Humorous health messages : "a fresh approach" for road safety advertising campaigns?

Theoretical Background and research questions/hypothesis: Recently, throughout Australasia, humorous appeals have become implemented increasingly in health advertising despite limited evidence regarding the persuasiveness of different types of humour. Of those studies available which have examined the persuasiveness of humorous messages, the type of humour is often not defined so it is unclear what type of humour is being examined. Speck’s (1991) typology includes five types of humour; comic wit, sentimental humour, satire, sentimental comedy, and full comedy. Each type of humour is based on one or more humour generation processes; namely, incongruity-resolution, disparagement humour, and arousal-safety. It has been acknowledged that more research is needed to determine the relative persuasiveness of these different types of humour and to identify those types which may be most effective for health advertising. The current research explored individuals’ thoughts about, and their responses to some different types of, humorous messages addressing the serious health topic of road safety. Methods: A preliminary qualitative, study was conducted involving discussions with licensed drivers (N = 18) regarding their thoughts and feelings about humorous road safety messages in general as well as in response to some (5 in total) pre-existing advertisements. Men (n = 10) and women of younger and older age groups (17-24 or 25+ years) participated in one of six discussions. Participants were recruited from an existing community-based database held by the authors’ Research Centre or were approached directly on the university campus. Ethical approval was gained for the study. Each participant was offered $AUD40. A semi-structured interview schedule guided the discussion (e.g., was it humorous?, would this ad influence you?). Audio-recordings of the discussions were professionally transcribed and the transcripts were analysed using thematic analysis. Results: The findings revealed that, irrespective of age and gender, humour that was clever, incorporated something unexpected and contrasting with the everyday, was a preferred and relevant approach, thus aligning with incongruity-based theories of humour generation and humour types, such as comic wit and satire. As a persuasive function, humorous messages were considered likely to be talked about (and relatively more so than traditional fear-based approaches). Participants also felt that humorous messages would need to be used cautiously as humour that was considered inappropriate and/or associated with serious occurrences, such as a crash, would be unlikely to persuade. Conclusions: The findings highlight some of the potential benefits of using humour, such as increasing the extent to which an advertisement is talked about as well as the types of humour which may be effective in this context. Implications for research and/or practice: While this research has provided important insight, future research which quantitatively assesses the persuasive effects of different types of humorous road safety messages within a larger, representative sample is needed. This current study has highlighted some humorous approaches which may hold persuasive promise in encouraging individuals to adopt safer attitudes and behaviours not only on the road, but in relation to serious health issues more broadly.

A arte da palhaçaria e a psicanálise

Ao visualizar uma figura de nariz vermelho, sapatos grandes e roupas coloridas, muitos podem acreditar que estão diante de um palhaço. Entretanto, o referido personagem não se caracteriza pela indumentária, mas sim por assumir-se ridículo e criar a partir disso. Ele não quer se curar de seus defeitos, pelo contrário, quer utilizá-los para produzir riso. Utilizando a psicanálise como instrumento de interpretação, é possível compreender que o palhaço se define por um modo de relação específico com a falta, radicalmente diferente da forma neurótica e sintomática. Por meio do chiste e do humor, ele acolhe o real inquirindo a realidade e demonstrando com o nonsense que todo sentido é parcial. O chiste elucida a estrutura do inconsciente a qual o palhaço sabe ser incurável. O humor possui a capacidade de rejeitar as reivindicações da realidade e efetivar o princípio de prazer, com a grande vantagem de não ultrapassar os limites da saúde mental. Assim, ele transforma as ocasiões traumáticas em oportunidades para a obtenção de prazer, uma vez que no humor o ego se recusa a sofrer rejeitando as reivindicações da realidade.

Dor no Corpo ou Dor na Alma? Visões Contemporâneas sobre a Fibromialgia.

