O USO ESTRATÉGICO DA COMUNICAÇÃO INTEGRADA DE MARKETING NA DINAMIZAÇÃO DO TURISMO BAIANO

Trata-se de um estudo sobre a comunicação integrada de marketing aplicada ao segmento turístico na Bahia. Este trabalho tem como propósito identificar de que forma foram elaboradas e articuladas estrategicamente as ações de comuicação integrada de marketign dentro do planejamento estratégico realizado pelo governo do Estado da Bahia na construção da " marca Bahia", por meio da valorização de atributos e características únicas presentes nos aspectos sociais, culturais, econômicos, geográficos, entre outros, que alimentam o imaginário da localidade e auxiliam na criação de uma identidade e seu reflexo nos segmentos político-econômico e turístico... (AU)

Examples of “land stewarship” in Brazil. The “Projecto Sempre Viva” (Mucugê-Bahia)

In recent years the concept of "Land Stewardship" has gained a great importance. In short, it means that local entities and individuals can protect enclave of high ecological and cultural value. This vision has been effective in some places in the world with success. For example, the “Projeto Sempre Viva”, created in the town of Mucugê, a place located in one of Brazil´s most renowned Natural Protected Areas: the Chapada Diamantina (State of Bahia). We had looked over the available information about this project on the Internet, as well as a personal visit that was made to the site to know it and to have the possibility to talk to their managers. On this basis, it has been reached to the conclusion that this project, born to protect a Sempre Viva´s endemic species in danger of extinction, has turned into an important site for tourism and environmental education, completed with the preservation of the cultural identity of this region which is linked to diamond mining.

Análise do conteúdo veiculado pelas secretarias de turismo das cidades e estados-sedes da copa do mundo 2014 em suas páginas do facebook

The aim of this research was to analyze the content posted by Municipal and State Tourism Organizations (DMO) of the twelve headquarters cities and States of the FIFA 2014 World Cup in their fanpages on Facebook, Were used the reference studies of Torres (2009), Gabriel (2009), Safko and Brake (2010) and Barefoot and Szabo (2010 ). In the first stage, the official Facebook fanpages were identified, then posts published between June 1st and July 31st of 2013, period from pre to post-event FIFA Confederations Cup Brazil 2013 were collected. The data analysis method employed was content analysis from the perspective of Bardin (2011), which is divided into: i) pre-analysis using dedicated softwares, phase ii) material exploration and iii) treatment of results, inference and interpretation. It was observed that the DMOs analyzed publish diversified information to users, including actions addressed to the abovementioned event.

Turismo em Espaço Rural

O turismo é uma das principais atividades geradoras de emprego e riqueza em todo o mundo, Portugal não é exceção à regra, este setor de atividade é o que mais contribui para a revitalização do espaço rural, consistindo em oportunidades de empreendedorismo, numa vertente de recuperação de espaços que tradicionalmente eram agrícolas, numa ótica de novo negócio, para um segmento de mercado específico. O Turismo em Espaço Rural em Portugal surge no final da década de 70 do século passado, consistindo no aproveitamento e na adaptação de património construído para fins de alojamento em zonas rurais envolvendo, principalmente, casas rústicas, quintas com atividades agrícolas e hotéis rurais. Na sua essência o Turismo em Espaço Rural satisfaz as necessidades de um grupo crescente de consumidores citadinos que procura romper com o quotidiano e obter uma experiência revigorante, através da procura do "autêntico", a nostalgia pelo passado, em perfeita integração com a natureza, atividades ao ar livre em contextos naturais, relaxamento num ambiente calmo e tranquilo, atributos que não encontram no meio urbano ao mesmo tempo que constituem um fator de valorização do meio rural e de reequilíbrio económico-social.

