Cor ou escolaridade de personagens de propaganda? Preferências entre universitários

A literatura sobre a avaliação de personagens na propaganda mostra que a identificação de grupos sociais com a etnia varia segundo o objeto investigado. Com o objetivo de contribuir para esse campo foi realizado um survey com 4.200 universitários a fim de identificar suas reações à propaganda de um relógio de pulso. As análises foram feitas com três variáveis dependentes avaliando propaganda, produto e personagem; e três variáveis independentes avaliando a cor do respondente assim como a cor e o nível de escolaridade do personagem na percepção dos respondentes. Os resultados mostraram que a cor do personagem surtiu pouco efeito sobre a avaliação da propaganda e do produto, mesmo entre respondentes da mesma cor de pele. No entanto, a percepção do grau de escolaridade do personagem mostrou-se significativa para explicar as diferentes avaliações do produto e da propaganda.

USE AND CONSEQUENCES OF PARTICIPATORY GIS IN A MEXICAN MUNICIPALITY: APPLYING A MULTILEVEL FRAMEWORK

This paper seeks to understand the use and the consequences of Participatory Geographic Information System (PGIS) in a Mexican local community. A multilevel framework was applied, mainly influenced by two theoretical lenses – structurationist view and social shaping of technology – structured in three dimensions – context, process and content – according to contextualist logic. The results of our study have brought two main contributions. The first is the refinement of the theoretical framework in order to better investigate the implementation and use of Information and Communication Technology (ICT) artifacts by local communities for social and environmental purposes. The second contribution is the extension of existing IS (Information Systems) literature on participatory practices through identification of important conditions for helping the mobilization of ICT as a tool for empowering local communities.

Breast cancer in Mexican women: an epidemiological study with cervical cancer control

INTRODUCTION: In Mexico, breast cancer (BC) is one of the main causes of cancer deaths in women, with increasing incidence and mortality in recent years. Therefore, the aim of the study is identify possible risk factors related to BC. METHODS: An epidemiological study of hospital cases of BC and controls with cervical uterine cancer (CUCA) was carried out at eight third level concentration hospitals in Mexico City. The total of 353 incident cases of BC and 630 controls with CUCA were identified among women younger than 75 years who had been residents of the metropolitan area of Mexico City for at least one year. Diagnosis was confirmed histologically in both groups. Variables were analyzed according to biological and statistical plausibility criteria. Univariate, bivariate and multivariate analyses were carried out. Cases and controls were stratified according to the menopausal hormonal status (pre and post menopause). RESULTS: The factors associated with BC were: higher socioeconomic level (OR= 2.77; 95%CI = 1.77 - 4.35); early menarche (OR= 1.32; 95%CI= 0.88 - 2.00); old age at first pregnancy (>31 years: OR= 5.49; 95%CI= 2.16 - 13.98) and a family history of BC (OR= 4.76; 95% CI= 2.10 - 10.79). In contrast, an increase in the duration of the breastfeeding period was a protective factor (>25 months: OR= 0.38; 95%CI= 0.20 - 0.70). CONCLUSIONS: This study contributes to the identification of risk factors for BC described in the international literature, in the population of Mexican women. Breastfeeding appears to play an important role in protecting women from BC. Because of changes in women`s lifestyles, lactation is decreasing in Mexico, and young women tend not to breastfeed or to shorten the duration of lactation.

Intra-familial physical violence among Mexican and Egyptian youth

OBJECTIVE: To determine the prevalence of experiencing intra-familial violence among Mexican and Egyptian youth and to describe its associated risk factors. METHODS: Data from questionnaires applied to 12,862 Mexican and 5,662 Egyptian youth, aged 10 to 19, who attended public schools were analyzed. Biviarate and logistic regression analysis were used to determine the relationship between socio-demographics, the experience of intra-familial violence and violence perpetration. RESULTS: The prevalence of having experienced intra-familial violence was comparable across the Mexican and Egyptian populations (14% and 17%, respectively). In Mexico, young men were more likely to have experienced such violence (OR=2.36) than women, whereas in Egypt, young women were at slightly greater risk than young men (OR=1.25). Older age, male gender and urban residence were independent correlates of experiencing intra-familial violence among Mexican youth. For Egyptian adolescents, in contrast, younger age, female gender and having non-married parents were independent correlates of victimization. Intra-familial violence victims were also more likely than non-victims to perpetrate violence (Mexico: OR=13.13; Egypt: OR=6.58). CONCLUSIONS: Mexican and Egyptian youth experienced intra-familial violence at a relatively low prevalence when compared with youth of other countries. A strong association was found between experiencing intra-familial violence and perpetrating violence.

