A comunicação estratégica aplicada à divulgação da ciência: o caso do Centro de Estudos de Comunicação e Sociedade

A ciência é uma atividade que torna possível o desenvolvimento tecnológico, social, cultural e económico. É importante avaliar a forma como o mundo científico comunica, nomeadamente a capacidade de adequação da comunicação da ciência às novas ferramentas e às respetivas formas de interação com os públicos. Referimo-nos à comunicação digital que traz potencialidades acrescidas, face à comunicação tradicional. Na verdade, procuraremos demonstrar que o investimento que é feito na comunicação online, inserida numa estratégia de comunicação sólida e coerente, pode trazer benefícios acrescidos à divulgação científica. O Centro de Estudos de Comunicação e Sociedade tem, como preocupação primária, a divulgação dos resultados da sua investigação. A atual inquietação à volta do desinvestimento na ciência torna a avaliação das políticas de comunicação levadas a cabo no CECS uma necessidade premente, para demonstrar a importância da sua atividade e do financiamento necessário à sua prossecução. Neste contexto, esta investigação procura desvendar a importância da comunicação online, no âmbito da comunicação da ciência e da investigação científica. Para este efeito, faremos uma auditoria de comunicação focando-nos nas ferramentas de comunicação online do CECS, procurando perceber a importância da utilização destas na estratégia de divulgação científica.

O papel da diplomacia económica na dinamização da economia: o caso de Cabo Verde

Dissertação de mestrado em Negócios Internacionais

VET: a strategic approach for economic, organisational and personal development in EU countries

Vocational Education and Training (VET) is a continuous long-term process of economic, organisational and personal development. It envisions the construction of dynamic skills to improve performance, productivity and organisational, personal and social development. This article focuses on generating skills. It frames training as a process of work-linked training and as a primary source for generating skills whilst seeking to boost creativity. It sheds light upon the discussion pertaining to learning transfer as a necessary condition to structure performance and competitiveness. It highlights the Learning Transfer System Inventory (LTSI), because it allows to measure the effectiveness of training and it identifies the organisations' weaknesses. The data used were collected from the Eurostat Database.

Comunicar em saúde no setor público português: o potencial da comunicação estratégica na promoção da saúde e prevenção do tabagismo

Dissertação de mestrado em Ciências da Comunicação (área de especialização em Publicidade e Relações Públicas)

Relatório detalhado sobre a atividade profissional desenvolvida no perído 2007-2015 no Gabinete de Fundos Comunitários do Município da Póvoa de Lanhoso

Dissertação de mestrado em Geografia (área de especialização em Planeamento e Gestão do Território)

Energía Eólica en Argentina: una cuestión estratégica hacia la Economía del Hidrógeno. Wind Energy in Argentina: a strategic subject towards the Hydrogen Economy.

Identificación/caracterización del problema: El abastecimiento energético en base a fuentes no tradicionales o recursos no renovables es un tema altamente estratégico en las agendas de los Estados. El petróleo se está agotando y las existencias no alcanzarán para abastecer el consumo mundial.Esto ha llevado a Gobiernos a implementar alternativas de producción energética basadas en fuentes no tradicionales, tales como el Hidrógeno (H2), lo cual creará una Economía basada en el Hidrógeno.Argentina cuenta con una matriz energética dependiente en un 90 por ciento del petróleo y con reservas certificadas de petróleo y gas natural para 8,6 y 9,4 años respectivamente. Sin duda, los desafíos próximos serán: a) crear las herramientas necesarias para minimizar una potencial crisis energética en el corto plazo, y b) desarrollar políticas energéticas que articulen su autoabastecimiento e inserción en la Economía del Hidrógeno. Dado que Argentina cuenta con uno de los recursos renovables más importantes del mundo, "el viento", tiene condiciones inmejorables para obtener Hidrógeno (H2) por electrólisis del agua, utilizando energía eléctrica proveniente de fuentes renovables como la eólica (EE). Es por ello que apostar al desarrollo local del H2 basado en la EE nos ofrecerá como país, un rol estratégico en la futura Economía del Hidrógeno.Objetivo General: Identificar la actual Matriz Energética Argentina y reconocer los factores limitantes y oportunidades para la diversificación de la misma, utilizando la Energía Eólica (EE) como pilar hacia la Economía del Hidrógeno (Econo-H2). El fin último será esbozar herramientas de política energética e instrumentos regulatorios pertinentes, que sirvan de base para la formulación de una macro política energética.Metodología de Investigación: Se utilizarán técnicas de análisis de la siguiente información:a) Documental (textos, artículos, información periodística)b) Técnica, Legal y administrativa) Oral (Declaraciones oficiales-privadas y entrevistas)d) Visual (imágenes, gráficos y mapas)e) Datos (cronológicos, estadísticos y geográficos)Resultados esperados: La formulación de herramientas de política energética y de instrumentos regulatorios pertinentes, que sirvan de base para la formulación de una macro política energética que considere la Energía Eólica (EE) como un pilar fundamental para la diversificación de la matriz energética actual. Asimismo se reflexionará sobre la importancia de asociar la EE a la producción masiva del hidrógeno (H2) para la inserción y proyección futura de la Argentina hacia la Economía del Hidrógeno.Importancia del Proyecto: Argentina ha ratificado el protocolo de Kioto y forma parte de la Johannesburg Renewable Energy Coalition (JREC), por la cual ha asumido compromisos para fijar políticas nacionales de incentivo para el desarrollo de uso de energías renovables.Sin embargo, y a pesar de una serie de iniciativas y leyes promulgadas relacionadas a uso de energías renovables, hasta la fecha, no se ha logrado cumplir con metas concretas.Consideramos que uno de los factores fundamentales que ha dificultado esto, se basa en la ausencia de una política de Estado de mediano y largo plazo que incluya a las energías renovables como un objetivo concreto y un sistema de instrumentos y planes complementarios que acompañen dicha política.

