Influência das principais commodities agropecuárias e de variáveis macroeconômicas sobre os preços da terra agrícola no Brasil

Este trabalho tem como proposta investigar como o preço de terras de uso rural no Brasil é afetado pelos preços e exportações das principais commodities agropecuárias, bem como por variáveis macroeconômicas, como taxa básica de juros, taxa de câmbio, taxa de inflação e disponibilidade de crédito agrícola. Para tal foram consideradas as produções agrícola de algodão, café, cana-de-açúcar (e seus principais produtos açúcar e etanol), milho e soja, a produção pecuária de carne bovina e a produção industrial de celulose de fibra curta com foco em sua principal matéria prima, os plantios reflorestados de eucalipto. Em linha com estudos anteriores, foi encontrada evidência empírica de que o preço da terra possui cointegração com algumas das variáveis agrícolas, pecuárias e florestais citadas, em especial em estados com maior vocação agropecuária e/ou para silvicultura. Quanto às variáveis macroeconômicas, apenas a taxa básica de juros apresentou cointegração com o preço de terras para todos os estados avaliados, taxa de câmbio e disponibilidade de crédito rural não aparecem como variáveis estatisticamente significantes. Conclui-se que, para estados com notável participação na balança comercial brasileira de produtos agrossilvipastoris, é possível obter um modelo de equilibro de longo prazo entre o preço da terra de uso rural e as variáveis destacadas acima, de modo que investidores do setor possam utilizá-lo como ferramenta de projeção no auxílio da tomada de decisão além de avaliar potenciais impactos no valor de seus ativos A inovação do presente estudo está em testar as hipóteses de cointegração para cada um dos estados da federação.

Fatores que deslocam as curvas de demanda e de oferta e consequências do deslocamento

Unidade 2

Sensores em fibra óptica para monitorização ambiental

Fruto da crescente preocupação face à bioacumulação e bioconcentração de poluentes e conscientização dos efeitos do aquecimento global, nos últimos anos têm sido adoptadas inúmeras acções e medidas que visam o controlo de parâmetros indicadores da qualidade do meio, a detecção de substâncias potencialmente perigosas e a promoção/utilização de energias alternativas não poluentes. Neste âmbito, a monitorização em tempo real revela-se fundamental para a análise contínua do equilíbrio dos ecossistemas. Neste contexto, os sensores de fibra óptica, mais concretamente os sensores químicos em fibra óptica possuem um conjunto de características, como por exemplo a miniaturização, baixo custo, versatilidade, biocompatibilidade, capacidade de monitorização remota, que representam uma alternativa tecnológica e economicamente viável. Por outro lado, a utilização de redes de difracção em sensores de fibra óptica, é em adição uma mais-valia para este tipo de sistemas, as redes de período longo pela sua sensibilidade intrínseca ao índice de refracção, e as redes de Bragg pela sua facilidade de interrogação e facilidade de multiplexagem. A presente dissertação tem por objectivo o estudo, desenvolvimento e análise de sensores em fibra óptica para monitorização de espaços ambientais. O presente documento encontra-se organizado em cinco capítulos. O capítulo 1 faz um enquadramento dos sensores de fibra óptica para monitorização ambiental dando relevo aos sensores químicos em fibra óptica. No capítulo 2 expõe-se o conjunto de conceitos necessários para a compreensão do trabalho. A começar pelas redes de difracção em fibra óptica e a suas potencialidades como elementos sensores. Algumas configurações foram detalhadas assim como alguns princípios para interrogação das mesmas. A medição multi-parâmetro e o fabrico de membranas de sensibilidade selectiva são também abordados. O Capitulo 3 refere a primeira configuração desenvolvida, trata-se de um sensor interferométrico baseado numa cavidade Fabry-Pérot, constituído por uma rede de Bragg e a reflectividade da ponta da fibra. O objectivo do sensor é a monitorização do ácido acético e outras espécies carboxílicas em bioreactores. Para tornar a configuração sensível ao ácido foi aplicado um revestimento de Silane-PVP à extremidade da fibra. A configuração sensora demonstrada aufere de características favoráveis, como excelente resolução, resposta linear, não utilização de indicadores, leitura em reflexão e o facto de operar na janela espectral das telecomunicações. O Capítulo 4 apresenta a segunda configuração desenvolvida que tem por objectivo a medição simultânea de salinidade e temperatura. A medição de salinidade é baseada no índice de refracção. Trata-se de um sensor de intensidade auto-referenciado, baseado em três redes de difracção. Uma rede de período longo sensível ao índice de refracção e temperatura e duas redes de Bragg, para interrogação da da rede de período longo e compensação de temperatura. Para discriminação dos parâmetros de interesse foi utilizado o método matricial. A configuração exposta exibe características favoráveis, como excelente resolução, resposta linear, discriminação de índice de refracção e temperatura, leitura em reflexão e o facto de operar na janela espectral das telecomunicações. O Capitulo 5 contém as conclusões e comentários finais ao trabalho. No final da tese seguem-se os anexos, onde se encontram as publicações e comunicações resultantes do trabalho realizado.