TURISMO EM PIRAPORA/MG: UM ESTUDO DE CASO SOBRE A PERCEPÇÃO DOS RESIDENTES LOCAIS

Este trabalho busca estabelecer as relações existentes entre o desenvolvimento da atividade turística e a opinião dos residentes locais, sobre o turismo na cidade de Pirapora/MG, no Brasil. O entendimento e conhecimento desses elementos são necessários para o desenvolvimento local, planejamento turístico e sustentabilidade da cidade como destino turístico. Realizou-se uma pesquisa de opinião com os residentes da cidade, buscando entender sua percepção acerca do turismo na cidade e as consequências para sociedade piraporense. A análise dos resultados permitiu constatar a importância do Vapor Benjamim Guimarães como um atrativo turístico capaz de dinamizar a economia, valorizar a cultura regional e impulsionar o turismo contribuindo para dinamizar o marketing da cidade. Para além dessas constatações, o estudo revela que o Vapor deve ser considerado uma alternativa de crescimento econômico e de valorização da cultura local, mostrando-se, também, importante instrumento para o desenvolvimento da sustentabilidade ambiental e qualidade de vida da população.

TURISMO SOCIAL NA AMAZÔNIA: UMA AVALIAÇÃO ACERCA DO ACESSO AOS PORTADORES DE NECESSIDADES FÍSICAS E VISUAIS NOS EQUIPAMENTOS TURÍSTICOS DE BELÉM, PARÁ, BRASIL

A necessidade de proporcionar o acesso a serviços básicos e de lazer é uma premissa essencial para a melhoria da qualidade de vida para todos os cidadãos do mundo. O objetivo deste trabalho foi avaliar as condições estruturais dos equipamentos de lazer na cidade de Belém, Estado do Pará, Brasil. O turismo depende da prestação de serviços e equipamentos capazes de atender a sociedade em caráter satisfatório, seja portador de necessidades especiais ou não. Pesquisadores como Silva & Boia (2006) e Rua (2006), além de documentos técnicos como do Ministério do Turismo – Mtur (2006) e da Associação Brasileira de Normas Técnicas – ABNT (1994) deram suporte a presente pesquisa. A metodologia utilizada foi baseada em um estudo de caráter descritivo e exploratório para o levantamento de informações e descrição de fenômenos, efetivado por meio de observação dos fenômenos a serem analisados. Na pesquisa de campo foram analisadas se as estruturas edificadas possibilitam o acesso aos portadores de necessidades especiais. Percebeu-se que as políticas de inclusão social não atendem as necessidades básicas para que os portadores de deficiências possam usufruir dos equipamentos de lazer de forma adequada.

URBANIZAÇÃO TURÍSTICA E A PRODUÇÃO DO ESPAÇO NOS CENTROS DO LAZER: UM ESTUDO SOBRE PRAIA DO FORTE – BAHIA

A pesquisa, “Urbanização turística e a produção do espaço nos centros do lazer: um estudo sobre Praia do Forte – Bahia” tem como objetivo analisar como o turismo promove a reestruturação urbana nas localidades litorâneas. Para a compreensão desse processo, tomou-se como exemplo a comunidade de Praia do Forte no estado da Bahia. Objetivando o desenvolvimento do estudo foi realizada uma pesquisa de gabinete e de campo junto aos moradores locais, turistas e veranistas, com o intuito de analisar o reordenamento de antigos espaços, a inserção de novas formas espaciais, assim como a construção da paisagem urbana, a inserção da população local no modelo turístico e se o mesmo vem contribuindo para o desenvolvimento local. Esse processo gerou a espetacularização do lugar, assim como uma imagem artificial de localidade simples e bucólica, visto que nada tem de autêntico em relação à antiga comunidade de pescadores. Assim, a urbanização turística transformou uma pequena e simples localidade pesqueira em um elegante destino turístico, representativo da nova forma de urbanização que vem se destacando no século XXI, onde a produção do espaço está assentada no consumo de paisagens e atividades de lazer e entretenimento.

Trypanosoma Cruzi Strains From Triatomine Collected In Bahia And Rio Grande Do Sul, Brazil.

