A segunda tela na tv digital brasileira: um estudo dos processos midiáticos interativos

Pós-graduação em Comunicação - FAAC

Arte reversa: aplicando a engenharia reversa na arte

This study aimed to examine the reverse engineering and respond to a concern about the possible application of this concept in art, breaking down barriers and breaking paradigms. Using 3D scanning, the art of computer aided design and manufacturing – CAD/CAM, machining by computer numerical control - CNC, engineering, and applying this methodology in the arts especially in sculpture, it is possible to dematerialize a artwork, virtualizes it in 3D programs, make speeches, and process a new work, a new art elsewhere. By the example of surgeries at a distance, the artist, or technical author could produce their works, and materialize them anywhere. In other words, do the reverse gear. It discusses the relationship between art and technology, the role of the author, the viewer, which can interfere with the interactivity that case by stating that art, exists only in the look and feel of the viewer.

América latina: as coisas para além delas mesmas

If Plato compared the artist's work a reflection of the things, the contemporary art transcends the projection of things beyond themselves by creating unusual pictures, requiring the reader a posture of meanings' digger to establish the signification. Our object is the mestizo, hybrid and heterogeneous Latin America presented by sensitive eyes of art. We chose the route of ambiguous and poetic language of art, selected three works of Brazilian artist Regina Silveira since the last two decades has sought to un/construction of the image from the shadow, reflection, anamorphic projections, which offers unusual images, poetic visual paradoxes. Art as a mirror labyrinth where the reader/viewer as a wanderer without contemporary "gps" to select territories where will step from a map that he will have to build.

Interatividade e produção discursiva no rádio e na televisão: a participação da audiência e a conformação da mensagem informativa

The study investigates the constitution of the informational message in production processes in interactive media and television, from situations in which contents are conveyed performed by the audience. The work shows that the declared strategies employed by listeners and viewers actualize itself in a series of controls and discursive constraints resulting from the dynamics in the means of production and the relationship established between broadcaster/program and its audience. Moreover, it is clear that, despite attempts to produce an effect independent of viewer and listener regarding your participation and opinion, there is a direction and a restriction on the possibilities of expression rather than technical, operational, are of discursive order.

Social TV Unesp: proposta de aplicativo em segunda tela com ênfase em modelo de negócios para TV Universitária UNESP

The audiovisual market carefully observes a tendency in television consumption habit: viewers are increasingly watching television content while surfing the internet through mobile devices like tablets, smartphones and laptops. Known as second screen, viewers interact simultaneously across these devices, sharing information about the programming on social networks, seeking additional information about the contents well aired, in addition to being likely to purchase products and services on platforms of mobile-commerce persuaded by the scheduling of programming through commercials. Given this, the aim of this article is to propose and prototyping an application visually in second screen with emphasis on business model with possible application on TV Unesp, where the viewer to interact with the programming through the application is exposed to previously scheduled ads, links to mobile-commerce and posts indicating purchase suggestions.

Comparison of methodologies for assessment of pork loin eye area

The determination of loin eye area (LEA) is one of the most common methods to assess carcass quality and it is possible to adjust calculations to predict meat amount in the carcass which is one of the important features in the classification process. The aim of this study was to compare different methodologies used to determine LEA in swine. Fifteen crossbred pigs, Landrace x Large White, males and females, were slaughtered at 140 days of age. After 24 hours of cooling at 4°C, the Longissimus dorsi muscle was removed from the left half part of carcasses for evaluation of LEA between the 12th and 13th rib. The methods were: point counting on plastic grid of 1 cm2 and 0.25 cm2 (PCGP 1 cm2 and PCGC 0.25 cm2 ), circumference method by Echo Image Viewer (ECHO), circumference method using AutoCad ® program (CAD) and method of weighing paper (WP). The design was completely randomized with 15 replications per treatment and the data were subjected to Pearson correlation and variance analysis. Averages were compared by Tukey test at a significance level of 5%. LEA values were: 35.84, 35.69, 33.86, 34.22 and 36.71 cm2 , for the PCGP 1 cm2 , PCGP 0.25 cm2 , ECHO, CAD and WP methods, respectively. The LEA values determined by methods PCGP 1 cm2 , PCGP 0.25 cm2 and WP were similar; however they were higher than those obtained by the ECHO and CAD methodologies (P<0.0001). PCGP 1 cm2 , PCGP 0.25 cm2 and WP methods may overestimate LEA values. The choice of method to be used should be based on its practicality and availability of resources, since the difference obtained between them is low.

