Ontologies for reusing data cleaning knowledge

The emergence of new business models, namely, the establishment of partnerships between organizations, the chance that companies have of adding existing data on the web, especially in the semantic web, to their information, led to the emphasis on some problems existing in databases, particularly related to data quality. Poor data can result in loss of competitiveness of the organizations holding these data, and may even lead to their disappearance, since many of their decision-making processes are based on these data. For this reason, data cleaning is essential. Current approaches to solve these problems are closely linked to database schemas and specific domains. In order that data cleaning can be used in different repositories, it is necessary for computer systems to understand these data, i.e., an associated semantic is needed. The solution presented in this paper includes the use of ontologies: (i) for the specification of data cleaning operations and, (ii) as a way of solving the semantic heterogeneity problems of data stored in different sources. With data cleaning operations defined at a conceptual level and existing mappings between domain ontologies and an ontology that results from a database, they may be instantiated and proposed to the expert/specialist to be executed over that database, thus enabling their interoperability.

A Intenção de uso da M-Wallet pelo consumidor português

Dissertação de Mestrado apresentada ao Instituto de Contabilidade e Administração do Porto para a obtenção do grau de Mestre em Marketing Digital, sob orientação de Mestre António da Silva Vieira.

O Comportamento de consumo de Vinho do Porto dos portugueses – recomendações para o aumento da procura interna

Dissertação de Mestrado apresentada ao Instituto de Contabilidade e Administração do Porto para a obtenção do grau de Mestre em Marketing Digital, sob orientação de Doutor António Correia de Barros

Auto-regulação na gestão de conflitos em retalho

Mestrado em Engenharia Informática

Knowledge, attitude and practice of mammography among women users of public health services

OBJECTIVE: To evaluate knowledge, attitude and practice related to mammography among women users of local health services, identifying barriers to its performance. METHODS: A total of 663 women were interviewed at 13 local health centers in a city of Southeastern Brazil, in 2001. Interviewees were randomly selected at each center and they were representative from different socioeconomic conditions. The number of interviewees at each center was proportional to monthly mean appointments. For data analysis, answers were described as knowledge, attitude, practice and their respective adequacies and then they were correlated with control variables through the chi-square test. RESULTS: Only 7.4% of the interviewees had adequate knowledge on mammography, while 97.1% of women had an adequate attitude. The same was seen for the practice of mammography that was adequate in 35.7% of the cases. The main barrier to mammography was lack of referral by physicians working at the health center (81.8%). There was an association between adequacy of attitude and five years or more of education and being married. There was also an association between adequacy of mammography practice and being employed and family income up to four minimum wages. CONCLUSIONS: Women users of local health services had no adequate knowledge and practice related to mammography despite having an adequate attitude about this exam.

Técnicas e tácticas de guerrilha e o seu impacto junto do grande público

Vivemos actualmente numa sociedade caracterizada pela informação, pela segmentação do público e pela crescente necessidade de experiências por parte deste mesmo público, em que é cada vez mais difícil para as marcas posicionarem-se no mercado, razão pela qual é necessário pensar em novas estratégias publicitárias para comunicar com os consumidores. Em face deste cenário, o Marketing de Guerrilha pode constituir-se como uma ferramenta diferenciadora e eficaz, já que se propõe desenvolver soluções à medida dos públicos através da implementação de acções inesperadas, ousadas, impactantes e, sobretudo, geradoras de experiências. Neste contexto este trabalho procura aprofundar o conhecimento deste novo tipo de comunicação publicitária a partir da identificação das suas técnicas e tácticas mais usadas e do estudo do seu impacto junto do grande público, entendido este como a viralidade da acção, medida em Plays, e o feedback do consumidor, medido em Likes e Dislikes. Considerando a diminuta investigação científica sobre este tema, bem como a parca literatura disponível, esta dissertação assume a forma de um estudo exploratório do tipo misto sequencial, desenvolvido com base numa análise qualitativa seguida de quantitativa de 150 casos publicados online, disponibilizados na base de dados Ads of the World. Identificadas as técnicas e tácticas mais comuns, os resultados do trabalho empírico sugerem a existência de dependência entre técnicas ou tácticas e a viralidade da acção e feedback do consumidor.

