provide indirect evidence of experience, previous performance, technological functionality and delivered customer value. They can also be leveraged internally to facilitate organisational learning and training, advance offering development, and motivate personnel. Major reference projects create new business opportunities and can be used as a vehicle for strategic change. The findings of the study shed light on the on going changing orientations in the project business environment, increase understanding of the variety of ways in which customer references can be deployed as marketing assets, and provide a framework of the relevant tasks and activities related to building, managing and leveraging a firm's customer reference portfolio. The findings contribute to the industrial marketing research, to the literature on marketing assets and capabilities and to the literature on projects and solutions. The proposed functions and mechanisms of customer reference marketing bring a more thorough and structured understanding about the essence and characteristics of the phenomenon and give a wide ranging view of the role of customer references as marketing assets for B to B firms. The study suggests several managerial implications for industrial suppliers in order to systematise customer reference marketing efforts.