Dentro das síndromes de dor crônica, caracterizadas pela manifestação de sintomas somáticos na ausência de uma etiologia médica identificável, a fibromialgia constitui uma das categorias mais misteriosas, devido à presença de numerosos sintomas associados - tais como fadiga, perturbações do sono e alterações da memória e da concentração e pela elevada comorbidade com transtornos de ansiedade e de humor, especialmente com a depressão. Na atualidade, a fibromialgia atinge até 5% da população e afeta profundamente a qualidade de vida dos sujeitos diagnosticados, se instituindo como um importante problema de saúde pública, realidade que demanda o aumento dos estudos relativos à doença. Partindo da revisão bibliográfica das publicações cientificas sobre fibromialgia nos últimos anos (2010-2013), procurou-se alcançar uma melhor visão das abordagens contemporâneas sobre a doença em termos da sua compreensão, classificação e diagnóstico. Os resultados obtidos através desta revisão apontaram a existência de problemas inerentes à concepção da natureza ontológica e epistemológica da dor, cujas manifestações da ordem objetivo e subjetivo dor física/ dor psíquica - embaralham as categorias compreensivas que definem a visão moderna do ser humano nas suas diferentes dimensões existenciais, dificultando a construção de instrumentos de medida e de sistemas classificatórios que permitam uma abordagem mais sofisticada da fibromialgia.

Scatman

Scatman, aka Andreas Grassl, knew no fear when it came to verbal acrobatics. Burn - A List of my Enemies, his column in his Bavarian High School newspaper, run for five consecutive years, hitting his targets with caustic wit and irony. The list of enemies ranged from Bavarian farms (compulsory normality) to television companies (the rule of mediocrity) to Paris Hilton (trivia domination). Before graduating from high school, Scatman finished his last column with the following sentence: ‘Please tell me, what am I supposed to conjure up as a grandiose finale for the end of this five-year series?’

Educar nas virtudes:programa de intervenção para alunos do 1º ciclo de ensino básico

Tese de doutoramento, Psicologia (Psicologia da Educação), Universidade de Lisboa, Faculdade de Psicologia, 2014

A sátira política na televisão: O caso do "Governo Sombra"

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Jornalismo.

Influence de l'iconographie duchampienne dans Les Célibataires, vingt ans plus tard, de Roberto Matta

L’alchimie, science de la manipulation des influences spirituelles par une métallurgie sacrée, et la pataphysique, esthétique pseudo-scientifique associant l'ésotérisme à l'humour, sont les deux principaux fondements idéologiques qui unissent Marcel Duchamp et Roberto Matta. Tandis que Duchamp s'intéresse déjà à l'ésotérisme dès 1910, soit près d'une vingtaine d'années avant sa rencontre avec Matta. Ce dernier aborde, dans sa production, des thèmes propres à la littérature alchimique, soit les opérations occultes, les états merveilleux de la matière et les appareils de laboratoire. De plus, les écrivains symbolistes et pseudo-scientifiques, lus par Duchamp, puis par Matta, influencent l'humour pataphysique, teinté d'ésotérisme, qui s'exprime dans la production de ces deux artistes. Ainsi, Les Célibataires, vingt ans plus tard, est une huile sur toile, réalisée en 1943, par Roberto Matta, qui représente un paysage cosmique, composé d'astres et de trous noirs, de trois alambics et d'une grande machine noire. Dans cette œuvre, Matta réinterprète très librement certains éléments du Grand verre, une peinture sur verre de Marcel Duchamp, laissée inachevée en 1923. Le présent mémoire de maîtrise étudie l'influence de l'alchimie et de l'iconographie duchampienne sur Les Célibataires, vingt ans plus tard. Dans un premier temps, cette étude vise à mettre en exergue et à examiner les influences alchimiques et pataphysiques dans l'œuvre de Matta. Dans un deuxième temps, notre mémoire vise à démontrer comment l'œuvre de Matta s'intègre dans le projet surréaliste de création d'un mythe nouveau, dans la continuité du projet duchampien.