Estudo da qualidade do ar interior em infantários da Região Autónoma da Madeira

Presentemente as pessoas passam cerca de 90% da sua vida no interior de edifícios, onde a poluição atinge níveis superiores aos registados no exterior. Os infantários são espaços onde a qualidade do ar interior (QAI) deverá ser alvo de maior preocupação, visto ser o local onde as crianças passam uma fase importante do seu desenvolvimento físico-motor. São vários os poluentes que podem comprometer a saúde humana, de entre os quais se destacam os poluentes biológicos, os químicos, e os físico-químicos. O presente trabalho teve como objectivo analisar a QAI em onze infantários da Ilha da Madeira durante as quatro estações do ano. Para o estudo foi levado em consideração a dispersão geográfica e a envolvente rural e urbana. Complementarmente, foi efectuado um estudo aprofundado dos compostos orgânicos voláteis (COVs) em dois dos infantários, com o emprego de amostragem activa e passiva. Nos infantários em análise, verificou-se a existência de um sério problema de renovação do ar no interior das salas, reflectido nas elevadas concentrações de CO2 e bactérias encontradas durante a monitorização dos espaços. As concentrações de fungos raramente excederam o valor máximo de referência (VMR), sendo o Penicillium spp. e o Cladosporium sp., as espécies mais comuns encontradas. Contudo foram detectadas algumas espécies consideradas perigosas para a saúde humana, como o Aspergillus niger e o A. versicolor. Relativamente aos restantes parâmetros (CO, O3, HCHO, NO2, NO, SO2, H2S, PM10, T e HR), na sua generalidade apresentaram concentrações inferiores aos respectivos VMR: excepção para o HCHO que em 40% das análises revelou valores acima do seu VMR, bem como a T e HR, que apresentaram valores fora das respectivas escalas de referência. Não foram encontradas diferenças significativas na QAI entre os onze infantários no que diz respeito à sua localização geográfica e envolvente. No entanto, em alguns parâmetros foram observadas variações sazonais. O estudo dos perfis de COVs revelou que o tipo de amostragem a empregar deve ter em consideração o objectivo da recolha: se for necessária a obtenção de dados como um flash instantâneo, a utilização da amostragem activa é aconselhada, se forem requeridos dados médios de um determinado período de tempo, o emprego da amostragem passiva será a melhor escolha.

