A organiza����o do lazer e seus prazeres: um estudo de caso sobre o Club Med no Brasil

A pesquisa ���A organiza����o do lazer e seus prazeres: o caso do Club Med��� se inscreve no ��mbito de um campo recente de investiga����o que toma o turismo como pr��tica social e procura compreender a sua inser����o nas din��micas culturais em n��vel local e global. A partir do caso Club Med, analiso comparativamente o fen��meno dos hot��is de lazer no Brasil e em outros pa��ses. O objetivo �� entender como ocorre o processo de elabora����o desses hot��is como espa��os l��dicos altamente cobi��ados mundo afora. Paralelamente, o estudo contempla tamb��m a perspectiva do cliente e, conseq��entemente, a quest��o do consumo do produto resort na sociedade contempor��nea.

Or��amento participativo: a experi��ncia de Ribeir��o Pires

Este estudo de caso tem o objetivo de analisar o procedimento do or��amento participativo na viabiliza����o da nova pol��tica de desenvolvimento adotada pelo Munic��pio de Ribeir��o Pires. Esta pol��tica baseia-se na sustentabilidade econ��mica, incorporando os aspectos sociais e resgatando a quest��o ambiental. A sua implementa����o nesse Munic��pio est�� muito vinculada �� institucionaliza����o do Or��amento Participativo, que possibilita uma maior participa����o dos cidad��os na defini����o das prioridades de investimento dos recursos dispon��veis e, por essa raz��o, tem grande potencial para tornar-se um valioso instrumento para a concretiza����o da pol��tica de desenvolvimento sustent��vel.

Os "sentidos do trabalho" em duas vis��es: S��o Paulo e Paris

Este relat��rio �� o resultado de uma pesquisa explorat��ria sobre os sentidos do trabalho .O objetivo da pesquisa foi o de fazer uma sondagem de opini��o, isto ��, investigar, globalmente, os sentidos do trabalho para duas amostras de popula����o oriundas de duas empresas distintas, de mesmo ramo de atividades. A sondagem foi feita atrav��s de um question��rio composto de 36 quest��es com temas relativos �� percep����o do trabalho, seus significados e impactos sobre a sa��de e a qualidade de vida, al��m de dados s��cio-demogr��ficos das pessoas que fizeram parte do estudo. O que �� o Trabalho? e O que voc�� pensa sobre do seu trabalho atual? foram as quest��es centrais de pesquisa, analisadas neste relat��rio. Elas foram propostas para uma amostra de funcion��rios de uma empresa p��blica de servi��os localizada na Regi��o Parisiense e para uma amostra de funcion��rios de uma empresa p��blica de servi��os, localizada na Regi��o Metropolitana de S��o Paulo e de atividades semelhantes. Uma abordagem comparativa S��o Paulo / Paris foi feita sobre a import��ncia do trabalho e semelhan��as e diferen��as foram apontadas para as amostras analisadas, tanto globalmente, quanto divididas por sexo. Os dados foram tratados atrav��s do programa estat��stico SPSS (Statistical Package for Social Science) e as duas quest��es principais, atrav��s de An��lises Fatoriais. As an��lises fatoriais das duas principais quest��es permitiram condensar e resumir dados dos diversos itens das quest��es, possibilitando a obten����o de dimens��es latentes agrupadas em fatores. A an��lise fatorial foi utilizada em uma perspectiva explorat��ria.

Projeto mangueira: ilus��o ou inclus��o Social. Uma experi��ncia em gest��o socio-esportiva

Este estudo tem como objetivo pesquisar o papel do esporte no processo de inclus��o social na Cidade do Rio de Janeiro, atrav��s do estudo do Programa Social da Mangueira, desenvolvido desde 1987, nesta comunidade. Este Programa usa o esporte como aglutinador e mobilizador de crian��as e adolescentes com de desenvolver a����es educacionais, de preserva����o da cultura local e de sa��de. A estrat��gia de pesquisa foi a de um estudo de caso. O estudo conclui que este Programa vem obtendo sucesso, que o esporte �� um importante fator no processo de inclus��o social e que a quest��o da exclus��o dos benef��cios da cidadania no Brasil �� um grave problema que vem prejudicando todo o desenvolvimento da na����o, do ponto de vista econ��mico , social, pol��tico e amea��a a pr��pria exist��ncia do Brasil como na����o e unidade.

