O Relações Públicas como agente fundamental para a implantação de um Programa de Marketing de Relacionamento

This work of course conclusion aim to do the elaboration of a model of implantation of a Program of Relationship Marketing in an organization of visual communication in Bauru, São Paulo. The bibliographical revision evidences the evolution of the marketing in accordance with the necessities of each period, as well as the evolution of the profession of Public Relations that throughout the time accumulated many functions. Therefore, to implant the Relationship Marketing is necessary that the marketing may be faced as an enterprise philosophy, so that all workers have the focus in the customer’s satisfaction. The proposal of implantation of a Program of Relationship Marketing is validated by a basic agent, the Public Relations, who is able to work integrated with the Marketing Department to manage the process completely. The proposal elaborated is personalized, at the same time, is made having as base a previous diagnosis and an analysis of 3 Puts of the organization, so that, do a strategical planning of implantation of this new culture focused in the customer, based in the relationship

La nuovissima Teatrologia. Gli studi teatrali in Italia fra Novecento e Duemila

Scopo del presente progetto di ricerca è indagare i lineamenti degli studi teatrali in Italia negli anni Novanta e Duemila. La tesi, tuttavia, configura piani di indagine più ampi, sia in senso temporale che geografico: prendendo in considerazione il rapporto fra la teatrologia italiana post-novecentesca e la sua tradizione disciplinare, da un lato, e, dall'altro, le esperienze nel medesimo campo di altre culture teatrali occidentali. La tesi si struttura in tre parti: nella prima vengono analizzati i processi di rifondazione (anni Sessanta e Settanta) e di consolidamento (anni Settanta e Ottanta) degli studi teatrali italiani; nella seconda si presentano i caratteri della teatrologia post-novecentesca (anni Novanta e Duemila); nella terza, essi vengono indagati attraverso la lente di uno specifico aspetto che si propone di assumere per descrivere il paradigma disciplinare a quest'altezza: quello del progetto di ricomposizione che sembra manifestarsi negli studi teatrali come messa in dialogo di alcune coppie di polarità oppositive tradizionalmente determinanti (teoria/storia, teoria/pratica, ecc.). Ciascuna delle parti si articola nella ricostruzione storica delle vicende occorse alla disciplina (tenendo conto anche dei loro rapporti con i coevi accadimenti in altri campi artistici, del sapere e socio-culturali) e nell'analisi della produzione scientifica di un determinato periodo. In ogni capitolo, infine, tali elementi vengono messi in relazione sia con le tendenze in atto sui più ampi scenari teatrologici internazionali, che con la tradizione di studio. Il progetto di ricerca si è sviluppato attraverso un'ampia ricognizione bibliografica della produzione scientifica del settore, all'interno di cui è stato dato ampio rilievo al ruolo di quegli ambienti di lavoro teatrologico coagulatisi intorno alle maggiori riviste del campo di studio; si è avvalso inoltre di un intenso programma di ricerca sul campo, che è consistito in una serie di incontri con alcuni dei protagonisti della rifondazione e dello sviluppo della nuova teatrologia italiana.

Il linguaggio della medicina: proposta di traduzione dall'italiano all'inglese del libro "Osteopatia come Medicina di Terreno"

This thesis is aimed at providing a translation from Italian into English of some chapters taken from Osteopatia come Medicina di Terreno (Osteopathy as Ground Medicine), written by Dr. Mauro Fornari D.O.M.R.O.I., Dr. Alberto Garoli MD Ac, MD Ay, MD Tcm, Dr. Lara Gozzi D.O.M.R.O.I., Professor Stefano Guizzardi MD Ph.D., Dr. Andrea Martini D.O.M.R.O.I., and Dr. Stefano Matassoni D.O.M.R.O.I., published in 2014 by Piccin Nuova Libraria publishing house. The main reason behind this choice is a personal interest in technical-scientific translation, especially in medical translation. Furthermore, this translation has been personally requested by one of the authors of the book, Dr. Mauro Fornari, in order to export the new and functional osteopathic method to assess the patient, that is discussed in this book. The dissertation consists of four chapters. Chapter one illustrates an analysis of specialized languages from a stylistic, textual, lexical and morphosyntactic point of view. Chapter two contains an analysis of the main features of medical language, both in Italian and English. Chapter three is focused on corpus linguistics and the use of corpora in specialized translation, it includes a brief introduction to the Osteopathic practice, and contains the translation of chapters 4-5-6-7 of Osteopatia come Medicina di Terreno. And finally, chapter four contains an analysis of the problems found during the translation process, and a proposal for their resolution.

