953 resultados para Television Media.


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The consumption has become a major pillar of modern capitalism and at the same time, one of the factors that relate to social inequality. Karl Marx developed the theory of historical materialism which maintains a history of society determined by class struggle and the! exploitation of man by man. Considered to be overtaken by those who believe that Marxism is synonymous with real socialism, the Marxist ideals seem more present than in the Western world which each individual takes the individualization (loss of sense of public and collective) and the alienation by the work. Weassumed we could work on these issues in student education, even in elementary school, through questioning of the consumer society, with the criticism of television and the media, the main promoter of the current sense of consumption, as an initial step that could lead to future autonomy of theindividual. The theory of ideology and ideas of Paulo Freire's liberating education theory permeated the experience that happened as a participant observation of groups in the discipline of sociology in the unit 2 of the Colégio Pedro II in Rio de Janeiro, the state capital, an institution under the direct administration Ministry of Education. Wehave found fertile ground in which the students were able to understand and question the meaning of advertising media

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Pós-graduação em Artes - IA

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Pós-graduação em Comunicação - FAAC

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Ciências da Motricidade - IBRC

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Educação - FCT

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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ports is an editorial present in every and any large scale news company, wheter it print, radio, television or web. However, their approach is made differently from other editorials, they have more freedom and constant use of elements that soften the text, leaving it close to entertainment. There fore, this work seeks to analyze and understand the sports broadcasting, which on the Brazilian television is usually limitate to the football. To perform the project of the conclusion of major, there was a need to study how the sport broke into television, how the sports broadcast is carried out by television media, which are the elements used for their coverage of sports events, especially football ones, and the effects that this broadcasting causes in society

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Pós-graduação em Serviço Social - FCHS

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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This paper focuses on the importance of internal communication within the journalism departments of regional Brazilian open television networks. This research shows that these professionals recognized that communication can improve relationship among staff and journalistic performance. However, just one of the companies researched invests in internal communication management. The present study also reveals many challenges which influence internal communication, relationship, and the journalistic work in these companies, such as: lean teams, interferences from other areas in the journalistic writing, lack of formal network of communication, competition among members of the team, the journalist's professional profile, need for shared leadership and internal communication policies and information management.

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Los medios de comunicación, cuyas funciones clásicas eran «informar, formar y entretener», están dando protagonismo creciente a la autorreferencia, que es una forma abierta o encubierta de autopublicidad. El medio compromete espacios (en la prensa) o tiempos (formatos audiovisuales) para anunciarse a sí mismo, disminuyendo espacios y tiempos dedicados a mostrar realidades (o ficciones) que nada tienen que ver con el propio medio, y que son el mandato derivado de su dimensión social y cívica. El artículo analiza este fenómeno en televisión, con estudios empíricos sobre el registro de 24 horas continuadas de programación en las tres cadenas generalistas con más cuota d e pantalla. La novedad del estudio es 1) el análisis de la autorreferencia también dentro de los programas (y no sólo en los segmentos de continuidad declaradamente autopublicitarios: promociones, cortinillas, caretas, etc.) y 2) la atención a la autorreferencia como estrategia de cross-promotion entre medios del mismo grupo multimedia.