Collection of triatomines in domestic, peridomestic and sylvatic environments in states of Bahia and Rio Grande do Sul, Northeastern and Southern Brazil respectively, and isolation of Trypanosoma cruzi strains. First, the captured triatomines were identified using insect identification keys, then their intestinal content was examined by abdominal compression, and the samples containing trypanosomatid forms were inoculated in LIT medium and Swiss mice. Six triatomine species were collected in cities in Bahia, namely Panstrongylus geniculatus (01), Triatoma melanocephala (11), T. lenti (94), T. pseudomaculata (02), T. sherlocki (26) and T. sordida (460), and two in cities in Rio Grande do Sul, namely T. circummaculata (11) and T. rubrovaria (115). Out of the specimens examined, T. cruzi was isolated from 28 triatomine divided into four different species: T. melanocephala (one), T. lenti (one), T. rubrovaria (16) and T. sordida (10). Their index of natural infection by T. cruzi was 6.4%. The isolation of T. cruzi strains from triatomines found in domestic and peridomestic areas shows the potential risk of transmission of Chagas disease in the studied cities. The maintenance of those T. cruzi strains in laboratory is intended to promote studies that facilitate the understanding of the parasite-vector-host relationship.

Triatominae Survey (hemiptera: Heteroptera: Reduviidae) In The South-central Region Of The State Of Bahia, Brazil Between 2008 And 2013.

Triatomine surveillance in rural areas, artificial ecotypes, and natural ecotopes of the cities of Caturama, Ibipitanga, Macaúbas, and Seabra in the south-central region of the Brazilian state of Bahia was carried out between 2008 and 2013. Natural infection by Trypanosoma cruzi was evaluated in the specimens collected to monitor vectors of Chagas disease. A total of 1,357 specimens were collected, and four species were identified: Triatoma sordida (83%), Triatoma lenti (16.4%), Triatoma pseudomaculata (0.5%), and Panstrongylus geniculatus (0.1%). Triatoma sordida was found in four cities, only 0.7% in intradomiciliary environments. Triatoma lenti was found only in Macaúbas; 8.5% were found in intradomiciliary environments, 88.3% in peridomiciliary environments, and 3.1% in sylvatic environments. Natural infection by T. cruzi was 0.5% for T. sordida and 3.1% T. lenti. All of these cases were found in peridomiciliary environments of Macaúbas. As the results show, triatomines were found in intradomiciliary environments in three cities that were surveyed in the south-central region of the state of Bahia. Thus, an epidemiologic survey should be performed to avoid the risk of transmission to the population.

Anfíbios da Estação Ecológica Serra Geral do Tocantins, região do Jalapão, Estados do Tocantins e Bahia

A porção norte do domínio do Cerrado é uma das áreas historicamente menos conhecidas com relação à sua biodiversidade. Recentemente, alguns estudos tem revelado valores de riqueza comparáveis a outras regiões dentro do domínio. A Estação Ecológica Serra Geral do Tocantins (EESGT) está localizada na região do Jalapão, porção Nordeste do Cerrado, e faz parte do maior bloco de áreas protegidas neste domínio. Neste estudo descrevemos a riqueza e composição de espécies de anfíbios da EESGT, discutindo-as em um contexto biogeográfico, e caracterizamos o uso de sítios reprodutivos pelas espécies de anfíbios registradas em relação às fitofisionomias e aos tipos de corpos d'água. Utilizamos os métodos de busca ativa e armadilhas de queda, no período considerado como o auge da estação reprodutiva para a maior parte das espécies do Cerrado. Foram registradas 36 espécies de anfíbios na EESGT, totalizando 39 espécies conhecidas para a região do Jalapão. Aplicando o estimador Jackknife, sugerimos uma riqueza potencial de 42 espécies para a EESGT. A maior parte das espécies registradas é endêmica ou fortemente associada ao Cerrado, seguidas pelas espécies de ampla distribuição no Brasil ou América do Sul. A maior parte da espécies se reproduz em poças temporárias localizadas em áreas abertas, embora existam espécies que ocorrem exclusivamente em matas de galeria e utilizem corpos d'água lóticos para se reproduzir.