Os cruzeiros e o Porto do Funchal: importância económica para o turismo na região

O porto do Funchal é uma realidade recente. Historicamente podemos considerar que existe porto desde o final do Século XIX, muito embora já com D. José I tivesse havido uma Determinação real para proceder à construção de uma infra-estrutura portuária, o que só parcialmente foi cumprido, num processo apenas terminado em 2011. Até aí e desde a colonização, o desembarque de pessoas e bens era feito no calhau, ao ritmo e sabor das levadias e dos estados do mar e da força humana, numa tradição que ficou expressa em inúmeras obras e registos de viagem e igualmente no Pilar de Banger, mandado construir por um britânico, como base de guindaste para descargas. No século XX, o porto do Funchal, ao mesmo tempo que era local de comércio e descarga de mercadorias, assim como de passageiros, foi progressivamente assistindo ao surgir de um novo conceito em matéria de turismo, não já apenas e só como mero transporte, mas tendo como objectivo o cruzeiro. Esta Dissertação pretende estudar, quantificar e se possível teorizar, ainda que de forma sucinta, a importância que esse novo tipo de lazer, a partir de agora, por nós designado de cruzeiro, teve, tem e esperamos venha a ter, na nossa economia regional e no bemestar e progresso económico dos múltiplos intervenientes nesta actividade. Para nos apoiar neste desiderato, para além da teoria, construímos um inquérito, que foi apresentado ao turista de cruzeiro, durante a sua escala e a fruição desta, por si mesmo, em passeios a pé pela cidade do Funchal ou guiado por um guia, conhecendo o potencial do nosso porto. Este inquérito foi feito em colaboração com a APRAM, o SNATTI e a EUROMAR, assim como com outros intervenientes nesta cadeia de valor, tendo nós, conceptores e aplicadores do mesmo, procurado seguir uma linha de orientação que nos permitisse a comparação dos resultados, com inquéritos desenvolvidos anteriormente. O nosso objectivo essencial é não apenas o de prosseguir num percurso de valorização pessoal e académica mas também procurar dotar com dados quantificáveis, todos os parceiros deste negócio da nossa região e contribuir de uma forma activa e responsável na definição e planeamento do nosso melhor recurso económico, o Turismo. Esta Dissertação é, por agora, um objectivo em si, mas não se esgota como tal e a nossa missão não termina hic et nunc, uma vez que trabalhamos por mero prazer intelectual, sentimos que somos apoiados institucional e pessoalmente e temos a certeza de que o que estamos a desenvolver, poderá ser útil para a nossa economia e para a nossa Região.

Terrenos de marinha: terras públicas com função social? um estudo da orla marítima de natal

This work has as its theme the social function of terrenos de marinha. Theresearch universe is the terrenos de marinha of Natal coastline, focusing on thefulfillment of its social function. Prescribed by law since the colonial period with thepurpose of protecting the coast and free movement of people and goods, theywere swathes of land not available to private use by individuals. With the transitionfrom the allotments system to the purchase and sale, regard to land access,crystallized with the creation of the Land Law in the nineteenth century, the land isheld as merchandise and terrenos de marinha, following this logic, also acquireexchange value and become capable of enjoyment by private individuals, with thecondition of tax payments to the state. This is seen until the twentieth century,when in 1988, primarily because of the Federal Constitution promulgation, begins anew cycle when is possible to use on terrenos de marinha the principle of thesocial function of property. From this perspective this study aims to identify thesocial function of terrenos de marinha in Natal, focusing on the public destinationand the use value of the city coastline. To this end, it was made a data collection inthe on-line information system of the Federal Heritage Department of Rio Grandedo Norte (SPU / RN) and in the terrenos de marinha areas, in order to find out ifthey had public or private use, or if they were empty lots, as well as if thepopulation access to the shore exist. Interviews with managers of the SPU weremade. The empirical study showed that the social function of terrenos de marinhain the city of Natal still didn´t happen, considering the constant existence of vacantlots in their areas, the lack of access in significant portions of the coastline and thereduced areas directed to common use along the coastline, minimizing its potentialof enjoyment by the population. It concludes by pointing to the existence of a newtransition phase on the terrenos de marinha, in witch, gradually, come up lawprovisions in the legal system and public policies to expand the purely taxcollection function attributed to this land for two centuries. In this direction, thesocial function of terrenos de marinha is embodied in concomitant adjustment ofthe tax collection function and the rescue of coastline use value, national heritageand a place for sociability and social relations development

