Os fatores de influência na decisão de escolha entre softwares de business intelligence

O cenário empresarial atual leva as empresas a terem atuações cada vez mais dinâmicas, buscando utilizar as informações disponíveis de modo a melhorar seu processo de decisão. Com esse objetivo, diversas organizações têm adquirido sistemas de business intelligence. O processo de seleção de sistemas é difícil, diferente do utilizado em outras aquisições empresariais e sofre influência de diversos aspectos intangíveis, o que impossibilita o uso das técnicas de análise financeira normalmente utilizadas pelas companhias para apoiar decisões de investimento. Dessa forma, pode-se dizer que a decisão de escolha de um software de business intelligence é baseada em um conjunto de fatores tanto tangíveis quanto intangíveis. Este trabalho teve como objetivo principal identificar e estabelecer um ranking dos principais fatores que influenciam a decisão de escolha entre sistemas de business intelligence, tendo como foco empresas do setor de incorporação imobiliária atuantes na grande São Paulo e como objetivo secundário procurar identificar a possível existência de aspectos determinantes para a decisão de escolha entre a lista de fatores apurados. Essa pesquisa foi realizada através de doze entrevistas com pessoas que participaram de processos de decisão de escolha de sistemas de business intelligence, sendo algumas da área de TI e outras de área de negócio, atuantes em sete empresas incorporadoras da grande São Paulo. Essa avaliação teve como resultado a identificação dos fatores mais importantes e a sua classificação hierárquica, possibilitando a apuração de um ranking composto pelos catorze fatores mais influentes na decisão de escolha e statisticamente válido segundo o coeficiente de concordância de Kendall. Desse total, apenas três puderam ser classificados como determinantes ou não determinantes; o restante não apresentou padrões de resposta estatisticamente válidos para permitir conclusões sobre esse aspecto. Por fim, após a análise dos processos de seleção utilizados pelas sete empresas dessa pesquisa, foram observadas duas fases, as quais sofrem influência de distintos fatores. Posteriormente, estudando-se essas fases em conjunto com os fatores identificados no ranking, pôde-se propor um processo de seleção visando uma possível redução de tempo e custo para a realização dessa atividade. A contribuição teórica deste trabalho está no fato de complementar as pesquisas que identificam os fatores de influência no processo de decisão de escolha de sistemas, mais especificamente de business intelligence, ao estabelecer um ranking de importância para os itens identificados e também o relacionamento de fatores de importância a fases específicas do processo de seleção identificadas neste trabalho.

A relação entre business intelligence e o processo de inovação no mercado de cartões de crédito brasileiro : um estudo de caso

As ferramentas de Business Intelligence se tornaram elemento importante no contexto organizacional em função de fornecerem às empresas informações necessárias para o processo decisório. Para garantir vantagem competitiva perante os concorrentes, as empresas buscam inovar. O processo atrelado ao fenômeno da inovação é complexo e depende de uma série de fatores, tais como regulação, pressão do consumidor e tecnologia. O mercado de cartões de crédito no Brasil cresce em ritmo acelerado, com recente concentração em poucos competidores e grande variedade de produtos ofertados. Assim dito, a presente pesquisa busca analisar de que maneira o ferramental de BI se relaciona com o processo de inovação no setor de cartões de crédito brasileiro. O método de pesquisa escolhido foi o estudo de caso, realizado em uma empresa emissora de cartões de crédito com tradição no mercado. A partir de entrevistas semi-estruturadas com executivos de diversas áreas, de coleta de documentação existente e estudo das ferramentas de BI aplicadas no caso, propõe-se uma matriz da relação entre as ferramentas de BI e inovação. Como resultado conclui-se que as ferramentas de BI podem influenciar diretamente o processo de inovação, definindo novos atributos de preço, segmentos e programas de incentivo, ou indiretamente, servindo somente como insumo para discussões, identificação de gaps e formulação de estratégias, tendo uma relação indireta com o processo de inovação.