Benthic macrofauna structure in the northeast area of Todos os Santos Bay, Bahia State, Brazil: patterns of spatial and seasonal distribution

Structure of intertidal and subtidal benthic macrofauna in the northeastern region of Todos os Santos Bay (TSB), northeast Brazil, was investigated during a period of two years. Relationships with environmental parameters were studied through uni-and multivariate statistical analyses, and the main distributional patterns shown to be especially related to sediment type and content of organic fractions (Carbon, Nitrogen, Phosphorus), on both temporal and spatial scales. Polychaete annelids accounted for more than 70% of the total fauna and showed low densities, species richness and diversity, except for the area situated on the reef banks. These banks constitute a peculiar environment in relation to the rest of the region by having coarse sediments poor in organic matter and rich in biodetritic carbonates besides an abundant and diverse fauna. The intertidal region and the shallower area nearer to the oil refinery RLAM, with sediments composed mainly of fine sand, seem to constitute an unstable system with few highly dominant species, such as Armandia polyophthalma and Laeonereis acuta. In the other regions of TSB, where muddy bottoms predominated, densities and diversity were low, especially in the stations near the refinery. Here the lowest values of the biological indicators occurred together with the highest organic compound content. In addition, the nearest sites (stations 4 and 7) were sometimes azoic. The adjacent Caboto, considered as a control area at first, presented low density but intermediate values of species diversity, which indicates a less disturbed environment in relation to the pelitic infralittoral in front of the refinery. The results of the ordination analyses evidenced five homogeneous groups of stations (intertidal; reef banks; pelitic infralittoral; mixed sediments; Caboto) with different specific patterns, a fact which seems to be mainly related to granulometry and chemical sediment characteristics.

Ichthyoplankton distribution and abundance in the northern Todos os Santos and Camamu Bays, Bahia State - Brazil

The occurrence, distribution and abundance of ichthyoplankton in Todos os Santos and Camamu Bays were analyzed based on four samplings (winter 2003, summer 2003, winter 2004 and summer 2005). Samples were obtained by surface horizontal hauls, using a 200-µm mesh conical-cylinder plankton net. The distribution and abundance of eggs indicate a remarkable seasonal and annual variation of spawning activity in the region, especially when the two summer campaigns are compared. In summer 2003 the highest quantitative values were recorded, especially for Camamu, where the maximum reached 106.56 eggs.m-3, with an overall average of 43.46 eggs.m-3 for the two areas. In summer 2005 values were relatively low, the overall average being 3.49 eggs.m-3. The larval taxonomic composition is characterized by the predominance of gobiids, with small variation from summer to winter. Considering all the campaigns and samplings undertaken in both areas, larvae of 11 families were identified: Engraulidae, Clupeidae, Mugilidae, Atherinopsidae, Hemiramphidae, Syngnathidae, Blenniidae, Carangidae, Gobiidae, Achiridae and Tetraodontidae.

Ichthyofauna in an estuary of the Mataripe area, Todos os Santos Bay, Bahia, Brazil

The community structure and dynamics as well as some biological parameters of selected species of the ichthyofauna of the Mataripe estuarine region affected by the Landulfo Alves Oil Refinery (RLAM) were analyzed. Twenty stations were sampled with a gillnet in five different periods: August and December 2003, March and July/August 2004 and January 2005. Thirty-five actinopterygian species and one elasmobranch species were recorded, Oligoplites saurus, Diapterus rhombeus, Lutjanus synagris and Scomberomorus brasiliensis among them, on all the campaigns. A total of 1368 specimens, weighing 36.10 kg, were caught. The ichthyofauna total biomass was greater, in weight, on the eastern side of the study region, especially at the stations close to the shoals/reefs and the rocky bottom. A similar pattern was also observed for the diversity values. In general, low evenness and diversity were observed in the area studied, possibly as a result of the fishing gear used. D. rhombeus juveniles dominated in all but one of the samplings (July 2004), in which latter Cyclichthys spinosus was dominant. Carangids and species associated with consolidated bottoms were observed, although in small numbers, throughout the study period. In spite of the limitations imposed by the gear used for sampling, the estuarine area influenced by the RLAM was seen to play a role as a growth area for the great majority of species, especially the mojarra (D. rhombeus), but it offers no fishing potential due to the prevalence of young and small individuals. Evidence of imminent spawning was recorded for Pomadasys corvinaeformis in August 2003, and recent spawning in March 2004 for Oligoplites saurus. Further, mature individuals occurred in insufficient numbers to permit population level evaluation.

