La construcción de sentido (‘sensemaking’) de un entorno estratégico turbulento por parte de los altos directivos: un estudio en una multinacional automotriz
| Contribuinte(s) |
Sanabria, Mauricio |
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| Data(s) |
23/01/2017
31/12/1969
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| Resumo |
Este artículo presenta los resultados de una investigación realizada al interior de dos contextos. Por un lado, el teórico, en el marco de uno de los discursos más relevantes en los campos de la estrategia organizacional, de la managerial and organizational cognition (MOC) y, en general, de los estudios organizacionales (organization studies): la construcción de sentido (sensemaking). Por el otro, el empírico, en una de las grandes compañías multinacionales del sector automotriz con presencia global. Esta corporación enfrenta una permanente tensión entre lo que dicta la casa matriz, en relación con el cumplimiento de metas y estándares específicos, considerando el mundo entero, y los retos que, teniendo en cuenta lo regional y lo local, experimentan los altos directivos encargados de hacer prosperar la empresa en estos lugares. La aproximación implementada fue cualitativa. Esto en atención a la naturaleza de la problemática abordada y la tradición del campo. Los resultados permiten ampliar el actual nivel de comprensión acerca de los procesos de sensemaking de los altos directivos al enfrentar un entorno estratégico turbulento. Centro de Estudios Empresariales para la Perdurabilidad This article presents the results of a research carried out in two contexts. On the one hand, the theorist, in the framework of one of the most relevant discourses in the fields of organizational strategy, managerial and organizational cognition (MOC) and, in general, organizational studies: construction Of sensemaking. On the other, the empirical one, in one of the big multinational companies of the automotive sector with global presence. This corporation faces a permanent tension between what the parent company dictates, in relation to the fulfillment of specific goals and standards, considering the whole world, and the challenges that, taking into account the regional and the local, experience the senior managers in charge of To make the company prosper in these places. The implemented approach was qualitative. This in view of the nature of the problem addressed and the tradition of the field. The results allow us to broaden the current level of understanding about senior management sensemaking processes in the face of a turbulent strategic environment |
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application/pdf |
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spa |
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Facultad de administración |
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info:eu-repo/semantics/embargoedAccess |
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Thousand Oaks: SAGE Zúñiga-Vicente, José Á., & Vicente-Lorente, J. D. (2006). Strategic moves and organizational survival in turbulent environments: The case of Spanish banks (1983-97). Journal of Management Studies, 43(3), 485-519 TMDG |
| Palavras-Chave | #Investigación organizacional #Comunicación organizacional #Administración del conocimiento #658 #Strategy #Automotive Industry #Organizational studies #Sensemaking, Managerial and Organizational Cognition (MOC) |
| Tipo |
info:eu-repo/semantics/masterThesis info:eu-repo/semantics/acceptedVersion |