A Matemática e a Propaganda/Publicidade

Aborda-se neste artigo as conexões entre a matemática e a propaganda, bem como a matemática e a publicidade, dando ênfase para alguns logótipos.

Informação e propaganda na II Guerra Mundial : o papel da cultura popular urbana americana, os seus filmes e as suas canções

Dissertação de Mestrado, Ciências da Comunicação, 24 de Novembro de 2015, Universidade dos Açores.

Propaganda de álcool e associação ao consumo de cerveja por adolescentes

OBJETIVO: Analisar a associação entre propaganda de álcool e o consumo de cerveja por adolescentes. MÉTODOS: Foram entrevistados 1.115 estudantes de 7º e 8º anos de três escolas públicas de São Bernardo do Campo, SP, em 2006. As variáveis independentes foram: atenção prestada às propagandas de álcool, crença na veracidade das propagandas, resposta afetiva às propagandas, uso prévio de cigarro, entre outras. A variável dependente foi consumo de cerveja nos últimos 30 dias. Análises de regressões logísticas univariada e múltipla foram realizadas. Idade, importância dada à religião e ter banheiro em casa foram utilizadas como controle. RESULTADOS: O consumo de cerveja nos últimos 30 dias esteve associado ao uso de cigarro (OR = 4,551), ter uma marca preferida de bebida alcoólica (OR = 5,150), não ser monitorado pelos pais (OR = 2,139), achar que as festas que freqüentam parecem-se com as de comerciais (OR = 1,712), prestar muita atenção aos comerciais (OR = 1,563) e acreditar que os comerciais falam a verdade (OR = 2,122). Essa associação manteve-se mesmo na presença de outras variáveis associadas ao seu consumo. CONCLUSÕES: As propagandas de bebidas alcoólicas associam-se positivamente ao consumo recente de cerveja, por remetem os adolescentes à própria realidade ou por fazê-los acreditar em sua veracidade. Limitar a veiculação de propagandas de bebidas alcoólicas pode ser um dos caminhos para a prevenção do uso e abuso de álcool por adolescentes.

Deported Mexican migrants: health status and access to care

OBJECTIVE To describe the health status and access to care of forced-return Mexican migrants deported through the Mexico-United States border and to compare it with the situation of voluntary-return migrants. METHODS Secondary data analysis from the Survey on Migration in Mexico’s Northern Border from 2012. This is a continuous survey, designed to describe migration flows between Mexico and the United States, with a mobile-population sampling design. We analyzed indicators of health and access to care among deported migrants, and compare them with voluntary-return migrants. Our analysis sample included 2,680 voluntary-return migrants, and 6,862 deportees. We employ an ordinal multiple logistic regression model, to compare the adjusted odds of having worst self-reported health between the studied groups. RESULTS As compared to voluntary-return migrants, deportees were less likely to have medical insurance in the United States (OR = 0.05; 95%CI 0.04;0.06). In the regression model a poorer self-perceived health was found to be associated with having been deported (OR = 1.71, 95%CI 1.52;1.92), as well as age (OR = 1.03, 95%CI 1.02;1.03) and years of education (OR = 0.94 95%CI 0.93;0.95). CONCLUSIONS According to our results, deportees had less access to care while in the United States, as compared with voluntary-return migrants. Our results also showed an independent and statistically significant association between deportation and having poorer self-perceived health. To promote the health and access to care of deported Mexican migrants coming back from the United States, new health and social policies are required.

Em torno da revista Junges Europa. A propaganda, a cultura e a ideologia ao serviço das relações luso-alemãs (1933-1945)

Dissertação de Mestrado em História, àrea de especialização em História Contemporânea

Azuis ultramarinos: propaganda colonial nas actualidades filmadas do Estado Novo e censura a três filmes de autor

Tese apresentada para cumprimento dos requisitos necessários à obtenção do grau de Doutor em Ciências da Comunicação

Geração de republicanas feministas: dos tempos da propaganda aos tempos da República

“Gerações de republicanas feministas – do tempo da propaganda aos tempos da República – Mulheres alentejanas” foi o título escolhido para juntar uma série de elementos recolhidos ao longo de cerca de dois anos de uma investigação mais dirigida, procurando ampliar o conhecimento histórico-científico no que às mulheres dizia respeito durante a 1ª República. Naturalmente, houve necessidade de colocar a fasquia temporal no período anterior à proclamação da República em Portugal, prevendo vislumbrar em 5 de Outubro de 1910 a emergência de perfis femininos proeminentes e cujas biografias e enquadramento em organizações de cariz feminista haviam já sido identificadas.

