Indústria automobilística no Brasil: protagonista no palco de uma eminente transformação global

No artigo, apresenta-se um estudo sobre os impactos que uma cadeia de suprimentos globalizada, em conjunto com as políticas macroeconômicas podem causar ao desenvolvimento de todo um setor econômico em um país emergente ou não, e com poder de influenciar as estratégias corporativas globais e os destinos dos arranjos produtivos de todo um setor industrial. As estratégias corporativas são globais, mas a implementação é regional. Cada país é soberano e independente, possuem suas próprias diretrizes e prioridades macroeconômica. Para o estudo utilizou-se entrevistas em profundidade com executivos da área, assim como a realização de um “workshop” reunindo montadoras, fornecedores e universidades, para discutir as causas desta estagnação e as tendências para um futuro com a política de incentivo fiscal adotado pelo governo Brasileiro, conhecido como INOVAR AUTO (Decreto 7819/2012) e os impactos na cadeia de suprimentos global. Ao final desta pesquisa, constatou-se a fragilidade deste setor no Brasil, devido a: arquitetura internacionalizada e desbalanceada da cadeia de suprimentos, com grandes multinacionais dividindo o mesmo cenário competitivo com pequenas empresas nacionais e ainda familiares; elevados e crescentes custos de produção; instabilidade macroeconômica, entre outras, acelerando o processo de esvaziamento da produção local, redução do nível de empregos, utilização intensiva de automação. Outros países também possuem fragilidades, portanto as indústrias automobilísticas, devem repensar o modelo globalizado, partindo para uma redefinição das novas competências centrais, levando a reverticalização de várias atividades.

Gestão de satisfação e fidelidade do cliente: um estudo dos fatores que afetam a satisfação e fidelidade dos compradores de automóveis

This Master s thesis presents a discussion on customer satisfaction models investigating the relations of antecedent variables service quality, price index, complaint handling, image, affective and calculative commitment, with satisfaction and loyalty. The scope of the research is the influence of service dimensions in the car buyer s satisfaction and loyalty. A sample of 91 customers was surveyed among new cars buyers of one brand in Natal city, Brazil, and the data was analyzed using multiple regression analysis. The literature review covers subjects such as customer satisfaction, management system, customer satisfaction measurement index models. The main findings suggest that satisfaction with the car brand is mainly influenced by customization of the service, time for accomplishing servicing, and the way the dealer handle complains. Regarding the dealer itself the main variable related to satisfaction is also time for accomplishing servicing. Considering customer loyalty, the customer satisfaction with the dealer explain strongly the loyalty with the brand/manufacturer. Also, the satisfaction, affective commitment and complains handling were found related to loyalty, as the stronger variables explaining the loyalty variance. One main conclusion is that service provided by dealers is one key factor influencing the customer satisfaction and loyalty in auto industry

Inovação tecnológica na indústria automobilística: características e evolução recente

O objetivo principal deste artigo é analisar as características básicas da evolução recente do processo de inovação tecnológica na indústria automobilística. A hipótese de trabalho é que estariam ocorrendo mudanças na intensidade do processo de inovação técnica nessa indústria. O ponto de partida é a observação de que, nos últimos anos, tem havido na indústria automotiva - provavelmente em decorrência da intensificação da concorrência setorial e de uma maior oportunidade tecnológica - tanto uma ampliação dos gastos em P&D quanto uma crescente incorporação da microeletrônica (nos produtos e nos processos produtivos). Finalmente, são feitas também algumas considerações procurando relacionar os resultados obtidos neste artigo com a discussão do processo de de-maturity (rejuvenescimento) industrial, proposto por Abernathy e outros autores.

The rise in global demand for ethanol and poverty in Brazil

Incluye Bibliografía

The rise in global demand for ethanol and poverty in Brazil

Includes bibliography

Transformações na estrutura produtiva do aglomerado metropolitano de Curitiba

Pós-graduação em Geografia - IGCE

Estratégias ambientais na indústria automobilística: um estudo de caso na Wolkswagen de São Carlos-SP

This research has as main objective show how the auto industry has been dealing with the environmental factor, more specifically during the production process and the support areas, and how the environmental management system is implemented, the operation and maintenance. Presents a number of actions related to the theme that has been taking by the automakers, as well as a case of the Volkswagen do Brasil engine plant, in São Carlos - SP

Desenvolvimento e caracterização de compósitos de fibras naturais modificadas e híbridos: fibras da coroa do abacaxi/polipropileno e fibras da coroa do abacaxi/fibras de vidro/polipropileno

