La estrategia digital y promocional para Rockin’ Muffin

Rockin' Muffin es una nueva pequeña empresa dedicada a la producción y venta de muffins de diferentes sabores que nace con el propósito de cubrir la alta demanda de productos de este tipo en la ciudad de Bogotá. Específicamente el mercado de la repostería y la pastelería en el país ha tomado un fuerte impulso a raíz del auge de la gastronomía gourmet especializada y la globalización, principalmente mediática, que este vive desde hace varios años. Continuamente surgen nuevos productos y nuevas tendencias de moda alimenticia que buscan mantener un constante crecimiento del sector adoptando estilos vanguardistas. Es ahí donde se abren cabida los muffins apareciendo en el mercado colombiano y posicionándose como uno de los acompañantes predilectos, sides, o postres para diferentes ocasiones. Este proyecto pretende, en su objetivo general, definir el segmento de mercado de Rockin’ Muffin, e implementar sólidas estrategias digitales y promocionales con el propósito de incrementar la venta de sus productos y sus resultados comerciales.

Occurrence of coagulase-positive Staphylococcus in various food products commercialized in Botucatu, SP, Brazil and detection of toxins from food and isolated strains

The aim of this work was to assess the microbiological quality of commercialized desserts, sandwiches and finger food in Botucatu, SP, for human consumption. A total of 172 food samples were analyzed for fecal coliforms and coagulase-positive Staphylococcus and 69 (40.1%) were in disagreement with the standards established by Decree No. 12 (Brazilian Food Sanitation Standard, 2001). Coagulase-positive Staplylococcus was isolated from 26 (15.1%) samples. Toxins were not isolated directly from foods but 27 (54%) coagulase-positive Staphylococcus strains were enterotoxigenic, and toxin type C was the most frequently detected. These results suggest that these products may act as an important vehicle of transmission for well-established pathogens. (c) 2006 Elsevier Ltd. All rights reserved.

Determination of 2-methylimidazole and 4-methylimidazole in caramel colors by capillary electrophoresis

The use of chemical preservative compounds is common in the food products industry. Caramel color is the most usual additive used in beverages, desserts, and breads worldwide. During its fabrication process, 2- and 4-methylimidazole (MeI), highly carcinogenic compounds, are generated. In these cases, the development of reliable analytical methods for the monitoring of undesirable compounds is necessary. The primary procedure for the analysis of 2- and 4-MeI is using LC- or GC-MS techniques. These procedures are time-consuming and require large amounts of organic solvents and several pretreatment steps. This prevents the routine use of this procedure. This paper describes a rapid, efficient, and simple method using capillary electrophoresis (CE) for the separation and determination of 2- and 4-MeI in caramel colors. The analyses were performed using a 75 μm i.d. uncoated fused-silica capillary with an effective length of 40 cm and a running electrolyte consisting of 160 mmol L-1 phosphate plus 30% acetonitrile. The pH was adjusted to 2.5 with triethylamine. The analytes were separated within 6 min at a voltage of 20 kV. Method validation revealed good repeatability of both migration time (<0.8% RSD) and peak area (<2% RSD). Analytical curves for 2- and 4-MeI were linear in the 0.4-40 mg L-1 concentration interval. Detection limits were 0.16 mg L-1 for 4-MeI and 0.22 mg L-1 for 2-MeI. The extraction recoveries were satisfactory. The developed method showed many advantages when compared to the previously used method. © 2013 American Chemical Society.

Desenvolvimento de uma sobremesa probiótica mista de tofu e extrato hidrossolúvel de soja fermentado

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Avaliação das condições higiênico-sanitárias de leite in natura, após processamento térmico e pesqueisa de alguns patógenos

Pós-graduação em Medicina Veterinária - FMVZ

Qualidade higiênico-sanitária de sorvetes e sobremesas, na cidade de Botucatu, SP, Brasil, e verificação da produção de enterotoxinas por Staphylococcus aureus

Food poisoning can cause infection on its consumers by the presence of pathogenic bacteria, such as Salmonella and Staphylococcus aureus. Therefore, it is important to check its quality, which can be affected by many factors. The sanitary quality of foods can be assessed by thermotolerant coliform. Since food safety is a matter of great concern, this study aimed to evaluate the hygienic sanitary conditions of samples of ice cream and desserts marketed in the city of Botucatu, by determining the most probable number (MPN) of thermotolerant coliform, identification and enumeration of coagulase positive staphylococci and verification of classical enterotoxin production by strains of S. aureus and also for detecting the presence of Salmonella sp. Among the ice cream analyzed, 56.3% were unfit for consumption and between the creamy desserts, the percentage of unfit samples was 33.3%. Coagulase positive Staphylococcus and Salmonella were not found in the samples. It is then an inadequacy in handling and / or storage conditions in a considerable number of samples, indicating need for improvement in the conditions of preparation

An investigation into the relationship between screen time, consumption of advertised foods, and physical activity among Texas 4th grade elementary school children

