A comunicação pública a favor da democratização da universidade pública: o caso UFABC nas escolas

The communication in public institutions has mediating character to strengthen the commitment to the citizens and creating channels aimed at high-quality information and transparency. This article deals with public communication, marked by public relations actions in the context of the federal public university through the project called “UFABC in Schools”, Federal University of ABC . The project objectives are to promote the policy of quotas established by the Federal Government and strengthen the relationship with high school students from public schools located in the ABC Paulista region.

Relações Públicas e o processo de análise de cenários

This paper, result of a bibliographic review, documentary research and interview with a professional of public relations area (PR), presents a scenario analysis tool and the way how the public relations professional can use it. Are pointed some abilities and strategic skills of this professional that can actually enable him to the prospection, building and analyze of scenarios, from the perspective of relationship with the organization publics. The scenario analysis tool is a strategic way to make some decisions, being used to the analysis of junctures, that can back up organizations' actions and activities, considering possible future results, in other words, the consequences and the developments caused by certain organization attitude or stance. On the end of this paper, we present a propose of strategic plan to Public Relations, using a suggested use for the tool

O marketing de experiência e o novo consumidor: um estudo bibliográfico

This study aims to elucidate the marketing experience and to show the fundamental role that strategic communication plays as a tool for approaching the target audience and for consolidating a brand. The necessity for differentiation and innovation increases with market competition, standardization of products and services and with a customer more demanding and careful, leading the sensorial experiences to a trend of communication capable of bringing closer the relation between consumer and brand. From a bibliography research, marketing concepts, public relations and marketing experience are studied, presenting national and international cases of success in the retail industry. The study focuses on the comprehension of actions that leads to experiences in the market environment

Conhecendo o passado para planejar o futuro: um plano de relações públicas para a Associação Atlética Acadêmica Unesp Bauru, baseado em seu histórico institucional

This paper discusses issues related to the relationship of the Associação Atlética Acadêmica Unesp Bauru with stakeholders, its acquired image and the construction of this image throughout its history. Through a survey of former members, deepening interviews, image search analysis with campus students in 2011 and redemption of the entity's files entity is proposed a public relations plan aimed at improving the position of Atlética strategically with the new demands of its stakeholders. Thus the work aims to analyze the image of the members based on their institutional memory and students regarding the entity and thus propose a plan that is as faithful as possible to the dualistic views of these two public, improving the processes and actions of the Association

Comunicação pública e acesso à informação: análise da atuação da SABESP em plataformas virtuais

This undergraduate research final paper analyzed the communication process carried out by the São Paulo State Water and Sanitation Company - Sabesp from the perspective of public communication, social capital and right to information theories. By monitoring Sabesp's institutional fanpage and website from 24 to 30 August 2015, it sought to assess the performance of Sabesp in disclosing public information on the context of the water supply crisis in São Paulo, concerning the fulfillment of requirements of the Right to Information Law (12.527/2011) and the need for interaction and dialogue between the institution and its stakeholders, taken as principles of public communication. The results suggest that digital media can enhance information flow and contribute to foster public relations and civic participation, but there are opportunities for Sabesp to improve communication and reach greater transparency

Qualidade da informação nos portais eletrônicos governamentais brasileiros: análise da comunicação pública sobre os direitos da pessoa com deficiência

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Jimmie E. Nunnery Family Papers - Accession 939

The Jimmie E. Nunnery Papers contains records relating to Jimmie Nunnery’s career as a professor at USC-Lancaster. Included are correspondence, information about the scholarship program, fund raising, and the Lancaster County Educational Foundation, USC-Lancaster publications, promotion and tenure, indoor and outdoor recreation complexes, salary, building plans, committees, Medford Library, public relations, news releases, reports, conferences, expense reimbursement, teaching awards, faculty, newspaper clippings related to USC-Lancaster, and papers relating to teaching. The collection also contains personal papers, papers relating to early education, higher education, the S.C. National Guard, and the S.C House of Representatives, legal documents, various family papers, certificates, photographs, publications, general newspaper clippings, memorabilia, calendars, and various other materials.

Panhandle Research and Extension Center Field Day

Commodity trader. Financial analyst. Human resources director. Marketing analyst. Lending officer. Stockbroker. Public relations specialist. Zookeeper. Nutritionist. These are only a few of the varied careers recent College of Agricultural Sciences and Natural Resources graduates are pursuing these days. Exciting, fulfilling careers for which the College of Agricultural Sciences and Natural Resources - we call the college CASNR for short - provides a tremendous educational base that students can build on for their lives.

“PROVINCIALISM, PICKING SIDES AND BIAS: EFFECTS OF GEOGRAPHY ON MEDIA COVERAGE OF CRYSTAL BRIDGES MUSEUM OF AMERICAN ART, 2005-10.”

The development of Crystal Bridges Museum of American Art in Bentonville, Arkansas, by Wal-Mart heiress Alice Walton has prompted diverse coverage from print and online media. This investigation looked at trends in news stories and commentary from 2005-10 to show how the location of a medium affected coverage. Through the author’s own observations and interviews with journalists and other interested parties, several trends emerged. Media outlets outside Arkansas portrayed the museum as trying to plunder the cultural heritage of local communities and relied partly on the museum’s association with Wal-Mart and stereotypes of Arkansas to frame coverage. Arkansas media, faced with limited cooperation from the museum’s public relations apparatus, typically played a cheerleader role, at times overemphasizing the importance of the collection in the art world and showcasing few critical voices in stories about acquisitions and other areas of the museum’s development.

CROP DEPREDATIONS BY WATERFOWL IN WISCONSIN

On December 5, 1965 the Governor of Wisconsin signed into law a statute permitting claims against the State for damages to crops by wild geese and ducks. This law had been rushed through the legislature in the wake of a rash of crop depredation complaints caused by Canada Geese in their off-refuge feeding flights from the Horicon National Wildlife Refuge. This paper reviews our experiences with waterfowl depredations in the development of a cooperative program by State and Federal wildlife agencies that has held a potentially serious wildlife problem to a minimum of financial losses and public relations concern.

An Exploratory Study about Microblogging Acceptance at Work

Microblogging is the new Web 2.0 hype in the media. Techies, politicians, family members and many more use Twitter to keep in touch with their interest groups, their voters or their friends and relatives. We wanted to know whether Twitter can also keep us aware about our team colleagues, how this improves teamwork and finally why Twitter is accepted and used in teams. Based on an action research study about Twitter usage in a team of seven researchers and the findings of prior literature, we attempt to extend the unified theory of technology acceptance (Venkatesh 2003) and adapt it to the specific context of microblogging in teams. Extending the performance expectancy construct, we propose two groups of factors inherent to social software that should be integrated into the UTAUT: the task characteristics of other users and the individual motivations for using social software

Mindfulness meditation counteracts self-control depletion

Mindfulness meditation describes a set of different mental techniques to train attention and awareness. Trait mindfulness and extended mindfulness interventions can benefit self-control. The present study investigated the short-term consequences of mindfulness meditation under conditions of limited self-control resources. Specifically, we hypothesized that a brief period of mindfulness meditation would counteract the deleterious effect that the exertion of self-control has on subsequent self-control performance. Participants who had been depleted of self-control resources by an emotion suppression task showed decrements in self-control performance as compared to participants who had not suppressed emotions. However, participants who had meditated after emotion suppression performed equally well on the subsequent self-control task as participants who had not exerted self-control previously. This finding suggests that a brief period of mindfulness meditation may serve as a quick and efficient strategy to foster self-control under conditions of low resources.