War and propaganda in the XXth Century

Propaganda represented the sacrifice of soldiers in war and praised the power of the country. It has been around these images that all over the world entire populations were mobilized on the expectation of victory. Through the static image of printed posters or the newspaper news projected in cinemas all over the globe, governments sought to promote a patriotic spirit, encouraging the effort of individual sacrifice by sending a clear set of messages that directly appealed to the voluntary enlistment in the armies, messages that explained the important of rationing essential goods, of the intensification of food production or the purchase of war bonds, exacerbating feelings, arousing emotions and projecting an image divided between the notion of superiority and the idea of fear of the opponent. From press, in the First World War, to radio in World War II, to television and cinema from the 1950s onwards, propaganda proved to be a weapon as deadly as those managed by soldiers in the battlefield. That’s why it is essential to analyse and discuss the topic of War and Propaganda in the Twentieth Century. This conference is organized by the IHC and the CEIS20 and is part of the Centennial Program of the Great War, organized by the IHC, and the International Centennial Program coordinated by the Imperial War Museum in London.

A Imprensa Portuguesa e a Guerra. 1914-1918. Os jornais intervencionistas e anti-intervencionistas. A acção da censura e da propaganda

Tese apresentada para cumprimento dos requisitos necessários à obtenção do grau de Doutor em Ciências da Comunicação, especialidade de Comunicação e Ciências Sociais

A Sociedade Propaganda de Portugal : Turismo e Modernidade (1906-1911)

Esta dissertação tem como tema a Sociedade Propaganda de Portugal, associação fundada em 1906 e que constituiu uma primeira experiência de introdução de uma aposta articulada na actividade turística em Portugal. Mais do que isso, a Propaganda de Portugal apresentou uma proposta ambiciosa e coerente de modernização do país, aspecto que preside à análise da actividade que desenvolveu ao longo dos seus primeiros anos de existência. O trabalho abre com uma análise do percurso do fundador, Leonildo de Mendonça e Costa, e de que forma este influenciou a criação da Sociedade, sendo depois analisado todo o processo de fundação, enquadrado no Portugal de 1900, bem como a evolução da Sociedade em termos de membros, liderança e discurso. A análise do projecto de modernização ocupa a maior parte do trabalho, separada pelas diversas áreas de actuação: transportes, serviços, melhoramentos, hotelaria, estâncias e propaganda; prestando-se a devida atenção às formas de actuação que privilegiou e à distância que se verificou entre projectos e realizações, bem como às causas dessa distância.

Co-infection and risk factors of tuberculosis in a Mexican HIV+ population

INTRODUCTION: The situation of tuberculosis (TB) is being modified by the human immunodeficiency virus (HIV), which is increasing the occurrence of new cases and the generation of drug resistant strains, affecting not only the people infected with HIV, but also their close contacts and the general population, conforming a serious public health concern. However, the magnitudes of the factors associated to this co-infection differ considerably in relation to the population groups and geographical areas. METHODS: In order to evaluate the prevalence and risk factors for the co-infection of tuberculosis (TB) in a population with human immunodeficiency virus (HIV+) in the Southeast of Mexico, we made the analysis of clinical and epidemiological variables and the diagnosis of tuberculosis by isolation of mycobacteria from respiratory samples. RESULTS: From the 147 HIV+ individuals analyzed, 12 were culture positive; this shows a prevalence of 8% for the co-infection. The only variable found with statistical significance for the co-infection was the number of CD4-T < 200 cells/mm³, OR 13 (95%, CI 2-106 vs 12-109). CONCLUSIONS: To our knowledge this is the first report describing the factors associated with tuberculosis co -infection with HIV in a population from Southern Mexico. The low number of CD4 T-cells was the only variable associated with the TB co-infection and the rest of the variables provide scenarios that require specific and particular interventions for this population group.