Background. The high prevalence of obesity among children has spurred creation of a list of possible causative factors, including the advertising of foods of minimal nutritional value, a decrease in physical activity, and increased media use. Few studies show prevalence rates of these factors among large cohorts of children. ^ Methods. Using data from the 2004-2005 School Physical Activity and Nutrition project (SPAN), a secondary analysis of 7907 4th-grade children (mean age 9.74 years) was conducted. In addition, a comic-book–based intervention that addressed advertised food consumption, physical activity, and media use was developed and evaluated using a pre-post test design among 4th-grade children in an urban school district. ^ Results. Among a cohort of 4th-grade children across the state of Texas, children who had more than 2 hours of video game or computer time the previous day were more than twice as likely to drink soda and eat candy or pastries. In addition, children who watched more than 2 hours of TV the previous day were more than three times as likely to consume chips, punch, soda, candy, frozen desserts, or pastries (AOR 3.41, 95% CI: 1.58, 7.37). A comic-book based intervention held great promise and acceptance among 4th-grade children. Outcome evaluation showed that while results moved in a positive direction, they were not statistically significant. ^ Conclusion. Statistically significant associations were found between screen time and eating various types of advertised food. The comic book intervention was widely accepted by the children exposed to it, and pre-post surveys indicated they moved constructs in a positive direction. Further research is needed to look at more specific ways in which children are exposed to TV, and the relationship of the TV viewing time with their consumption of advertised foods. In addition, researchers should look at comic book interventions more closely and attempt to utilize them in more in studies with a longer follow-up time. ^

Relationship between parental feeding practices and weight status in a lower socioeconomic pre-school population

High prevalence of overweight and obesity among preschool children in the low income population is consistently documented in research with one of every seven low-income, preschool-aged children classified as obese. Parental feeding practices have the potential to be contributing factors to the obesity epidemic. However, the impact of parental feeding practices on obesity in preschool age children has not been well explored. The purpose of this study was to determine relationships between the parental feeding practices of using dessert, sweets or candy as a reward for finishing foods, restricting dessert if the child does not finish their plate at dinner, asking the child to consume everything on their plate at dinner, and having family dinners to obesity in low income, preschool age children.^ A cross-sectional secondary data analysis was completed using the STATA 11 statistical software. Descriptive statistics were completed to summarize demographic and BMI data of participants, as well as parental feeding behavior variables. Pearson’s correlation was implemented to determine a correlation between parental feeding behavior variables and BMI z scores. Predictive relationships between the variables were explored through multivariable linear regression analysis. Regression analyses were also completed factoring in the confounders of gender, age, and ethnicity.^ Results revealed (1) no significant correlations or predictive trends between the use of rewards, forced consumption, or family dinner and BMI in low income preschool age children, and (2) a significant negative correlation and predictive trend between restriction of desserts and BMI in low income preschool age children. Since the analysis supported the null hypothesis for the practices of reward use, forced consumption, and family dinner, these practices are not considered risk factors for obese level BMIs. The inverse association found for practice of restriction and BMI suggests it is unnecessary to discourage parents from using restriction. Limitations of the study included the sample size, reliability of the answers provided on the Healthy Home Survey by participant guardians, and generalizability of the sample to the larger population.^

Food intake in nonpurging obese women who binge eat before and after a behavioral weight loss program

Little is known about the impact of behavioral programs to decrease binge eating in obese persons who do not purge. This study was conducted to compare the amount of change in the reduction of binge days and selected nutrients in women who had joined a behavioral weight loss program. Forty-six women in the behavioral self management (BSM) group and thirty-six women in the Wait List Control (WLC) groups completed seven day food records at baseline and six months. These records were analyzed for calories, percentage of calories from protein, carbohydrate, fat and dietary fiber/ 1000 calories and were marked as "binge" or "nonbinge" days. Foods were also divided into 12 food groups but only six contributing to fat intake were chosen for analysis: dairy; fat; grains and starchy vegetables; meat, fish, and poultry; meat, fish, and poultry combinations; snacks and desserts. At six months, there was no difference in the amount of change in any of the selected nutrients between the BSM and WLC groups or in the amount of change within each food group except in the meat, fish, and poultry combination and in the snacks and desserts groups because both groups experienced similar changes at six months. Binge and nonbinge day nutrient analysis by BSM and WLC showed that at baseline and six months within the BSM group, calories increased significantly on binge days. Within the WLC group at six months, percentage of calories from protein was significantly decreased on binge days.^ The significant finding of this study was the reduction in the amount of change in the number of binge days at six months between the BSM and WLC groups ($-$2.2 versus $-$1.1 respectively). These data suggest that behavioral programs can successful reduce binge days, but that significant change in food intake may require more intensive treatment. ^

Jell-O recipe book /

Promotional literature for Genesee Pure Food Company, manufacturer of Jell-O.

Mrs. Wilson's new cook book (revised) : a complete collection of original recipes and useful household information /

Attributed to Mary Elizabeth Lyles Wilson. Cf. Bitting, K.G. Gastronomic bib.

Placki - ciasta - desery : książka ta zawiera najnowsze amerykańskie przepisy na rozmaite placki, desery, konfekcye, także objaśnienia kilkunastu wyrazów polsko-angielskich /

Sample recipes: Sunshine cake, Placek na klonowym cukrze, Placek czekoladowy (Devils food), Pączki.

The modern housewife, or, Ménagère : comprising nearly one thousand receipts, for the economic and judicious preparation of every meal of the day : with those of the nursery and sick room, and minute directions for family management in all its branches : illustrated with engravings /

Includes sections on: comforts for invalids, removes, entrees, dishes with the remains of lamb, garniture for omlettes, beverages for evening parties.

Practical housekeeping : a careful compilation of tried and approved recipes.

Includes index.

265 choice recipes /

Includes index.