'All in one stroke': Grimms' fairy tales and the TV-production of a new Germany

The article looks at the most recent TV adaptations of the Grimms’ fairy tales by public broadcasting. Realized and marketed as a season which started in 2008,the thirty-four currently existing individual films constitute a significant national project that presents highly appealing notions of the German past to an audience divided over national conflict and demands of globalization. With children and adolescents at the centre, the films offer the young as a generation of moral superiority that facilitates social harmony and moral consensus. This post-unification utopia is beautifully realized on screen but rests on very conservative assumptions about gender, social driving forces, and political order.

More dominant in their inactivity: consumer response and the adoption of digital TV in Australia

After much hesitation, discussion, and power brokering, Australia adopted digital TV for its Free-to air broadcasting on January 1, 2001. However, by December 2002, only a few thousand homes had adopted the technology. This paper examines the implementation and regulation of digital TV in Australia from the point of view of the ‘established base’ the new technology will replace, theories on diffusion and innovation of new technologies, and the Justification Model, which sees technology choice as social gambling. It then evaluates the various protectionist regulations and limitations imposed on the technology to safeguard the various stakeholders, the implementation strategies used, lack of digital content, marketing efforts, negative media coverage, and the economic realities of the technology, and argues that if consumers reject the technology altogether, it would lead to Australia missing the future applications of digital technology and the opportunity to address the issue of the ‘digital divide’ in the 21st century.

Digital TV in Australia and the USA: a cross-impact analysis of the adoption and diffusion of digital TV in Australia and the United States

The paper examines the adoption and diffusion of Digital Television (DTV) in Australia and the United States, identifying historical, technical, regulatory, marketing, and other commonalities and differences that appear to be most significant to its adoption, as both countries have experienced a 'sluggish' diffusion and adoption of DTV so far. Using library research and borrowing the cross-impact matrix method from futures research, the authors develop J J events related to the various influences and groups of stakeholders that had shaped the policy making and adoption of DTV. We then carry out a comparative analysis between the two countries to make evident their impacts, strengths, and directions of influence. The authors suggest that the implementation of DTV in these two developed countries appears to be nearly identical. Even though Australian and US broadcasting models are fundamentally different, the diffusion process for DTV is primarily affected by the nature of digital technology and globalisation, two trends that may be diminishing the import of the nation-state in the technology adoption process. The paper concludes that these broader economic and technical events may have greater import to DTV's successful diffusion than do traditional, cultural, and nationalistic factors suggested in earlier comparative broadcast studies.

The present and the future of digital TV in Australia

Australia adopted digital TV (DTV) on January 1, 2001 but due to slow adoption by end users, the deadline to discontinue the analog signal has so far been postponed twice. This paper examines the history and current status of DTV adoption in Australia with reference to theories of adoption and diffusion and the Justification Model of Technology and why end users
appear reluctant to adopt-in spite of affordable converters. End user opinions are examined on ‘why they do not adopt’ and ‘what may encourage them to adopt’, using public submissions to the 2005 parliamentary ‘Inquiry into the uptake of digital TV in Australia’. The paper advocates relevant media literacy programs to address the low public awareness of DTV and its benefits because its rejection may result in less affluent end users losing the chance to receive a range of convergent services in the future via the ubiquitous and affordable television.

Synchronizing Brazilian Sign Language (LIBRAS) on videos for Open Digital TV with educational purposes

The TV is a potential midia of communication that affects all social classes and it is available in 98% of Brazilian homes. It has been used as a distributor of educational materials since the 1950s. By 2016 the Open Digital TV (ODTV) in Brazil might cover the entire national territory, replacing the TV with analog signals. Concerns about accessibility for People with Special Needs (PSN) in that media have become more intense since the 1990s worldwide. In Brazil, it is estimated 24.6 million of PSN, 23% of them having some type of hearing loss. Of these, 2.9% are reported as deafs. Brazilian Sign Language (LIBRAS) is considered the first literacy language for deaf people in Brazil. In this context, this paper presents a proposal to facilitate the generation of educational content for ODTV based on two components. One is called SynchrLIBRAS and allows subtitles synchronization in Portuguese and a LIBRAS translator window of videos downloaded from the Web. The second component allows the visualization of this content through the Brazilian System of Digital TV and IPTV - environments that implement the middleware Ginga-NCL. The main focus of this paper is the presentation of the first component: SynchrLIBRAS. This proposal has educational purposes, contributing to teach LIBRAS to people who may collaborate with social inclusion of the deaf people.

A campanha Quem financia a baixaria é contra a cidadania como contraposição aos produtos da cultura de massa na TV brasileira

Pós-graduação em Comunicação - FAAC

Uma abordagem para um plano de gestão de fluxo de dados na TV Unesp

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Metodologia para adaptação e expansão de conteúdos de programas educativos da TV analógica para a TV digital: estudo de caso: o programa infantil De onde vem?