The concern with the environment preservation has done with that researchers as well as industries invest in the search for materials that come from renewable sources. Natural fibers, because they are ecologically correct and have low cost, have been studied as a possible substitute, even if partial, of synthetic fibers in the development of polymeric composites. In this context, the hybrid composites (natural/synthetic) increase considerably the range of application of natural composites. The auto industry, in its constant quest for good mechanical properties materials which are developed with sustainability, has in composites with hybrid reinforcement a very viable alternative. In the present work, the nature Crown pineapple fibers and nature Crown pineapple fibers treated with alkaline solution were studied in order to evaluate the influence of chemical treatment in its properties. For this techniques were used x-ray diffractometry, Thermogravimetry and Infrared Spectroscopy (FTIR). Composites have been developed using polypropylene, reinforced with pineapple fibers and pineapple fibers hybrids/glass fibres, both with levels of 5 and 10%. These composites were analyzed by Thermogravimetry techniques and tested by traction. The realization of this work indicated that although the chemical treatment did not affect the thermal stability of the fibers, caused an increase in crystallinity index fibers and decreased its hydrophilic. The tests performed on composite indicated that the composites process was suitable because it provided good dispersion of the polymer matrix. The addition of natural fibers from the pineapple's Crown, in a proportion of 10%, provided the greatest increase in modulus of elasticity (27%) when compared to the pure polymer

Projeto e construção de uma célula de carga acoplada a uma grampeadeira

Due to greater productivity in the auto industry and the high competition in the current market, employees are required to perform repeated movements and often, with short intervals of rest. This daily exposure causes muscle tension and overloads occasional, thus creating problems and psychosocial stress. Currently companies are concerned with the welfare of the employee, where the main focus is product quality and life of the worker, thus justifying such a study. Therefore , this technical work to assist the master's thesis of graduate student Daniel Rodriguez , was developed with the objective is to analyze , develop, design and construct a coupled to a load cell device simulating a stitcher to be used in an industry the posts stapling upholstery of seats . Are the stages of design and construction detailed in this work and its positive results in relation to the technical part of the study

Desafios ambientais na indústria automobiliística: uma análise do processo de reciclagem e reutilização de materiais

This research has as main objective the analysis of the auto industry has done to reduce disposal of solid waste in its production process as much as to facilitate the recycling of cars after they complete their life cycle. Despite the auto industry is not one of the most polluting in terms of its production process, it produces a good that is causing major pollution. In despite of the great current concern in seeking to reduce the emissions of pollutants by vehicles, as important as the quest for cleaner fuels is the study of how to dispose of old cars. Even if the car production does not increase significantly each year in relative terms, we must consider the fleet of used cars that still circulates in the world. Ending the mammoth “cemeteries” of automobiles, however, it is not so easy, even because the car is composed of various materials, which in many cases are not easily separable. In addition to an overview, the research seeks to examine the possible advances in Brazil related to the process of auto recycling

Case Study: Commercial Gentrification in the Pike/Pine Corridor

Thesis (Master's)--University of Washington, 2016-06

La construcción de sentido (‘sensemaking’) de un entorno estratégico turbulento por parte de los altos directivos: un estudio en una multinacional automotriz

Este artículo presenta los resultados de una investigación realizada al interior de dos contextos. Por un lado, el teórico, en el marco de uno de los discursos más relevantes en los campos de la estrategia organizacional, de la managerial and organizational cognition (MOC) y, en general, de los estudios organizacionales (organization studies): la construcción de sentido (sensemaking). Por el otro, el empírico, en una de las grandes compañías multinacionales del sector automotriz con presencia global. Esta corporación enfrenta una permanente tensión entre lo que dicta la casa matriz, en relación con el cumplimiento de metas y estándares específicos, considerando el mundo entero, y los retos que, teniendo en cuenta lo regional y lo local, experimentan los altos directivos encargados de hacer prosperar la empresa en estos lugares. La aproximación implementada fue cualitativa. Esto en atención a la naturaleza de la problemática abordada y la tradición del campo. Los resultados permiten ampliar el actual nivel de comprensión acerca de los procesos de sensemaking de los altos directivos al enfrentar un entorno estratégico turbulento.

Catch-up strategies in the Indian auto components industry: domestic firms’ responses to market liberalization

Market liberalization in emerging-market economies and the entry of multinational firms spur significant changes to the industry/institutional environment faced by domestic firms. Prior studies have described how such changes tend to be disruptive to the relatively backward domestic firms, and negatively affect their performance and survival prospects. In this paper, we study how domestic supplier firms may adapt and continue to perform, as market liberalization progresses, through catch-up strategies aimed at integrating with the industry's global value chain. Drawing on internalization theory and the literatures on upgrading and catch-up processes, learning and relational networks, we hypothesize that, for continued performance, domestic supplier firms need to adapt their strategies from catching up initially through technology licensing/collaborations and joint ventures with multinational enterprises (MNEs) to also developing strong customer relationships with downstream firms (especially MNEs). Further, we propose that successful catch-up through these two strategies lays the foundation for a strategy of knowledge creation during the integration of domestic industry with the global value chain. Our analysis of data from the auto components industry in India during the period 1992–2002, that is, the decade since liberalization began in 1991, offers support for our hypotheses.

Restructuring and changing market conditions in the Brazilian auto components industry

Includes bibliography

Analyses of demographic, attitudinal and behavioral characteristics of participants in the diagnostic inspection demonstration projects. Volume III - perceptions of repair industry and Auto/SEE staff personnel.

National Highway Traffic Safety Administration, Washington, D.C.