996 resultados para Marketing, Cooperative
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The present Study is designed to gather, record and analyse data on history of pepper, pepper production, procurement and marketing with particular reference to Kerala. The main emphasis is given to study the'role of cooperative sector with regard to procurement and export efforts and also the services rendered by cooperative sector agencies under MARKETFED and NAFED to pepper trade. The scope of the Study covers the botany, methods of cultivation, fertilizer application, pest control management and other related aspects of pepper. Taking into consideration Kerala's supremacy in pepper cultivation and production, detailed study of its production, procurement, internal and export marketing with reference to Kerala has been given importance. As Kerala accounts for 96 per cent1 of the pepper cultivation and 94 per cent of the pepper production, the present study is entirely confined to Kerala
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Esta dissertação analisar gestão de marketing no agronegócio, especificamente no contexto da Associação dos Produtores de Soja e Milho do Estado de Mato Grosso (Aprosoja/MT); trata-se de uma iniciativa que pode ser considerada um novo perfil de liderança no sistema cooperativista. O problema de pesquisa é identificar quais são os fundamentos da gestão de marketing da Aprosoja/MT. Para isso, foi realizado um estudo de caso único, com finalidade exploratória e enfoque qualitativo. Durante a coleta de dados, além da análise documental, foram realizadas vinte entrevistas pessoais, primeiramente utilizando o método da teoria fundamentada, para posterior elaboração de um roteiro semiestruturado. Os relatos das entrevistas e o estudo de caso foram interpretados tomando por base o referencial teórico proporcionado por autores como Kotler, Levy, Vargo, Lusch, Zylbersztajn, Bialoskorski e Tejon, dentre outros estudiosos das áreas da lógica dominante de serviços (LDS), do marketing de relacionamento e do marketing do agronegócio. Os resultados da pesquisa indicam que a Aprosoja/MT tem uma visão e entendimento bastante avançados sobre os conceitos mais modernos do campo do marketing, não se restringindo ao marketing tático. Dessa forma, pode-se concluir que a Aprosoja/MT opera no nível estratégico do marketing, com forte orientação para o marketing de relacionamento. É possível afirmar que a gestão de marketing da Aprosoja/MT está fundamentada no relacionamento com seus stakeholders, em função do modelo da LDS.
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Agricultural cooperatives in China, known as Farmers' Professional Cooperatives (FPCs), are becoming popular and have been intensely promoted by the Chinese government to improve the economic welfare of small farmers. However, very few studies on Chinese agricultural cooperatives have measured the benefits to farmers who participate in FPCs after controlling for time-invariant attributes of farmers. This paper investigates the treatment effect of participation in a rice-producing cooperative in suburban China using propensity score matching (PSM) and difference-in-differences (DID) method. Estimated results show that no significant difference is observed between participants and non-participants of the cooperative in terms of net income from rice production when controlling for the difference in farmers' rice incomes before the treatment. In addition, there is no significant heterogeneity of the treatment effects between large and small farmers, although the probability of participation in the cooperative is significantly higher when the size of cultivated rice farmland is greater. These results indicate that the benefits of the cooperative appear to be overestimated considering the vigorous policy supports for FPCs from the Chinese government.
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Mode of access: Internet.
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Issued in 1931 as Bulletin no. 6, U. S. Federal farm board.
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Part 2 has title: Improving the efficiency of dairy cooperatives in Wisconsin.
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Mode of access: Internet.
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"October 1957".
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"December 1975"--P. [1].
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"August 1964."
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Mode of access: Internet.