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Por uma televisão cultural-educativa e pública: a TV Cultura de São Paulo, 1960-1974

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A imagem digital da TV na copa do mundo de 2010

Pós-graduação em Comunicação - FAAC

Amazônias na TV: a presença local no telejornalismo nacional

A presente pesquisa analisa as representações sobre a região amazônica expressas em dois telejornais exibidos no horário nobre da televisão brasileira. A partir da perspectiva das representações sociais e das teorias do telejornalismo, foram analisados quatro parâmetros: os conceitos de Amazônia adotados nas notícias e reportagens; as representações dos estados da Amazônia Legal e sua relação com a região; os temas segundo os quais a Amazônia aparece em rede nacional; e as diferenciações nas matérias jornalísticas conforme a ausência e presença dos Núcleos de rede locais no processo de produção dos conteúdos. Para tal foram observados os telejornais exibidos entre 14 de junho e 09 de outubro de 2010, totalizando 101 textos jornalísticos. As representações sobre a região parecem estar, neste período, intimamente relacionadas as discursões de desenvolvimento sustentável.

TV Cultura e arte: mídia, cultura e política

Este artigo tem como objetivo focar a curta trajetória de vida da TV Cultura e Arte, emissora criada e patrocinada pelo Ministério da Cultura do Brasil. A busca do entendimento do caminho tomada por esse canal público levou a situá-lo no contexto da precária política cultural adotada pela administração FHC e também das estratégias de legitimação da iniciativa e das respostas oferecidas aos críticos pelos idealizadores e responsáveis pelo funcionamento da TV Cultura e Arte. Resultado de tudo isso, a emissora contou com pouca audiência, encerrando suas atividades menos de dois anos depois de ter sido colocada no ar.

O uso do rádio e da TV por instituições religiosas: um fenômeno crescente nos mais variados canais de comunicação

In the present study aimed to study the use of radio and television in Brazil by the various Christian aspects rooted in the country. The main objective was to analyze how the churches define the orientation or the use of strategies of both comprehensive and traditional media vehicles, which are still the most popular mass media, both for the formation of culture and national public opinion in both states and municipalities, which demarcate and retain regional traits that differentiate culturally, economically and socially diverse Brazilian populations. Christian churches are increasingly seeking loopholes and legal facilities, public spaces and broadcast media to facilitate the achievement of followers of their theological ideologies. On the radio, on television and also through social networks of the Internet, pastors, priests, bishops and lay Christians to seek their potential both in public space and home individually, using old and new individual devices and portable reception of audiovisual content. All preachers fiercely competing for space leased the open television networks, in national and local radio stations and invest in the organization of broadcasters Community legalized or informal. The work also aims to study the radio and television concessions in Bauru, to show the failures that occur in broadcasting spectrum management by the federal government and also for the reader to understand what the Constitution says about the use of these vehicles public concession by religious institutions

Estrutura de conteúdos educativos para TV Digital: um modelo de referência

This paper proposes a model of educative content structuring for interactive digital television programs. Its intent was to provide references for collaborative production processes and content organization in learning networks associated with university and educative television broadcasting services. The model defines terms, actors, events, environments, as well as content categories, classes and attributes, indicating criteria for their synchronic or asynchronic association in a dynamic television schedule. The model is presented in both descriptive and visual formats, with the use of conceptual maps. The results indicate that interactive use of digital television in education requires systematic content models covering communitarian participation in both media production and distribution processes, in order to enhance learning instruments beyond vertical, hierarchical and centralized communication sustained by traditional broadcast channels.

La rivoluzione del marketing televisivo tra internet, applicazioni e web broadcasting

In questa tesi ci focalizzeremo sul connubio TV ed internet che rivoluzionerà l’erogazione dei servizi verso i telespettatori e di conseguenza il marketing pubblicitario in questo contesto. Partiremo dalla storia della televisione in Italia e dei dispositivi TV per poi analizzare i primi fenomeni di utilizzo televisivo del canale web e la conseguente nascita dei primi social media e servizi di video on demand. La seconda parte di questa tesi farà una larga panoramica sul marketing televisivo ed il web marketing, fino ad arrivare al punto di massima prossimità tra i due canali, ovvero l’advertising correlato ai contenuti video presenti sul web. Nella terza ed ultima parte analizzeremo le prime piattaforme di WebTV e servizi di internet television, per poi focalizzarci sui probabili risvolti e prospettive future sia a livello di fruizione dei contenuti che pubblicitario. Questo fenomeno avrà una netta influenza nel Marketing considerando che dal 1984 la TV è il mezzo che raccoglie la maggior parte degli investimenti pubblicitari ed il web è il media in maggiore ascesa a livello di penetrazione e popolarità negli ultimi anni.