Prospecção de assinaturas de seleção em regiões de QTL associadas com características reprodutivas em novilhas Nelore

Pós-graduação em Genética e Melhoramento Animal - FCAV

EVOLUTIONARY AESTHETICS AND SEXUAL SELECTION IN THE EVOLUTION OF ROCK ART AESTHETICS

This theoretical proposal applies evolutionary aesthetic, animal signalling and sexual selection to understand our artistic cognition, especially rock art aesthetics. Iconographic motifs, universally found in rock art, indicate which set of pre-artistic aesthetic psychological bias has been co-opted to catch the viewer`s attention. The co-evolutionary process of sexual selection could have shaped the design features of both rock art images and their aesthetic cognition by conferring mutual benefits on both producers, via manipulation, and receivers, via information extraction. We show some strategic techniques identified in rock art and art that indicate the occurrence of this co-evolution between producers and receivers.

A publicidade contra-intuitiva e o efeito ricochete

O propósito deste artigo é compartilhar com o leitor algumas noções conceituais de publicidade contra-intuitiva e observar seus possíveis efeitos na reavaliação, desconstrução de crenças e estereótipos sociais, na estrutura cognitiva do indivíduo receptor. Destaca-se entre os reflexos provavelmente gerados o irônico efeito ricochete, segundo a teoria desenvolvida por Daniel M. Wegner. A aplicação para se discutir o cruzamento da narrativa contra-intuitiva e o efeito ricochete será, neste primeiro momento, pela exemplificação do filme Motorista, peça integrante da campanha publicitária da Fiat do Brasil “Reveja seus conceitos”, para o lançamento do automóvel Palio 2002. Um experimento laboratorial está sendo desenvolvido pelos autores para se mensurar de maneira consistente a apresentação teórico-conceitual exposta

GEDI: a user-friendly toolbox for analysis of large-scale gene expression data

Abstract Background Several mathematical and statistical methods have been proposed in the last few years to analyze microarray data. Most of those methods involve complicated formulas, and software implementations that require advanced computer programming skills. Researchers from other areas may experience difficulties when they attempting to use those methods in their research. Here we present an user-friendly toolbox which allows large-scale gene expression analysis to be carried out by biomedical researchers with limited programming skills. Results Here, we introduce an user-friendly toolbox called GEDI (Gene Expression Data Interpreter), an extensible, open-source, and freely-available tool that we believe will be useful to a wide range of laboratories, and to researchers with no background in Mathematics and Computer Science, allowing them to analyze their own data by applying both classical and advanced approaches developed and recently published by Fujita et al. Conclusion GEDI is an integrated user-friendly viewer that combines the state of the art SVR, DVAR and SVAR algorithms, previously developed by us. It facilitates the application of SVR, DVAR and SVAR, further than the mathematical formulas present in the corresponding publications, and allows one to better understand the results by means of available visualizations. Both running the statistical methods and visualizing the results are carried out within the graphical user interface, rendering these algorithms accessible to the broad community of researchers in Molecular Biology.

A eletroinstabilidade da Guanina.

A dissociação induzida pela captura eletrônica em biomoléculas e, em especial, em diferentes sítios de DNA tem sido alvo de muitos estudos teóricos e experimentais. No presente trabalho, apresentarei estudos envolvendo a captura eletrônica da guanina monofosfato (GMP) em fase gasosa, a análise da estabilidade do ânion, e perspectivas futuras do projeto.