Perfil de beta talassemia heterozigota obtido a partir de análise data mining em banco de dados

Variations in the phenotypic expression of heterozygous beta thalassemia reflect the formation of different populations. To better understand the profile of heterozygous beta-thalassemia of the Brazilian population, we aimed at establishing parameters to direct the diagnosis of carriers and calculate the frequency from information stored in an electronic database. Using a Data Mining tool, we evaluated information on 10,960 blood samples deposited in a relational database. Over the years, improved diagnostic technology has facilitated the elucidation of suspected beta thalassemia heterozygote cases with an average frequency of 3.5% of referred cases. We also found that the Brazilian beta thalassemia trait has classic increases of Hb A2 and Hb F (60%), mainly caused by mutations in beta zero thalassemia, especially in the southeast of the country.

Nitrogen assimilation in Citrus based on CitEST data mining

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

EthoSeq: A tool for phylogenetic analysis and data mining in behavioral sequences

This article introduces the software program called EthoSeq, which is designed to extract probabilistic behavioral sequences (tree-generated sequences, or TGSs) from observational data and to prepare a TGS-species matrix for phylogenetic analysis. The program uses Graph Theory algorithms to automatically detect behavioral patterns within the observational sessions. It includes filtering tools to adjust the search procedure to user-specified statistical needs. Preliminary analyses of data sets, such as grooming sequences in birds and foraging tactics in spiders, uncover a large number of TGSs which together yield single phylogenetic trees. An example of the use of the program is our analysis of felid grooming sequences, in which we have obtained 1,386 felid grooming TGSs for seven species, resulting in a single phylogeny. These results show that behavior is definitely useful in phylogenetic analysis. EthoSeq simplifies and automates such analyses, uncovers much of the hidden patterns of long behavioral sequences, and prepares this data for further analysis with standard phylogenetic programs. We hope it will encourage many empirical studies on the evolution of behavior.

MR-Radix: a multi-relational data mining algorithm

Background: Once multi-relational approach has emerged as an alternative for analyzing structured data such as relational databases, since they allow applying data mining in multiple tables directly, thus avoiding expensive joining operations and semantic losses, this work proposes an algorithm with multi-relational approach. Methods: Aiming to compare traditional approach performance and multi-relational for mining association rules, this paper discusses an empirical study between PatriciaMine - an traditional algorithm - and its corresponding multi-relational proposed, MR-Radix. Results: This work showed advantages of the multi-relational approach in performance over several tables, which avoids the high cost for joining operations from multiple tables and semantic losses. The performance provided by the algorithm MR-Radix shows faster than PatriciaMine, despite handling complex multi-relational patterns. The utilized memory indicates a more conservative growth curve for MR-Radix than PatriciaMine, which shows the increase in demand of frequent items in MR-Radix does not result in a significant growth of utilized memory like in PatriciaMine. Conclusion: The comparative study between PatriciaMine and MR-Radix confirmed efficacy of the multi-relational approach in data mining process both in terms of execution time and in relation to memory usage. Besides that, the multi-relational proposed algorithm, unlike other algorithms of this approach, is efficient for use in large relational databases.

OntoSDM: an approach to improve quality on spatial data mining algorithms

The increase in new electronic devices had generated a considerable increase in obtaining spatial data information; hence these data are becoming more and more widely used. As well as for conventional data, spatial data need to be analyzed so interesting information can be retrieved from them. Therefore, data clustering techniques can be used to extract clusters of a set of spatial data. However, current approaches do not consider the implicit semantics that exist between a region and an object’s attributes. This paper presents an approach that enhances spatial data mining process, so they can use the semantic that exists within a region. A framework was developed, OntoSDM, which enables spatial data mining algorithms to communicate with ontologies in order to enhance the algorithm’s result. The experiments demonstrated a semantically improved result, generating more interesting clusters, therefore reducing manual analysis work of an expert.

