Feiras de negócios: o estande que fala : o Relações Públicas no planejamento estratégico de estandes para Feiras de Negócios, da estruturação à mensuração de resultados

All the time, organizations are seeking ways to relate to their audiences, in order to become stronger institutionally and merchandising. In the era of information technology contacts occur increasingly in virtual form, minimizing the face-to-face. Thus, this study contextualizes the trade fairs as a way to bring business relations / public interest in a real environment and provides the friendly atmosphere, much as in a short time, the company with a large amount of their customers, potential customers, partners, suppliers, and other audiences that may be interesting. However, shows that for the success of these events is a necessary strategic planning, so that subsequent implementation is possible to measure the results. It also envisions the trade fairs getting a new format, that is, their commercial character to give the space for the relational as a way to bring more awareness to organizations and to strengthen ties with their audiences. This beneath the optics of Public Relation as the appropriate professional to manage relationships and therefore be the strategist of the company's participation in a trade fair

O artista plástico e seus públicos na perspectiva da assessoria de relações públicas

This work aims to study and see the importance of building the image and reputation of the artist through a publishing of public relations, public recital, new technologies, media, cultural production and curatorial work. To this, we analyzed the history of the profession of public relations in Brazil. As well as their concepts, practices and definitions. Focus on work of publicist and cultural production sectors. The choice of theme is done by the need to understand the relationships. That intertwines in the art market and what media that best reaches in their audiences. Considering the artist-consumer relationship, and the relationship brand-artist and artist-public. And so, the importance of this advice means less explored public relations, for the creation of the brand concept for the artist before his public. Considered in this work as a gallery, art dealer, curator, media and consumers. In this context an analysis is done on diverse views on the market of the arts through specific interview. This interviews was made with professionals working in the cultural sector. And help to understand the communication segments that exist and the current conditions of the market in the context of competitiveness. As was considered the academic education of the public relations professional, it geared to the cultural context, the interviews with professional future. And then was considered that public relations presents itself as a proposal for better communication in the arts. They are concern to create concepts of brand identity-thinking artist and the best means for the artist to be present in this area

Relações Eficazes: a importância da comunicação eficaz nas organizações

This project aims to study and verify the importance of effective communication in contemporary organizations, considering current factors such as globalization, new technologies and market competition that make companies be always updated. The choice of the theme is due to the necessity to know that it is important to have an integrated communication between the employees and the customers, so that the established functions in the organizations occur positively. In this context, we present the concept of management, communication and organizational culture, focusing on the integration of business communication. The importance of the employee was also a focus of the study, involving the positioning of organizations. In this context, the case study is placed, considering that companies are characterized by carefully reading the feedback and reformulating the communication, making it effective as “Grendene” has done. Opposing to those ideas is “Terra” company. Thus, the project defends the importance to work on the communication, so that it becomes effective. During the project ways and means to manage communication are shown, so that it recognizes this need and become efficient, benefiting organizations and their audiences

Relações Públicas: o articulador dos relacionamentos na cultura da convergência

The purpose of this research project is to analyze the Convergence Culture, a term coined by Henry Jenkins, to refer to the cultural transformation we are experiencing - people want to produce their own content, share their stories, expand their experiences and make connections to different platforms media. That is, individuals have changed their position once considered passive and accommodating to sustain an environment of intense involvement, construction and collective pursuit of new experiences. So that we could reach that culture converged, there was a paradigm shift from an asymmetric communication for communication increasingly bilateral. In this new scenario, communication to different audiences is based on a participatory and collaborative model in which organizations do not have absolute control over the media message. Therefore, this study tried to demonstrate what steps to be followed by public relations in convergence culture

Marketing de relacionamento e relações públicas: uma aplicação no serviço de pós-venda da Embraer Executive Jets