Vacíos urbanos en la ciudad de Zaragoza (1975-2010). Oportunidades para la estructuración y continuidad urbana

La expansión de las ciudades hacia la periferia en las últimas décadas ha generado una serie de tejidos en colisión, donde los intersticios y los espacios residuales muestran la realidad de una ciudad dispersa. A esta serie de espacios intermedios los denominaremos “vacíos urbanos” y determinaremos una serie de factores que hagan posible su identificación Los vacíos urbanos son el objeto de la Tesis. El concepto “vacío urbano” adquiere un determinado significado para la investigación y se acota formulando una serie de parámetros para su definición. Definiremos los “vacíos urbanos” como espacios que han aparecido en el extrarradio de las ciudades, fruto de una expansión sin precedentes de las áreas urbanas. Han surgido como lugares residuales condicionados por elementos naturales o por infraestructuras, ligados a una temporalidad incierta, no inmersos en la dinámicas urbanas o habiendo perdido su funcionalidad. El objetivo de esta investigación es localizar y clasificar los vacíos existentes en la ciudad partiendo de la hipótesis de que es posible establecer una metodología para su reconocimiento y comprobación de los parámetros que los definen. La investigación centra su estudio en la ciudad de Zaragoza, como un ejemplo paradigmático, confirmando que la nueva fenomenología territorial, no sólo se manifiesta en dicha ciudad y en las áreas en concreto donde se ha estudiado, sino que más bien se trata de observarla como una serie de modelos tipológicos que respondan a un proceso de análisis. La propuesta metodológica de loa tesis pasa por reconocerlos, mostrarlos y darles una visibilidad que permita su clasificación, el desarrollo de un estudio de Áreas de la ciudad donde se localizan y un análisis de cada tipología de vacío urbano. Como instrumento metodológico se ha elaborado una detallada cartografía a diferentes escalas. La realización de los planos ha sido el medio de análisis que ha permitido localizar e interpretar los vacíos, complementado con unas escogidas fotografías de estos entornos. La metodología se convierte en un modo de descubrir y analizar los vacíos, el proceso conlleva la comprobación y la clasificación en una tipología. Según se han ido analizando nuevas áreas, se confirma como un hecho repetitivo exitoso y se observa que es aplicable a otras áreas urbanas de similares características, donde se den las condiciones principales de cada tipo. En general, deberán ser espacios localizados en la periferia de núcleos urbanos donde aparezcan fenómenos ligados a una expansión discontinua. Parece probable que el futuro de la ciudad se tenga que resolver en las próximas décadas sobre su actual extensión; bajo este supuesto, es trascendente la función que los vacíos puedan desempeñar en el futuro desarrollo urbano. Toda posibilidad de intervención precisará de una necesaria reinterpretación, puestas las miras en su potencial como elementos capaces de generar una rehabilitación urbana. A su vez se hace conveniente plantear una reflexión sobre estos espacios cargados de una dimensión social y cultural, como lugares capaces de articular y dotar de identidad al medio urbano. Los vacíos deberían protagonizar un papel relevante en la estructuración urbana, abriendo posibilidades para el tramado de la ciudad desde nuevas perspectivas. Una apuesta para que estos espacios libres pasen de ser el objetivo de procesos urbanizadores tradicionales, a ser considerados como oportunos elementos vertebradores de los entornos periurbanos, colaborando en el objetivo de una ciudad contemporánea sostenible. ABSTRACT In the last decades the city periphary expansion has provoked a series of matters to collide, where interstices and waste lands show the reality of a divided city. We shall determine a number of factors allowing us to treat these “in between” spaces, also called "urban voids" as identifiable elements. We will consider them the subject of the thesis and establish them as a "concept", delimiting the meaning of the research specifically acquired, defining, and formulating a set of parameters. "Urban voids" are defined as spaces that have appeared on the outskirts of cities, the result of an unprecedented expansion of urban areas. They have emerged as waste lands, conditioned by natural elements or infrastructure, related to uncertain temporality, not immersed in the urban dynamics, or having lost their functionality. It seems likely that in the upcoming decades, the future of the city will have to resolve its current way of expanding . It is under this assumption that urban voids, as intermediate spaces, will play an important role in future urban developments. Any possible intervention will require a necessary reinterpretation, closely watching their potential as elements capable of generating an urban rehabilitation. At the same time, we wish to reflect on these spaces, in many cases loaded with a social and cultural dimension, as places able to articulate and give identity to the urban environment. Based on the hypothesis that it is possible to establish a methodology for recognition and verification, the purpose of this research is to locate and classify the existing urban voids in the city. The research focuses its study on the city of Saragossa which can be seen as a paradigmatic example. The objective is to confirm that this new territorial phenomenology, not only manifests itself in Saragossa and specific areas under study, but also, can be observed as a series of typological models that respond to a review process. The methodological proposal will recognize, demonstrate, and exhibit these urban voids, in a light that will allow us to classify them, examine the different areas where they can be found, and develop a tipology analysis of each type of urban void found. The technical tool used in this research is a detailed mapping at different scales. A realization of plans, as a mean of analysis, supplemented with a few selected pictures of these environments, will facilitate the location and interpretation of these voids. This scholarly approach to discover and analyze urban voids will involve checking and classifying them in a typology. It has been confirmed as a successful constant regulator while exploring new areas. It will be apply to other urban areas with similar characteristics, that is, spaces located on the periphery of urban areas where expansion is linked to the appearence of discontinuous phenomena. The urban voids play a fundamental role within the urban structure, providing the city a weaving scheme with opportunities of fresh perspectives. The challenge for these free spaces is to move from being the consequence of traditional urban development processes, to being considered opportune backbone elements of peri-urban environments, and to finally contribute to the objectives of a sustainable contemporary city.