Desenvolvimento de chatterbots educacionais: um estudo de caso voltado ao ensino de algoritmos

In development of Synthetic Agents for Education, the doubt still resides about what would be a behavior that could be considered, in fact, plausible for this agent's type, which can be considered as effective on the transmission of the knowledge by the agent and the function of emotions this process. The purpose of this labor has an investigative nature in an attempt to discover what aspects are important for this behavior consistent and practical development of a chatterbot with the function of virtual tutor, within the context of learning algorithms. In this study, we explained the agents' basics, Intelligent Tutoring Systems, bots, chatterbots and how these systems need to provide credibility to report on their behavior. Models of emotions, personality and humor to computational agents are also covered, as well as previous studies by other researchers at the area. After that, the prototype is detailed, the research conducted, a summary of results achieved, the architectural model of the system, vision of computing and macro view of the features implemented.

O narrador e a presença da sátira menipéia em The adventures of Tom Sawyer

Pós-graduação em Letras - FCLAS

Habilidades matemáticas e memória operacional em crianças de 7 a 12 anos infectadas pelo HIV por transmissão vertical, em estado assintomático

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Provocações brasileiras: a imprensa contracultural made in Brazil : coluna Underground (1969-1971), Flor do mal (1971) & a Rolling Stone brasileira (1972-1973)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Mark Twain: um patriota antiimperialista e seu relato de viagem em The innocents abroad or the new pilgrim's progress

Pós-graduação em Letras - FCLAS

Polifonia, carnavalização e paródia na Teoria do Medalhão, de Machado de Assis: confronto com Le Père Goriot, de Balzac

In the short story “Teoria do Medalhão”, written by Machado de Assis in 1881, a zealous father decides to give good advices to his son who just turned 21 years old. Using a speech that represents the official ideology of the eighteenth century, created by the dominant hegemony, including the France of Balzac’s time, the father suggests that the son abandons his ideals, using masks and annulling his thoughts and tastes to become a true Medalhão. The dialogue that is established between both of them is surrounded by irony and humor, because the father makes an apparently wise speech, which is, actually, empty and fool, leading to think about the concepts of parody and carnavalization by Bakhtin. Besides that, when he built a story in dialogue form, Machado de Assis transfers the word to the characters, in a crossing of voices that makes us think about “embryos” of polyphony. This work aims to make a bakhtiniana reading of the machadiano short story, “Teoria do Medalhão” in opposition to the novel Le Père Goriot by Balzac.

Lamb Bright Saviors [Excerpt: Noon Song & Mady]

Lamb Bright Saviors begins as an apocalyptically inclined itinerant preacher staggers across the Nebraska prairie. With his young assistant, Mady, in tow hauling a wagon stacked with bibles, it’s not long before the preacher finds he’s come to the final fulfillment of his self-proclaimed life’s work: to die in front of a group of strangers. Odd as his own end-of-days might be, the lives and struggles of the strangers attending this deathbed scene are even odder. As the dying preacher unleashes a barrage of hallucinatory ramblings and rantings in the hope of imparting wisdom, each ragtag member of this unlikely congregation must reckon with his or her own dark past. And, through it all, the irrepressible Mady lends the preacher’s strange performance a surprising and unforgettable dignity and humor.

Sequence of a 189-kb segment of the chromosome of Rhodobacter capsulatus SB1003

Cosmids from the 1A3–1A10 region of the complete miniset were individually subcloned by using the vector M13 mp18. Sequences of each cosmid were assembled from about 400 DNA fragments generated from the ends of these phage subclones and merged into one 189-kb contig. About 160 ORFs identified by the CodonUse program were subjected to similarity searches. The biological functions of 80 ORFs could be assigned reliably by using the WIT and Magpie genome investigation tools. Eighty percent of these recognizable ORFs were organized in functional clusters, which simplified assignment decisions and increased the strength of the predictions. A set of 26 genes for cobalamin biosynthesis, genes for polyhydroxyalkanoic acid metabolism, DNA replication and recombination, and DNA gyrase were among those identified. Most of the ORFs lacking significant similarity with reference databases also were grouped. There are two large clusters of these ORFs, one located between 45 and 67 kb of the map, and the other between 150 and 183 kb. Nine of the loosely identified ORFs (of 15) of the first of these clusters match ORFs from phages or transposons. The other cluster also has four ORFs of possible phage origin.