Cooperativa como forma de melhor viabilizar os produtores de ma����: um projeto para a regi��o do mu��c��pio de vacaria / RS

The association in a form of cooperative can become a guarantee factor to the activities of the small and medium producers of the apple culture in the region of Vacaria-RS, Brazil. The study shows the problems the small and medium producers that grow apples in the city have. After an overview of the literature, the thesis presents a project of a hypothetical structure with the objective of evaluating the financial and economic viability of a cooperative. In this stage the utilized methodology was the collected data available between representatives of the sector and local companies that operate on this activity. The available data was used to construct a cash flow �� projecting costs and expenses to an alleged project; utilizing on the sequence to the evaluation the Net Present Value Method ( NPV / Valor Presente L��quido ), the Internal Rate of Return ( IRR / Taxa Interna de Retorno ) and Pay Back ( Per��odo de Recupera����o do Investimento �� PRI ). The results of the economic and financial evaluation obtained reveal the acceptance of the proposed project. However, on the exemplification phase of the cooperatives that work in other regions, the social, institutional and organizational aspects showed as important as the financial aspects of the project.

Medindo valor em comunidades de pr��tica: caso multicurso

Communities of Practice are groups of people who share a concern, problem or passion about a topic, and who deepen their knowledge and expertise by interacting regularly. It��s use as a tool for planning and implementation of programs for continuous training of teachers in Brazil is not widespread, but used occasionally. This dissertation seeks to demonstrate the use of the communities of practice theory in continuous teachers training in the Brazilian reality. It presents some models of continuous formation currently in process in Brazil, points to the principles of knowledge management taken by this work, presents the communities of practice theory and the criticism of this in its theoretical part. For the case study was used the methodology described by Robert Yin (2005) of single case study to examine the Multicurso, program to continuously train math teachers in the state of Goi��s, Brazil. The community of practice formed in this program was examined on its form, as to the cultivation of communities of practice, as to the development and about the challenges of geographical distribution. Going beyond, this work has as its main objective to propose a methodology for measuring the value of communities of practice from the case studied, without the intention to make generalizations about the measurement of value in projects of various kinds. The model proposed indicators separated into two categories, the outcome and impact, to facilitate the measurement of value and prevent that communities of practice are to be criticized or super estimated by assignment of value to those without the unequivocal proof of unique causality at the same time it searchs to attest that the contribution of communities of practice in improvements in the systems in which the CoP are in.

Imagem e pa��s de origem e atitude em rela����o a filmes de origens diversas: a influ��ncia do afeto, cogni����o e comportamento

The study has the purpose to check the existence of correlation between country image and attitude towards films from different countries. The study also had the objective of verify the predominance of one of the three components of attitude: affect, cognition and behavior towards films from different countries. In order to accomplish the objective, 310 self-administered questionnaires, of five different kinds, each one relating to one of the five counties studied (China, France, Iran, India and United States) were applied. In all of them a session referring to Brazilian��s films was introduced. From the data collected, it was possible to conclude that there is correlation among country image and attitude toward films from China, France, Iran, India and USA. It is also possible to conclude that in low involvement situation with films, there seems not to be any difference between the affective and cognitive means and the affective and behavioral means. Nevertheless, in high involvement situations with films, it was possible to verify a significant difference between cognitive and behavioral means, but not between cognitive and affective means. Based on the answers obtained from the sample studied, there is no significant difference between the means of the affective and the cognitive component and the affective and behavioral component of attitudes towards films, in situations of high involvement with the country of origin of the film. Finally, it was possible to conclude, from the sample studied that Brazilian��s students seems to be more favorable to Brazilian films than to films from China, Iran, India and France and only north-american films seems to be seen by the students, as more favorable than Brazilian films.