The present study aims to investigate the interrelationship between the Relationship Marketing and Public Relations areas, high lighting its strategic value. The main goal is to discuss how the public relations professional can manage the customer loyalty by improving the after-sales services provided, applying it to a specific market such as business a viation. To establish the foundation to support the hypotheses, a revision of the subject literature was made, seeking to break down the barriers between marketing-mainly of relationship and public relations knowledge fields. A consult of the relevant literature was a continuous activity throughout the work. Divided into three chapters, the two first ones of fundamentals concepts, presents an after-sales services scenario, emphasizing the importance of the relationship and the definition of audiences in this area, in addition to a detailed description of the luxury market, a business aviation reality. The third chapter ends the discussion with a relationship proposal for Embraer Executive Jets, through actions based on the studied concepts. By gathering ideas and reflecting about the subject, using them to develop the proposal, a conclusion was resulted: the public relations professional is prepared and essential to build an effective after-sales relationship, since it's concerned about the communication excellence and knows the audiences significance in this process

O “valor” da mensuração de resultados para as relações públicas estratégicas

This paper has as purpose the demonstration of the importance to measure the results of the communication acts for the strategic public relations, by the reflection and theoretical intakes. The term strategic is very in focus nowadays, in all the areas of expertise, and it presupposes the evaluation of results as an essential part of the planning. Because of that, in addition to the survey of the concepts and bibliographical studies area, it is present an analysis of the strategic public relations specifically on this process. And a case that completes the discussion about the organizations’ concern in relation to the quality of relationships established between them and their audiences, the predominant factor for the effectiveness of communication

A comunicação organizacional e a atuação das Relações Públicas na era da dialética entre globalização e glocalização

This study is the result of theoretical reflections and analyses about the role of public relations professional in existing management of cultural diversity in organizations, arising from globalisation and glocalisation. This way, we analyze new perspectives for organizational communication, considering the cultural aspects of different audiences in an organization. Thus, the goal of this work is to show another look for this activity, in which prime respect and integration amid interculturality and enable new paths for public relations, acting as ' cultural Integrator ' in this scenario. For understanding these new interfaces, the study takes as its starting point an overview of roots that gave rise to this context, starting from the analysis of various aspects of globalisation and your reflexes and impacts on organizations, plus a contextualization of the organizational communication trajectory. Then the global and local culture is discussed, as well as the glocalisation and repercussions in organizations, which gave rise to a scenary of cultural diversity and possible conflicts of that context. From the particular analysis of work, are given the implications of this encounter of multiple cultures in organizations, in addition to being presented theories of intercultural communication in trying to manage and provide the dialogue and understanding between different cultures. Finally, this study deals with the possibilities of public relations practice in interculturality, showing paths to the mediation of various interests between organizations and their audiences in the sphere of glocalization, showing the activity of International/Global public relations. It also presents the possible involvement of public relations in the management of a communication on cultural diversity scenary, showing perspectives for this activity on the theory of excellence, in order to seek understanding and understanding even in the midst of diversity

Relações Públicas e as ferramentas de análise das Mídias Sociais: uma parceria de sucesso

This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication

O fantástico em Coraline: uma análise semiótica

The English writer Neil Gaiman has a varied background in various genres of literature and comics. His novel Coraline (2002) was considered a bestseller and received numerous adaptations, including versions for the comics (U.S., 2008, illustrated by P. Craig Russelle) and for a musical off Broadway (USA, 2009). The object of analysis chosen for this research was the adaptation of Coraline for film, Coraline (U.S., 2009), stop motion animation directed by Henry Selick. In the eyes of the general public the film stands out for being an engaging animation. Under a closer look, Coraline becomes a valuable object of study that incorporated the technique of stop motion at the same time that modernized the fantastic genre, usually directed to children and youth, but in that case, reaches many audiences. The objective of this research is to analyze the animation based on theory of origin greimasian, focusing on the narrative that constitutes the fantastic genre in order to infer the regularities of genrer and the specificities of audiovisual product