De gata borralheira a Cinderela :nova espacialidade decorrente do desenvolvimento turístico, diferenciada pelo estilo de vida em Ponta Negra, Natal, RN

The transformations economical, social and politics in you finish them decades of the century XX brought changes that didn't just limit to the production system. The flexible accumulation took many workers lost her/it their workstations and they look for her/it new survival forms, migrating for administrative activities, of services rendered and for the tourist activity of small and medium load. The State has been investing in the implantation of plans of tourist development in order to create favorable conditions for the reproduction of the tourist activity in Brazil, mainly in the Northeast. A space when it starts to present a predominant economical activity suffers a restructuring in their social and economical relationships. The restructuring of these relationships takes to the construction of a new espacialidade. In the city of Christmas, in Rio Grande do Norte, the neighborhood of Black Tip is the most representative of the public investments for the tourist development. After intense process of tourist urbanization, Black Tip passed interfering in the global context consolidating as the tourist locus in the city. The tourist urbanization of the neighborhood took to the transformation of the space in merchandise that is sold and consumed as such. The recreation of fragments of other cultures brought by social actors, resulting from migratory processes stimulated by the tourist development, it has been presenting ruled social relationships in the informational technology, consumption of global goods and in the fragmentation of the urban space characterized by the internationalization and cosmopolitização. That process has been masking the inequalities partners and cultural as well as the territorial appropriation for an economical elite. The spaces are being appropriate for investors of the tourist section, private investors, agents and real estate producers, where the inequality is not just economical, but also cultural. The local population, mainly of the urban fraction of the Town of Black Tip, it doesn't participate of the productive process in function of the little or any professional qualification and he/she doesn't also have access to the consumption process. To the native ones it remains the fight for the preservation of his/her cultural identity and for the survival

O processo de urbanização de Mossorò: dos processos históricos à estrutura urbana atual

The general objective of this academic work is to analyze the relationship between the territorial division and the urban expansion process of Mossoró city, understood here as the production and occupation of space. The urban expansion in Mossoró, since its formation as settlement in 1772 until current days, identifies with the Brazilian urbanization process whose growth is determined by the capitalist development. Thus, the expansion was determined by several economical specializations imposed by the territorial division of work which occurs at an interregional level, and, sometimes at an international level. Then, each specialization determined a moment of the urban expansion of the city, as follows: a) The cattle farmer specialization, between 1772 and 1857, when the urban expansion was shy, is summarized to a commercial square that received goods from Aracati aiming to cover a wide rural area; b) The commercial emporium specialization, between 1857 and 1930, when the urban expansion took an important impulse with the concentration of public and private capitals; c) The salt industry and the agricultural-industrial exporter specialization inside a state of development policy, between 1930 and 1970, when the urban expansion, joined to the settlement of the working class in the urban soil, developed along an important axis -the railway; d) The render of services specialization inside a state of intervention policy, between 1970 and 1990, when the urban expansion was characterized by the accelerated growth rhythm, by the reuse of some spaces, and by space segregation of demanding people; e) The render of services policy inside a neoliberal state policy, since 1990 until current days, when the urban expansion reduced its rhythm abruptly, when only small alterations occurred in the existing spaces. It focused on social policies and on several slums eradication programs. Finally, the territorial structure is deeply articulated with others, no territorial, but economical, social and political, which happens at a national, regional and local rate. Only within a historical and conceptual panorama, it was possible to explain the urban expansion in Mossoró from its formation in 1772 until current days. Therefore, this work is a several discipline analysis of the urbanization process existing in Mossoró

Mercado de trabalho, ocupações e rendimentos: a Região Metropolitana de Natal na década de 1990