A rela����o da motiva����o para o trabalho com as metas do trabalhador: um estudo de caso em uma operadora de call center

Having as basic purpose, that the work motivational strategies are more efficient when elaborated directly from the worker��s personal goals and values, the study line of this dissertation searched to identify the worker��s motivational employee��s profile from call center industry. The knowledge of this motivational profile makes possible the development of differentiated programs of motivation inside the organization, aiming to attend goals of diverse groups of workers. In order to achieve the considered objective, the present dissertation analyzed one of the biggest companies in call center��s inside Brazilian market, the BrasilCenter Communications Ltda. In such a way, in the first stage of the study, a bibliographical research was carried out, with the objective to collect contributions from diverse authors on the motivation subject, and also a modern theory of values was presented, verified empirically in more than 60 countries, which identifies the people��s motivational structure. Having as base the results of these studies, the worker��s concept profile motivational and argued its way of evaluation in the organizations it was boarded. In the second stage, a field research was carried out, with the application of the Inventory of Values of Schwartz theory (IVS), in order to identify the employee��s motivational profile crowded in the Center of Attendance and Services (call center) company, located in Juiz de Fora city. The analysis of the results from the field research, based on the bibliographical data, identified that the values prioritized for the call center��s employees are the ones that serves the collective and mixing goals. This motivational profile offers some perspectives of employee��s valuation that correspond to their goals and interests. The displayed results point respect to the centrality of the types of values benevolence, conformity, security and universalism among the participants in the sample. As the accented was more among the employees it was the search of collective results it, is concluded that the more appropriate valuation strategies are those related to the tolerance for the ideas and opinion of the others, to harmonic a organizational enviroment, the concern with the quality of life at work and the social aspects of the work.

Pressupostos conceituais para a an��lise de a����es em ci��ncia e tecnologia

Trata dos pressupostos relativos �� natureza da ci��ncia e da tecnologia, caracterizando-os e mostrando a sua import��ncia na elabora����o, implementa����o e avalia����o de a����es em ci��ncia e tecnologia. Aponta efeitos do desenvolvimento cient��fico e tecnol��gico no processo de moderniza����o da sociedade. Aborda o processo de cria����o e implanta����o da Rede UNESP de Difus��o da Ci��ncia e da Tecnologia tecendo considera����es sobre os pressupostos que orientaram tal processo e seus resultados. Aponta a necessidade de uma reflex��o critica sobre esses pressupostos como etapa fundamental para que essas a����es tenham um maior alcance social.

A qualidade de vida no Brasil: a influ��ncia do desenvolvimento tecnol��gico, considerando a situa����o nas regi��es brasileiras nos anos de 1960, 1970 e 1980

Refere-se ao problema da Qualidade de Vida no Brasil, analisando a influ��ncia do Desenvolvimento Tecnol��gico na sua melhoria ou na sua degrada����o. No per��odo analisado (1960 a 1980), o Brasil apresentou um certo desenvolvimento, compat��vel com outros pa��ses de iguais caracter��sticas. No entanto, h�� um conflito gerado pela invers��o na l��gica que domina o processo de Desenvolvimento Tecnol��gico versus Qualidade de Vida, que impede a melhoria imediata do ��ltimo, com o aumento do primeiro. O estudo sugere que esta l��gica seja mudada para que sejam eliminados os efeitos perversos do Desenvolvimento e a tecnologia sirva mais �� Qualidade de Vida das pessoas

Distribution strategies for the base of the pyramid: an exploratory study in Brazil