Determination of trace elements in bovine semen samples by inductively coupled plasma mass spectrometry and data mining techniques for identification of bovine class

The reproductive performance of cattle may be influenced by several factors, but mineral imbalances are crucial in terms of direct effects on reproduction. Several studies have shown that elements such as calcium, copper, iron, magnesium, selenium, and zinc are essential for reproduction and can prevent oxidative stress. However, toxic elements such as lead, nickel, and arsenic can have adverse effects on reproduction. In this paper, we applied a simple and fast method of multi-element analysis to bovine semen samples from Zebu and European classes used in reproduction programs and artificial insemination. Samples were analyzed by inductively coupled plasma spectrometry (ICP-MS) using aqueous medium calibration and the samples were diluted in a proportion of 1:50 in a solution containing 0.01% (vol/vol) Triton X-100 and 0.5% (vol/vol) nitric acid. Rhodium, iridium, and yttrium were used as the internal standards for ICP-MS analysis. To develop a reliable method of tracing the class of bovine semen, we used data mining techniques that make it possible to classify unknown samples after checking the differentiation of known-class samples. Based on the determination of 15 elements in 41 samples of bovine semen, 3 machine-learning tools for classification were applied to determine cattle class. Our results demonstrate the potential of support vector machine (SVM), multilayer perceptron (MLP), and random forest (RF) chemometric tools to identify cattle class. Moreover, the selection tools made it possible to reduce the number of chemical elements needed from 15 to just 8.

Multi-element determination in Brazilian honey samples by inductively coupled plasma mass spectrometry and estimation of geographic origin with data mining techniques

Multi-element analysis of honey samples was carried out with the aim of developing a reliable method of tracing the origin of honey. Forty-two chemical elements were determined (Al, Cu, Pb, Zn, Mn, Cd, Tl, Co, Ni, Rb, Ba, Be, Bi, U, V, Fe, Pt, Pd, Te, Hf, Mo, Sn, Sb, P, La, Mg, I, Sm, Tb, Dy, Sd, Th, Pr, Nd, Tm, Yb, Lu, Gd, Ho, Er, Ce, Cr) by inductively coupled plasma mass spectrometry (ICP-MS). Then, three machine learning tools for classification and two for attribute selection were applied in order to prove that it is possible to use data mining tools to find the region where honey originated. Our results clearly demonstrate the potential of Support Vector Machine (SVM), Multilayer Perceptron (MLP) and Random Forest (RF) chemometric tools for honey origin identification. Moreover, the selection tools allowed a reduction from 42 trace element concentrations to only 5. (C) 2012 Elsevier Ltd. All rights reserved.

MR-Radix: a multi-relational data mining algorithm

Abstract Background Once multi-relational approach has emerged as an alternative for analyzing structured data such as relational databases, since they allow applying data mining in multiple tables directly, thus avoiding expensive joining operations and semantic losses, this work proposes an algorithm with multi-relational approach. Methods Aiming to compare traditional approach performance and multi-relational for mining association rules, this paper discusses an empirical study between PatriciaMine - an traditional algorithm - and its corresponding multi-relational proposed, MR-Radix. Results This work showed advantages of the multi-relational approach in performance over several tables, which avoids the high cost for joining operations from multiple tables and semantic losses. The performance provided by the algorithm MR-Radix shows faster than PatriciaMine, despite handling complex multi-relational patterns. The utilized memory indicates a more conservative growth curve for MR-Radix than PatriciaMine, which shows the increase in demand of frequent items in MR-Radix does not result in a significant growth of utilized memory like in PatriciaMine. Conclusion The comparative study between PatriciaMine and MR-Radix confirmed efficacy of the multi-relational approach in data mining process both in terms of execution time and in relation to memory usage. Besides that, the multi-relational proposed algorithm, unlike other algorithms of this approach, is efficient for use in large relational databases.