Circulation and suspended particulate matter transport in a tidally dominated estuary: caravelas estuary, Bahia, Brazil

The circulation and transport of suspended particulate matter in the Caravelas Estuary are assessed. Nearly-synoptic hourly hydrographic, current (ADCP velocity and volume transport) and suspended particulate matter data were collected during a full semidiurnal spring tide, on the two transects Boca do Tomba and Barra Velha and on longitudinal sections at low and high tide. On the first transect the peak ebb currents (-1.5 ms-1) were almost twice as strong as those of the wider and shallow Barra Velha inlet (-0.80 ms-1) and the peak flood currents were 0.75 and 0.60 ms-1, respectively. Due to the strong tidal currents both inlets had weak vertical salinity stratification and were classified with the Stratification-circulation Diagram as Type 2a (partially mixed-weakly stratified) and Type 1a (well mixed). Volume transports were very close, ranging from -3,500 to 3,100 m³s-1 at the ebb and flood, respectively, with a residual -630 m³s-1. The concentration of the suspended particulate matter was closely related to the tidal variation and decreased landwards from 50 mg.L-1 at the estuary mouth, to 10 mg.L-1 at distances of 9 and 16 km for the low and high tide experiments, respectively. The total residual SPM transport was out of the estuary at rates of -18 tons per tidal cycle.

A descriptive analysis of the seasonal variation of physical oceanographic characteristics in the northern region of the Todos os Santos Bay (Bahia, Brazil)

The results obtained in the August and December 2003, August 2004 and January 2005 oceanographic campaigns in the northern region of the Todos os Santos Bay (lat. 12º44.5'S; long. 038º35.00'W) between the Madre de Deus and Maré islands are analyzed. Instruments of continuous and discrete samplings were used to measure hydrographic properties currents and tides. The water mass of the northern region of the bay is forced by semidiurnal and mesotides of form number 0.08 and the lunar component M2 height was estimated at 91cm. The time series of the surface currents indicated movements in the N/S direction, forced by the tide with maximum magnitudes of 0.73 m.s-1 on the December 2003 campaign. However, in August 2004 the currents were dominated by the wind stress forcing, with a maximum speed of 1.85 m.s-1 and SE direction. Near the bottom, the influence of the tide is not as evident, with a decrease in intensity due to internal and bottom friction, with a maximum velocity of 0.17 m.s-1. The thermal and haline structures were weakly horizontally, as well as vertically stratified, with extreme values varying in the intervals 23ºC (August, 2004) to 28ºC (December, 2003) and 31.0 psu (August, 2003) to 36.0 psu (December, 2003), respectively. Some conclusions may be drawn from these results: i) The signs of the dilution of the fresh water discharges of the Caípe, Mataripe and São Paulo rivers in the region under the influence of the RLAM were observed only during the winter periods, but in the summer the region was flooded by waters of oceanic origin and the salinities above 36.0 indicated TW mass intrusion; ii) The N-S circulation near the RLAM is strongly dominated by the tide, and the importance of the M2 component was unequivocal, however, the E-W component presented some tidal modulation away from abrupt bottom topographical changes, and iii) The residual series, calculated as the difference between the original and modeled, is about ¼ of the original and confirmed its semidiurnal character.