Assessing the sociology of sport: On sport organizations and critical knowledge

The purpose of this contribution is to analyse the trajectory, the challenges and the future of the sociology of sport on three levels: the internal dynamic within the specific sub-field of the sociology of sport, its interactions with sociology and sport sciences, and its relation with sport organizations. The paper notes that the changes of the trajectory of the sociology of sport, first leaning on the profession of physical education teacher and then to sport sciences, as important consequences. Because most of the sociologists specialized in sport are working in sport sciences departments, the most important consequence is the dependency on sport sciences rather than on sociology. Compared to other fields of sociology, it means challenging other sciences for recognition. The paper argues that to face the threat of a marginalization within the field of sport science, the future of sociology of sport could be to fight for an external recognition. Applying sociology could spread critical views that are necessary to sport organizations. It could also give sociologists access to very interesting data, which can help producing good research, and give it a greater legitimacy within sport sciences. However, it is a risky strategy because of the necessity for the sociologists to stay critical both on sporting organization and on their own work.

La importancia de las emociones en los períodos sensibles del desarrollo = The importance of emotions in sensitive developmental periods

Investigaciones recientes sugieren que en la adolescencia tienen lugar importantes cambios en la estructura,bioquímica y fisiología del cerebro que podrían explicar la dificultad que experimentan los adolescentes en elcontrol de sus emociones así como también otros rasgos de su comportamiento inestable. En este artículo presentamosalgunas investigaciones que establecen, asimismo, una correlación entre las reorganizaciones cerebrales quetienen lugar en el primer año de vida con signos de irritabilidad y desazón emocional que muestra el bebédurante este periodo. En ambos casos la dificultad de controlar los impulsos emocionales es susceptible de afectarla relación de los padres con el niño o joven. Discutimos la posible relevancia de esta coincidencia dentro de unaperspectiva evolucionista así como la posible vulnerabilidad de estos períodos. Finalmente, apuntamos la necesidadde una teoría integradora del desarrollo humano y ofrecemos algunos puntos de debate

Effect of emotions on consumer decision-making in a high involvement product adoption context

This thesis was written in order participate in the emergent discussion on the role of emotions in consumer decision-making. The goal of the thesis was to find out which emotions affect consumer decision-making, how these emotions relate to traditional process models of consumer decision-making, and how emotions and other factors affect consumer decision-making. The thesis is placed into a context of high involvement product adoption. The empirical research was conducted according to a qualitative methodology, which combined video diaries and face-to-face or Skype interviews as data collection methods. The case product category was dancing poles, and four women participated in the study. The central results indicate that emotion and cognition walk hand in hand in consumer decision-making, that consumers experience a variety of emotions during a decision-making process, and that emotions have an important effect on consumer decision-making and consumer behavior.

How to increase brand quality perception with audiovisual content? : Exploring the role of emotions in B2C and B2B contexts

This study discusses how audiovisual content can influence brand quality perceptions. The purpose of this study is to explore how audiovisual content creation can increase brand quality perceptions. This research problem is addressed with three sub questions, which aim at clarifying the role of emotions between content marketing and brand quality perception, explaining how different functions of audiovisual content can increase brand quality perception, and by identifying and comparing the key differences in content creation in business-to-consumer and business-to-businesscontexts. The theoretical background of the study is in brand personality, consumer emotions, consumerbrand relationships, content marketing and B2B branding literature. The empirical research part includes a single-case study. The case company was a Swiss startup that wished to build a highquality brand for both B2C and B2B segments. The empirical data was collected in September 2014. Eight interviews were conducted; seven with target segment representatives and one with an existing customer of the case company. The empirical findings were analyzed with thematic analysis and finally a 5-stage framework was created based on the findings of the research, offering a guideline for high-quality content creation. This study finds that emotions play an important role in brand quality perceptions. Psychological processes, emotion, cognition and conation, influence the engagement process of the target segment which ultimately can lead to activation and electronic word-of-mouth. Brand quality perception is the result of the overall emotion of the brand. The overall emotion derives from brand personality, brand concept, product attributes and utilitarian benefits of the brand. The entertaining and educational functions of the audiovisual content can target and evoke these emotional processes, and result in increased quality perceptions. In the B2B context, emotions are found to play a relatively smaller role in the quality perception processes. However, the significance of emotions cannot be ignored, since they can emphasize the value for the buying organization, and build on the trust and loyalty among the potential customers. The final framework presents five stages of content creation that ultimately improve brand quality perceptions. These stages help marketers to design and implement their content and evoke positive emotions in their target segment as part of a quality-based marketing strategy. Further research is warranted to quantitatively test the generalizability of the framework. Further research is also suggested to make the framework adaptable to different stages of the brand life cycle.