Food service Contracts That Win: Essentials in the Development of a Food service Agreement

The authors provide tips for institutions wanting to place a contract for operation of their food service and for companies and/or individuals in the business of managing food service operations for a fee.

Evaluating and Selecting a Property Management System

In his study - Evaluating and Selecting a Property Management System - by Galen Collins, Assistant Professor, School of Hotel and Restaurant Management, Northern Arizona University, Assistant Professor Collins states briefly at the outset: “Computerizing a property requires a game plan. Many have selected a Property Management System without much forethought and have been unhappy with the final results. The author discusses the major factors that must be taken into consideration in the selection of a PMS, based on his personal experience.” Although, this article was written in the year 1988 and some information contained may be dated, there are many salient points to consider. “Technological advances have encouraged many hospitality operators to rethink how information should be processed, stored, retrieved, and analyzed,” offers Collins. “Research has led to the implementation of various cost-effective applications addressing almost every phase of operations,” he says in introducing the computer technology germane to many PMS functions. Professor Collins talks about the Request for Proposal, its conditions and its relevance in negotiating a PMS system. The author also wants the system buyer to be aware [not necessarily beware] of vendor recommendations, and not to rely solely on them. Exercising forethought will help in avoiding the drawback of purchasing an inadequate PMS system. Remember, the vendor is there first and foremost to sell you a system. This doesn’t necessarily mean that the adjectives unreliable and unethical are on the table, but do be advised. Professor Collins presents a graphic outline for the Weighted Average Approach to Scoring Vendor Evaluations. Among the elements to be considered in evaluating a PMS system, and there are several analyzed in this essay, Professor Collins advises that a perspective buyer not overlook the service factor when choosing a PMS system. Service is an important element to contemplate. “In a hotel environment, the special emphasis should be on service. System downtime can be costly and aggravating and will happen periodically,” Collins warns. Professor Collins also examines the topic of PMS system environment; of which the importance of such a factor should not be underestimated. “The design of the computer system should be based on the physical layout of the property and the projected workloads. The heart of the system, housed in a protected, isolated area, can support work stations strategically located throughout the property,” Professor Collins provides. A Property Profile Description is outlined in Table 1. The author would also point out that ease-of-operation is another significant factor to think about. “A user-friendly software package allows the user to easily move through the program without encountering frustrating obstacles,” says Collins. “Programs that require users to memorize abstract abbreviations, codes, and information to carry out standard routines should be avoided,” he counsels.