Access has been one of the main difficulties companies have faced in emerging markets (PRAHALAD, 2005). The capillarity of the market, the existence of small, not professionalized and sometimes informal retailers, the lack of infrastructure and high transportation costs are some of the distribution challenges companies face in poorer regions. The literature concerning the Base of the Pyramid (BoP) is still recent and only after the seminal article by Prahalad and Hart (2002), it evolved into many different management perspectives. However, there is a lack of researches concerning distribution strategies to the BoP. Therefore, the main objective of this research is to identify, in the perception of executives working in the market, the conditions associated to a satisfactory distribution for the BoP market in Brazil and to build a substantive theory that helps to shed light to the understanding of the distribution phenomenon adopted by consumer goods companies to reach the BoP market in Brazil. In order to accomplish the objectives of this thesis, a grounded theory methodology (Glaser; Strauss, 1967; Corbin; Strauss, 2008) was used. This approach helped to identify the channel strategies used by local and global companies in the market. Many techniques for data collection were applied. The most important one was in-depth interviews with 26 executives from 24 different consumer goods companies in Brazil. Among the companies there were small, medium and large enterprises; which were also grouped as manufacturers, distributors and retailers. Furthermore, secondary data were examined to identify business strategies to reach BoP and map global distribution initiatives. A database from a consumer panel was also used to analyze what and where BoP consumers purchase non-durable goods. It was verified that small and traditional retailing is a very strong format in BoP markets and in the Northern/Northeastern regions. Cash & Carry is a format that is growing a lot. On the other hand, hypermarkets are not very used by low income population. The results suggest that three major categories are associated to a satisfactory distribution: (a) willingness, which means the effort, knowledge and enthusiasm a firm has to operate at BoP markets; (b) well-done execution, which is related to designing correctly the marketing channel and operating efficiently in an environment full of obstacles, such as lack of infrastructure, capillarity, lack of safety, regional differences and informality, and (c) relationship, which was perceived to be friendlier and essential at BoP markets, since it is very difficult for manufacturers to reach the entire market alone. It is more likely to have a satisfactory distribution when manufacturers establish strong relationships in the marketing channel. Besides, small retailers have a perception of isolation and expect a higher level of relationship. These major categories explain also the competitive advantage that local companies have in relation to MNCs and large companies. Despite of the limitations of an exploratory study, it is expected that this thesis will contribute to the BoP knowledge as well as to the identification of the peculiarities of distribution in BoP markets.

Verdades port��teis: dilemas, desafios conceituais e limites da sustentabilidade no plano organizacional

Considerando a relev��ncia contempor��nea da id��ia de sustentabilidade e a sua ambig��idade, manifesta na fala de diferentes atores e nos textos de in��meros autores, este estudo investiga uma quest��o conceitual central junto a pessoas que trabalham diretamente no campo - ou lidam indiretamente com ele na medida em que atuam em iniciativas correlatas ou pensam a contemporaneidade e seus efeitos sobre indiv��duos, grupos sociais e institui����es: que entendimento elas t��m sobre sustentabilidade? Essa quest��o, endere��ada sempre em entrevistas semi-estruturadas, teve sua explora����o ampliada por duas outras quest��es complementares: a) como esse entendimento, historicamente, se formou; e b) como ele tem se transformado em a����o, apontando para espa��os e limites da sustentabilidade no plano dos indiv��duos, das organiza����es e da sociedade. Al��m disso, os entrevistados, quando o desejaram, puderam, ao final de suas entrevistas, expressar-se livremente sobre o tema, fora do escopo das quest��es espec��ficas de pesquisa. Suas observa����es foram acolhidas e consideradas neste estudo. A metodologia de pesquisa adotada foi a Grounded Theory, de natureza qualitativa. O principal motivo para a sua escolha, sendo uma metodologia que se prop��e a estabelecer uma teoria que emana dos dados, foi o prop��sito de qualificar sustentabilidade, com seus dilemas, desafios e limites a partir da fala dos entrevistados, com a menor interfer��ncia poss��vel do pesquisador. O foco da pesquisa de campo foi sempre conhecer o que emergiria das falas, identificando a sustentabilidade que provoca interven����es no cotidiano. A essa refer��ncia seriam ent��o adicionados textos e publica����es ��� acad��micas e n��o acad��micas - uma revis��o da literatura e a experi��ncia do pesquisador no campo, dando forma ao prop��sito do estudo. As entrevistas realizadas foram transformadas inapelavelmente pelas transcri����es e pelo uso do software Atlas TI, utilizado nas an��lises qualitativas. Os seus conte��dos transcritos, no entanto, junto com as notas do pesquisador, foram tomados considerando como premissa que a sustentabilidade tanto acena no sentido de amenizar as in��meras amea��as e desconfortos associados �� vida no mundo contempor��neo como se insinua como uma cr��tica inconclusiva e uma proposta de supera����o das contradi����es e assimetrias do capitalismo em sua vers��o contempor��nea. O estudo pretende oferecer uma contribui����o para a compreens��o do processo de constru����o social do conceito de sustentabilidade, privilegiando m��ltiplos e diversos olhares, perspectivas e refer��ncias, desvendando processos de legitima����o e descrevendo seus principais potenciais de influ��ncia no ��mbito da sociedade e suas institui����es e no ��mbito das organiza����es.

