Volatilidade implícita: estudo de caso

Mestrado em Controlo de Gestão dos Negócios

Digital marketing strategies

Internship Report presented to Instituto de Contabilidade e Administração do Porto for the Master’s degree in Marketing Digital under the guidance of Dr. José Magalhães Author Note This internship was carried out under the Erasmus Program for college students and under the agreement between the sending institution, Instituto Superior de Contabilidade e Administração do Porto and the host company, eRise, located in Budapest, Hungary, under the guidance of Vilmos Schwarz.

Parallel Software framework for time-critical many-core systems

The recent technological advancements and market trends are causing an interesting phenomenon towards the convergence of High-Performance Computing (HPC) and Embedded Computing (EC) domains. On one side, new kinds of HPC applications are being required by markets needing huge amounts of information to be processed within a bounded amount of time. On the other side, EC systems are increasingly concerned with providing higher performance in real-time, challenging the performance capabilities of current architectures. The advent of next-generation many-core embedded platforms has the chance of intercepting this converging need for predictable high-performance, allowing HPC and EC applications to be executed on efficient and powerful heterogeneous architectures integrating general-purpose processors with many-core computing fabrics. To this end, it is of paramount importance to develop new techniques for exploiting the massively parallel computation capabilities of such platforms in a predictable way. P-SOCRATES will tackle this important challenge by merging leading research groups from the HPC and EC communities. The time-criticality and parallelisation challenges common to both areas will be addressed by proposing an integrated framework for executing workload-intensive applications with real-time requirements on top of next-generation commercial-off-the-shelf (COTS) platforms based on many-core accelerated architectures. The project will investigate new HPC techniques that fulfil real-time requirements. The main sources of indeterminism will be identified, proposing efficient mapping and scheduling algorithms, along with the associated timing and schedulability analysis, to guarantee the real-time and performance requirements of the applications.

User Profiling and Knowledge Extraction For Tourism

O sector do turismo é uma área francamente em crescimento em Portugal e que tem desenvolvido a sua divulgação e estratégia de marketing. Contudo, apenas se prende com indicadores de desempenho e de oferta instalada (número de quartos, hotéis, voos, estadias), deixando os indicadores estatísticos em segundo plano. De acordo com o “ Travel & tourism Competitiveness Report 2013”, do World Economic Forum, classifica Portugal em 72º lugar no que respeita à qualidade e cobertura da informação estatística, disponível para o sector do Turismo. Refira-se que Espanha ocupa o 3º lugar. Uma estratégia de mercado, sem base analítica, que sustente um quadro de orientações específico e objetivo, com relevante conhecimento dos mercados alvo, dificilmente é compreensível ou até mesmo materializável. A implementação de uma estrutura de Business Intelligence que permita a realização de um levantamento e tratamento de dados que possibilite relacionar e sustentar os resultados obtidos no sector do turismo revela-se fundamental e crucial, para que sejam criadas estratégias de mercado. Essas estratégias são realizadas a partir da informação dos turistas que nos visitam, e dos potenciais turistas, para que possam ser cativados no futuro. A análise das características e dos padrões comportamentais dos turistas permite definir perfis distintos e assim detetar as tendências de mercado, de forma a promover a oferta dos produtos e serviços mais adequados. O conhecimento obtido permite, por um lado criar e disponibilizar os produtos mais atrativos para oferecer aos turistas e por outro informá-los, de uma forma direcionada, da existência desses produtos. Assim, a associação de uma recomendação personalizada que, com base no conhecimento de perfis do turista proceda ao aconselhamento dos melhores produtos, revela-se como uma ferramenta essencial na captação e expansão de mercado.

Nestle: A marketing plan for a healthy low fat yogurt

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Lightweight robust behavior industrial agent methodology

Dissertação para obtenção do Grau de Mestre em Engenharia Electrotécnica e de Computadores

Business model analysis of Mobitto: How to solve the chicken and egg problem of a multi-sided platform?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Corporate social responsible behaviour in the financial industry

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Customer service process optimization at Sonae e MC

Sonae MC is constantly innovating and keeping up with the new market trends, being increasingly focused on E-commerce due to its growing importance. In that area, a telephone line is available to support customers with their problems. However, rare were the cases in which those problems were solved in the first contact. Therefore, the goal of this work was to reengineer these processes to improve the service performance and consequently the customer’s satisfaction. Following an evolutionary approach, improvement opportunities were suggested and if correctly implemented the cases resolution time could decrease 1 day and Sonae MC will save €7.750 per month.