Aspectos de uma transição : a reconstrução do Direito Civil para um Direito Civil-Constitucional à luz da teoria dos sistemas, da tópica e da dignidade da pessoa humana

Dissertação (mestrado)—Universidade de Brasília, Faculdade de Direito, Programa de Pós-Graduação em Direito, 2016.

Repetitive Deliberate Fires: Critical Review of the Situation and Proposal of a Follow-Up Process and Systematic Analysis

Deliberate fires appear to be borderless and timeless events creating a serious security problem. There have been many attempts to develop approaches to tackle this problem, but unfortunately acting effectively against deliberate fires has proven a complex challenge. This article reviews the current situation relating to deliberate fires: what do we know, how serious is the situation, how is it being dealt with, and what challenges are faced when developing a systematic and global methodology to tackle the issues? The repetitive nature of some types of deliberate fires will also be discussed. Finally, drawing on the reality of repetition within deliberate fires and encouraged by successes obtained in previous repetitive crimes (such as property crimes or drug trafficking), we will argue that the use of the intelligence process cycle as a framework to allow a follow-up and systematic analysis of fire events is a relevant approach. This is the first article of a series of three articles. This first part is introducing the context and discussing the background issues in order to provide a better underpinning knowledge to managers and policy makers planning on tackling this issue. The second part will present a methodology developed to detect and identify repetitive fire events from a set of data, and the third part will discuss the analyses of these data to produce intelligence.

Successful new venturing process implemented by the founding entrepreneur: A case of Finnish sawmill industry

The fundamental purpose of this research is to emphasise a founding entrepreneur’s own role in the construction of a successful business story, with the focus being on the analysis of the entrepreneur’s activities. The theoretical section sheds light on the heterogeneous nature of existing performance research and, thereby, opens the way for the behavioural approach research of entrepreneurs in the field of new venture performance research. This research can be seen to be in line with the latest trends in entrepreneurship research, which question the applicability of different organisational theories in entrepreneurship research. For this reason, the founding entrepreneur has been chosen, instead of the company, to be the unit of analysis in this research in order to lighten the link in question while developing and refining new knowledge in the field of entrepreneurship. The empirical section of this research focuses on the entrepreneur’s own actions or behaviours that can be seen to be associated with the company’s success. Although some of these actions may resemble the strategic actions of a company as defined in strategic management literature, these actions taken by the entrepreneur themselves must be distinguished from the different organisational actions. Usually, an entrepreneur makes decisions rather independently, mainly on basis of their own intuition and prevailing market conditions, whereas organisational actions are very systematic, and each decision involves many different people. For this reason, an entrepreneur’s actions must be distinguished from organisational actions. In additional to different action paths, the empirical data collected for this research also offers almost unambiguous proof that the actions taken by an entrepreneur at the different stages of a company’s development do play a crucial role in the success of the companies studied in this research. In this way, it is possible to identify a significant link between the behavioural approach research of entrepreneurs and new venture performance research. Due to a lack of behavioural research into founding entrepreneurs, this research has utilised a qualitative (hermeneutic) research approach. The researcher strove to establish a particularly close connection with the entrepreneurs that were studied here and, thus, understand the actions taken at the different stages of their companies’ development as well as the motives and fundamental purposes of these actions. It would not have been possible to manage such profound data that focuses on causalities by using quantitative methods. In addition to interviews, this research used corporate histories of the companies for collecting some of the research data. These corporate histories can be considered excellent tools for the researcher to obtain a preliminary understanding and can, thereby, be seen to have laid the ground for more in-depth and diverse analyses.