Visualization and validation of (Q)SAR models

Analyzing and modeling relationships between the structure of chemical compounds, their physico-chemical properties, and biological or toxic effects in chemical datasets is a challenging task for scientific researchers in the field of cheminformatics. Therefore, (Q)SAR model validation is essential to ensure future model predictivity on unseen compounds. Proper validation is also one of the requirements of regulatory authorities in order to approve its use in real-world scenarios as an alternative testing method. However, at the same time, the question of how to validate a (Q)SAR model is still under discussion. In this work, we empirically compare a k-fold cross-validation with external test set validation. The introduced workflow allows to apply the built and validated models to large amounts of unseen data, and to compare the performance of the different validation approaches. Our experimental results indicate that cross-validation produces (Q)SAR models with higher predictivity than external test set validation and reduces the variance of the results. Statistical validation is important to evaluate the performance of (Q)SAR models, but does not support the user in better understanding the properties of the model or the underlying correlations. We present the 3D molecular viewer CheS-Mapper (Chemical Space Mapper) that arranges compounds in 3D space, such that their spatial proximity reflects their similarity. The user can indirectly determine similarity, by selecting which features to employ in the process. The tool can use and calculate different kinds of features, like structural fragments as well as quantitative chemical descriptors. Comprehensive functionalities including clustering, alignment of compounds according to their 3D structure, and feature highlighting aid the chemist to better understand patterns and regularities and relate the observations to established scientific knowledge. Even though visualization tools for analyzing (Q)SAR information in small molecule datasets exist, integrated visualization methods that allows for the investigation of model validation results are still lacking. We propose visual validation, as an approach for the graphical inspection of (Q)SAR model validation results. New functionalities in CheS-Mapper 2.0 facilitate the analysis of (Q)SAR information and allow the visual validation of (Q)SAR models. The tool enables the comparison of model predictions to the actual activity in feature space. Our approach reveals if the endpoint is modeled too specific or too generic and highlights common properties of misclassified compounds. Moreover, the researcher can use CheS-Mapper to inspect how the (Q)SAR model predicts activity cliffs. The CheS-Mapper software is freely available at http://ches-mapper.org.

Kinora and Double Kinora (Mutoscope)

The mutoscope is a cylindrical container ranging in size from a large, standing viewing station down to a smaller, more transportable unit. These machines hold hundreds of small cards with images printed on them attached to a circular core. This core is attached to an external crank which is turned by the viewer. The booklet turns, and the cards are held tensely bent into viewing position by a small metal piece. As the cards flip by, the rapid frame rate produces the illusion of a moving image (Rossell,Living Pictures, 96).

Be United, Be Virtuous: Composite Culture and the Growth of Shirdi Sai Baba Devotion

In one popular devotional poster the Indian god-man Shirdi Sai Baba (d. 1918) gazes out at the viewer, his right hand raised in blessing. Behind him are a Hindu temple, a Muslim mosque, a Sikh gurdwara, and a Christian church; above him is the slogan, “Be United, Be Virtuous.” In his lifetime, Shirdi Sai Baba acquired a handful of Hindu and Muslim devotees in western India. Over the past several decades, he has been transformed from a regional figure into a revered persona of pan-Indian significance. While much scholarship on religion in modern India has focused on Hindu nationalist groups, new religious movements seeking to challenge sectarianism have received far less attention. Drawing upon primary devotional materials and ethnographic research, this article argues that one significant reason for the rapid growth of this movement is Shirdi Sai Baba’s composite vision of spiritual unity in diversity, construed by many devotees as a needed corrective to rigid sectarian ideologies.

The Divine Eye in Ancient Egypt and in the Midrash Interpretation of Formative Judaism.

This paper studies the “eye” as a religious phenomenon from the multiple traditions of ancient Egypt compared with rabbinic Judaism in late antiquity using a semiotic approach based upon the theories of Umberto Eco. This method was chosen because the eye is a graphic as well as a linguistic sign which both express religious concepts. Generally, the eye represented an all-seeing and omnipresent divinity. In other words, the god was reduced to an eye, whereby the form of the symbol suggests a meaning to the viewer or religious practitioner. In this manner the eye represented the whole body of a deity in Egyptian and the power of a discerning God in rabbinic texts. By focusing upon the semantic aspect of the eye metaphor in both Egyptian and rabbinic texts two religious traditions of the visually perceivable are analyzed from a semiotic perspective.