Presència, traducció i recepció de la literatura del Quebec a Catalunya

Les literatures francòfones, relegades durant molts anys a una quasi total indiferència per part de la literatura francesa, han pres en els últims quinze anys una importància considerable. L'esforç per part de molts professors d'incloure aquestes literatures en els programes d'ensenyament està donant els seus fruits. L'interès suscitat per l'estudi de la literatura quebequesa i l'apogeu que està prenent a Catalunya –a més de les bones relacions Catalunya-Quebec– van ser el motor d’una recerca sobre la presència, la traducció i la recepció de la literatura de Quebec a Catalunya. Per tal de conèixer l’estat de la qüestió, es va procedir, en un primer temps, a un seguiment de tot el que s’havia publicat a Catalunya referent a la literatura del Quebec. Igualment, es va sondejar els treballs sobre aquesta matèria que no havien estat objecte de publicació i es va recopilar la diversa informació sobre les manifestacions culturals relacionades amb aquesta matèria. En un segon temps, es va procedir a l’estudi dels materials obtinguts i a la seva avaluació. Malgrat la presència recent de la literatura del Quebec a Catalunya i la manca de planificació institucional per dur a terme una traducció sistemàtica que permeti mostrar l’estat actual d’aquesta literatura, es troba, cada vegada més, una voluntat manifesta de donar a conèixer aquesta cultura provinent de Quebec ja sigui per afinitats o voluntats individuals o per respondre a les tendències de mercat.

Disseny d’un sistema d’entrenament per l’escalada

El projecte proposa un sistema d’entrenament per l’escalada, donant noves solucions adaptades a les noves tendències socials i de mercat. La millora en la comunicació usuari-producte i el seguiment del progrés en l’entrenament són les bases d’aquest projecte, entorn a les quals giren totes les solucions plantejades. Donat l’increment exponencial dels usuaris de sales d’entrenament i aficionats a l’escalada en els últims deu anys, on m’incloc, aquest projecte pretén donar una nova visió més real de l’entrenament, plantejant un producte versàtil i canviant, el qual s’adequa a les necessitats concretes de cada usuari, a l’hora que proposa diferents muntatges segons les possibilitats de l’espai d’instal·lació. L’interès personal per l’escalada i l’experiència durants els últims anys en sales d’entrenament m’han fet plantejar-me la funció de diferents elements dins d’aquests espais. L’ús de noves tecnologies i de sistemes de programació específics donen a l’usuari l’oportunitat d’endinsar-se en tota una experiència diferent d’entrenament, on pot dissenyar el seu propi pla, tenir un seguiment estadístic de la seva evolució i ser partícip d’una xarxa social de contactes, recomanacions, actualitzacions d’exercicis i plantejament de nous reptes. Naixent les sales d’entrenament a la dècada dels seixanta, avui dia són més de 40 les empreses dedicades a la producció i fabricació de material per elles. Només un 11% inverteixen en innovació i disseny i, tot i així, els resultats, en la majoria dels casos, no es desmarquen gaire d’allò que ja existeix. Amb aquest projecte es vol obrir un nou paradigma en el sector, donar la volta a allò existent i mostrar que fent un bon estudi de necessitats es poden plantejar solucions molt més reals, adaptables i personalitzables.

The real estate markets : Players, institutions and territories

Revealing the parties, the processes and the institutions and, consequently, both the diversity and contingency of the real estate markets, the existing increasing literature emphasises the contemporary numerous links and interdependencies between real estate, land value, planning and town planning policy and even the financial system. This paper is an attempt to understand all the real estate markets, from the most peripheral ones, where the urban rent is the lowest, to the most dense city centres. To gain a better understanding of the real estate market, a process of firstly deconstruction and then reconstruction is used. The process of deconstruction involves identifying various market trends according to property type (principally residential buildings), players and institutions, territorial situations and temporalities based on research conducted in Switzerland. We then developed a meta-synthesis inspired by Fernand Braudel whose works put as much emphasis on day-to-day economic activity as on long-term activity, and on local as well as global issues.