The Recognition as a Quality Methodology Proposal in the Learning Process

In the education field, the question for the holistic formation is continuous and controversial. Moreover, with the obvious changes in the global knowledge production, apprehension and transmission, is crucial asking for the role of the education in the changes of the individual toward autonomy and take decisions in relationship with the educational process and the responsibility like a person sharing with knowledge like an issue of social development. In this context, this paper, presents results of an investigation made on 1995, about the recognition value like a methodology proposal of learning quality, for consider their propositions to be in force into an educational structure.

A development process proposal for the ERP5 system

Modeling ERP software means capturing the information necessary for supporting enterprise management. This modeling process goes down through different abstraction layers, from enterprise modeling to code generation. Thus ERP is the kind of system where enterprise engineering undoubtedly has, or should have, a strong influence. For the case of Free/Open Source ERP, the lack of proper modeling methods and tools can jeopardize the advantage brought by source code availability. Therefore, the aim of this paper is to present a development process proposal for the Open Source ERP5 system. The proposed development process aims to cover different abstraction levels, taking into account well established standards and common practices, as well as platform issues. Its main goal is to provide an adaptable meta-process to ERP5 adopters. © 2006 IEEE.

Proposal of a simplified process to correct the phase decoupling using modal analysis

Modal analysis is widely approached in the classic theory of transmission line modeling. This technique is applied to model the three-phase representation of conventional electric systems taking into account their self and mutual electrical parameters. However the methodology has some particularities and inaccuracies for specific applications which are not clearly described in the basic references of this topic. This paper provides a thorough review of modal analysis theory applied to line models followed by an original and simple procedure to overcome the possible errors embedded in the modal decoupling through the three-phase system modeling. © 2012 IEEE.

Proposal on How To Conduct a Biopharmaceutical Process Failure Mode and Effect Analysis (FMEA) as a Risk Assessment Tool

With the publication of the quality guideline ICH Q9 "Quality Risk Management" by the International Conference on Harmonization, risk management has already become a standard requirement during the life cycle of a pharmaceutical product. Failure mode and effect analysis (FMEA) is a powerful risk analysis tool that has been used for decades in mechanical and electrical industries. However, the adaptation of the FMEA methodology to biopharmaceutical processes brings about some difficulties. The proposal presented here is intended to serve as a brief but nevertheless comprehensive and detailed guideline on how to conduct a biopharmaceutical process FMEA. It includes a detailed 1-to-10-scale FMEA rating table for occurrence, severity, and detectability of failures that has been especially designed for typical biopharmaceutical processes. The application for such a biopharmaceutical process FMEA is widespread. It can be useful whenever a biopharmaceutical manufacturing process is developed or scaled-up, or when it is transferred to a different manufacturing site. It may also be conducted during substantial optimization of an existing process or the development of a second-generation process. According to their resulting risk ratings, process parameters can be ranked for importance and important variables for process development, characterization, or validation can be identified. LAY ABSTRACT: Health authorities around the world ask pharmaceutical companies to manage risk during development and manufacturing of pharmaceuticals. The so-called failure mode and effect analysis (FMEA) is an established risk analysis tool that has been used for decades in mechanical and electrical industries. However, the adaptation of the FMEA methodology to pharmaceutical processes that use modern biotechnology (biopharmaceutical processes) brings about some difficulties, because those biopharmaceutical processes differ from processes in mechanical and electrical industries. The proposal presented here explains how a biopharmaceutical process FMEA can be conducted. It includes a detailed 1-to-10-scale FMEA rating table for occurrence, severity, and detectability of failures that has been especially designed for typical biopharmaceutical processes. With the help of this guideline, different details of the manufacturing process can be ranked according to their potential risks, and this can help pharmaceutical companies to identify aspects with high potential risks and to react accordingly to improve the safety of medicines.