The aim of this study is the labour market at Natal Metropolitan Region with emphasis in occupations and incomes that took place at the nineties. The definition of its chronological boundaries passed by verification of existence of evident socio-spatial impacts for output, occupation and income in national economy, with rebounds in all national territory, conditioned by institutional and socio-economical transformations which marked Brazilian insertion to capital flows and commodities globalization movement that took place at the cited decade. It has been shown that such impacts did not distributed themselves equally between diverse spatial levels (great regions, federate unities, municipalities) because of historical specificities in each place in terms of output structures and organization of distinct social agents. Having as its basis the Marxist perspective, it tackled theoretically occupations and incomes, transformations in labour universe occurred at world level, mainly in most urbanized areas, and following that to focus changes occurred in Brazilian society related to the search for competitive insertion in global economy during the period regarded. Special attention was gave to Natal Metropolitan Region, because it was historically a concentration area for investments, productive structure, people, occupations and incomes generated/appropriated in Rio Grande do Norte State. The basic data sources for research were the demographic Census (micro data) made by the Instituto Brasileiro de Geografia e Estatística (IBGE) intending to present the structure and the labour market dynamics, having as basis: 1) traditional indicators about labour market; 2) sectors of economic activities and 3) social positions and classes segments. One of the purposes is the demonstration that occupations and incomes keep relation with the restructuring which occurred in each specific sector during the period. Other purpose is to make explicit the factors which bear the participation of distinct segments in production or service execution that make possible the different participation in income distribution. Results are revealing the increasin precariousness in labour market, enlargement of occupations in tertiary sector and greater concentration of average incomes in the social segments which were owners of the greatest capital allowances between residents in Natal Metropolitan Region during the nineties

Estrutura econômica, mercado de trabalho e evolução sócio-ocupacional no Rio Grande do Norte 2001 a 2008: reflexo de uma condição mercantil e estruturalmente periférica

The aim of this thesis was to investigate the evolution of the socio-occupational status in Rio Grande do Norte from 2001 to 2008, based on the characterization of the socio-economic status of this State from the analysis of labor market norte-rio-grandense . The study, specifically, drew a comparison between the dynamics of the labor market in Rio Grande do Norte and the capital city, Natal. From this perspective, the purpose was to make a relationship between the social division of labor and its effects on the socio-spatial division, represented in the "macro scale" by the federal unit and the "micro level" for the capital; locus of economic and population concentration. The collection of data on the labor market had as a major source PNAD/IBGE, characterizing the labor market in many ways: people of working age, economically active population and employed and unemployed people, classified by age, sex, color, education, income and social protection condition. However, as for the socio-occupational division, we follow the methodology used by the research group on national television, based in IPPUR /UFRJ, called Monitoring of the Metropolis," which rallied twenty-four groups that aggregate the occupations found in the PNAD/IBGE, in eight groups of socio-occupational categories, according to the similarity between them. It was used in the socio-spatial cutting two relevant discussions, which are inter-related and were characterized as crucial points in developing the research problem: the former was related to the influence of the hegemony of merchant capital in the labor market in Rio Grande North and, the latter, it referred the socio-economic relations between the territory and the variable occupation. Lastly, the results all indicated that in Rio Grande do Norte, as a peripheral state, has suffered the devastating influence of the hegemony of capital purely commercial basis, where "wealth" of capitalism is generated through the sphere of mere movement of goods and services rather than a productive process due to the social relations of production more advanced. We have a little advanced economic structure, with a tertiary sector that has propagated under-employment or disguised unemployment. Similarly, the agricultural sector has been presented as an example of greater social degradation of working conditions in the state. The secondary sector, in turn, also was not behind this uncertainty; on the contrary, confirmed that condition, with poor levels of income, low education of the workforce and a high degree of social helplessness, even in the state capital, space full urban area, which although always appear with a favorable condition compared to Province, in practically most of the variables studied, was also reflected at the same time the author of a structurally underdeveloped condition