Vertical competition and multi-period interaction : a theoretical and behavioral analysis on the impact of strategic inventories in supply chain management

Otto-von-Guericke-Universtität Magdeburg, Fakultät für Wirtschaftswissenschaft, Univ., Dissertation, 2015

Assessing the structural change of strategic mobility: determinants under hypercompetitive environments

The primary purpose of this exploratory empirical study is to examine the structural stability of a limited number of alternative explanatory factors of strategic change. On the basis of theoretical arguments and prior empirical evidence from two traditional perspectives, we propose an original empirical framework to analyse whether these potential explanatory factors have remained stable over time in a highly turbulent environment. This original question is explored in a particular setting: the population of Spanish private banks. The firms of this industry have experienced a high level of strategic mobility as a consequence of fundamental changes undergone in their environmental conditions over the last two decades (mainly changes related to the new banking and financial regulation process). Our results consistently support that the effect of most explanatory factors of strategic mobility considered did not remain stable over the whole period of analysis. From this point of view, the study sheds new light on major debates and dilemmas in the field of strategy regarding why firms change their competitive patterns over time and, hence, to what extent the "contextdependency" of alternative views of strategic change as their relative validation can vary over time for a given population. Methodologically, this research makes two major contributions to the study of potential determinants of strategic change. First, the definition and measurement of strategic change employing a new grouping method, the Model-based Cluster Method or MCLUST. Second, in order to asses the possible effect of determinants of strategic mobility we have controlled the non-observable heterogeneity using logistic regression models for panel data.

Evidence on the determinants of foreign direct investment: the case of three european regions

This study aims at analyzing the determinants of FDI (foreign direct investment) inflows for a group of European regions. The originality of this approach lies in the use of disaggregated regional data. First, we develop a qualitative description of our database and discuss the importance of the macroeconomic determinants in attracting FDI. Then, we provide an econometric exercise to identify the potential determinants of FDI. In spite of choosing regions presenting economic similarities, we show that regional FDI inflows rely on a combination of factors that differs from one region to another.

Mergers, investment decisions and internal organisation

We analyse the effects of investment decisions and firms' internal organisation on the efficiency and stability of horizontal mergers. In our framework economies of scale are endogenous and there might be internal conflict within merged firms. We show that often stable mergers do not lead to more efficiency and may even lead to efficiency losses. These mergers lead to lower total welfare, suggesting that a regulator should be careful in assuming that possible efficiency gains of a merger will be effiectively realised. Moreover, the paper offers a possible explanation for merger failures.

Personal redistribution and the regional allocation of public investment

How should an equity-motivated policy-marker allocate public capital (infrastructure) across regions. Should it aim at reducing interregional differences in per capita output, or at maximizing total output? Such a normative question is examined in a model where the policy-marker is exclusively concerned about personal inequality and has access to two policy instruments. (i) a personal tax-transfer system (taxation is distortionary), and (ii) the regional allocation of public investment. I show that the case for public investment as a significant instrument for interpersonal redistribution is rather weak. In the most favorable case, when the tax code is constrained to be uniform across regions, it is optimal to distort the allocation of public investment in favor of the poor regions, but only to a limited extent. The reason is that poor individuals are relatively more sensitive to public trans fers, which are maximized by allocating public investment efficiently. If! the tax code can vary across regions then the optimal policy may involve an allocation of public investment distorted in favor of the rich regions.

Endogeneizing know-how flows through the nature of R&D investments

In this paper we carefully link knowledge flows to and from a firms innovation process with this firms investment decisions. Three types of investments are considered: investments in applied research, investments in basic research, and investments in intellectual property protection. Only when basic research is performed, can the firm effectively access incoming knowledge flows and these incoming spillovers serve to increase the efficiency of own applied research.. The firm can at the same time influence outgoing knowledge flows, improving appropriability of its innovations, by investing in protection. Our results indicate that firms with small budgets for innovation will not invest in basic research. This occurs in the short run, when the budget for know-how creation is restricted, or in the long-run, when market opportunities are low, when legal protection is not very important, or, when the pool of accessible and relevant external know-how is limited. The ratio! of basic to applied research is non-decreasing in the size of the pool of accessible external know-how, the size and opportunity of the market, and, the effectiveness of intellectual property rights protection. This indicates the existence of economies of scale in basic research due to external market related factors. Empirical evidence from a sample of innovative manufacturing firms in Belgium confirms the economies of scale in basic research as a consequence of the firms capacity to access external knowledge flows and to protect intellectual property, as well as the complementarity between legal and strategic investments.