Competitor Analysis in a Finnish Forest Industry Company

Työn tavoitteena oli analysoida yhden metsäteollisuusyrityksen tuotantolaitosta; sen heikkouksia ja vahvuuksia sekä määrittää tarvittavat kilpailukeinot. Työ perustuu Porterin kilpailija-analyysin viitekehykseen. Tarvittava kilpailijatieto on kerätty pääosin julkisista lähteistä, yrityksen tietokannoista, ja työntekijöiltä sekä tuotetestauksella. Kilpailijan analysointi koostuu lähinnä kilpailijan tuotantoresurssien, palveluiden ja tuotteiden analysoinnista. Lisäksi työssä käydään läpi kilpailijan strategiaa ja tavoitteita sekä kilpailijan olettamuksia itsestään ja kilpailijoistaan. Ennen varsinaista kilpailija-analyysia työssä tutustutaan metsäteollisuuden kasvuodotuksiin ja tulevaisuuden markkinatrendeihin, joita hyödynnetään johtopäätöksissä. Vaikkakin kilpailija keskittyy eri loppukäyttösegmentille kuin tutkimuksen teettänyt yritys, on se varteenotettava kilpailija tiettyjen tuoteominaisuuksien ansiosta. Kuitenkaan nykyisellä palvelutasolla ja resursseilla kilpailija ei ole tällä hetkellä suuri uhka yritykselle. Sen vuoksi toimenpide-ehdotukset ovat vähäiset ja liittyvät lähinnä markkinoinnillisiin näkökohtiin.

The kiwifruit in Chile and in the world

The kiwi is a fruit that, has only been in Europe for about 60 years, which signifies a great potential for the development of its consumption and great difficulty in the educational process of the product. Currently there is a growing increase in world production, which to date is above the growth in demand. This means that the kiwi categories are not growing significantly and, on the contrary, the kiwi is at a crossroad that will be resolved in the coming years. The changing global economic scenario affects high-value products such as kiwis, making it hard to predict their commercial results. The worldwide market has clearly indicated through the demand and the prices that it is interested in the sweeter yellow varieties. Asian markets have been and are expected to continue to grow. The increase in world production has also generated overlap in stocks between the hemispheres, which makes it necessary to closely monitor commercial strategies regarding the start and end of the season. In this way, the market entry of the southern hemisphere kiwifruit is conditioned according to the presence of fruit from the Northern Hemisphere. The unique features and uses of the kiwi make it one of the most interesting fruits present in the world. For this reason it is also a fruit with high purchase value. In spite of the described variables and market trends, there is a growing demand for consuming better quality kiwis and willingness to pay a higher price.

Muovien laserhitsaus modernissa optisen kuitukaapelin tuotannossa

Tämän diplomityön päämääränä oli tutkia nykyisen optisen markkinasektorin nykytilaa ja ennakoida mahdollista tulevaa kapasiteetin tarpeen kasvua merkittävän taantumakauden jälkeen. Erityistä huomiota käytettiin kaapelin valmistuksen vaiheisiin ja näitä vastaaviin laitteisiin. Tätä kautta selvitettiin nykyisten markkinoilla toimivien laiteratkaisujen ominaisuudet. Työssä havaittiin kuitukaapeleiden rakenneratkaisujen muuttuvan asennettavuuden parantamisen ja kaapeleiden paremman kestävyyden suuntaan. Näiden muuttuessa tulevat valmistustekniikat ja menetelmät kehittymään vastaamaan uusia ratkaisuja. Laserhitsausmenetelmällä voidaan laajentaa kaapeleiden rakenneratkaisujen ja materiaalivaihtoehtojen valikoimaa perinteisen extruusiotekniikan rinnalle. Työ avaa uusia toteutusmandollisuuksia kaapelinvalmistusprosessiin, sekä antaa pohjaa uusien kaapelirakenteiden tuomiseen globaaleille optisen kuitukaapelin markkinoille.