Determinantes do comportamento de compra verde em Portugal

Apesar do avanço tecnológico, uma grande maioria dos consumidores contínua a utilizar excessivamente os recursos naturais não renováveis do planeta, resultado de um consumo exagerado e inconsciente. Atualmente, os consumidores possuem mais informação sobre as questões ambientais e, alguns, refletem esse conhecimento nas suas decisões de compra. Com a crescente preocupação e atenção, quer por parte da população, quer por parte das organizações governamentais e empresas, para com o meio ambiente e a sua preservação, as questões ecológicas têm cada vez mais importância nas estratégias das empresas. Na presente investigação é analisado o comportamento de compra verde com a utilização das variáveis sociodemográficas (género, idade, número de filhos, rendimento e habilitações literárias) e psicográficas (conhecimento ecológico, coletivismo e individualismo), indo ao encontro do objetivo geral de investigação que visa compreender qual a relevância destas variáveis face ao comportamento de compra verde. O estudo desenvolvido é operacionalizado por via de um método quantitativo, através da utilização de um inquérito por questionário com base nas escalas do conhecimento ecológico (Laroche et al., 2001), coletivismo e individualismo (Singelis et al., 1995 e Triandis & Gelfand (1998)) e do comportamento de compra verde (Jain & Kaur, 2004). O questionário foi aplicado a uma amostra de conveniência (N=350), dando origem a uma análise quantitativa face aos dados obtidos. Os resultados indicam que as variáveis psicográficas exercem maior influência no comportamento de compra verde do que as variáveis sociodemográficas. As variáveis psicográficas, conhecimento ecológico e coletivismo, têm uma grande influência no comportamento de compra verde, ao contrário do individualismo. Por seu lado, do conjunto das variáveis sociodemográficas, apenas a idade e o número de filhos influenciam significativamente o comportamento de compra verde.

Materiais psicopedagógicos : os desafios da sua construção na educação para a saúde

Trabalho apresentado em XIII Congreso Internacional Galego-Portugués de Psicopedagoxía, Área 6 Formación de profesores y agentes educativos. Universidad da Coruña, 2 de Setembro de 2015.

Mercado de produtos verdes : tendências de Portugal face à Europa

Dissertação de Mestrado, Ciências Económicas e Empresariais, 19 de Outubro de 2015, Universidade dos Açores.

Contribuição da fluorescência de Raios–X na avaliação e modelação de georrecursos

O presente estudo diz respeito a um trabalho de pesquisa no âmbito de uma Tese de Mestrado compreendida no segundo ciclo de estudos do curso de Engenharia Geotécnica e Geoambiente, realizado sobre a contribuição da Fluorescência de Raios – X (FRX) no Zonamento de Georrecursos, com particular ênfase para a utilização do instrumento portátil e de ferramentas tecnológicas de vanguarda, indispensáveis à prospecção e exploração dos recursos minerais, designadamente na interpretação e integração de dados de natureza geológica e na modelação de métodos de exploração e processamento /tratamento de depósitos minerais, assim como do respectivo controlo. Esta dissertação discute os aspectos fundamentais da utilização da técnica de Fluorescência de Raios-X (portátil, FRXP), quanto à sua possibilidade de aplicação e metodologia exigida, com vista à definição de zonas com características químicas análogas do georrecurso e que preencham as exigências especificadas para a utilização da matéria-prima, nas indústrias consumidoras. Foi elaborada uma campanha de recolha de amostras de calcário proveniente da pedreira do Sangardão, em Condeixa–a–Nova, que numa primeira fase teve como objectivo principal a identificação da composição química da área em estudo e o grau de precisão do aparelho portátil de FRX. Para além desta análise foram, também, realizadas análises granulométricas por peneiração e sedimentação por Raios-X a amostras provenientes das bacias de sedimentação e do material passado no filtro prensa. Validado o método de análise por FRXP, realizou-se uma segunda fase deste trabalho, que consistiu na elaboração de uma amostragem bastante significativa de pontos, onde se realizaram análises por FRXP, de forma a obter uma maior cobertura química da área em estudo e localizar os locais chave de exploração da matéria-prima. Para uma correcta leitura dos dados analisados recorreu-se a ferramentas aliadas às novas tecnologias, as quais se mostraram um importante contributo para uma boa gestão do georrecurso em avaliação, nomeadamente o “XLSTAT” e o “Surfer” para tratamento estatístico dos dados e modelação, respectivamente.

Public health and the knowledge industry

Knowledge plays an important role in health care. The production and diffusion of health-related knowledge are increasingly under the control of private commercial interests, which are characterized by conflicts of interests that result in abuses of power. Considerable research has been done on the medical-industrial complex and its role in the production of power imbalances and the consequent abuses, but little attention has been dedicated to the role played by the publishing industry, which can be subject to the same problems. The widely diffused idea that "frequent and major changes" occur in medicine, albeit unsupported by clearcut evidence, is an effective marketing tool for both the pharmaceutical and publishing industries, who feed and thrive on physicians' insecurities. The production and distribution of knowledge should be addressed as a strategic component of public health.