Relações públicas estratégicas: o uso de mídias sociais para obtenção de resultados no gabinete nacional da ordem Demolay 2011/2012

This monograph covers the issues related to the understanding of the new organization's cenary of the globalized society, computerized, which was reflected even within organizations. In this sense, we present a reflection on the theme of segmentation of audiences, especially based on the proposition of France (2008), regarded as important within the professional activities of Public Relations. Issues related to information technology, particularly the history of the internet and social media are presented as a reflection of this new company and also as strategic tools for the establishment of a fruitful relationship with the public organizations. All topics presented will support the monograph's study objects, presenting the Brazilian DeMolay Order, focusing on the challenges faced by the management of the National Bureau 2011/2012, that through integrated actions of communication and relationships, especially the virtual environment, resulted in the growth participant's numbers in the activities proposed by the national administration

Relações públicas governamentais e marketing político: um estudo sobre a campanha de aniversário de Botucatu

Public organizations today ar constantly developing relationship strategies with audiences in search of acceptance before the public. The objective of this wor is to present strategies of Governmental Public Relations and Political Marketing that can be implemented by communication professionals in government. Therefore, duscysses principles and instruments of the objects mentioned, conducting study on actions taken by the Municipality of Botucatu city during the anniversary year of 2012, with na emphasis on the social event, Food Court Solidarity. The instruments studied contribute to the strengthening of relations between government and citizens, while complying with its commitments under its plan, meeting the demands of the population

A realidade contemporânea das relações institucionais: desafios e oportunidades para as Relações Públicas

The contemporary organizations establish complex networks of relationships with their audiences. However, it is the socio-historical setting of the organizations that allow that their internal structures, management and culture as well as their interests and goals in relation to the macro social environment to be understood. To understand what is currently proposed as institutional relations, it is necessary to search on that socio-historical source the progress in the studies of management and organizational communication aiming to prove the assumptions underlying this strategic role within organizations. In order to do that, this project raises ethnographic aspects of the institutional relationships to see what is proposed by the organizations and, therefore, highlights the lack of detailed studies in this area. From this survey, it is clear the possible role of public relations in contributing to studies, plans and execution of institutional relations according to the basement in the humanities and communication processes of networks of relationships between organizations

A prática contemporânea de tradução com auxílio de sistemas de memórias e os limites da responsabilidade do tradutor

This paper analyzes the growing adoption of translation tools by the contemporary translator working for markets such as the localization industry. The fast turnaround pace of translation of electronic texts ends up conditioning the employment of translators to their ability to use the resources provided by tools such as translation memories systems efficiently. These systems, as envisioned in their early conception, would allow users to increase productivity and, simultaneously, standardize their terminological production. Seeking to go beyond the predominantly descriptive approaches of these tools, some theoretical assumptions upholding the use of translation memories are examined. From this perspective, the translator’s involvement with the work in progress is analyzed, mainly when this professional is part of a larger process of production and distribution of information by electronic means and for diverse audiences. Ultimately, the consequences of the employment of these tools are taken into consideration, such as those between translator/translation and translator/client, as well as the extension of the responsibility of the translator dedicated to developing partially automated translations.

Quem mexeu no meu texto? observações sobre literatura e sua adaptação para outros suportes textuais

The development in recent years of different media formats has boosted the consumption of narratives, generating a ‘narrative hunger’. Audiences have increasingly looked forward to absorb new and old narratives, and ‘adaptation’ has become a key operational concept to describe processes involved in the transformation of texts. Thus, our discussion will be centered around a few theoretical propositions on adaptation and appropriation in various textual architectures. Although relevant to the debate, literary canonical texts will not be the primary focus. Non-canonical texts will be used to re-visit concepts such as narrativization, intertextuality and transmediality and also to elaborate some ideas on interactivity and multimedia crossover.

Tensõe e ajustes entre tradição e modernidade nas definições de padrões da música sertaneja entre os anos 50 e 70

Pós-graduação em História - FCHS