A revenda de combustível e os limites constitucionais para a sua regulação: uma análise aplicada aos aspectos concorrênciais e ao controle de preços

The gas retail represents the end of a section of the oil and natural gas derivative chain, for it is at this stage where the commercialization of those merchandises takes place towards the costumers. This process involves an enormous amount of economic agents, which reflects on an activity of great influence on the citizen's everyday. By the time of the gas retail price liberalization, in 2002, there were great expectations towards that measure, for the insertion of that segment in a competitive market was likely to create a decrease in prices. As there was not a drastic drop off in cost, the question was no longer the price itself, but, predominantly, the conduct taken by the economic agents that operate the market. Not in vain, the segment introduces a greater number of different procedures combined with the organs that compose the Brazilian System of Competition Protection. What is understood, however, is that many of these complaints are made in a lightly way, without a proper analysis of the market and its practices, that being why, in this paper, evidences the causes of these complaints and explained what, in fact, occurs in this market. Also, the organs that protect the free initiative in the sector use different methods to assess anticompetitive practices, which are counterproductive on the combat of anticompetitive practice, that being why the present paper analyzes the used methods on a critic perspective, choosing one which is believed to be the most adequate. The present work also tries to present the gas retail prices on a constitutional, free competition, free initiative and consumers defense perspective, analyzing the competition s aspects on the gas market; the shaping of the gas prices; the market boundaries; the anti-competitive practices under the gas market; and analyze the possibility, according to the defined economic standards in the constitutional text of existing a greater control or gas price indexing and/or regulation which limits the distributors and resellers profit on gas. Still, in consequence of this analysis, a study on Natal s market behavior will be developed in its competitive feature. That being said, moreover being a theoretical-descriptive study, data and statistics gathered is used, which will lead, willing to grasp an experiential study on a few aspects of the Potiguar gas retail market

A alteração do tipo penal de adulteração de combustíveis: reflexo da constitucionalização do direito penal no mercado de combustíveis

The neoconstitutionalism led to a process of ethical revaluation of the normative systems and the process of constitutionalization of the many fields of law. This study examines the consequences of this process in criminal law, so important a Law field for the protection of the most valuable assets by the society, including the fundamental guarantees, thus emphasizing the necessity of protection of the collective and individual rights, which are guided by the observance of the defendants individual rights in the course of criminal proceedings and the search for the best efficiency of penal protection, according to the corollaries of defense against the state (prohibition of the excess or Übermassverbot) and the provision of rights by the state (prohibition of insufficient protection or Untermassverbot). The offense of fuel adulteration is taken as an object of study, since it is a vital market to a nation dependent of people and good s movement for their living, driven by fossil and biofuels. Such a crime affects essential legal interests to the development of society, interests such as the environment, consumer relations and economic order, particularly the principle of free competition. This paper seeks to analyze the need of a greater efficiency of this particular criminal protection, once concluded the conduct harm and social fear as a consequence by it as growing, and therefore having its former crime type, engraved in Article 1 of Law No. 8.176/1991, rewritten in compliance with the criminal law s principle of legality. Thus, the reformation proposals and legislative creation involving this crime were observed, with emphasis on the bill No. 2498/2003, which keeps it as blank heterogeneous criminal norm, kind of penal normative whose constitutionality is raised, including the forethought of criminal responsibility in the perpetrating of the offense as culpable and subsequently increasing the applicable minimum penalty, as well as the inclusion of new activities in the typical nucleus

Fatores influenciadores da implementação de ações de gestão de segurança da informação :um estudo com executivos e gerentes de tecnologia da informação das empresas do Rio Grande do Norte