A Temporal Analysis of Emotions in Girls' Secondary School Physical Education Games and Fitness Classes

Female enthusiasm towards engaging in physical education (PE) significantly decreases with age as it provides females with positive and negative emotional experiences. This study examined emotions within four grade nine female PE soccer and fitness classes (N = 67). Emotional patterns were studied over time and across two units of instruction and in relation to student grades. A mixed-method approach was utilized assessing the state emotions of shame, enjoyment, anxiety, and social physique anxiety (SPA). Results revealed unsatisfactory internal consistency for shame and thus it was removed. Statistical analysis revealed no significant changes in emotions over time, whereas qualitative analysis found that state emotions were inconsistent. Statistical analysis indicated that students in the fitness classes reported significantly higher levels of anxiety and SPA on the final class (p < .01). Qualitative analysis signaled different origins and themes of students‟ emotions. No predictive relationship between emotion and students‟ grade was found.

“This wasn’t supposed to happen” : making sense of emotions in the face of expectation breach

Des recherches antérieures sur les émotions en contexte organisationnel, notamment autour des notions de travail émotionnel, de contrat psychologique et d'équité, ont souvent soulevé la question de la rationalité et du caractère approprié ou non des manifestations émotionnelles, ainsi que sur les mécanismes utilisés pour contrôler et modérer celles-ci. Cependant, peu de recherche empirique a été effectuée sur la façon dont les employés eux-mêmes font sens de leurs émotions au travail et le processus par lequel ils parviennent à rendre celle-ci compréhensibles et légitimes, à la fois pour eux-mêmes et pour autrui. Au cours des dernières années, un courant de recherche émergent tend toutefois à mettre de côté la perspective normative / rationaliste pour soulever ce type de questions. Ainsi, au lieu d'être considérées comme des expériences strictement subjectives, privées, voire inaccessibles, les émotions y sont envisagées à travers les discours et les mises en récits dont elles font l’objet. Les émotions apparaissent ainsi non seulement exprimées dans le langage et la communication, mais construites et négociées à travers eux. La recherche présente développe empiriquement cette perspective émergente, notamment en faisant appel aux théories du sensemaking et de la narration, à travers l’analyse détaillée des récits de quatre employés chargés du soutien à la vente pour un revendeur de produits informatiques. En demandant à mes sujets de parler de leurs expériences émotionnelles et en analysant leurs réponses selon une méthodologie d’analyse narrative, cette recherche explore ainsi la façon dont les employés parviennent à construire le sens et la légitimité de leurs expériences émotionnelles. Les résultats suggèrent entre autres que ces processus de construction de sens sont très étroitement liés aux enjeux d’identité et de rôle.

The Influence of Parental Socialization of Emotions on Emotional Experience in Adulthood: An Exploratory Study.

Essai doctoral présenté à la Faculté des arts et des sciences en vue de l’obtention du grade de doctorat en psychologie clinique (D.Psy.)

Intelligent Use of Emotions in Personal Selling: A Study into the Effect of Emotional Intelligence on the Performance of Sales Executives

School of Management Studies, Cochin University of Science and Technology

La importancia de las emociones en los períodos sensibles del desarrollo = The importance of emotions in sensitive developmental periods

Investigaciones recientes sugieren que en la adolescencia tienen lugar importantes cambios en la estructura, bioquímica y fisiología del cerebro que podrían explicar la dificultad que experimentan los adolescentes en el control de sus emociones así como también otros rasgos de su comportamiento inestable. En este artículo presentamos algunas investigaciones que establecen, asimismo, una correlación entre las reorganizaciones cerebrales que tienen lugar en el primer año de vida con signos de irritabilidad y desazón emocional que muestra el bebé durante este periodo. En ambos casos la dificultad de controlar los impulsos emocionales es susceptible de afectar la relación de los padres con el niño o joven. Discutimos la posible relevancia de esta coincidencia dentro de una perspectiva evolucionista así como la posible vulnerabilidad de estos períodos. Finalmente, apuntamos la necesidad de una teoría integradora del desarrollo humano y ofrecemos algunos puntos de debate

The Sociology of the Web

A sociologist's description of the Web as a socially constructed/discovered/encountered piece of technology.

The sociology of religion and the 'desecularisation of society'

Neste artigo, pretendo delimitar alguns dos mais importantes e recentes avanços na análise e na teorização que a Sociologia das Religiões sofreu na Alemanha, França e no mundo anglo-saxónico, nomeadamente os conceitos de "new cultural sociology", "new paradigm", e o debate sobre a dessecularização da sociedade. O centro encontra-se na crescente importancia da subjectividade e da espiritualidade. Por forma a não se reduzirem a simples aspectos teóricos, relacionamo-los com as alterações societais das sociedades modernas. Contudo, afirmamos que esta nossa abordagem foca especialmente o fenómeno descrito na Europa Central, assim como nas sociedades anglo-saxónicas. Afastando-nos deste enfoque, desejamos que também em Portugal e no Brasil se desenvolvam estudos sobre estes procesos teóricos e as suas relações com as mudanças nas sociedades.