A prote����o social e o mundo do trabalho

Trata da pertin��ncia e viabilidade dos programas de renda m��nima garantida virem a substituir a prote����o social constru��da na sociedade salarial. Resgata o processo hist��rico da forma����o dos sistemas de prote����o social no mundo e no Brasil; descreve os impactos do novo mundo do trabalho na receita e despesa dos sistemas; e discute as implica����es decorrentes das diferentes propostas de renda garantida

A constru����o de sentidos diante de um acidente ambiental: administra����o p��blica e sociedade contando est��rias

As rela����es entre empresas e comunidade representam antigo objeto de estudo, sendo que, nas ��ltimas tr��s d��cadas, tem sido propugnado que existiria a responsabilidade social para com os interessados pela a����o corporativa. Esta tese avaliou como ocorre a rela����o entre a organiza����o econ��mica e as demais organiza����es intervenientes no espa��o local em uma situa����o de crise, com o objetivo de desnudar as motiva����es mais estruturantes dos atores sociais. Para tanto, optou-se pela an��lise de um acidente ambiental ocorrido na cidade de S��o Paulo, no qual representantes da administra����o p��blica e da sociedade interagiram. A metodologia da pesquisa consistiu no olhar sobre as estrat��gias comunicativas, recorrendo-se �� perspectiva da constru����o de sentidos (sensemaking) empreendida pelos envolvidos, tomando como apoio central o aporte conceitual de Karl Weick. Em primeiro lugar, realizou-se a revis��o das abordagens da teoria organizacional que t��m sido utilizadas, privilegiando o construto da Man Made Disaster, idealizado por Brian Turner em 1976, em raz��o de proporcionar vis��o abrangente dos fen��menos associados aos desastres. Na sequ��ncia, o evolver do acidente foi detalhado, com a inten����o de situar o cen��rio em que o enredo se deu. Com esse anteparo, os discursos registrados nas comiss��es parlamentares de inqu��rito, criadas para investigar o problema, foram classificados segundo c��digo documental elaborado a partir da revis��o bibliogr��fica e da natureza do estudo de caso em foco. Concluiu-se que a estrat��gia de responsabiliza����o (blaming), que impera nesse tipo de situa����o, n��o foi superada, o que seria requerido para a transforma����o no status quo dos atores sociais.

Property rights as a public policy tool: an empirical analysis of the social and economic effects

Secure property rights are considered a key determinant of economic development. However, the evaluation of the causal effects of land titling is a difficult task. The Brazilian government through a program called "Papel Passado" has issued titles, since 2004, to over 85,000 families and has the goal to reach 750,000. Furthermore, another topic in Public Policy that is crucial to developing economies is income generation and child labor force participation. Particularly, in Brazil, about 5.4 million children and teenagers between 5 and 17 years old are still working. This thesis examines the direct impact of securing a property title on income and child labor force participation. In order to isolate the causal role of ownership security, this study uses a comparison between two close and very similar communities in the City of Osasco case (a town with 650,000 people in the S��o Paulo metropolitan area). One of them, Jardim Cana��, was fortunated to receive the titles in 2007, the other, Jardim DR, given fiscal constraints, only will be part of the program schedule in 2012, and for that reason became the control group. Also, this thesis also aims to test if there is any relationship between land title and happiness. The estimates suggest that titling results in a substantial decrease of child labor force participation, increase of income and happiness for the families that received the title compared to the others.