Information is one of the most valuable organization s assets, mainly on a global and highly competitive world. On this scenery there are two antagonists forces: on one side, organizations struggle for keeping protected its information, specially those considered as strategic, on the other side, the invaders, leaded by innumerous reasons - such as hobby, challenge or one single protest with the intention of capturing and corrupting the information of other organizations. This thesis presents the descriptive results of one research that had as its main objective to identify which variables influence the Executives´ and CIOs´ perceptions toward Information Security. In addition, the research also identified the profile of Rio Grande do Norte s organizations and its Executives/CIOs concerning Information Security, computed the level of agreement of the respondents according to NBR ISO/IEC 17799 (Information technology Code of practice for information security management) on its dimension Access Control. The research was based on a model, which took into account the following variables: origin of the organization s capital, sector of production, number of PCs networked, number of employees with rights to network, number of attacks suffered by the organizations, respondent´s positions, education level, literacy on Information Technology and specific training on network. In the goal´s point of view, the research was classified as exploratory and descriptive, and, in relation of the approach, quantitative. One questionnaire was applied on 33 Executives and CIOs of the 50 Rio Grande do Norte s organizations that collected the highest taxes of ICMS - Imposto sobre Circulação de Mercadorias on 2000. After the data collecting, cluster analysis and chi-square statistical tools were used for data analysis. The research made clear that the Executives and CIOs of Rio Grande do Norte s organizations have low level of agreement concerning the rules of the NBR ISO/IEC 17799. It also made evident that the Executives and CIOs have its perception toward Information Security influenced by the number of PCs networked and by the number of attacks suffered by the organizations

O jogo das identidades como fator de mobilização político-eleitoral nas campanhas de Dilma Rousseff e Rosalba Ciarlini em 2010

Starting from the premise that we live in the society of spectacle, as proclaimed by Guy Debbord, and, in this context, the media feeds itself off of this spectacularization and constructs a culture of images and production of goods, providing templates from which the subject can identify himself/herself as being male or female, successful or unsuccessful, powerful or powerless. In other words, the culture conveyed by the media produces material for the creation of identities through which individuals insert and recognize themselves in contemporary society. Observing the election campaigns, we can see clearly that this profusion of identities is fairly explored in the advertising propaganda used by the candidates, particularly in the propaganda broadcasted on the Free Electoral Time on TV. Instigated by the explicit relation between the media and politics within the society of the spectacle, this study aims to investigate the main identities that emerge in the discursive practices of the media in the election campaigns of 2010 for president of the Republic and governor of the State of Rio Grande do Norte that had as protagonists the candidates at that moment Dilma Rousseff (PT) for president and Rosalba Ciarline (DEM) for governor. To do so, we based ourselves on the theory of Bakhtin Circle, which considers the statement as a unit of verbal communication and conceives language as a dialogical phenomena and a discursive practice and also in the conceptions of dialogical relationships, social voices and chronotope formulated by the previous mentioned theory. Still in the theoretical field, we have established an interconnection with the theories coming from the Cultural Studies (Hall, Woodward) about the identity, which conceives it as multiple, fragmented, non-fixed, so that, the subject assumes different identities, not always coherent, at different times, depending on the context in which they are approached. The research is situated in the frames of Applied Linguistics, which considers language as the center of its studies and settles on the border of an open number of areas of knowledge expanding its possibilities of investigation by means of the interdisciplinary. Our corpus consists in 20 electoral propaganda videos aired on TV during the Free Election Time in 2010 campaign; among these, 14 videos are Dilma Rousseff s propaganda and 06 videos are Rosalba Ciarline s propaganda. We seek for the purpose of the analysis to identify the identities which emerge from the discourses about the candidates in propaganda videos broadcasted in the referred campaign, as well as realize the dialogical relations established in these discourses and even if the identity construction of these subjects is located in the same axiological axis. The corpus analysis revealed that the multiple cultural identities of the candidates campaigning emerge in the discourses circulating in the electoral propaganda aired on TV such as: the identities of pioneer woman, competent, sensitive, mother, grandmother, religious. And, yet, those are changeable as the electoral demands, in other words, the need to obtain support and votes, outline a fluid identity construction about the candidate to the position in question