Locus of control and contraceptive knowledge, attitude and practice among university students

OBJECTIVE: To assess the relationship between locus of control and knowledge, attitude and practice regarding pill and condom use among university students. METHODS: The inquiry was developed in Campinas, a city in Southeastern Brazil, in 2006. A total of 295 adolescent newcomers to a public university answered a structured questionnaire and Levenson's multidimensional locus of control scale. The scores of the dimensions of locus of control were calculated and Spearman's correlation coefficient was used to assess their correlation with knowledge and practice concerning pill and condom use. In order to assess the relationship between the dimensions of locus of control and sociodemographic variables and variables related to the individuals' sex life, Kruskal-Wallis and Mann-Whitney tests were used. RESULTS: Male adolescents had higher scores of powerful others externality when compared to female adolescents (p=0.01). Students living alone had lower internality (p=0.01). When locus of control was compared to condom use in the first intercourse, considering only the 102 students who informed the age of the beginning of sexual activity, greater internality was found among male adolescents who did not use condoms (p<0.05). When the locus of control scores were correlated with contraceptive knowledge and practice, it was found that the higher the powerful others externality locus, the lower the adequate use of contraceptive methods (r = -0.22, p=0.03). CONCLUSIONS: The powerful others externality locus influences the practice of contraceptive use in this group of adolescents.

The invisible factors that can make the difference. Language management and knowledge transfer in multinational sites

The knowledge-based society we live in has stressed the importance of human capital and brought talent to the top of most wanted skills, especially to companies who want to succeed in turbulent environments worldwide. In fact, streams, sequences of decisions and resource commitments characterize the day-to-day of multinational companies (MNCs). Such decision-making activities encompass major strategic moves like internationalization and new market entries or diversification and acquisitions. In most companies, these strategic decisions are extensively discussed and debated and are generally framed, formulated, and articulated in specialized language often developed by the best minds in the company. Yet the language used in such deliberations, in detailing and enacting the implementation strategy is usually taken for granted and receives little if any explicit attention (Brannen & Doz, 2012) an can still be a “forgotten factor” (Marschan et al. 1997). Literature on language management and international business refers to lack of awareness of business managers of the impact that language can have not only in communication effectiveness but especially in knowledge transfer and knowledge management in business environments. In the context of MNCs, management is, for many different reasons, more complex and demanding than that of a national company, mainly because of diversity factors inherent to internationalization, namely geographical and cultural spaces, i.e, varied mindsets. Moreover, the way of functioning, and managing language, of the MNC depends on its vision, its values and its internationalization model, i.e on in the way the MNE adapts to and controls the new markets, which can vary essentially from a more ethnocentric to a more pluricentric focus. Regardless of the internationalization model followed by the MNC, communication between different business units is essential to achieve unity in diversity and business sustainability. For the business flow and prosperity, inter-subsidiary, intra-company and company-client (customers, suppliers, governments, municipalities, etc..) communication must work in various directions and levels of the organization. If not well managed, this diversity can be a barrier to global coordination and create turbulent environments, even if a good technological support is available (Feely et al., 2002: 4). According to Marchan-Piekkari (1999) the tongue can be both (i) a barrier, (ii) a facilitator and (iii) a source of power. Moreover, the lack of preparation for the barriers of linguistic diversity can lead to various costs, including negotiations’ failure and failure on internationalization.. On the other hand, communication and language fluency is not just a message transfer procedure, but above all a knowledge transfer process, which requires extra-linguistic skills (persuasion, assertiveness …) in order to promote credibility of both parties. For this reason, MNCs need a common code to communicate and trade information inside and outside the company, which will require one or more strategies, in order to overcome possible barriers and organization distortions.

Need for, demand for, and use of European Union information

The discussion and analysis of the diverse outreach activities in this article provide guidance and suggestions for academic librarians who are interested in outreach and community engagement of any scale and nature. Cases are draw from a wide spectrum and are particularly strong in the setting of large academic libraries, special collections and programming for multicultural populations. The aim of this study is to present the results of research carried out regarding the needs, demand and consumption of European Union information by users in European Documentation Centres (EDC). A quantitative methodology was chosen based on a questionnaire with 24 items. This questionnaire was distributed within the EDC of Salamanca, Spain, and the EDC of Porto, Portugal, during specific time intervals between 2010 and 2011. We examined the level of EU information that EDC users possess, and identified the factors that facilitate or hinder access to EU information, the topics most demanded, and the types of documents consulted. Analysis was made of the use that the consumer of European information makes of databases and their behaviour during the consultation. Although the sample used was not very significant owing to its small size, it is a faithful reflection of the scarce visits made to EDCs. This study can be of use to managers of EDCs, providing them with better knowledge of the information needs and demands of their users. Ultimately this should lead to improvements in the services offered. The study lies within a frame of research scarcely addressed in specialized scholarly literature: European Union information.

A semantic approach for learning objects repositories with knowledge reuse

In this paper we discuss how the inclusion of semantic functionalities in a Learning Objects Repository allows a better characterization of the learning materials enclosed and improves their retrieval through the adoption of some query expansion strategies. Thus, we started to regard the use of ontologies to automatically suggest additional concepts when users are filling some metadata fields and add new terms to the ones initially provided when users specify the keywords with interest in a query. Dealing with different domain areas and having considered impractical the development of many different ontologies, we adopted some strategies for reusing ontologies in order to have the knowledge necessary in our institutional repository. In this paper we make a review of the area of knowledge reuse and discuss our approach.